Videos

The Importance of Videos in Content Marketing

Marketing and advertising in general are hardly the same things they once were. Although commercials and video material used for content marketing have been around for decades, they have not been nearly as popular nor dominant as they currently are. The modern days we live in are filled with visual media and it surrounds us no matter what we do or where we go. Thanks to the advancements in information technology and the wider adoption of modern gadgets and hardware, as well as all the new social media platforms and the fact that everyone uses them, videos have never been more crucial for learning, getting news, having fun, and in marketing.

Brands have realized this years ago which is why you are seeing cleverly integrated adds all around you. As most of them are actively shifting to videos as an effective tool for marketing, it is crucial to understand their importance in content marketing. If you have a business of your own, chances are that you could be doing better with your marketing strategy especially when it comes to the modern means of getting your message to the world. Identifying the methods that make your brand stand out can further boost the engagement and help you down the line. In this article you can learn exactly what you need in order to do so. In the following sections you will find the five most important reasons why video-based content marketing can exponentially grow your brand.

1. Increased ROI

Source:valtim.com

The return on marketing investment, or ROI, is crucial for any type of marketing campaign. In the content marketing space, video-based content provides higher ROI on average than any other form of content. Although the ROI is highly dependent on the quality of content and the strategy implemented, the rise of smartphones has added a great degree of ease into the once much harder act of video creation. Most viewers prefer videos that provide more information about the product or service offered by the business while keeping it entertaining. Considering the finer aspects of video creation, content marketers can keep their costs low and maximize the ROI simultaneously. Since everyone has a smartphone nowadays and they use popular apps every day, using the modern means of digital marketing is not only better for your marketing investment return but it is easy to implement and use.

2. Drastic Boost to Engagement

Statistically, videos on social media platforms generate around 120 times more shares and engagements on average than the combined impact of content based on text and images. What is more, an average modern customer prefers videos to both reading and looking at images anyway. Video-based content goes a long way in establishing a solid relationship with the client and also fostering trust and reliability of the brand. Providing consumers with videos that are very likely to be shared ensures that a larger audience gets introduced to your brand while strengthening the loyalty of your existing and returning clients. All of the top social media agencies strongly recommend the use of videos in digital marketing as much as possible since it yields so much results and benefits for any type of brand.

3. Improved Search Engine Optimization

Source:foundersguide.com

Videos have been proven to increase the engagement a brand has with the customer base, thereby resulting in more time being spent on websites and social platforms of the brand. The time spent on the website boosts the search engine profile of the company, resulting in better statistics of the brand and a higher rating on search engines when a user looks for something related to the brand. Optimizing videos for SEO with accurate information in the description and the right tags will ensure that your website is one of the top 5 to be listed when a client looks up industry-based keywords. You can relatively easily boost the search engine ranking of your website by ensuring that videos on your website contain the right keywords, meta descriptions and titles, as well as thumbnail images. They should also be the right length since too short and too long marketing videos are not the favorites among the crowd.

4. Better Sales and Conversion

Source:dailymoss.com

As observed by one of the leading digital marketing agency services in Thailand, videos used for content marketing drive both the sales and the conversion for the business. How we hear you ask? The human brain is largely visual, meaning most of the information about the world we get comes through out eyesight. This should be used by companies, and it is, which is why video-based content is popular among most users. If directed correctly, with the right amount of explanation about the business and the products or services they offer, videos can keep clients engaged for hours at a stretch, and definitely longer than either text, speech, or images. This high-level engagement further leads the users towards making a well-informed purchase decision with increased satisfaction.

5. Easy to Grasp

Source:dailymoss.com

With most industries being primarily driven by media, consumption of video-based content is at its all-time peak. Best of all, the peak is continuously rising and there is no end in sight in terms of how much more the videos will become important for the contemporary individual. Studying a product or service in great detail is a time-consuming process, and in a fast-moving society like ours, videos serve this purpose in the lowest time possible. Video-based content is now accessible to individuals through their pocket devices and stable internet connections, both of which are readily and cheaply available all over the world. These are no longer luxuries but necessities without which the person would be at a large disadvantage. Because of this, it is easier for users to connect with the brand and also grasp the idea it is trying to transfer to them about the product or service more quickly, and countless times more efficiently.

Videos that are not optimized to suit the audience’s requirements can harm both the business and the brand image. Hence, it is essential to curate the videos effectively and avoid them hurting you instead of helping. As the most preferred social media agency in Thailand, IBEX can help you achieve that and much more on your way to a wider and more diverse customer base!

How to Back Up Your Social Media Video – 2021 guide

Earlier Google’s photo backup platform automatically uploaded all the photos saved in your Android or IOS device. These included photos and videos stored in folders created by apps like Facebook, WhatsApp, and Instagram.

Google, the world’s largest search engine, has said that it has now discontinued this feature, and now you have to save these photos yourself or turn to a specific app meant for this feature. Check out oDownloader to know more about this.

For this, Google has cited a surge in the tendency to share photographs after the onset of Covid-19. A statement in this regard said that due to Covid-19, people are sharing more photos and videos.

Google insisted that no photos that were already backed up and organized through social media apps have been affected by this change.

So to conserve Internet resources, backup and sync have been turned off for device folders created by messaging apps like WhatsApp, Messages, and Kik. In such a scenario, you can change this at any time in the settings.

How to back up your social media video?

Source:postradam.us

Social media is an integral part of our daily lives. However, the information needs to be backed up regularly. There is a difference between storing data online and cloud storage. Very few online backup providers back up social media videos.

Tools to back up social media content:

Let us find out the tools that are used to back up the social media video.

The tools are as follows:

a) Idrive: This versatile online backup service provider backs up videos on Facebook and Instagram. It stores the copies of the videos on its cloud servers.

Source:postradam.us

Backup happens automatically. So, the videos that have been added since the last backup get saved. This tool ensures that backups are manually executed, from the web interface of idrive in the user’s Android or iOS device. It offers affordable subscriptions.

b) Acronis True Image: This tool backs up social media videos at a faster speed than Idrive. This speed is possible because they have a faster network backup. It backs up videos from Facebook and Instagram in a comprehensive manner.

The users do not need to back up the videos manually on this platform. The backup is automatic. If social media gets deleted, then it restores the backed-up data to a new profile. The users need to set up Acronis Backup cloud which encrypts the data with 256-bit AES. It provides the best online backup through an Android or Ios device. It doesn’t offer any free plans. The minimum cost is reasonable.

c) Cloudsfer Social media backup: It allows people to perform scheduled and manual file transfers.

d) pCloud: It is the best Dropbox alternative available in the market. This cloud storage service backs up videos from social media. It may only save videos from Facebook and Instagram.

Reasons behind backing up social media video:

Source:jeffbullas.com

Those who are active in social media need to create videos for Snapchat, YouTube, Facebook and Instagram. They need to save a copy in their smartphone because the server which houses their content may go down any time. The videos which are backed up maybe reshared on any other website. Even non-mobile videos may be backed up to the cloud. To find more about creating videos, visit Clipchamp.

Backup and Recover old photos from Facebook:

In Facebook settings, you will get the option through which you can also get backup of your accidentally deleted data. Learn the complete process step by step.

  • Open Facebook settings panel

First, click on the dropdown on the top right-hand corner of your page, then open the settings.

Everyone knows how to edit Facebook photos and videos and delete them, but here you will get to know how to backup the Facebook posts and recover them after you have deleted the photos and videos.

  • Click on Download Copy of Facebook Data

Now click on the option, Download a Copy of your Facebook Data at the very last of the settings page.

  • Click download archive

Now click on the option Start download archive shown on this page. After clicking, a popup message will be sent, which will say that it will be sent to your registered email id as soon as your user data is accessed.

Click OK on this message. Shortly, Facebook will send you an email link, from which you can download your Facebook data.

Backup and Recover old photos and videos from Instagram:

Source:businessinsider.com

Step 1

First, you have to log in to your Instagram account. Then you have to go to the option containing the user details, and after clicking on the three dots you see in the above right-hand corner, you have to click on the option of the setting below.

After clicking, you have to click on Privacy and Security and then click on download data.

And here, you have to enter your email address and click on request download, and then you have to enter the password of your Instagram and click on Next. After that, you have to click on the done button under request download. From here, you will receive a mail on the email address you have entered.

Step-2

Now you have to open the mail and click on download data and open it in a browser like Google Chrome and enter your Instagram username and password here and log in. And click on download data.

Step-3

Now you have to download an app named ES File Explorer. After downloading, you have to search Instagram data in this file explorer, you will search by inserting your name, and your data will be visible, and you have to click and extract it. And you can keep this file anywhere.

Step-4

To see the file of Extrcat Instagram, you will need an application named Json Genie (Editor) from the Play Store. After that, when this app is downloaded, click on Open, click on open JSON file, you open that file from here, and then from here, you can see everything deleted and save it.

How Videos Help Ecommerce To Boost Sales

Launching an eCommerce website is definitely an excellent idea to start a business. Years of planning, tons of ideas, some chosen, some rejected and you have your website ready to hit the market. 

You need to make sure that you have a product page, which needs to be SEO optimized. your blogs need to be up to date and nicely written. You need to have an exceptional UI and offer your customers the best value for their money. 

And with still all this work and when you think that everything perfect, you’re still not witnessing bigger sales? Have your figures shown a rise? What’s wrong then? Why is your website not gaining much traffic? 

Odds are you haven’t embedded the right things at the right place. Just having a website isn’t enough to witness growth, instead, you need to tailor it in a way that can boost your online presence and help your business outshine in the global world. 

And how is that gonna happen? 

Image source: rev.com

Well, there are plenty of ways to marketize your product or your business, the one that we are about to explore here are videos. 

While designing the product page in your eCommerce store, you would have placed everything right. The product title, the description SEO optimized and the price set as per industrial norms but have you added a video? How can a customer know about using a product? 

Whether you want to promote your business or showcase a product, embedding videos is by the far the most effective way. According to a survey, the total internet traffic generated through videos is expected to be 80%. And given the dawn of competition, this figure is far from just being satisfactory. 

So, videos are no more an option but a necessity to sustain in the digital world. 

Videos For Ecommerce Marketing 

Image source: static.magento.com

As a marketer, you can integrate videos that revolve around multiple ideas. To outline the business objectives and goals and also to promote a product, enabling users to a better view of the functionality of the product. 

When we about marketing, this type of advertising has gained tremendous popularity. Nearly 78% of users watch only videos every week. Such a trend is expected to rise further and alter the way customers engage with the brand over the net. The more they see, the more they are attracted to the brand. And once a customer finds interest in a particular brand, the likelihood of making a purchase is higher than before. 

As a matter of fact, videos tell a story. It is like a short film that takes customers on a journey of the product or the brand. This has a better and more attractive appeal which leads to better engagement. 

According to a survey, landing pages that have video content witness an 80% higher conversion rate. Meaning that your business is not just gaining traffic but that traffic is actually of help and can help you boost your overall sales. Alongside, emails that are followed with a video campaign record 19% higher click rate. Needless to state, greater is the online visibility, higher the possibility of purchase. 

Why Use Videos? 

Image source: static.magento.com

Before we move on to outline the top reasons as to why video is the best form for marketing that can boost your overall sales, let’s have a quick look at what marketers say or feel about it. 

  • 62% of consumers prefer watching videos on product reviews prior to making a purchase.
  • 84% of the surveyed consumers have an inclination towards a purchase after watching a brand’s video.
  • 97% of video marketers are of the view that publishing an understanding of that product or service, whereas 76% find this method helping them increase eCommerce sales.

The numbers and figures are definitely convincible, however, there still lies this question, why this method? 

  • People prefer viewing that reading: It is and has always been a known fact that people love to watch. Not only are such videos easy to watch but they also entertain customers and the story portrayed draws a connection between the customer and the video. It is important that organization try and mold their videos in a way that provides information and at the same time, are fun to watch. A boring one would be as good as not having one, in the first place. 
  • Information On The Go- Videos talk a lot and they talk about everything. From the business to the product, the detail of the item and the manner in which it has to be used. This saves the user from actually looking out for a manual and learning on the usage. Instead, the customer can simply play it and know about the functions. This helps brands connect better with the customer. An effectively recorded video is an answer to all the questions of a customer. When a customer is satisfied with the product, he/she is more likely to engage and make a purchase. 
  • Videos Drive Greater Organic Traffic: Organic traffic is one of the most important indicators of business success. The higher the traffic, the greater is the visibility in the Google search engine and likewise, the sales. You need to reduce the bounce rate of your website and for that, you need to have a better engagement. Marketers believe that embedding videos within the website are one of the best ways to keep users engage within a website and drive organic traffic. 

In a nutshell, this type of marketing works well with an Ecommerce business. An exceptionally curated video would have the following: 

  1. Provides an explanation on how to use your products
  2. Give a description of all of the features and the product functionality
  3. Share reviews of the happy customer
  4. Create a story that revolves around your product
  5. Educate customers about your values and the business mission. 
  6. Show the entire product in action
  7. Compare your product to one of your competitors
  8. Instill greater confidence in your potential customers
  9. Enlist the benefits and also, factors that make your business stand out from the rest. 

Wrapping Up

To sum up, videos have the ability to add more to your product than just a visual display. If used right, a business can experience a steady increase in sales and likewise, an upsurge in profit. And next to this, your whole strategy needs to be planned out, to come to a point where your eCommerce store if blooming. To learn more, we also suggest checking out more resources or a guide like this one on Apptunix, which could steer you even more in the right direction, on the road for a successful online business.

YouTube Analytics tool for free: here is everything you need to know

YouTube is a huge platform. In fact, it’s the second largest search engine in the world, after Google, of course. Its relevance for businesses and influencers isn’t negligible. Many take the process of making the videos, editing them, finding the right gear, and researching the trends, very seriously. As a huge number of people are using YouTube, the competition is fierce. In order to stay relevant, you need a good product, high-quality content, and most of all, you need to stand out. It’s important to track your performance in order to be able to see if and what needs improvement.

You should track your YouTube channel traffic in order to see who is visiting, what are they looking for when they visit your channel, where do they come from, and similar.
Tracking the traffic from YouTube to your website is also of great importance as you can see how effective your YouTube videos are in getting people interested in what you’re offering. You can leave a link to your website in the description of a video or a card. By following all of this, you can get a good insight into how people interact with your channel and how effective the channel is.

Img source: searchengineland.com

Traffic Sources page can give all of this useful info. The report will show you which source of traffic is the most significant one which will allow you to see what needs improving. Noxinfluencer.com offers insight into YouTube channels, real-time subscriber counts, estimated channel values, and more, all of which can show you what the people are most interested in.

Another thing you can, and should, do is discover how are people finding your YouTube channel. You can easily find out why they’ve come to your channel and where they’ve spent the most time.

Views are an important factor to track when owning a YouTube channel, but they alone aren’t a good enough indicator of your channel’s performance. YouTube doesn’t give that much significance to views alone as there are numerous different clickbait tactics that work to raise your view count. However, Watch Time doesn’t lie. Watch Time tells about the estimated time users have spent viewing your content.

The real-time report is of great significance as well. It gives you the estimated number of views from the last two days and the last hour. It can give you info about your entire channel or about specific videos.

Img source: noxinfluencer.com

Demographics page will help you better understand your audience by showing you who comprises the majority of your audience in terms of age, gender, geography, and devices they’re using. By knowing your audience and their habits, you can adapt your content to suit their needs and expectations which will make you more appealing to them and will consequently lead more people to your channel.

Audience retention can also help you understand the users better and show you what is it that they like or dislike about your videos. The Audience retention page can show you the exact times in the videos that people have stopped watching.