Writing is an art that helps people connect, but more importantly, it helps people send their ideas and opinions. Writing can take many forms and we interact with it from an early age. To read and to write are among the first things we learn at school, which are so essential. Then, we learn how to express our ideas and argue them when writing an essay and assignments. Writing is indispensable.
But writing also helps businesses or brands sell their products, services, or ideas. It helps them connect with their target audience, share insights about the industry, and grow as a business. However, as copywriting jobs are on the rise, more and more people or marketers are discovering their passion for writing.
But copywriting is different from content writing, novel writing, or essay writing. Copywriting is about reaching a wide audience through your words and pieces of text. Copywriting is not only about sharing bits of information, but also about convincing the audience to do something more: to take action.
So, the words you use when you write a copy are essential. We all know that while words can strengthen some bonds, they can also lessen others. Each reader will see your copy through the lens of his past experiences. The same piece of text can be interpreted differently by different people, so it is important to use the appropriate words. Copywriting has the advantage of reaching wide audiences, and to be effective, the right words need to be used. This means that some words should be avoided.
Of course, this is a matter of exercise. Avoiding these words completely will not be possible from the first try, but your first draft can be edited. And you can do this the best if you are aware of the words you don’t need when you write a copy. So, which are the words you can write without?
Very – a reminder about essay writing
Very is a word that is used by writers a lot. But when it comes to copywriting, the word very can send the message that you are lazy or that you do not know what to say. And these are some of the assumptions that should be avoided, as they can lead to negative opinions of the brand.
Copywriting is important and it needs to be done as well as possible. This is because it should reflect the personality, values, mission, and vision of the brand. At the same time, the copy should be powerful and help people get closer. Avoiding to use very is important, as the English language is a rich one and it has a wide variety of words that can help you replace the word very in your text.
Avoiding to use very is a reminder about essay writing when teachers were looking to discover new and creative texts. For example, you can replace very simple with basic, very shy with timid, very old-fashioned with archaic, very glad with overjoyed, or very cute with adorable. Sometimes, finding the words that help you send your ideas the best can be challenging. There are top5writingservices with expert writers that can help anyone create compelling and powerful pieces of text. They are especially helpful to copywriters who might experience writer’s block or just a lack of inspiration.
Anyway, replacing very with other words is essential and it improves considerably the quality of your copy. And this translates to a wider audience reach.
Said is the easiest option that can help you underline the opinion of someone within the company, of a study, or a fan. However, said lacks the emotion a copy should send to its target audience. Said does not say something accurate and descriptive of the action. How were the ones that expressed those ideas feeling? Were they angry? Were they emotional? The word said does not transmit something about this, so you don’t need this word when you write a copy.
But what are the right replacements for said? Well, depending on what emotion you want to send, a single word can help you do this and can change the overall feeling of the text. There are many colorful replacements for said.
For example, if the emotions you want to send are positive, you can replace said with, agreed, assured, exclaimed, observed, promised, stated, suggested, and many more. If you want a more negative emotion, you can replace said with complained, denied, gasped, objected, pleaded, or uttered.
If you want to go to “an angry zone”, then you can replace said with insisted, ranted, argued, scolded, stormed, and many more. Of course, each of these words kind of sends a different feeling, so make sure you use the right one.
Because is a word that is used excessively and, if replaced, can add a touch of creativity and magic to your copy. Copywriting is not only about writing compelling pieces of text but also about writing in a manner that attracts the audience and convinces it to take action.
Because is the easiest choice, but it can be replaced with other options, such as: as, as a result of, for, due to, in the view of, on the grounds that, and many more. Depending on what option you choose as a replacement for because, the word order in the sentence changes. This can also help you give more power to your copy and it can be the stimuli you need to unleash your imagination.
Copywriting is not only about writing and letting your ideas pour on the paper but also about convincing the public to take action. Depending on the topic you write your copy on, you have a wide target audience to reach. Words can strengthen the bond, or they can lessen it. To create compelling and powerful pieces of text, you don’t need to use very, because, or said. The English language is so rich and replacing these words with more creative and interesting options will help you enrich your vocabulary. Moreover, you will stand out from the crowd and will have a wider reach.
Author Bio: Michael Turner is a content writer and blogger who currently collaborates with many magazines. He also has his own blog where he shares traveling experiences and writing advice. Michael’s hobbies are photography and reading.