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5 Ways the Experts are Driving Traffic in 2020

Ever since I spent a year learning something I could have learned in 3 months, I decided that I will always hear from the horse’s mouth. It really makes life easier to just know exactly what so and so did to reach point A than to do it by yourself with no guidance and end up in a ditch. If you are running a start-up, here is my message to you, Traffic will be the bloodline of your website and without it, your business will come tumbling down.

Google makes 500 changes to its algorithm every year which keeps changing the rules of driving traffic. To beat Google at its game, you need to know exactly what the tactics are. If you are not in for the heavy lifting, Australia ranks in the top 5 list for the World’s best SEO experts so I would say, look for a good SEO Company in Melbourne to take on the weight for you because trust me, it’s no walkover. But if you are ready to offer the best of your energy and time, here is what to do

Guest post

source: goseetech.com

One of the best ways SEO experts build traffic is by Guest Posting. Guest posting establishes your website as a credible source of information. The rules to successful guest posting are that you write helpful content and get it published on authority sites.

To get on sites with a high DA(authority sites) you need to do outreach to get writers that contribute to those sites and aware them about your expertise or your products and ask them to link to them or talk about them in their articles. Another way is by directly contacting Editors of the sites in question and offer to contribute as an expert.

For example, if you are a fitness coach you could approach the New York Times and offer to share advice on fitness. It’s easy for you to get in that way. In return, you could talk about your services and maybe slip in a link and boom! Traffic will be flowing like a river.

Run a mobile-friendly site

source: pcworld.com

This year Google confirmed that 50% of all web users access the internet using mobile devices. such as phones and tablets. You don’t want to miss out on this traffic just because your site couldn’t load on a phone. Unless a web visitor is desperately looking for a product you offer would they wait for a slow unresponsive site to load.

Customers will in most cases get off an unresponsive website and look for a competitor. Running a mobile-friendly website will significantly improve your ranks in search engines.

Apart from better ranking, a mobile-friendly site will:

-Improve your brand identity

-Enhance user experience

-Boost website traffic

-Reduce bounce rates

-Increase your customer base

Email marketing

source: itnetworksaustralia.com

A successful email marketing campaign targets not only new but also existing and lost customers. The campaign should lead the subscribers to your site, encourage them to take on your offer and lastly convince them to purchase. For better web visibility, integrate email marketing with social media marketing.

Offer your clients a satisfying experience and they will give good testimonials, promote your products on social media and take part in your referral program to drive more leads to your e-commerce business.

Use On-Page SEO

Start by creating well-researched, high-quality and SEO-optimized content that blends keywords naturally. Choose keywords that relate to the products you are selling. You can carry-out keyword research to find out. Also, design highly engaging Meta descriptions that pique your readers’ interest. The more the numbers of readers you get to click your URL, the higher the traffic you drive to your blog.

Pay for Ads

source: twitter.com

Ad’s are a must-have for any serious traffic driving website. It doesn’t mean that you will pay for the ads sit back, relax and let the ads work. You have to put in the work in all other areas. Pay for custom-made Ads and other promotional content which is easily shareable to reach your target audience on different platforms such as Facebook, LinkedIn, and Instagram.

Test different Ads to know which one drives the most traffic to your blog. For your ads to bring in results, it’s better to hire an SEO expert like Premium SEO Auckland so that you create perfectly targeted ad campaigns for the best results.

Parting shot

As you strive to enlarge your online customer base, consider using hashtags which are an effective strategy to pick out your ideal client. Additionally, use appealing infographics to capture the ever-decreasing human attention span.

Appealing infographics will increase your social shares as well.

6 Brilliant Ways Progressive Web Apps Are Leveraging Businesses

Progressive web applications are websites that look and function just like mobile applications. The reason they exist is to save users from the pain of having to install and manage apps. They save users from having to visit the app store, find the app, download it, and install it. If you look at PWAs from a business perspective, they can have a positive impact on your service quality and your conversions.

If you don’t have a clear idea of what Progressive Web Apps are, take a few minutes to read this blog post. In this article, I will highlight the PWA features that make it a brilliant solution for leveraging your business. Let’s not waste time, here is how PWA’s are benefiting businesses: 

1. Offline Functionality (PWA’s can work offline with the help of service workers)

Internet connections can be very unstable, especially if you’re on the go. This is why the main feature of Progressive Web Apps is “Offline Functionality” and “Optimum Performance”. Offline usability is something that front-end-developers have struggled to resolve, and finally, PWA’s have come to the rescue. If you’re struggling to understand how this is possible, this has been made possible with the help of ‘Service Workers’.

2. Service Workers and Offline Functionality:

A Service Worker is a Javascript that works in the background (like a virtual proxy) in a different thread from the user interface. With in-depth integration to the web, they are able to perform rich data caching, background sync, and also send out push notifications. 

Suppose you have an e-commerce mobile app, if a user likes a product in your store, they would probably go ahead and make a purchase. But if you’re app has speed issues or the user faces internet fluctuation, they would probably get annoyed and drop the order altogether. In this situation, if you want to make sure that your user continues to make that purchase you would need to have offline functionality. So PWA’s can help improve your user retention and the conversion rate.

3.  No need for app/play store (No need to install an app, simply go to your browser, type in the URL and you will be directed to a website that looks and functions just like a native app) 

According to Appverticals, even though mobile app development companies have developed some amazing mobile applications, users are still unwilling to go to the app store and install the app. Studies reveal that most users find it time-consuming to visit the app store, find the app, Install, and then register themselves. This means that app development companies, as well as businesses, fail to gain their desired revenue. Unwillingness to install an app is one of the reasons why users abandon mobile apps after the first use.

Progressive Apps can help businesses rectify this issue. With quality PWA’s, users no longer have to go through the pain of having to visit the app store, find, and then install the app. All they will have to do is open a browser and type in the URL and they will come across a website that looks and functions just as well as the native mobile app. 

4. They look and function like native apps (work with familiarity)

Statistics prove that mobile users prefer to use mobile apps as compared to websites. Most of them have the ability to work offline, deliver friendly user experience, and provide an attractive user interface.

So if you start using Progressive Apps, you will be able to deliver an advanced user experience by combining the look and feel of a mobile app with the performance of a website. Furthermore, because PWAs look and function like native mobile apps, you will be able to create a sense of familiarity. Creating a sense of familiarity is an excellent way to market your products and services.

Take the example of Instagram, everyone is familiar with its interface, navigation, functionality, look, and feel. If you open it’s PWA, you can see that you can’t tell the website and the app apart. But if Instagram had decided to change the design and layout of their PWA, people would be really confused. No one would want to remember an entirely new set of navigational procedures. PWAs will not only remove the need to install apps, they will also maintain an app like familiarity and more people will be willing to engage with your business.

This means that PWA’s will be more secure, have fewer bugs, be more interactive, and deliver higher performance.

5. Are high performing (PWA’s are faster than websites) 

Server-Side Rendering is a technique used to improve the page load time. It is the ability of a JavaScript application to run on a server rather than the browser. By using SSR in Progressive Web Apps, you can enable your web pages to load faster even if the JavaScript is disabled.
If you’re wondering how this feature can help leverage businesses, the answer is ‘speed’. People are always looking for more speed and efficiency, the speedier your services, the more users will want to bond with your brand.

6. Higher audience reach (PWA’s are compatible with all platforms) 

Progressive Web Applications have cross-platform compatibility. This means that unlike native apps progressive web apps are compatible with all types of platforms, Android, iOS, Windows, you name it. This means that developers only have to create one application to reach users on all the different platforms.
For businesses, this means a greater outreach in less time and less money. 

7. Have the ability to re-engage customers

With the help of Progressive Web Apps, businesses can improve customer engagement and re-engage previous customers as well. Just like mobile apps, PWA’s allow you to send push notification to your users so that you can keep your users coming back for more and also reengage the users that have stopped interacting with your app. The best part about PWA’s is that you can send out notifications even if the user is offline or has closed the PWA.

Take the example of Alibaba; Alibaba noticed and four-times increase in their user engagement and around 76% increase in their conversion rate.

Wrapping Up:

People are always on the lookout for new and innovative technology to improve their everyday tasks. Progressive web apps are still fresh technology and only a few businesses have started incorporating progressive web apps in their business strategies. This means that if you start using them to leverage your business, you will have more advantages as compared to other businesses. Offline functionality, speed, quality, familiarity, greater audience, user engagement, and more conversions, no wonder big businesses have already started to use them. If you want to drive benefits that Forbes, Flipkart, and Alibaba are gaining, start using PWAs today. 

 

SEO keywords explained

Any strategy of natural SEO requires, first of all, an important work on the keywords that best define your professional activity or the theme of your site. And for good reason, because search engines, whether they are Google, Yahoo or Bing, rely largely on the keywords contained in a page to make it appear in their results. And for the place allocated to be the best possible, it is not enough to stuff the latter with key expressions.

Generic, brand name and long tail, what is an SEO keyword?

The keyword or key phrase is the basis of any SEO optimization of the site itself (on-site referencing).

Indeed, every day, billions of pages are published, modified or updated. These normally contain quality editorial content that allows them to appear according to the terms typed by internet users in their preferred search engine. This is called a request.

source: 2440media.com

The work of specialists in SEO is to identify the terms related to your activity and able to :

  • allow visitors to find a product or service you are marketing
  • find the information they need on your site
  • find your company
  • Brand
  • Among the most relevant keywords are obviously your brand, but also all those for which you are a distributor.

Keywords or generic terms

The keyword or generic term has a very broad scope, such as ” SEO ” or “advertising agency” for example. The results for such queries are frequently in millions. However, they are fundamental because they accurately describe your professional activity. On the other side of the coin, they are often very competitive and require a lot of effort to be well positioned on the front page.

The long tail

Unlike the keyword or phrase, the long tail is more like a piece of a sentence. This is what has been called in natural SEO since 2004.

source: pixelkicks.co.uk

Example: if “sports shoes” is a key phrase, “men’s sport black and yellow scratch shoes” is a long-tailed request.

The latter is obviously more precise, but also much less competitive. It is, therefore, easier to position yourself there, but also to benefit from an even better-targeted visibility. Internet users arriving on a site thanks to the long tail are therefore logically more likely to become prospects or potential clients.

How to find the “right” keywords and define your SEO strategy?

Keywords or “keyword”  are therefore essential to the development of any good natural SEO strategy. But how do we find the most relevant ones? What criteria must they meet?

What criteria should be met by “good” keywords?

Beyond the simple SEO aspect which is far from negligible, a “good” keyword is one which is the perfect compromise between four imperatives :

  • have a maximum of monthly requests
  • be as competitive as possible
  • best define the company’s activity or the site’s theme
  • to trigger an intention on the part of the user. This intention can for example be commercial (online sales) or informative (request for an estimate, contact, subscription to a newsletter, etc.)
  • Keyword stuffing, a practice to be avoided
  • A text containing as many keywords as possible is therefore essential to maximize the chances of appearing on the first Google page. Not scrupulous of Google guidelines, some did not hesitate to fill their pages with terms in order to artificially improve their SEO performance.

This technique is known as ” keyword stuffing”,  or the accumulation of keywords. Rather than providing quality content to their visitors, with a balanced insertion of important terms, thus harmonising the editorial and technical, keyword stuffing enthusiasts form whole paragraphs of keywords or city names (for the local SEO)

source: searchengineland.com

However, since 2011 and the deployments notably of Google Panda and Google Penguin, such practice black hat systematically incurs a penalty of SEO. At best, this results in a very large loss of positioning or even a total crowding out of the serps.

Keywords in urls: is it important?

As early as 2010, Google indicated that the insertion of keywords in a URL could be of interest from an SEO perspective.

However, this possibility should not become a keyword jam in a URL, as the search giant can then interpret it as spam and a desire to manipulate search results.

Without neglecting this opportunity, Google was already making it clear at the time that it is far more sensible to offer interesting and well-constructed SEO and commercial content to its visitors.

Since each company is unique, it is obviously not possible to go into the details of a keyword audit here. However, in broad terms, this systematically includes :

  • Use phrases rather than a single word. Indeed, internet users are essentially typing queries in the style of “SEO New York agency certified Google Partners” rather than simply “SEO agency”. On the other hand, the conversion rate of an internet user into a customer or prospect is more important when the latter has made a specific request.
  • exploit statistics and other data in your possession (Google Analytics, etc.)
  • analyse the research volumes and the competitive aspect of the selected terms
  • analysis and competitive intelligence
  • track the evolution of the search volume for given expressions to anticipate trends. A reactivity that allows you to take advantage of emerging markets
source: searchenginejournal.com

Final words

And don’t forget to cover the rest of your potential audience. Familiarize yourself with the location of your business. Simply add a part of your physical location (e.g. city, town or region) to your best keyword choices. Targeting even more targeted customers, your company will surely benefit from a region-specific SEO keyword optimization. And don’t forget to spend time for your local ads both on Google and everywhere else to get an even higher ranking in the SERPs to start dominating your local market once and for all.

Visit here for more information.