target audience

How does the Marketing Automation Work?

In the digital world that we are living in, it is important for businesses to integrate all it has to offer in order to stay marketable and relevant. One such concept is Marketing Automation. It is the practical use of platforms and software for automating repetitive tasks. You use software for automating and simplifying tasks that usually take a lot of effort and time. This includes tasks like follow-up messages, sending email drip campaigns, and posting on social media. With a marketing automation strategy, you can do everything needed for improved customer relationship management. When you have the right platform for marketing automation, you can get your business organized, save a lot of time, improve the customer experience, and increase sales.

Why should you automate marketing?

If you are not sure whether you should automate marketing, here are a few reasons to help you take a stand on it:

  1. Personalized Customer ExperienceAccording to a study done by Walker, customer experience will overtake price and product as the key brand differentiator by the end of 2020. Using automated marketing, you can create a better-personalized experience for the customers. Personalization can also uplift your customer’s conversion rates.
  2. Scaled Marketing Campaign You can use automation to make the marketing campaigns scalable that is beyond your team’s limits. Through an extensive campaign series, you can improve the revenue at all stages of the buying cycle.
  3. No Repetitive Tasks – If you are using automated marketing, your team won’t have to perform repetitive marketing tasks. With marketing automation, you will be able to see a significant improvement in sales productivity as the team will be focusing on high impact tasks.
  4. Track Reports – Engagebay’s Marketing automation also provides you with reporting capabilities. With this, your team will become more accountable because you will be able to check how their marketing activities are helping improve sales. Automation reduces the time your team spends on analysis and preparing reports; time that they could spend on formulating strategies for marketing.
  5. Generate Demand – By using Marketing Automation, you will be generating demand, driving conversions, and increasing revenue. It helps you in collecting data that can predict the next step of customers encouraging them to spend more.

How does Marketing Automation work?
  1. Begin with your requirements

Before Marketing automation came into the market, there were other ways in which business did things. Employees had to send each email and post on social media manually. They even used to organize group discussions focused on customer insights.

When you start using Marketing Automation, the first question that you have to answer is what you wish to accomplish. Once you have decided that, there are endless possibilities including automating surveys, analysis, and posting blogs. You can even handle content management, lead generation, and fine-tuning research.

  1. Know your target audience

As a business, you should know what your target market is. Your target audience includes everyone using your services or products and they are the ones benefiting by Marketing Automation. Once you know who your audience is, you have to understand them. By getting an idea of their behaviour, you will know what tasks you have to automate. Furthermore, you should also know where you can find your customers so that you can find the right marketing automation tool. Here are a few factors that can help you in understanding your target market

  • Demographic – This includes characteristics like age, race, gender, career, and education.
  • Geographic – This factor defines the location of the targeted audience. It is further categorized as towns, cities, states, and countries.
  • Behavioural – This factor determines how a customer uses a product and responds. It can be further broken down into mood, price responsiveness, reaction to change, and brand loyalty.
  • Psychographic – These factors are associated with attitudes, personalities, values, and lifestyles.
  1. Select the right tool

This step includes learning about the different tools available for Automated Marketing. Your tools will depend on the goals you have. You should know about each instrument’s capabilities and understand how to maximize it for your advantage. Once you have evaluated everything carefully, you can select the marketing tools that will help you achieve your goals.

  1. Implement and Improve

When you are implementing a new strategy, you are bringing changes to your workplace. This is bound to create some undue disruptions for some time. However, this change will also bring new ideas, better ways to handle things, and much more. Here are some factors to consider while implementing this:

  • A Sound Strategy

A proper execution starts with a sound and relevant strategy. It might be hard, but definitely worth all the efforts. Without the right strategy, all efforts that you put into execution will go to waste.

  • The Implementers

These are the employees responsible for putting everything into practice. The employees you put in charge of the implementation process will affect how successful your strategy is. A typical implementers’ team comprises top-level management as well as staff level.

  • Open Communication

Smooth communication between the employees can make implementation a lot easier. Through Marketing Automation, there will be a proper communication channel that explains all the roles and tasks. Also, there should be a discussion of guidelines, policies, and open-mindedness of everyone involved.
  • Ways of implementation

When you are implementing Marketing Automation, the company will go through different levels of change. This also includes a new way of implementing strategies.

  • Intervention – Introducing new regulations and practices for making adjustments.
  • Participation – Developing a corresponding approach for the current one.
  • Persuasion – Convincing the participants about the results desired by implementing the strategy.
  • Commitment

Without commitment, the strategy is simply a half-baked idea. If the participants are not committed or supporting, then failure is bound to happen. You must have the persistence to see the results of automation efforts.

  1. Monitor the progress

Once you have to implement Marketing Automation, you have to measure its effectiveness and results. Use your preset standards for monitoring your progress. You should also check how you are performing against your competitors.

When it comes to making the routine but important aspects, Marketing Automation can be a real-deal. It can help your business by building relationships, generating leads, and tracking customers. This is indeed a game-changer, especially for small businesses.

Top Tips for Starting an Online Business

It’s been a tough few months for the world, with the Coronavirus pandemic leading to many staff furloughed and leaving many companies no choice but to close their doors forever.

But for many, Coronavirus and the period of lockdown has been a catalyst for business creativity and innovation. With more free time than usual, individuals everywhere have been able to work on their “side-hustles” and turn passions into profit. This period of uncertainty has given rise to a whole new generation of entrepreneurs, with the sale of baked goods, arts and crafts, and home-made hand sanitizers, just a few examples of lockdown businesses that have bloomed in their multitude.

The pandemic has also been a real eye-opener for owners of traditional brick-and-mortar businesses. The realization of having to adapt their digital and online strategies has been key for survival. For such business owners, the lockdown has been a time of working on new websites, boosting their social media presence and digging deep into researching their online audiences in order to find out how best to reach them.

And so, one thing we know for certain coming out of lockdown, is that a strong online presence is essential for any business.

If you, too, are armed with a business idea and feeling like you’re ready to dive into the sea of entrepreneurism, take a look at these simple yet winning tips to get you off to a flying start.

Get to know your audience

Really knowing your audience is an essential stage in targeting your efforts. If you want to make sales, you have to figure out who your primary target audience is, what they want, what they care about, and what they don’t care about. This will be vital information to drive your marketing.

A good first step is to ask yourself, “who should I be marketing to, and how will I reach them?”. This will involve identifying the age, gender, location, socioeconomic status, and other demographic and psychographic traits of the consumer who would be most interested in purchasing your product or service.

Deep research around these points will enable you to optimize your marketing efforts to engage and convert your target audience. For example, knowing what kind of content your audience likes should influence the design and creation of your own website content.

Create compelling content

An important ingredient in both attracting and keeping your target audience engaged is the creation of regular, high-quality content.

If you’re selling products online, you need to ensure you’re using professional photography and clear descriptions so potential customers can easily find what they’re looking for.

You should plan and create content with your target audience always in mind. You can write engaging blogs that provide valuable information to your audience and answers any questions they may have and create eye-catching social media graphics on free tools such as With 85 percent of people watching video content daily, you may wish to capitalize on this trend by producing a promotional video of your products or services.

Create a strong social media presence

Social media is an essential tool in growing a strong online presence – so much so that some entrepreneurs have even built an entire business on social media platforms.

It’s a great place to promote your products and services and build up a community of followers both organically and through targeted, paid advertising.

There are so many social media channels available today, from the more established platforms such as Facebook to newer but booming platforms such as TikTok. You’ll need to identify which platforms your audience prefers and create a strong strategy to ensure you’re truly engaging them. Take a look at these six tips for boosting your social media presence in 2020.

Create a user-friendly website

In today’s market, you can’t really have a strong online presence without a business website.

Fortunately, it’s never been easier to create powerful and well-designed websites thanks to the wide variety of business website builders available at your fingertips. Be sure to read reviews and do your research in order to decide which one will best fit your needs.

You need to ensure your website is designed with your target audience in mind, from the colors, style, and placing of imagery, to the keywords used throughout your website copy. These are all necessary steps in order to optimize your site for Google and to convert website visitors to paying customers.

On top of this, it’s important to ensure your website has a strong and reliable eCommerce Payment Gateway in place (for more information, visit This is necessary in order to take payments from customers around the world, enabling you to increase the reach of your business and geographic spread of your customer base.

Devise a digital marketing strategy

A digital marketing strategy is a plan of action that underpins all of the above points. It’s a holistic approach, using digital channels such as social media, email marketing, and more, to drive more traffic and convert more sales.

No matter your industry or company size, it’s one of the best ways to grow your business. Simply put, a strong digital marketing strategy consists of defining your goals and then strategizing how digital media tactics can help you achieve them.

Despite the challenges of the Covid-19 crisis, many businesses are thriving. If you have an online business idea and time on your side to work on it, now really is the time.

The Importance of the Avatar in Your Web Profile

When we start working online and starting our own business, it is very common for us to find terms that we don’t understand well. So, precisely about one of these terms that I want to say, the concept of “avatar”. This term is very important in digital marketing and many experts advise you not to start your business without defining your avatar.

There are several reasons why you should get to know your audience. For example, to choose channels that are more efficient, to create more appropriate content and therefore don’t waste your time and money.

For example, say you want to sell a Spanish course. Your audience might include people who want to travel to Spanish-speaking countries; for people who want to complete their curriculum by adding new languages; or for students who will take entrance examinations where this language is charged.

As you can see, even though the courses offered are the same, the way you offer this course will be different. You must create content suitable for these 3 profiles. If not, the opportunity to not sell to anyone is huge!

What is an avatar?

Avatars or personas, as they are called, are a kind of personification of your target audience. This is a fictional character that will be created by you to help you make your marketing strategy more effective.

Still using the examples above, when we think of the target audience, we can define the following: men and women, between 17 and 22 years old, who are still dependent on their parents and who aim to study Spanish to pass the entrance examination.

The relationship between avatar and brand

Avatars are, for the fact, that a brand has on social networks, it must be professional and easy to remember. Social networks have a great influence on the lives of people, business and current marketing, so much so you have to take care of every detail like the profile name, the content to be published and even the profile picture.

Each account of Twitter, Facebook, LinkedIn, and other social platforms must follow the same a unique concept that is a true reflection of the brand since this will be the image that is forged in the consumer.

A poorly chosen profile picture can do a lot of damage to the social presence of a business. According an infographic of LinkingR there are different “degrees of damage” than an avatar. Bad care can result in the digital branding of a person or product.

Use the default photo on Twitter or Facebook and you’ll show as a lazy person or as an account that cannot be trusted. The maximum damage occurs when you use images for people over 18 or who are excessively offensive

Why should I have a good profile picture?

Profile images or avatars are important because they are the first face of the brands that the users will find when entering the Timelines of their social networks and is the icon with which you will identify the product or person.

We point out that the main reason for having a good profile picture is credibility. A well thought out avatar shows that the account is professional, reliable and credible and that will not fill your followers with spam. For its part, we recommend having a memorable and recognizable avatar for users, especially when they access the network from their mobile devices, they can quickly locate the account.

In this way, the followers and potential customers will remember your face and relate it to the content you generate. The quality of the profile picture must show that your brand took the time to think about how to be “presentable” to the public.

Give the right face to the product. The consumers always appreciate the things that have been carefully planned. Remember that you have to make your fans and followers know to feel comfortable with you so your avatar should look as professional as possible. There are many online design services that can help you create a good icon.

We exemplify the case of our company as a good avatar change. Although the first avatar was not bad, the second is clearer and more professional, so much so that the followers of the page increased 220% since the change of the profile image.

How to get an avatar that suits your business?

It is very easy! Today you can find various avatar makers with just a few clicks. One of the services we recommend is With this service, you can get a variety of avatars that fit your company profiles and at affordable prices.

How do you make your avatar?

Making an Avatar, however, should not be done randomly. You should not try to “guess” an avatar, but build it through the research I will break down below. There are two types of searches, indirect search, and direct search. The first of these can be done before you even start your digital business.

Indirect research is done by watching channels such as social networks and even their competitors’ blogs. Direct research, in turn, must be done after your business is up and running. You can, for example, develop market research, research with your readers, prospects, and customers.

And through the data collected from this survey, you will consistently and precisely build your avatar. When you set an avatar and create your content with that avatar in mind, your entire marketing strategy works much better. Because you will be offering the right content the right way to the right person.

In summary, for this particular case, when writing marketing content for this avatar, you should focus on points, such as the dream of passing a college entrance exam. Or highlight the importance of learning Spanish to win the jobs in South American countries maybe.

In conclusion, you learn more about concepts that are very important in digital marketing. Plus, you understand why making your avatar so important. And even better, you learn how to do it! Now you are much better prepared to start making money on the internet.


Step-by-step Guidance on Software Startup Creation

Legends of software startups amaze and inspire. These sparkling success stories often keep flashing from the pages of renowned and authoritative editions such as Forbes, Fast Company, and so on. Key concepts usually associated with software startup ideas are a great solution, a constructive business plan, and impressive revenue multiplied in the future. Indeed it can be so if there is enough knowledge about how to actually begin when one has sole software startup idea and huge ambitions.

The main aim of this article is to show how to start your business effectively. The software area is all about constant rivalry, changes in technology, and risks. Basically, the reason many software startups fail lies not in poor performance or irrelevant approach, but in lack of the expert’s competencies, especially when they are outsourced. This is a major point of the whole recipe of success for software startups: find experts, ensure they are experts, and build long-term constructive cooperation relations with them. Their expertise is the main cornerstone in your future success.

Remember: low quality of the product or undermining legal aspects lead to the destruction of the whole system, despite its excellence in other aspects.

Here is a concise guide on the development of software startups and requirements needed to be met in the process. We describe a realistic and constructive algorithm and proper decision making patterns for software startups not only to survive but to actually thrive. Every stage is backed with essentials on cooperation and service provision.

Resources Needed

In order to start, one needs to know what is required for launching a company, especially in a rather challenging area of software startup ideas development. 

First and foremost, one needs skills and experience in order to succeed. After all, expertise in the software domain and knowledge of business management are both essential to set a solid background. In case one of these lacks, the overall capacity to monitor, evaluate, and adjust business processes and quality of products will be put at serious risk.

Second, sufficient investment or startup fund is required. Software business may demand huge sums of money, and all the expenses should be taken into consideration before the actual start in order to avoid possible failure. 

Third, a highly-qualified, cohesive, and creative team is a must. Nowadays, the sole competence is not enough. An expert should be flexible, strong in terms of analytical evaluation and judgment, creative, as well as oriented on innovative solutions. 

Fourth, every startup needs a strict business plan. Moreover, it is better to be based on thorough market research in order to take into account all possible factors that can affect the result.

Legal Aspects

Legal provision is like an immune system of your business. It is extremely important to select a relevant legal form for business operation. Other essential aspects include proper employment documentation, security laws, and holistic protection of intellectual property. Also, one of the most widespread and justified fears of software startup founders all over the world is the issue of legal guarantees when it comes to IT experts outsourcing.

A high-end, experienced company covers all legal aspects in collaboration with customers. Companies like this usually offer clientele to sign a contract (drawn up by the U.S. sample) with clear and mutually beneficial terms. Moreover, a professional partner will also provide legal guarantees on the product and offer the team of experts experienced in the field of interest. 

Stages of Startup Creation and Role of IT-Company in It

Stage 1: Pre-Seed. The first stage is all about the initial creation of a product, its launch, alignment, and building of a consistent customers flow. It is a period of investigation when the effectiveness of the idea is evaluated.

Entering cooperation at this stage gives an opportunity to create a unique product which can lead to long-lasting success or, at least, to a solid basis for further growth. This is an optimal scenario for custom software development which involves the following:

  • development of architecture and MVP based on it; 
  • development of an authentic product with several advantages when compared to the products offered by competitors; 
  • regular consulting and consequent adjustments applied in the process of development; 
  • assistance in the development of a business model if needed; 
  • provision of expert knowledge in the area of IT as well as consulting both
  • strategic consulting (business model, Thompson Canvas, PoC) 
  • tactical consulting (description of the architecture, technology, definition, and estimation of the tasks, budgeting).

Stage 2: Seed. This stage of software startup idea launch is associated with incremental traction. A holistic and detailed conception of orientation within the marketplace, and effective targeting are also included here. Understanding the target audience needs and preferences is the key. During this stage, the company also develops a permanent team.

Basically, the Seed stage requires to start a cooperation with creative agencies, developers, designers, and researchers on a regular basis. This period encompasses revision of MVP, development of MVP into the actual product (which implies bigger team), design, testing, and deployment. Fundraising activities at the given stage comprise starting of cooperation with startup incubators, venture investors, and business angels. Usually, сompanies offer continuation of the mutually beneficial collaboration with a software startup. The added value in this cooperation will be the further development of an authentic product. This product can bring more clientele to the software startup and contribute to its reputation build up. A high-end company will continue providing consultations and guidance as well as developing a personalized product as possible. 

Important: make sure that the software belongs exclusively to its owner or the share of investors in it is minimal.

Stage 3: Series A. It includes optimization, entering new markets, escalation of the team’s efficiency, and its growth as a vivid sign of the company’s progress and expansion. Actual results of cooperation with technology partner on Series A stage are:

  • the actualization of an individual project; 
  • development of competitive software based on the needs of the target audience and the latest innovations; 
  • provision of cybersecurity
  • contribution to scaling of the company.

Proficient companies guarantee regular consulting and maintenance of the currently functioning version of the product.

Stage 4: Series B. A phase of software startup ideas actualization which occurs along with the globalization of the project. Novel acquisitions and/or mergers also happen during the Series B stage. This is a period for continuous growth and gaining authority within the software niche. As a result, the nature of cooperation with developers also obtains new quality and mission, namely:

1) enhanced expertise;

2) further customization;

3) development of the relevant and recognized product.

Minimization of Risks

Many groundless fears exist when it comes to distant collaboration. Still, some of them are quite relevant and should not be neglected as trifles. Cooperation with companies located distantly or foreign ones is often associated with hazards and challenges. Major risks involve holding of rights, financial issues, quality and authenticity of the product, meeting deadlines, and miscommunication which often appears due to cultural and linguistic barriers. 

As a rule, starting cooperation on creation and development of a software startup is possible on every stage, from the launch to entering the course on the Series B. Nevertheless, whatever the stage is, experienced high-end company is expected to eliminate possible risks and hazards for their customers. This includes the provision of internationally recognized contract, product rights, as well as the professional workforce. Also, regular communication, timely completion of tasks, and legal provision should be a bottom line of every action in a company. That’s what we believe in, and these simple principles have helped MassMedia Group company to grow and develop over the past 12 years. We will be more than happy to help you do the same while providing an ultimate quality result backed with a lifetime code warranty. 


Incorporating Instagram Hashtag In Social Media Marketing Efforts

There may be times when you will feel and people who will suggest you that having a carefully and perfectly designed website is enough to promote your brand and product. They may be true but in parts for sure, given the current scenario where most of the people are connected to the social media networks almost all the time.

If you want to make a better impact on your brand and product, you will have to make the best use of one of the social media networks. While social media content management is not easy, it’s vital to get it right to ensure the success of your online brand. Visit here to read how social media management works and its importance for your business. Amongst all, Instagram seems to be the best platform to promote a business. This is because there are millions and millions of users who are active on this platform at any given point of time.

This means this specific social media channel will give you a better opportunity to reach out to a larger audience, encourage them to engage and turn them into your prospective clients. As a result, you will improve your business potential and prospects significantly.

Using Instagram features

Sometimes when you design a website, all it takes is:

  • Smart choice and use of colors
  • Proper selection of fonts and 
  • Clear and well-defined backgrounds and links that will direct the users to your business profile.

Well, when you use the social network of Instagram for your marketing purpose, you will need some of these aspects to keep in mind but with some restrictions. For example, Instagram has five fonts currently that you can choose from. That means you will need to do quite a bit of experimenting with all of these fonts to find out the best one among the five. 

Just a professional like Stormlikes or any other, you will need to make sure that the font you choose complements with the background and choose the right colors. It must be reliable, relevant, and fits with your messaging.

Another useful feature of Instagram that you can use in your social media marketing efforts is the Instagram Stickers tool. These are square smiley faces, and you can insert these at the top of the screen of any story post. When you click on these Stickers, you will get a wide assortment of features such as:

  • Clock
  • Date
  • Location
  • Mention
  • Temperature
  • Poll, 
  • GIF
  • Question
  • Slider and 
  • Music. 

The most significant thing about these Stickers is that these will be most effective in keeping your users engaged. They will stick to your page and will not move away.

Using hashtags for marketing

You, like all other business owners, may be aware of hashtags and how useful it can be to drive users and followers. Hashtags work well on Twitter and Facebook. These hashtags enable organizing a topic, and it also helps in connecting the messages with the users who are interested in reading them. The same principle is applicable to Instagram. This will ensure that you know your users and target them accordingly.

However, if you want to make the best results by using hashtags, you will need to choose the right ones so that it resonates best with the target audience. In order to determine the right hashtags, you will need to rely on different tools that Instagram provides you with to measure the impact. One of such tolls is Command, which is the all-in-one tool for tracking analytics. Other than that, there are several different social media management tools that you can use, such as:

  • Sprout Social
  • Keyhole
  • Simply Measured Amd
  • Iconsquare.

After you have selected the hashtags to use, you will now need to focus on creating a better marketing strategy. 

Hashtag strategy to follow

Instagram will typically allow you to add up to 30 hashtags for each post, but that does not mean you will add 30 hashtags selected at random with your post. You will need to follow a specific two-fold strategy for it.

  • You will need to do some research about it to determine how many posts are already associated with that particular hashtag that you have chosen.
  • In order to make your hashtags more effective and result-driven another part of your hashtag strategy must involve combining these from different categories. 

This strategy will ensure that your hashtags perform well and maximize its reach to your target audience.

Other tags to use

There are also a few other tags that you can choose to use which will once again need careful selection so that it performs just as well as your hashtags.

One such tag is the location tag. These tags are very helpful, especially for those businesses that are targeting an audience of a specific geo-location or just the local consumer base. These businesses include:
  • Restaurants
  • Hotels
  • Retail stores
  • Clinics and hospitals and other brick and mortar establishments.

The search algorithm of Instagram will use these location tags as references to populate content that will use and correspond to similar location-based businesses. 

Though there are no conclusive reports and statistics existing that will quantify the number of searches on Instagram, but you will surely find a lot of success stories about businesses being easily found by the Instagram users which in turn leads to more sales, provided that business has the address set up through Instagram or Facebook.

Use analytics for Instagram business profile

When you are over and done with your hashtags selection, strategy creation and location tags ready, you will now need to make sure that all of these work in tandem and up to their optimal level of performances. 

In order to know that you will need to get and review different analytics to get the real data regarding the impact created by these elements. You will know:

  • Who are engaged
  • When they are engaged and 
  • The source of your target audience.

There are lots of free analytics tools that will help you to get these valuable insights. Once you know these insights, it will be easy for you to link the elements with your business account. This will serve your business marketing efforts using social media in the best possible way.


What You’re Doing Wrong: Why Your Online Business is Lacking Revenue


Oh, how the times have changed. We started out searching through endless amounts of books to obtain information… now we just do a quick search on the internet to find the information we need.

Billions of people search the internet each day, and that number will only increase as time flies and technology advances. On the internet, you can learn how to do just about anything by way of blogs, podcasts, and videos. Whether you need to learn how to change a tire or learn how to train a dog, the internet has those answers for you.

You would think that with all this access to information and various products and services, it would be a great opportunity for you to monetize on people’s use of the internet with your online business. Makes sense… but despite the avenues of opportunity, online businesses aren’t making the revenue they projected.

Having your online business is not easy by any means. Sometimes you get so caught up in the excitement of fulfilling your passion that the fact that your business isn’t generating enough profit doesn’t hit you until it’s too late… as an entrepreneur, that is the most devastating situations you can put yourself in, but it can also be your source of motivation to get things right.

In order to get your failing business back on the right track, you first need to find out what you did wrong. Depending on the issues you’re having, you may need to completely start fresh with certain things. You might need to obtain a completely new domain name and establish a new brand for yourself to make your business flourish… you never know, and you won’t know until you do a thorough observation of your website.

If you have taken strenuous efforts in creating a successful website, but haven’t seen successful results, take a look at these mistakes that online business owners make… you could be making some of those same mistakes with your website.

You’re Not Pricing for Profit

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Let me ask you this… when you were putting your website together, how did you come up with the prices for your products or services? A lot of online business owners will come up with their pricing by looking at what their competition is charging.

This common, yet flawed approach is bad because, in order for your business to be successful, you have to consider what is necessary to make your business profitable. The necessary profit requirements for one business might not be the same for your business.

To configure a pricing strategy, you need to figure out what your business expenses consist of, what you’re responsible for in taxes, any debts your business has, and what you want to bring home (salary wise).

Your Product or Service Isn’t Viable

This aspect of your product or service can be due to either (or both) of these reasons. Your product is too expensive, or it’s not tangible.

Price and tangibility are big problems that can wreak havoc on your business if you don’t plan properly. For example, if one of your services is self-development, it can hard to sell that if you don’t have anything else to offer with that service. A lot of people with these types of businesses offer books and workbooks, but if all you’re offering customers is to pay to watch a video of you talking about a self-development topic, they more than likely won’t spend the money for that.

Now, if you have a product, that’s overpriced, people won’t buy that either, especially if they can get the same product from another website for much less. This is when you either need to promote the higher quality of your product over your competitors or revisit what materials are used to make your product so that it won’t be so expensive to customers, but will still bring in profit.

Not Establishing a Target Audience

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Pitching to the right audience is crucial to the success of your business. Some signs that you’re pitching to the wrong audience are that you have a great product but not producing any sales, you have prospects but can’t turn them into clients, or the clients that you do have are either difficult or dissatisfied… this is when you need to as yourself three questions

1. Who are you trying to help?
2. What are you trying to help them do?
3. How old are they?
4. What’s their income level?
5. How will your business/products help them or solve a problem they have?

Answering those questions will help you figure out who your ideal customer is. In finding out who your ideal customer is, you can conduct your own little experiment. Take a look at the customers or clients who love your product. Check out their social media pages and see what they’ve said about your products.

You can conduct customer interviews too. This will not only help you learn about the customer, but it will also help learn why people chose your business, exactly what was it about your product that they liked, and what you can do to improve your products and services.

You’re Not Keeping Track of Your Revenue

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They say what gets measured, gets managed, but if you have no clue what your cash flow is looking like, then there’s no way of keeping track of your business’s true profits. Now, it’s important that you know and realize that there’s a difference between cash flow and profit.

Cash flow is the monies coming in and going out of your business each month. Profit is the revenue you earned. Now, with businesses, there is such a thing as positive income with negative cash flow, and vice versa, but as a business owner, you should recognize this immediately.

Essentially, it’s important to know this information because you need to know if this business will allow you to pay your bills, and in turn, that will let you know if your business is sustainable for you in the grand scheme of things.

7 SEO Tips to Improve Your Google Search Ranking

If you are a blogger and have a few websites, getting good enough traffic from search engines should be one of the prominent options you would look ahead to achieve. According to Business Website Group, SEO or Search Engine Optimisation helps you achieve just that. If you are monetizing your blog, the Google Search ranking is what would determine the level of your monetization. SEO or Search Engine Optimisation helps you achieve just that. Here are a few tips that should help you achieve the best SEO tips for an improved Google Search Ranking.

1 Use the keywords judiciously

The content you create should be useful and practical for the users or the audience. But in addition, you should also focus on the keywords. Experts in SEO NZ claim that the proper use of the keywords in a naturally fitting manner should help you achieve the best results for an improved search ranking. Using the long tail keyword should be one of the key ideas you will need to focus on and has been treated to be the most secure method of increasing the search ranking.

2 Develop Link Building

SEO experts swear by the efficiency of backlinks in ensuring an enhanced Google Search ranking. The link building ensures that you can get massive traffic from search engines. Of course, there are a few ways you need to ensure you are employing safer and genuine options while opting for backlinks. Every backlink may not carry the same value. Getting a backlink from an authority site will be equivalent to getting the links from a host of them together. Make sure you do detailed research to find out the domain authority, spam score, and domain reputation. Here’s an interesting blog about “how to check website reputation”

3 Better On-Page SEO

On-Page SEO refers to the SEO techniques you apply to the page that you want to rank high. Yet again, the keywords play an important role here. The on-page SEO involves optimizing your site for a wide range of factors like title, meta description, image alt tags and several similar aspects of your site. Google Keyword Planner should ideally be an excellent option in this perspective. However, make sure you are not indulging in keyword stuffing when you do so.

4 Make your site mobile friendly

With more than 60 percent of the search coming from mobile devices, it should be one of the essential elements to take care of while checking out the options for increasing your search traffic. Even Google makes it obligatory to make your site mobile friendly if you want to improve your search ranking. The mobile first indexing technology employed by Google makes it mandatory.

5 Focus on the Content

The Content is the king – that was what was said during the days gone by, and it holds true even today. Quality of the content is an important factor that will help you drive better traffic to your site and thus help you improve the performance of your website. Of course, once again, it is essential to use the right kind of keywords in your content and using them in the most natural way. Improve your writing skills and enhance the value of your write-ups.

6 Perform Website audits regularly

Make sure you are conducting the website audits and reviews for checking the performance of your site. This will help you find the issues if any with your content or any other additional issues your site may have. Regular audits will help you pinpoint the SEO issues and help you improve the visibility and Google search ranking.

7 Enhance Website usability

Maybe you are doing everything right from the SEO point of view, but what if the site is a little difficult to use for those it is meant for? Yes, the site should be user-friendly for your target audience. In fact, search algorithms make it important for the website owners to make it user-friendly and consider it one of the essential factors for search engine ranking. Make sure that your visitors find it easy to surf through your website and get them to stay on your site for longer enough.

Those were a few salient features that would make your website get an enhanced performance in terms of Google Search ranking. Opt for the techniques today and ensure that your search engine ranking witnesses an upward surge right away. Of course, working through the above tips would need a little hard work, but we assure you the positive results in a short span of time.