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YouTube Analytics tool for free: here is everything you need to know

YouTube is a huge platform. In fact, it’s the second largest search engine in the world, after Google, of course. Its relevance for businesses and influencers isn’t negligible. Many take the process of making the videos, editing them, finding the right gear, and researching the trends, very seriously. As a huge number of people are using YouTube, the competition is fierce. In order to stay relevant, you need a good product, high-quality content, and most of all, you need to stand out. It’s important to track your performance in order to be able to see if and what needs improvement.

You should track your YouTube channel traffic in order to see who is visiting, what are they looking for when they visit your channel, where do they come from, and similar.
Tracking the traffic from YouTube to your website is also of great importance as you can see how effective your YouTube videos are in getting people interested in what you’re offering. You can leave a link to your website in the description of a video or a card. By following all of this, you can get a good insight into how people interact with your channel and how effective the channel is.

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Traffic Sources page can give all of this useful info. The report will show you which source of traffic is the most significant one which will allow you to see what needs improving. offers insight into YouTube channels, real-time subscriber counts, estimated channel values, and more, all of which can show you what the people are most interested in.

Another thing you can, and should, do is discover how are people finding your YouTube channel. You can easily find out why they’ve come to your channel and where they’ve spent the most time.

Views are an important factor to track when owning a YouTube channel, but they alone aren’t a good enough indicator of your channel’s performance. YouTube doesn’t give that much significance to views alone as there are numerous different clickbait tactics that work to raise your view count. However, Watch Time doesn’t lie. Watch Time tells about the estimated time users have spent viewing your content.

The real-time report is of great significance as well. It gives you the estimated number of views from the last two days and the last hour. It can give you info about your entire channel or about specific videos.

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Demographics page will help you better understand your audience by showing you who comprises the majority of your audience in terms of age, gender, geography, and devices they’re using. By knowing your audience and their habits, you can adapt your content to suit their needs and expectations which will make you more appealing to them and will consequently lead more people to your channel.

Audience retention can also help you understand the users better and show you what is it that they like or dislike about your videos. The Audience retention page can show you the exact times in the videos that people have stopped watching.

Peter is a freelance writer with more than eight years of experience covering topics in politics. He was one of the guys that were here when the started.

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