If you are a new influencer entering the game, you’re met with a lot of options: you can upload attractive and interesting photos to Instagram and try to gather a following there, you can try to write up “thoughtful” posts on Facebook and try to create an engaging community, you can tweet about current-day events, you can try to produce YouTube videos imbued by humor and wit and make it go viral, or you can even live stream yourself speed running some old video games on Twitch. The possibilities are limitless, and a lot of platforms allow you to make money using them. This is where the trouble starts, which platforms should you focus on? How can you come up with a tactic that will help you make a lot of money with the least amount of effort – this is the question we’ll be tackling in this post.
You Shouldn’t Focus on Any One Single Platform
This is the first thing you need to keep in mind. You should never put all your eggs in one basket. If you spend a few months on only your YouTube channel developing it and creating content for it, it can all disappear with a few copyright strikes. The same is true for Twitter, Instagram, Facebook, and Twitch is the most notorious for randomly banning streamers. We’ll tell you which platforms are worth pursuing, but you need to keep in mind that you should always have at least two or three active platforms you can use as sources of income.
Sadly, not a lot of content creators do this because of how much time someone needs to invest to be successful. Doing everything manually will be extremely difficult and might even tire you out. That’s why there are excellent platforms that are coming out that will help you manage your life as an influencer and control your different social media platforms more easily. You can check out one of the startups that’s making the rounds right now on fourthwall.com. They allow you to sell merch, manage your YouTube account, and streamlines your interactions with your followers. You should check it out and see it proves useful for your business model.
YouTube is set to get more and more influential. Since the scandals that faced Facebook and their gross mishandling of users’ data. YouTube is taking Facebook’s market shares and it is projected to keep growing in the future. This is not all, however, there are a lot of other things going for YouTube:
- The company is really friendly to advertisers and makes sure they are happy. This ensures there are almost always ads running on your videos and you’re making money. This isn’t true for all platforms, some of them are kind of hostile to advertisers, and there’s not a lot of money to be made there.
- YouTube provides a platform for you to be creative, and that doesn’t stop at your personal content for your channel. There are a lot of creative ways you can create advertisements that are engaging for your followers.
Instagram is quickly replacing Facebook as the primary way of people sharing details about their lives. Recently, for the first time in history, the number of Instagram users surpassed that of Facebook. This coupled with the fact that Instagram is implementing a lot of changes that are quickly destroying Snapchat’s market share, you’ve got yourself a future-proof platform. Although the downside is that you’re more limited in terms of the variety of content you can post compared to other platforms.