A lot has changed since the time that brands relied on print, radio, and television ads to reach their customers. From the shift towards social media to YouTube becoming the second largest search engine in the world, consumers are now looking for content in new ways. A study by Nielsen found that videos (excluding TV) accounted for 85% of all online traffic. This shift has created opportunities for marketers to make an impact with video marketing strategies like brand videos.
Brand videos can deliver information about your business’s products and services in a way that is more memorable than images or text-based content alone. Videos also allow you to showcase your personality and show off what makes you unique, which will help set you apart from competitors. There are many reasons why brands should consider making a video but here are 7 reasons by Depositphotos that might convince you to invest in one today.
The shift towards social media
Social media is an important platform for many marketers. It is a way to share your brand’s story, build relationships with customers, and have more control over the way you are perceived by people. Yet, there has been a trend towards social video content in recent years. As of December 2016, Facebook videos had 1 billion daily views on average. Twitter was seeing 100 million tweets per day in 2017. This shift has created new opportunities for brands to catch the attention of their audience through video marketing strategies like brand videos.
Video marketing is about more than just being able to tell your story in a visual format. Videos let you show off what makes you unique while conveying your company’s personality and values quickly and effectively. Video marketing also allows you to get across information about your products or services without relying solely on words or images.
YouTube becoming the second largest search engine in the world
One of the most significant shifts that have happened in recent years is YouTube becoming the second largest search engine in the world. The average person spends 30 minutes a day on YouTube and often finds videos to watch based on what they’re already interested in. As a result, people are finding new content through YouTube, even if they don’t realize it.
YouTube is an effective channel for marketers because there’s no cost associated with creating a video and uploading it to the site. You can use your brand video as a way to draw people to your channel and spend more time learning about your business or products. The more people you reach, the better your chances of making a sale will be (if you already have sales, lol).
YouTube also provides valuable data for marketers including how many views and likes their video gets, what type of device was used (mobile vs desktop), and which geographic location the person watching is located (city). All of this valuable information can be used by marketers to help them better understand their audience and target their future campaigns.
Why is video marketing so popular?
In today’s world, videos have become the most popular form of content online. In fact, a recent study by Nielsen found that video content accounted for 85% of all internet traffic. What makes video marketing so effective? Videos are more memorable than text-based or photo content. The human brain processes visuals 60,000 times faster than it does words and images combined. That means if you want to get your message across quickly and effectively, video is a great medium to do so.
Videos also help you stand out from competitors in a crowded marketplace. A lot of brands create videos but not all of them are high quality or interesting. You can set yourself apart by making top-notch videos that showcase your personality and what makes you unique.
Lastly, video marketing is cost-effective. It’s easy to make videos on your phone with apps like Instagram Story, Snapchat, Instagram TV, Facebook Live or Twitter Moments (depending on what social media platform you’re most active on). This is much cheaper than paying thousands for an outside company to do it for you!
Building a brand through videos
Marketing a brand through videos is a great way to build a following. There are many ways to distribute your video content so you’ll have the chance to reach more people looking for your products and services.
Videos can be posted on your website, shared on social media networks, uploaded on video sharing websites like YouTube or Vimeo, and embedded on other sites as well. You can also put together a marketing campaign with email marketing by sending out regular video updates about new products. Videos are an excellent way to provide content that builds your reputation as an authority in your industry.
A lot of brands make the mistake of thinking that their audience will remember them only because of the logo. But with videos, you’ll be able to show off your personality and what makes you unique; this will help set you apart from competitors and give customers something they can’t find anywhere else.
What should be included in a brand video?
- Design a script
- Find a location for filming
- Create a storyboard
- Hire a professional to film and edit the video
- Get feedback from friends and family
- Upload your video to YouTube, Facebook, or other platforms
- Promote the video to make an impact
Brand videos can help you set yourself apart from competitors and portray your brand in a more personal way. A video is a powerful medium that allows you to show how you operate, what your company culture is like, and what makes you unique. With a video, consumers will get to know the real person behind your business and how they can relate to you.
Business services and products
Brand videos can be a powerful marketing tool to showcase what you offer. Videos are an excellent way to provide information about your products and services in a way that is more memorable than images or text-based content alone.
The personality of your company
One of the most important aspects of a successful business is establishing your personality. A video can showcase this in an effective way. Whether it’s your company culture or your passion for what you do, videos are a great way to show off who you are and let people get to know you.
Brands are no longer just the logo you see on your business card, they are an extension of your personality. And it’s not just about what you sell, it’s how you sell it.
If you want to build a strong brand, video marketing is one of the best ways to do so. Videos are shareable and engaging, helping you to build your brand with personality.
But there are a lot of ways to mess up your video. You need to know what to include in your brand video and how to design the video so that it represents your company well.