Uber

Dara Khosrowshahi Net Worth 2020 – How Much is the Famous CEO Worth?

Who is he?

Dara Khosrowshahi is a famous Iranian American businessman. He is the most famous for his position of the CEO of Uber. Before this, he was the CEO of Expedia, a travel price aggregation company. In addition, he is a member of the board of directors in major organizations, including The New York Times Company, Hotels.com, BET.com, and others. For more about his life, career and net worth, continue reading this article.

Img Source: derbifoundation.com

Early Life and Biography

He was born on May 28, 1969, in Tehran, Iran, to a wealthy Muslim family and parents Asghar and Lili. His family established Alborz Investment Company, which work pharmaceuticals, distribution, packaging, chemicals, trading, food, and services. Because they were marked in 1978, before the Iranian Revolution, they fled the country and came to New York. Dara graduated from the Hackley School in Tarrytown in 1987, while in 1991, he graduated from Brown University, where he studied electrical engineering.

Personal Life

Dara has been married two times. With his first wife, he has two children, a son Alex, and a daughter Chloe. He got married for the second time on December 12, 2012, with Sydney Shapiro. She worked as an actress and as a school teacher. The pair have twin sons together, Hugo Gubrit and Hayes Epic.

Img Source: theverge.com

Career

Dara Khosrowshahi started his career in 1991, with an analyst job at Allen & Company. In the year 1998, he worked with his former client Barry Diller. A bit later, he worked at IAC, where he was a CFO. In 2001, the company bought Expedia, at which point he became the CEO. In 2015, he received a $90 million contract to work for the until 2020.

Img Source: businesswire.com

In 2016, Dara was placed among the most paid CEOs in the USA. Expedia experienced success under his leadership, as the yearly revenue increased several time over, from $2 million to $8 million. In addition, the company spread to more than 60 countries. In 2017, Uber offered him the CEO position and a contract of more than $200 million.

In 2013, his work was recognized when he won the Pacific Northwest Entrepreneur of the Year award, issued by Ernst & Young.

Net Worth and Earnings

As of this year, the estimated net worth of Dara Khosrowshahi is around $250 million, majority of which comes from his CEO positions and board of directors memberships. He is one of the highest paid CEOs in the world. He is also someone who likes giving back, as he supports charities and individuals in need of help. He is sure to earn even more in the future, and gain more success in his career.

Img Source: brownalumnimagazine.com

The Best Email Marketing Campaigns

The rapid rise in popularity of social media, smartphone apps, and video might lead many to believe that emails are no longer as popular as they used to be. However, around 269 billion emails are sent each day and the number is only expected to rise in the future, making emails a perfect digital marketing tool. In fact, email marketing is still ranked as the most effective, surpassing social media, affiliate, and smartphone app marketing.

Source:opencart.com

Most days, our inboxes get filled with numerous automated newsletters that most do not even read and delete. But once in a while, a great newsletter appears, catching our interest and making us not only read it but also share it and recommend it to others. So let’s take a look at what makes a great marketing campaign and what the best ones are.

What is an email marketing campaign?

Sending a variety of content to subscribers through email is considered email marketing. If done correctly, a great campaign can lead to an increase in website traffic, higher sales, and bigger revenue. Around 90% of adults and 74% of teenagers still use email so it might be the most useful tool for achieving success.

Source:mailigen.com

What makes a campaign effective?

Successful and effective campaigns need to be written creatively and cleverly so that they would catch ones interest. After all, users receive a bunch of newsletters daily, so grabbing their attention should be a priority.

Marketing emails should be personalized to the reader and filled with eye-catching graphics since visuals can greatly help readers understand what the email is about. Moreover, every email must have a point, be entertaining, and easy to understand, so it is important to include a meaningful call-to-action (CTA). These campaigns should be available on every device that grants access to email, meaning that having a responsive design is crucial for success. Last but not least, the emails that are being sent out need to be verified and you can click here to read more about this.

What are some of the best marketing campaigns?

  1. Uber
Source:medium.com

Uber’s emails are simplistic, have a very concise initial description, followed by a very clear CTA. Their email design is presented by bright colors and geometric patterns just like its app, social media pictures, and website, making the emails consistent with the brand. Uber perfected the tactic of consistency to gain user loyalty by telling the brand’s story through all of its marketing and communication tools.

  1. Buzzfeed
Source:everplans.com

Buzzfeed’s subject text always follows the subject line and they are mostly short and punchy. For example, the text always provides an answer when the subject line is a question and they also take advantage of graphics and humor to gain brand loyalty.

  1. Poncho
Source:fabrikbrands.com

Poncho sends customizable weather forecasts to its subscribers and offers a super simple, yet colorful design paired with brief but funny puns and even funnier images. They’ve created a great campaign that entertains users and keeps them wanting more by using graphic design as a way of communication.

  1. Postmates
Source:finance.yahoo.com

Postmates uses GIFs to attract readers attention and displays their services in a fun, yet effective way. They utilize images to catch people’s eye and get an emotional response out of them. It is great for making an efficient marketing campaign that will keep subscribers interested in one’s brand.

These are only a few examples of great email marketing campaigns, but they are proof that knowing how to create and run a successful one can do wonders for your business. When done right they can deliver huge returns, as long as marketers and businesses are willing to put in the effort.