Gone are the days when Facebook was the only social media platform where people could market their businesses and companies. It’s 2019 and things have totally changed now, especially when it comes to digital marketing. Now, we have several other platforms to advertise our brands and companies and hereby those several other platforms we are referring you to none other than Twitter, Pinterest, and Instagram, etc.
It wouldn’t be wrong to say that right now Instagram is the most popular social media platform with the highest possible user engagement. By the year 2018, Instagram had almost 1 billion monthly active users, and it is but a fact that by now this figure has increased to a whole another level. Also, let’s face it, Instagram is a one addictive and interesting application mainly because it’s more about visuals than text. So, the increasing user engagement and all the hype about Instagram marketing is pretty much justified.
Now, first of all, if you are someone who is about to get started with Instagram marketing and if you really want to become an expert in this field, then we’d suggest you stick with us till the end of the article. Because today we are going to jot down some of the do’s and don’ts of Instagram marketing that can literally make your business.
1-Do Focus On Interacting With Your Audience
If the user engagement of your Instagram account is lagging, then don’t worry and don’t panic at all. What people do is that they start opting for bots to increase their visibility which is probably the last thing you should be doing to your Instagram account. On a serious note, if you ever see your user engagement falling down to an upsetting point, just use genuine organic ways to boost up your presence. Like, you can opt for interacting with your audience, you can get to know what they like and what they don’t like. You can join Instagram communities, and you can use Instagram hashtags to gather more followers.
2-Don’t Be Too Salesy
We get it! You are here to sell your services/products but is that it? Don’t you want more out of your Instagram account? Well, if you do want to run your Instagram account as a proper business account then make sure not to sound too salesy because people hate it. You need conversions, and your audience needs entertainment and engagement so give them the content they need to get engaged with you. Draw them towards yourself, and for that, you can use the different Instagram features like Instagram stories, Instagram posts, and hashtags, etc. You can even buy high quality followers with fast delivery if you are too eager to get more followers and more sales but just don’t go for a “salesy pitch”.
3-Do Focus On The Captions
Yes, Instagram is mostly all about pictures and visuals, but that doesn’t mean that you can miss out on the captions that come under your posts. Captions add a lot of volume to your pictures on Instagram, and you do need to focus on them. Come up with some creative taglines and some creative captions that can show people how good you are. Or you can even use the captions to tell others about the products and services you provide. Moreover, add hashtags to all your posts, you are allowed 30 hashtags under every picture you post on Instagram, and honestly, these 30 hashtags are more of 30 opportunities to increase your visibility. So, don’t miss out on them in any case.
4-Don’t Lose Hope
Remember, no matter how hard you work and no matter how good your Instagram marketing strategy is. You need to have some patience to see the results. You cannot just expect millions of followers overnight, that’s not how it works. In fact, you’ve got to stay constant with your efforts, and soon you will see the results on your own.