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How to Choose a Web Design Agency for Your Company

Depending on your location, business, and needs, it could be challenging to find a reliable web design agency. However, when you finally find the agency that suits your situation, it may well become one of the most precious parts of your firm’s marketing strategy.

Whether you are planning to launch your company’s first site or just need to redesign an outdated one to make it more relevant in the ever-changing market – a professional web design agency is essential. The agency will make sure that your online presence makes your brand more alluring in the eyes of your target audience. A well-designed website will compliment your brand and, thus, boost your client conversion rates and sales. The question is: how do you find a web design agency that would be able to do that for you? To learn more click here.

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There are quite a lot of web design agencies out there, so you have to be meticulous in your consideration of potential contractors. It can turn out to be a complicated and puzzling process, but if you follow the steps listed below, it should be simple to find the perfect agency. You can find more information about the top 5 web design agencies in the world here.

Step 1. Search Online

To find the right web design agency for your company, you must first make a list of agencies to choose from. You may start by checking out websites that provide rankings of various design agencies and then take a closer look at some of them. Due to the wide range of companies listed on such websites, they are a great place to start your quest in search of your perfect web design agency.

One particularly great thing about such sites is that they frequently work with experts, who help them make an objective evaluation of skills, prices, reliability, and prowess of any given design company. Some sites even use advanced algorithms for this. And also though they aren’t accurate, as agencies may change over time, they provide a good idea about the industry’s condition and its leading players. After making a list of companies, it’s time to start studying them to figure out which are the best fit for you.

Step 2. Check Each Agency’s Website

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This step is the most critical in your search for a web design contractor. If you visit a design agency’s website and it looks outdated, old, or wrong in any other way, then it’s not the company you’re looking for. The logic is simple: a good web design company must be capable of building an outstanding website of their own. It shouldn’t necessarily look like a website you need for your own company, as each business has its unique needs and requires different functions for its site. However, a good website should be able to provide you with all the information you need via just a couple of clicks.

Finding information quickly is one of the most critical features of a good website. Sites that make users click too many times to find what they need will eventually ward users off. It is not what you want your website to do.

Along with navigation, you should also check the website’s load times, image resolutions, graphics, and videos, if there are any. These things aren’t particularly crucial for a web design company’s site, but they show the level of understanding and why they are significant to the agency’s customers. The thing is that these visuals can make users’ experience more engaging. And if a site features some or all of these elements, it shouldn’t look and feel cluttered, but rather provide a consistent flow of information.

The color pattern shouldn’t overload the user’s senses and has to be consistent. Similarly, each element must be provided with enough room to “breathe.” Cluttered sites will make users leave them just as poor navigation will.

Last but not least, a web design agency’s website should feature client testimonials that must also include client name and a link to their website. These things will allow you to check their customers’ websites and get a better idea of what the agency is capable of.

Source:unitedwebagency.blogspot.com

Step 3. Take a Look at Reviews

While seeing the client history and website of a web design company is essential, it’s even more crucial to examine what review sites have to say about it. Such websites, like Google, Yelp, and even Facebook, may provide a lot of insight into a web design agency’s overall reliability, professionalism, and behavior.

You should be skeptical about companies with low ratings, and their inability to follow through with their clients. As for companies with high scores, their customers are mostly satisfied with their services, which means you will have a better chance of getting a website that would ideally suit your brand.

You may start looking for web design agency reviews on Yelp. Most often, a design company will have at least a listing on this site that will feature several constructive discussions.

Google is also an excellent place to look for web design agency reviews. If you do it via a desktop computer, you will see a small box located at the right of search results that says “Reviews” (if you’re using a mobile phone, that box should appear at the top right of the screen).

Lastly, you can also find reviews on Facebook. First of all, find the company’s business page via the search. Click on the needed page and check through the agency’s news feed.

After checking the reviews, you have to narrow the agencies down.

Step 4. Contact Each Company Directly

When you’ve finally filtered through the companies on your list, it’s time to make direct contact with them and ask questions regarding the ways your businesses could cooperate. Note the web design agencies that will offer to create your site from scratch. They will most often want to create a customized website for your company.

Whatever the case, the right agency should ask you nearly as many questions as you have prepared for them. These usually include things regarding your expectations, goals, needs, and so on. You need a web design company that tries to fully comprehend you as its potential client to deliver the best website possible.

Also, note the agencies that respond in a polite, intelligent, and professional manner. Companies that provide you with clear explanations of their process and professional terms are those that you should give a closer look. Pass a web design agency that uses too much professional jargon and doesn’t answer your questions directly.

After making direct contact and finding out more about the companies on your list, finally you should compare their conditions, pricing, and solutions in order to make your choice.

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Conclusion

The website is the face of your company on the Internet. It has to be well-made and provide visitors with the things they’re looking for. Hiring a reliable web design agency will allow you to focus on your particular audience and boost your customer conversion rates and, subsequently, sales. But it’s essential to hire a company that can guarantee you a proper fulfillment of your needs and high-quality execution of your website. Choosing with all the necessary information in mind is a must.

 

How to Choose Right Web Hosting Company

If you want to make a website, it is necessary to select a web hosting provider that provides a platform to present and organize your website over the internet.

Decided to make a website for your company? That’s Cool.

But where will you host your website? Do you know what are your requirements for the company, and how will you choose an appropriate one?

Don’t worry; we have done some homework for you. What you need to do is go through this article and find your answer.

But first, there are certain things that you will need to consider before picking up the web hosting platform:

  • Uptime
  • Security
  • Renewal Prices
  • Customer Support
  • Backup Provision

1. Uptime

Image source: smashedmedia.com

It is a criterion that checks how much time does the server keeps running. Better the uptime, better is the performance.

GreenGeeks and Bluehost are considered to be the best according to HostingPill, giving around 100% uptime result i.e., with the most amount of run-time.

2. Security

It needs to be safe and reliable. It should also not leak the data, and the connection between host and server should be secure.

Check whether they offer SSL certificate, DDoS protection, and a firewall. Your server needs to provide sufficient security that could safeguard you against cyber attacks, hacking, malware, etc.

3. Renewal Prices

Image source:milesweb.com

Check the pricing, whether it is the same for renewal or does it increase at renewal. Sometimes, there may be hidden costs; this is something you will need to look for.

4. Customer Support

Look for how fast and reliable service do providers offer to their customers. Some of them may have a live chat option with 24 x 7 support, whereas some do it over email only.

Having good customer support is equally important to the providers too. Better to have a 24 x 7 support team with you as you might need them anytime when the website gets down.

5. Backup Provision

Image Source: techrepublic.com

Storage and backup of the database are important, or you might face errors on your website and don’t want to lose the data. So check how much backup does the company provides and at what interval of time. And whether they charge for restoring the backups.

These are the five most important things that you need to look before deciding which hosting service provider to choose. But you can’t rely on these five options only. You need to look for a few other things that your hosting provider can offer.

Following are the tips that you can follow apart from these five things:

  • Tip 1: Search by the type of your application

There are different types of services available for different applications i.e., different services for a podcast, video hosting, music websites, eCommerce, etc.

If you want to host a podcast website or a video website, you will need a service that offers good storage, social media integration, and good backup service.

Therefore you need to pick up the service based on your application.

  • Tip 2: Choosing the Right Plan for your hosting

When you look at the pricing plans of any service provider, you need to make sure that you select the right plan for your application i.e., whether you choose a shared plan, VPS plan or dedicated hosting plan should serve your purpose.

Just because the plan is cheap doesn’t mean you need to go for it. Decide and pick the plan which covers all the things you need.

  • Tip 3: Look for the reviews

Yes, before selecting the right web hosting company, look for the reviews from the existing customers. Also, check how the web hosting company resolves the problem discussed in the reviews.

You will get a set of mixed reviews but see the response given by the company to them and whether the customers have been given any solution or advice.

What type of hosting do you need

Image source: hostingcultura.com

There are three major types of services – Shared, Dedicated, and VPS hosting.

Shared one means sharing the features with other websites, too, i.e., your services are shared and are available at a cheaper rate. It is good for bloggers, portfolio websites, websites having picture galleries, etc.

Dedicated hosting is a service that is a service where all the facilities belong to you, and each website is hosted separately with separate features. Of course, the prices are higher than that of shared hosting but is reliable if you want to run an online store with lots of products or a social networking site.

VPS hosting is like you have a dedicated server in a shared hosting environment i.e., a private space in shared hosting. Here, few of the features are shared, and few are limited to you. This plan is suitable for websites that write reviews or news.

So, based upon the genre of your website, pick the right type of web hosting service.

Conclusion

You may get disappointed with a service provider and then migrate your website to a different service provider. This can increase your work for changing some of the visuals on the website, shifting data, and can result in losing some of your stuff.

So, don’t just select a web hosting service randomly and then end up criticizing the service. Instead of that, why not review the service providers first and then make a selection?

These parameters will help you in choosing the right web hosting service for your website. If you are facing any difficulties or have any questions, do not hesitate to leave a comment below.

Making SEO and Pay-Per-Click Google Ads Work Together

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Search engine optimization (SEO) drives traffic to websites by making sure that they rank high in the results returned by Google and other providers. Pay-per-click (PPC) advertising programs like Google Ads charge for each viewer who visits the URL behind an ad. 

According to SERPS — Many website owners end up focusing mostly on SEO or PPC and neglecting the other option entirely. There are some excellent reasons to consider combining these two popular approaches to better leverage the strengths and capabilities of each. 

Two Highly Effective Ways to Generate More Website Traffic 

SEO and PPC have been mainstays of traffic-hungry website operators for decades. Each of these long-established options comes with certain benefits and drawbacks. 

Rather than sticking solely to one tool or the other, it will almost always be better to appreciate the advantages of each and leverage both appropriately. Doing so requires being aware of how each traffic-generation tactic performs concerning: 

Img source: thenextweb.co
  • Responsiveness. Perhaps the most apparent difference between SEO and PPC is how long each takes to start generating results. While some “black hat” SEO tactics might produce more traffic reasonably quickly, that tends to be the exception. Generally speaking, the ranking improvements that come from successful SEO can be expected to take as long as a few months to materialize. PPC ads, on the other hand, can be placed as soon as an account has been funded. It is entirely possible to start seeing traffic from PPC ads minutes after they have gone live. 
  • Persistence. While PPC enjoys a clear advantage over SEO with regard to responsiveness, the effects it produces persist only for as long as ads are being funded. A successful SEO campaign can keep generating more organic traffic for a year or even longer, should others who covet the same keywords fail to respond. The long-lasting nature of successful SEO work can also make that extra traffic start to feel “free,” after enough time has passed. 
  • Stability. Despite being longer-lasting in general, though, SEO results can seem less reliable than PPC placements. Even a minor update to Google’s algorithms will sometimes disrupt longstanding search-results positioning for individual businesses, a vulnerability that does not apply to PPC. On the other hand, bidding-derived rates for PPC ads fluctuate significantly, as well, meaning that the amount of traffic generated with a set budget will do the same. 
  • Credibility, visibility, and other important issues. SEO and PPC differ in different ways that often prove significant, too. Search engine users tend to trust the organic results they are presented with more than they do ads on the same page. Paid-for PPC ads, though, will often receive more visible placement, as on most of Google’s search results pages. PPC ads can also be placed whatever the competitive landscape, as long as a sufficient budget is available. Some industries and keywords are so competitive that even the most generally effective SEO experts can fail to generate much traction. 

A Combined Approach Often Makes the Most Sense 

Taking all of these issues into account will make it clear that both SEO and PPC have particular strengths and weaknesses. There will be times when it will be reasonable to stick to one approach or another. 

In practice, though, using both techniques simultaneously will more often be the better answer. Although there is no one-size-fits-all answer to the question as to how many resources to devote to each, the goal should be to strike a balance such that synergistic benefits concerning the following result: 

Img source: webkept.com
  • Testing keywords. Instead of waiting for months to see whether a new SEO focus keyword will pay off, try out some PPC ads that target the same keywords. 
  • Improving content. Look at the PPC ads that produce the most impressive results and use the lessons learned to overhaul a website’s content for better SEO. 
  • Overcoming the competition. When an otherwise effective SEO campaign fails to make progress with specific keywords, pay for PPC ads that guarantee highly visible placement on those search results pages to avoid being left out. 
  • Responding more quickly. Get out ahead of the latest business-relevant developments by placing appropriately targeted PPC ads right away, possibly while working on corresponding SEO for the longer-term effects. 
  • Maximizing cost-effectiveness. Using both SEO and PPC means being able to adjust spending in both directions to generate the most high-quality traffic for the smallest possible investment. 

A well-conceived strategy that covers both SEO and PPC can produce benefits like these reliably and for just about any website. The power of SEO and PPC are both potentially powerful tools that have distinctive strengths and drawbacks. They complement each other very well and in ways that frequently make using both of them together with the best option of all. 

The Bright Side of Getting a Website Developed Using PHP

The internet is highly used for almost any job today, and that is why to grab visitors, customers and target audience in every domain, people are concentrating on building websites. Even a small shop in the neighborhood may have its website online to increase its business gradually. Such is the effect of success in e-commerce proven through the last three decades that the simplest of organizations and small-scale home-based businesses also do not undermine the use and existence of websites. In this scenario, more and more websites are getting developed. Thus, the pressure on developers is high, and the expectation of people who are getting their sites developed is also getting higher. To cope up with the modern demands of e-commerce, static websites are no more preferred. Developers have switched to the making of dynamic websites. The role of Personal Home Page programming has got prominent here in the making of dynamic websites. it helps in making dynamic sites easily.

The use of PHP is preferred

PHP (also called the PHP Hypertext Preprocessor) is a server-side scripting language and is used for the making of dynamic web pages. The dynamic webpages created with it can interact with their databases. Personal Home Page can be embedded within HTML, and it is an open source language which is widely used for web development. Here are discussed the top reason why web developers prefer this in making good dynamic websites.

Why PHP?

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When a website is developed using it, then in the server a scripting code is executed. This code returns HTML codes to the clients. In the process, the client never knows what its code was used, and without knowing the actual codes behind the HTML output they get, they view the webpages. A developer can process HTML files for all the PHP files by configuring the web server. The primary reason for using this, which might strike your mind that it is a free and open source is not all. There are many more reasons for using Personal Home Page.

Main reasons for preferring PHP for developing a dynamic website

Here are the main reasons web developers, as well as clients, prefer it as the site programing language:

  • Web developers have found that learning is one of the easiest tasks. The server-side scripting language offers a very easy learning curve, and any enthusiast can master it in a few days when compared to other scripting languages. The syntax of the Personal Home Page is very simple to grasp, and the special advantage is enjoyed by a programmer who knows C or Perl or both because the syntax is similar to these. 
  • it does not require you to write long codes. Instead of lengthy programming, a few lines of short, simple codes do the task. Therefore, work gets simpler and gets completed quicker. Editing also gets easier due to simplicity and minimal codes. 
  • Using this, no doubt minimizes the cost of website making, as because it is free of cost. Hence web developers can charge smaller bills for their services to the clients, and clients also prefer this.
Img source: Lynda.com
  • The scalability of this is being high in writing codes, and the language being reliable enough in case a lot of web pages needs to be edited or dealt with, it is actually a great choice. The performance of the website can be enhanced to a great extent wit PHO based programming. 
  • A lot of people use it. Therefore, the community of PHP users is practically huge. And this is why the support forums and discussion boards on PHP are a lot, and developers always get the support the needed whenever they feel stuck at any point. 
  • PHP is not dependent on browsing platforms and neither restricted. That is why PHP supports all major web browsing platforms like Mac, Windows, Linux, and UNIX. 
  • PHP is complaint with all important web servers. Name any, and it’s supported. Even personal web server and Netscape is also supported. 
  • The processing speed of a website developed by Personal Home Page is faster. This happens because PHP having a memory of its own shares much of the workload of the server thereby reducing the processing time and loading time. That is why working with PHP is speedy, and it can be enjoyed while working with e-commerce web apps and CRMs.
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  • With this, web apps and sites can be developed with great security. The security layer it offers as protection from vulnerabilities is reliable. 
  • Being tried and tested again and again through the last two decades, it is one of the most supportive, reliable, and proven good platforms for web development.

Websites developed using it can always be troubleshot for problems, and aided for enhancements without any problem.

Know why your site needs a PHP based development

When you are talking to a website developer for making your website, then a lot of things has to be discussed including the use of the programming language. Although you may have the notion that marketing is one of the necessities of the future, the site must be developed after well-researched competitor analysis, yet there are many more things to be done too. And discussing the site development strategy and use of coding is a vital area of discussion. So that you may talk freely with the developer, and discuss all your concerns while being minimally hit with jargons, you must understand and see the positive side of getting the site developed using Personal Home Page programming.to learn more Visit https://www.bigdropinc.com

Finally

A site development demands the planning and discussion of a variety of things. Most of these are done while keeping in mind the future works of editing and enhancement, which may have to be done on the site. And a developer can always guide you well on the choice of the best scripting language while keeping these necessities in mind. If you get the site designed with this then later if you get things done by another developer, then the knowledge of Personal Home Page only would allow the professional to work resistance free on the site.

How to Promote E-Commerce Website on a Budget?

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Running an online business has become a modern-day trend that most entrepreneurs want to try their hands on. With E-commerce, the possibility of creating a profitable online business has now become a reality.

So, what’s the hold-up?

Well, creating an E-commerce store and listing your products is just one side of the story. The other side is bringing potential buyers to the store to generate conversions and profits.

Here’s when marketing and promotion strategies come into play.

Nobody makes your online business a grand success except your customers. Therefore, it is very important to spread awareness of your E-commerce store. In other words, it is important to promote this store using different mediums of digital marketing.

Img source: classifieds.usatoday.com

No matter how much you automate your E-commerce website, generating traffic is always a great challenge to conquer. You can check out Dropified.

In this blog post, we are going to discuss such mediums that can help generate awareness and eventually traffic for your store.

So, let’s cut to the chase and dive straight in!

What is required to make your E-commerce store grow?

One word – Traffic.

When it comes to increasing the sales for your E-commerce store, it all boils down to just one thing and that is Traffic.

You can do everything you want, execute as many marketing strategies you want, but if it fails to generate traffic, you will never be able to scale your E-commerce business.

Therefore, let’s discuss some of the best free as well as paid marketing options for driving traffic to your website.

Free of Cost Marketing Alternatives

Well, you don’t always require breaking your piggy bank to market a website. These marketing options might less or no money at all, but will definitely require more work. Let’s take a look.

  • Blogging

One of the greatest ways to lure organic traffic to your website is through search engines. Targeting long tail keywords relevant to your product niche is the key to generate organic traffic. Select your most powerful keywords and create content around them, which will eventually create traffic.

Img source: blog.shawacademy.com
  • Guest Posting

Try reaching out to popular blogs in your niche and offer them to guest post. To make this work, put efforts in perfecting your pitch as these blog owners are approached daily by many people. Write an informative and interesting article that makes the reader click to your website.

  • YouTube Channel

YouTube channels provide a great way to generate traffic for your website. Creating content that is interesting and highly watched will help you channel the attention you get on YouTube towards your E-commerce website.

  • Start a Podcast

Starting a podcast is the best thing you can do when the platform still has time to reach its saturation point. You can leverage the power of audio by introducing highly appealing coupon codes and special announcements for your E-commerce store. The content you produce should be related to your niche only.

  • Social Media

Put great efforts in creating a strong social media presence for your intended E-commerce website. Create visually appealing content and back it up with good hashtag research. Run social media contests and campaigns and encourage your followers to share your posts and attract more followers.

Paid Advertising for E-Commerce Websites

Spending money to generate website traffic is also in great demand nowadays. With the availability of Facebook Ads and Google Ads, most E-commerce business owners turn to paid advertising because well, first it is easy to set up, and second, it doesn’t require much time to show significant results. Let’s discuss a few of the platforms which can be leveraged using paid ads.

  • Instagram

Instagram is a platform that can provide the highest rate of engagement. Create an Instagram account to promote your E-commerce website. With the help of Influencer marketing, you can approach and make the influencers review your products and paste your website’s link in their bio. This can generate a significant amount of traffic.

Img source: socialmediaexplorer.com
  • YouTube

Finding YouTube influencers with a large number of subscribers and pay them to review your products. If the influencer produces a great video that generates a good amount of views and comments, chances are that the video will generate substantial traffic for your E-commerce business.

  • Facebook

We highly advise you to run Facebook Ads that redirect to your E-commerce website. Facebook’s range of different kinds of Ads will provide great room for creativity which will eventually help get more and more clicks.

Over to You

Here we are at the end of this blog post. We hope that now you can at least start off by creating a tangible plan to promote your E-commerce website online.

We hope this piece of content brought great value to you. Since you are here, don’t forget to subscribe to our weekly newsletter!

We provide great value to grow your business – nothing more, nothing less.

Instances when SEO could be shown the door with Website Content

Let’s admit this!

We go the extra mile when it comes to adding SEO tactics in the website content. Because we consider SEO the be-all and end-all of the online content world, as it helps you draw in significant organic traffic and conversions for your online store.  

Img Source: aer.io

But the thing is: SEO is not suitable in all situations.

Here are those five occasions when SEO is not suitable for businesses:

#1. Introducing New Industry Jargons and Concepts

As it turns out, some content marketers want to be the first ones to introduce a new industry phrase before the world comes to know about it. Meaning, the phrase wouldn’t have significant search volume at this point.     

When businesses write about such trends the idea is to talk at length about their special highlights and how it will benefit the world at large. The SEO won’t be on the top of their mind when writing such content.

The best part: Even without adding SEO keywords you will be in the good books of Google because of quality content. And, more importantly, you will attract more inbound links, and will be in a good position to rank well as the keyword phrase gains momentum.

#2. Targeting Traffic via Different Channels

More than anything else, your website content needs to engage and satisfy people when they arrive at your online store via different channels such as:  

  • E-mail marketing
  • Social media
  • Shared links
  • Media relations
  • Paid media

If you are attracting most of the traffic via the above-mentioned search mediums, it doesn’t matter if you have used proper keywords or not in your site?  

So, take some time out and analyze from where you are attracting overall traffic and then nail down the KPIs and channels to drive traffic.

Img Source: medium.com

#3. Low-volume Search Phrases aren’t Worthwhile

Low-volume search mainly comprises long-tail keywords.  And, they are useful only if they could generate high rankings and leads, and especially for companies that have longer sales cycles.  

But these low-volume search phrases are not always relevant or help you convert. To find out more about relevant SEO keywords for your business, you can check out GoodFirms.co.  

Img Source: searchengineland.com

#4. Popular Keywords are too Competitive

You may want to rank higher in SERPs for “inventory management tool’ which according to Wordtracker is searched almost 49,500 times a month. Presently, your site ranks on the first page of Google for keywords that are searched 200 to 300 times a month.

So, building your SEO page strategy around this popular phrase “inventory management tool” is almost impossible?

If a keyword phrase is not within your reach, it’s better to opt for alternative keyword phrases.

Answer these questions when selecting a keyword alternative

  • Can the keyword alternative be made part of the headline?
  • Will it attract good traffic?
  • Will it be relevant for the site?  
Img Source: attorneymarketingnetwork.com

Wrapping Up

There’s no denying that you need to have SEO on top of mind while creating content for your website. But then, there are times when it’s better to put them in the back burner because eventually it’s traffic that matters. And if you are getting them through non-SEO ways, why not try them out.   

Over to you now? Where there instances when you have avoided SEO altogether?  

The importance of organic traffic

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The difference of organic traffic, which are displayed on the home page in their order of publication, the position on search engines is one of the main sources of traffic creation on a website today (so-called organic traffic) whether it is always easily accessible, such as your presentation or contact information. organic traffic clicks on the modification link to modify this page or SEO. Planned and programmed work requires the ability to observe and test. People who specialize in SEO search engines and continuously improve their algorithms are difficult to track. Because search engines change algorithms within a certain period of time and can make changes in ranking criteria.

You own or are in charge of a website and you want to get organic traffic targeted according to your activity or increase the number of visitors in order to increase your reputation and thus the number of potential customers? The objective of the SEO services is to be found in the results of the prestigious first page of Google ( Top 10) on the keywords or expressions that we validated together at the beginning of the contract. The natural and strategic SEO is today the formidable weapon that your competitors use to make themselves a leader in your industry. For more info check out outrankio.com

Img source: seotherapy.com.au

The acquisition of organic traffic is often considered the basis of an Inbound marketing strategy. In fact, the more visitors you have on your website, the more you will be able to convert some of them into leads, and the more you will be able to exploit them to turn them into customers. I spent some time explaining how we made direct organic traffic our primary source of site visits. strategie-seo.fr… I noticed that we had also made good progress in our organic traffic.

SEO: establish your keyword list

Before you get lost in the battle, the most important thing to do is to put yourself in your client’s shoes. What exactly is he looking for? What queries will it use to search for similar products/services to yours? Each of the answers to these questions will reveal keywords on which you should position yourself. Then feel free to check out your direct competitors.

On which keywords did they position themselves?

And most importantly, does it allow them to generate a lot of organic traffic?

Once you have established your list of keywords, you will now need to assess whether each of them is worth looking at. To do this, use Google’s keyword planning tool to find the most interesting keywords, i.e. those with a fairly large search volume while being the least competitive possible (see our article on the SEO strategy of the long tail on this subject). It all depends here on the strategy you choose (and especially the resources made available to you) but keep in mind that you must, first of all, choose keywords for which you think you can position yourself high in search engines. So it is sometimes more interesting to be the big fish in the small pond than a small fish in the ocean.

Img source: searchengineland.com

Build your website around these keywords

At this point, you have identified all the keywords that could bring you interesting organic traffic and for which you are willing to defeat the competition. Now you have to go to the second step: optimize your website for the selected keywords. If you don’t have a website yet, try to place your most relevant keywords in the URL. ; Think of each page of your website as being oriented around one or two keywords, and insert them judiciously into your titles, subtitles and page descriptions (be careful not to overdo it, over keyword stuffing-or keyword stuffing –is a practice sanctioned by Google. Never choose search engines over your readers.) ; For keywords that you think are really important for your company (those that distinguish you from your competitors for example or that are your core business), think of optimizing them around a dedicated landing page with specific content (for example a white paper).

Commit to a long-term strategy

Now that your website is optimized around your strategic keywords, you will have to beat the competition by making your company appear as high as possible in the Google results pages. To do this, it is important to generate Backlinks (links from external sites that are recognized by search engines to establish the relevance of your site): Create a company blog and write regular articles optimized around your keywords. Once again, don’t try to please the search engines too much, but focus instead on your target audience: write content that interests them and that makes them want to know more about your activities. By writing quality articles, you help to ensure more visibility of shares on social networks and engagement, which are all criteria taken into account by Google to solidify your SEO depending On the strategy that you want to deploy, there are other ways to build backlinks: guest blogging, registration of specialized directories, press releases, activity on community sites or other blogs, etc.

Img source: blog.lesroches.edu

A simple, safe and effective technique

You just need to Google dozens of articles detailing the miracle method to strengthen its SEO and generate more visits to its website. But sometimes the most boring and less risky techniques produce the best results. If you try to follow the method described above, you will observe month after month improvement in your organic traffic. It is a durable and reliable technique that we recommend to all our customers. Nevertheless, it requires significant investment, patience and perseverance. But remember that it is this effort that will differentiate you from your competitors and give you a head start over them.

7 Web Layout Myths You Should Bust Right Now

If you have seen the web evolve, then you might be familiar with what the web looked like when it was first launched. Take the trip down the memory lane and visualize what web pages looked like three decades ago. If you can not remember it, just Google what different websites looked like 20 years ago and you will be surprised by the results. Back in the day, there was nothing like web layout. Every web page has a single column of text filling the space from one side to another.

Fast forward to today, we now have all the bells and whistles attached to websites. The web has evolved significantly over the last couple of decades. One thing that stayed constant is myths. There are many web layout myths that are still prevalent in web design circles. If you want to know what these myths are then you are at the right place. In this article, we will bust those myths, so you don’t believe in them anymore.

1. Use Rectangles Only

If you break down a web page to its components, you will see that everything on the web page is a box. The tools web designers use to try to keep it that way. Thankfully, this is not true anymore as we now have tools that let you cut those rectangular boxes to any shape you want. Now, you can fit your content into a diamond shape or fit it into a triangle. You can draw a diagonal across a rectangle and cut it into two different triangles. Designers can even float a photo that has been cut into a circle and then make the text flow and fit into that circular shape. CSS Shapes adds a new dimension by letting designers play around with different shapes and content in a more creative way. The possibilities are endless.

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2. Everything Should Float

You might have seen web pages with lots and lots of different bars floating beside one another. From the navigation bar, sidebar, hero bar and a bar for the header, the list goes on and on. The problem with such a web layout is that the moment you try to resize the viewport and apply different media queries, all these bars start to rearrange themselves, giving your web page a cluttered look. If you want to create a minimalistic web layout with lots of white spaces, you should ditch this floating philosophy.

Moreover, these floating bars force you to create content of the same aspect ratio and length, which makes life very difficult. CSS Grid tries to resolve this issue by adding rows. By using rows, you can arrange different website elements both horizontally and vertically.

3. Use Simple Navigation

I have come across dozens of articles on web design that tells you to use simple navigation. There is no doubt that simple navigation works well in most cases but not every time. Let me explain it with an example. Let’s say you want to create an e-commerce website that could give some tough competition to the likes of Amazon and eBay. You might be selling millions of products in thousands of different categories. Can you choose simple navigation for such a large project? No, right. Yes, your website might not look great and might even look a bit cluttered but it will function and function well. That is why Miami web Design Company chooses navigation based on project needs.

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4. We Have No Control over The Fold

There is a common misconception amongst web designers that they don’t have any control over the bottom edge of the screen where it cuts itself from the layout. That is no longer true any more thanks to the viewport. Now, you can place different website elements in position to the viewport. Designers can also resize according to the need, which was not possible a few decades ago. Using Viewport and Flexbox side by side, you can enjoy more control over the fold and every other part of your web page.

5. Responsive Web Design Minimizes Room For Customization

If you have been working in the web design industry for the past two decades, you might be familiar with the ordeal you have to go through when the responsive web design first burst on to the scene. Every web designer has to learn what responsive web design is and master all the tools to launch their website quickly on the new standard. Despite all the efforts, there are many web designers who still believe that responsive web design limits their options, which is not the case. If that is what you believe, then you should change your tools, which is limiting what you can do with responsive web design instead of blaming responsive web design. By using CSS efficiently along with CSS grid, web designers can create anything they want.

6. Using a Layout Framework is a Must

With so many web design and website layout framework, web designers tend to think that using a framework makes their lives easier. Believe it or not, it is the other way around. The latest grid syntax of CSS makes it much easier to write code than using a framework. It is highly recommended that you write your CSS instead of trying to get your hands on the latest and greatest web framework out there.

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7. Minimalism Works Well Every Time

If you have been following the latest web design trends lately, you might have noticed this trend make its way on to every web design trends list. Many sites were quick to jump on this trend and others followed suit and suddenly the web starts to look cleaner and less cluttered. Similar to simple navigation, the minimalistic design might work in most cases, but it is not the ideal choice for every web design project.

For instance, if you are creating a website for a business who wants its users to pay attention to multiple website elements, a minimalistic design might not be a good option in such a scenario. Only take the minimalistic design approach when you are sure that it is the right fit for the project; otherwise, avoid it.

Which web design myth do you still believe in? Feel free to share it with us in the comments section below.