Tourism Industry

Is Social Media Taking Over From Google in Hotel and Tourism?

Social media is drastically changing the way tourism companies communicate with their customers. Once upon a time, Google was the predominant source of booking hotels and accommodations, and it was the direct link between customers and the travel and hospitality sector. But nowadays, people are using social media channels to research and discover potential travel destinations.

So with all that said, is social media really taking the mantle from Google in the travel and tourism sector? Let’s find out.

1. Social Media Transforms The Way We Research

Source:tourismindustryblog.co.nz

Probably the most visible effect social media has had over the tourism industry is the fact that it has made it easy for people to read online reviews. When millennials plan their travels nowadays, almost 80% research the social media activity of their friends and peers online. Instagram and Facebook are the most popular social media platforms where people can research potential travel destinations and hotel accommodations. Other popular platforms include Booking and TripAdvisor, which are crowd-sourced review sites.

Both social media platforms and crowd-sourced review sites have all the tools necessary for people to make up their minds on a specific travel destination or hotel accommodation, that can really help.

2. Sharing On Social Media

Source:medium.com

People love to show their friends and families on social media the places they’ve been and seen. This is exactly what social media is great at; it has expanded people’s ability to share travel experiences with their peers. Literary every single person shares their travel experiences on social media. And this influences others in a web of peer-to-peer content that serves as inspiration for them. For more information on the effects that social media sharing has on the travel industry, make sure to click here.

3. Improves Customer Service

Source:successdrives.net

Nowadays, the vast majority of brands have some sort of social media presence. Social media platforms make it easy for brands to communicate with their customers, and this ultimately improves customer services. With brands and social media, customers have a platform where they can contact them regarding complaints. And those who respond to complaints in a civilized and well-mannered way are those who develop a strong reputation amongst customers. Everything we’ve said can be used in the hotel and tourism sector, as every hotel and tourism company has a social media presence.

4. Social Media Makes it Easy

Source:slideshare.net

Nowadays, the tourism industry can directly promote their services to their followers. Travel agencies can directly link accommodations to their Facebook pages, and their followers can visit their website with a simple click. This completely cuts Google out as you don’t even need to do a search. Social media has made it easy for brands across any industry to promote their content for their followers to see. This makes availability of information and self-service at the front of it. The travel industry accounts for the majority of all types of bookings. And the need to adapt has caused a major boom in the industry. Since social media platforms open a new venue where businesses can promote their products and services, travel agencies, and the entire industry have shifted their focus from in-person to online.

 

How Dubai became a top investment destination

According to a recent MasterCard Global Destination Cities Index, Dubai is one of the most visited destinations in the world. With an annual average of fifteen million visitors, it is surpassing other iconic international destinations such as New York and Rome. Although there are many reasons why many tourists are attracted to Dubai, investment is one of the major reasons.

In the past few decades, due to the uncertainty and volatility of the global economic and political landscape, investors have been looking for new certain and friendly markets with a high return on investment. Dubai has become one of the most preferred investment destinations because of the pro-business environment, excellent infrastructure, diversified economy and political stability.

Img Source: arabianbusiness.com

Do you want to become an investor in Dubai? You will find a lot of investment options such as the Emaar Dubai Creek Harbour projects and apartments for sale in Downtown . These neighborhoods have both completed properties and new projects that are expected to be completed soon. Visit famproperties.com to get more information about these projects.

Here are the reasons why Dubai has become a top investment destination

Central Location

It is placed in a very strategic location on the world map. Initially, before it became what it is today, it was a very popular port town. It is a roughly six-hour flight from major cities in the East, West and South making it a convenient central point for those crossing the globe. Also, it serves as a hub for local businesses since they can expand in any direction.

Img Source: iaea.org

Tourism Industry

Even though the city has seen millions of expatriates settling as long-term residents in the recent past, it still remains a major tourist destination. With some of the biggest landmarks and impressive attractions in the world such as Burj Khalifa, Palm Jumeirah and more, there is a rich selection of wonders to experience. As more new projects in Dubai are added, the crowds will continue flocking in the city which in return will attract more investors.

Img Source: ramadadowntowndubai.com

Innovations

This city is regarded as the city of innovations with a lot of new concepts that bring the future into the present. For example, there are numerous new projects that are expected to create a more sustainable living experience to the residents. The government of Dubai aims at making almost every aspect of life in the city hassle-free.

Img Source: travelandleisure.com

10-year investor

In 2018, the Dubai government announced that investors and employees of specific skilled professions would be granted a 10-year residence visa. Such a long-term residence option shows the level of confidence the government has placed on investors.