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The importance of organic traffic


The difference of organic traffic, which are displayed on the home page in their order of publication, the position on search engines is one of the main sources of traffic creation on a website today (so-called organic traffic) whether it is always easily accessible, such as your presentation or contact information. organic traffic clicks on the modification link to modify this page or SEO. Planned and programmed work requires the ability to observe and test. People who specialize in SEO search engines and continuously improve their algorithms are difficult to track. Because search engines change algorithms within a certain period of time and can make changes in ranking criteria.

You own or are in charge of a website and you want to get organic traffic targeted according to your activity or increase the number of visitors in order to increase your reputation and thus the number of potential customers? The objective of the SEO services is to be found in the results of the prestigious first page of Google ( Top 10) on the keywords or expressions that we validated together at the beginning of the contract. The natural and strategic SEO is today the formidable weapon that your competitors use to make themselves a leader in your industry. For more info check out

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The acquisition of organic traffic is often considered the basis of an Inbound marketing strategy. In fact, the more visitors you have on your website, the more you will be able to convert some of them into leads, and the more you will be able to exploit them to turn them into customers. I spent some time explaining how we made direct organic traffic our primary source of site visits.… I noticed that we had also made good progress in our organic traffic.

SEO: establish your keyword list

Before you get lost in the battle, the most important thing to do is to put yourself in your client’s shoes. What exactly is he looking for? What queries will it use to search for similar products/services to yours? Each of the answers to these questions will reveal keywords on which you should position yourself. Then feel free to check out your direct competitors.

On which keywords did they position themselves?

And most importantly, does it allow them to generate a lot of organic traffic?

Once you have established your list of keywords, you will now need to assess whether each of them is worth looking at. To do this, use Google’s keyword planning tool to find the most interesting keywords, i.e. those with a fairly large search volume while being the least competitive possible (see our article on the SEO strategy of the long tail on this subject). It all depends here on the strategy you choose (and especially the resources made available to you) but keep in mind that you must, first of all, choose keywords for which you think you can position yourself high in search engines. So it is sometimes more interesting to be the big fish in the small pond than a small fish in the ocean.

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Build your website around these keywords

At this point, you have identified all the keywords that could bring you interesting organic traffic and for which you are willing to defeat the competition. Now you have to go to the second step: optimize your website for the selected keywords. If you don’t have a website yet, try to place your most relevant keywords in the URL. ; Think of each page of your website as being oriented around one or two keywords, and insert them judiciously into your titles, subtitles and page descriptions (be careful not to overdo it, over keyword stuffing-or keyword stuffing –is a practice sanctioned by Google. Never choose search engines over your readers.) ; For keywords that you think are really important for your company (those that distinguish you from your competitors for example or that are your core business), think of optimizing them around a dedicated landing page with specific content (for example a white paper).

Commit to a long-term strategy

Now that your website is optimized around your strategic keywords, you will have to beat the competition by making your company appear as high as possible in the Google results pages. To do this, it is important to generate Backlinks (links from external sites that are recognized by search engines to establish the relevance of your site): Create a company blog and write regular articles optimized around your keywords. Once again, don’t try to please the search engines too much, but focus instead on your target audience: write content that interests them and that makes them want to know more about your activities. By writing quality articles, you help to ensure more visibility of shares on social networks and engagement, which are all criteria taken into account by Google to solidify your SEO depending On the strategy that you want to deploy, there are other ways to build backlinks: guest blogging, registration of specialized directories, press releases, activity on community sites or other blogs, etc.

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A simple, safe and effective technique

You just need to Google dozens of articles detailing the miracle method to strengthen its SEO and generate more visits to its website. But sometimes the most boring and less risky techniques produce the best results. If you try to follow the method described above, you will observe month after month improvement in your organic traffic. It is a durable and reliable technique that we recommend to all our customers. Nevertheless, it requires significant investment, patience and perseverance. But remember that it is this effort that will differentiate you from your competitors and give you a head start over them.

Peter is a freelance writer with more than eight years of experience covering topics in politics. He was one of the guys that were here when the started.