Bauma is an international construction machinery exhibition taking place in Munich, Germany. Never before in the 65-year long history has this exhibition seen the attendance and innovation that took place this year. The makers from 63 countries, as well as the unique venues and the audience, made this year earn its place in the books.
Various companies’ representatives attended the event. Through their sheer numbers, they demonstrated the growth of the construction industry in recent years. The most prominent of them was Caterpillar, which showcased over 20 new products!
Businesses like aftermarket caterpillar parts manufacturer (check out more at costex.com) found attendance at the event to reflect the growth in international b2b construction and supportive industries.
As a result of the achievements, the sales on this event skyrocketed. Having attended it, we are here to share the knowledge we gained.
It Is Growing in Importance
It is the time of digitalization, and many new companies and products are breaking into the market. Bauma makes a lot of difference here, as it allows the companies to show what they have to offer, as well as rising the demand. It represents the peak of success of many companies who find their way to the exhibition.
The overwhelming number of visitors, as well as those exhibiting their products, allows for the exchange of ideas and flow of information one couldn’t begin to imagine in the past. It is an excellent way to keep track of the newest trends as well, and it seems like it won’t stop growing any time soon.
Sustainable Energy is Key
Besides digitalization, the main focus of this year’s festival was sustainable energy. As the world moves towards a more eco-friendly mindset, it is evident that industries are trying to follow suit. The demand for clean, sustainable machinery and electricity-powered vehicles is higher than ever.
The introduced products reflect this change, of course. To honor this, Bauma presented some of the manufacturers with their Innovation Award, thus further encouraging this trend.
Politics and Industry Intertwined
Among the numerous visitors, many high-ranking politicians also found their way to Bauma. This fact indeed shows just how significant the event is, and not only for industrial development. It is a competitive time when every country is working on development. For that reason, such activities are of paramount importance for the heads of politics.
Political leaders from many countries, including several from Germany itself, took part and commented on the fair.
The Place to Be for Business
Besides being a vivid event with an extensive range of visitors and many tourist attractions and fascinating panels, it is a hotbed for business. As we mentioned, the number of purchases made at the fair itself was enormous. Any high-quality manufacturer will not have to fear a slow season after it.
Plus, the networking you can do on the spot could be critical for your future development. In our opinion, being featured in this event could in the future, make or break a producer.
Final Thoughts
Such a fair might sound fascinating only to the industrial giants at first. However, this year’s event made us appreciate the higher importance it has. We observed digitalization and modernization, clean energy, sharing of ideas on a global level. Consequently, we can say that Bauma seems like an event that is yet to expand to its full potential.
