So you have set up your initial sales funnel, and everything has been tested, and everything works, but now you need to inform people and take advantage of promoting your kind offer. Solo ads are one way to do this. A personal ad is a form of advertising that occurs when you buy a unique place on someone else’s mailing list. Check out 7daysbuyer.com to find out more about the subject.
Therefore, the provider agrees to send your message to its subscribers, and as a result, you will have better traffic.
Here are five ideas to consider for a successful solo ad campaign.
1. Know your niche
You need to understand what kind of people you want to reach fully. There is no point buying a spot in the newsletter in the health niche when you are selling chocolate. Hopefully, the seller wouldn’t take your order anyway.
However, this does not mean that you have to stick to your industry. So make clear the interests of the people you are trying to attract and find individual ad providers in those industries.
2. Get recommendations
Before choosing to work with a particular provider or ad provider, get some referrals from other people. The most popular providers will likely have easy-to-find reviews if you do a Google search, and you can join Facebook groups dealing with solo ads and see testimonials from happy or unhappy customers before committing to purchase.
3. Organize a conversation
Try not to buy a personal ad without contacting the provider, via Skype, or talking to them on the phone.
4. Be good at writing copy ads
Some providers will create the ad copy, so you don’t have to, and sometimes that works because they know your list, but how can you prove that? Instead, choose your script and request that two versions of your copy be sent to the list, if possible. Not all providers will agree to this, but they will help you understand what works and what doesn’t.
5. Start small and then grow
Although it’s tempting to throw your money at an ad provider so that you can build your list fast, don’t do it.
Instead, spread your money among several different providers and see how they perform before asking a few more clicks from a particular provider that seems to be working for you. Remember this is your money, so be careful about how you spend it.
The wrong way to use solo ads
If you plan to buy solo ad traffic/clicks, here are the pitfalls to avoid:
- Sending traffic to undifferentiated people (or Replicated) Capture pages. If your capture page looks like all the others, the chances of success are slim. Send traffic to saturated offers and Sales Pages. Once people have opted for them, they will be brought to their companies, offering a sales page. If it’s a useful page with a great deal and you haven’t been overly exposed to list owner subscribers, then it will probably work just fine. But if potential customers have seen the offer before, your conversions will be reduced, even if you have a unique capture page.
- You shouldn`t use Dodgy Solo ad sellers. Vipers nest & # 39 is the phrase that comes to mind when thinking about the solo ad & # 39. There are several reasons for this, including the low barrier to entry, the belief that & # 39 bring good money roulette to sell the traffic (it’s not), and the ease with which providers can defraud customers by selling fake clicks. ‘Unreliable’ should be your default position until proven otherwise. That said, some reputable people can be trusted. Your job is to find out who they are.
The correct way to use Solo ads
So can you make money buying solo ad traffic? If you can. Here’s how: Select the right provider. See below for tips that include crucial questions to ask.
- Provide your magnetic copy. Some providers insist that they write the slip copy (email). It may be because they know your list and know how to contact it, or maybe they don’t trust your copywriting skills. On the other hand, it could be because they use spam techniques (which may not suit their purposes) for subscribers to click on the link in the email. That is why, in most cases, it is better to create your consistent copy and insist that the provider use it. Tip: If the provider refuses to accept your slipped copy, ask them for an example or ask to have it listed.
- Send traffic to a cheap offer or valuable content. If you market a high-priced product, it’s best not to promote it through advance solo ads. Instead, look for a cheap or free entry-level product that is consistent with your core offering. Promote with your unique capture page that you can easily create with software like Lead Pages. Once people have bought the cheap product, they can put it back into their highest priced product. The second way to do it, which we prefer is to create unique and valuable content. You should post it on your blog and social media sites like Facebook and Google+, and then direct people to your capture page or your sales page.
Killer strategy number 1: send traffic to your cheap (or free) product offering. There are many products you can sell as an affiliate. Look for deals on platforms like JV Zoo and Commission Junction, then use solo ad traffic to promote them. Send buyers a personal follow-up email with a more valuable offer to consider.
Killer strategy number 2: send traffic with relevant content. We use both strategies, but this is my favorite. Why? Your content powerfully marks you and will tend to produce better quality leads from prospects who have already been educated about you and what you do. This strategy is a higher-level strategy than the cheap product offering strategy, but it should be an aspiration for all sellers, at least. A variation on this approach is offering a free PDF report or cheat sheet and then using it to guide people to a small ticket product offering, which in turn can lead to your big-ticket program.
