Creating an email marketing strategy that is effective can often be a difficult and time-consuming process, however, once you have successfully implemented it, you will need some tools to keep it running efficiently and successfully. In this article, you will be able to learn about the best tools that you can use for boosting your email strategy. Let’s take a closer look at the tools you might want to have:
A popular choice for both small, medium, and large companies, AWeber offers help with creating and sending emails. It will allow you to choose from hundreds of email templates, which are both mobile-friendly and highly customizable. One of the most interesting things about this tool is that it also allows you to implement pop-up windows and forms for signing up on your site and social media accounts, and at the same time, it will collect valuable data from the users. Since it is a tool that collects users’ data, it also has a built-in analytics tab that you can access to check how effective your email marketing campaign is.
If you are a small business owner, you might want to opt for Cakemail – which is basically made for smaller businesses. Cakemail will allow you to easily choose and change different aspects of your emails such as the themes, fonts, and colors. With this tool, you and your team can maintain your email lists, categorize the email lists and create specific groups that you will target, as well as schedule when your emails will be sent.
3. Campaign Monitor
If you are looking for ways to automate your emails, Campaign Monitor is an efficient tool that you should use. It is easy to understand and use this program since it works on a drag-and-drop basis which will allow you to easily perform any tasks for your marketing campaign. It offers a wide range of features including a mail scheduling platform, personalization for sending relevant ones, and you can choose to use the data collected to build trust between you and your consumers.
If you have noticed a decrease in engagement, sales or click-through rates, you might want to check the emails you have gathered over a period of time – and that is where The Checker comes in. This tool is extremely easy to use – all you will have to do is upload your email list and wait for the tool to process the emails. Once it is done, you will be able to see the emails that are misspelled or invalid, hence, you can remove them from your lists. If you want to see what packages you can get, click here.
There are various sales and marketing processes that are used in email marketing, however, Infusionsoft will help you with automating those processes. So, what this tool does is that it keeps all the consumer data in one place, however, it also saves the correspondence you might have previously had with them. Hence, you will no longer have to keep tabs on your correspondences or sift through thousands of emails just to find the one you need – Infusionsoft will make the entire process easy.
The five tools mentioned in this article will make the entire process of managing your email marketing campaign more efficient, easy, less time-consuming, as well as less expensive. Hence, do not waste any more time and start thinking about which tools you should implement in your online marketing strategy.