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Automation Tips to Increase the Audience Engagement

Automation is the consequence of rapid technological advancements. Many view automation as a negative thing that will take over our jobs. And while the concerns are there, it has zero impact on our topic.

Audience engagement is an area of digital marketing that can have a significant impact on your brand. Audience engagement is closely tied with brand awareness, and both can have a positive impact on each other. That’s not to say that it won’t backfire on you. Automation can either make or break your brand’s name.

Source:quora.com

If done the right way, it can drive sales and increase audience engagement. But what’s the right way to do it? What tips and strategies can you implement to make it work in your favor? How to avoid backfiring on you? We will hopefully shed some light and provide automation tips to increase audience engagement.

1. Create Social Replies

This first tip is closely tied to social media platforms that fundamentally use hashtags; clear examples are Twitter and Instagram.

Both platforms make it possible for a user to engage with a brand by simply using the brand’s hashtag in their post. This is a popular way for the audience to try and converse with their favorite brands, and you have to capitalize on that.

When someone mentions you in a post, you can use that to your advantage by replying to the person. But, instead of doing it yourself, automation can do it for you.

However, your response mustn’t be generic; otherwise, people will see through it. Below are a couple of tips on how not to get mistaken for a spam bot.

· Implement humorous replies

Instead of giving people the generic response, why not add some personality and humor to your replies? If you simply created a reply that goes along the lines of “Check out our website at bit.ly/blablabla” then people will instantly recognize that you use a bot.

And while there isn’t anything wrong with it, you have to be careful in how you reply. A better example would b to add the following: “Thanks for posting. We currently have a contest and you can join on this link”.

· Make them want to

Even if you used the before-mentioned reply, that still doesn’t guarantee you people will click on your link. You need to make them want to click on it. If you have tens of thousands of followers on your social profiles, nothing guarantees that the person in question will win the prize. So, you need to push him a little. To do this, a good thing to add would be to specify the prize.

2. Welcoming Messages

Source:wishesmsg.com

Automation can also be used to welcome your visitors every time they visit your socials or website.

Welcoming messages are very easy to notice. They mostly pop up in the bottom right corner whenever you visit a website or pop up in a chat box when on a brand’s social pages.

Welcoming messages have a simple task at hand of welcoming the visitor. They display text us “Hi, welcome to our website. Feel free to look around, if you need anything simply type in here”.

These messages are implemented by bots that have been preplanned before to include a message along with their response.

It’s an excellent way to help navigate a person through your website, and an even better way to help him with all his needs and questions.

For more information about automated welcoming messages, make sure to visit botsurfer.com

3. Automated Sign-Up Forms

Since we live in an age where data is very important, a great way to use this feature is to create sign-up forms where your visitors can willingly make an account with you.

However, it’s hard to make a person willingly sign up with you, and he may need some pushing. Because of this, you can use automation to be that pushing factor, but the forms must be formatted carefully to intrigue the applicant.

Here are a few tips on how to create your forms:

· Keep it simple

People hate it when they have to fill up long forms that take a lot of time. Instead of going this route, try to simplify things.

· Give them something

Another way to make a person sign up with you is to incentivize the process. Let’s say you’ve recently created a digital marketing campaign to increase the number of people that sign up on your website.

A great way to eliminate hesitation and make the people finish the process is to give them something for their troubles.

This could be a voucher, a coupon, and even include free shipping for a limited time. The thing is to give them something that will make them willingly sign up with your brand.

· Customize Your Forms

Let’s say you’re running a contest and you want more people participating.

A great way to gather data, make people sign up, and increase audience engagement is to customize the forms to suit the participants.

Source:pandologic.com

For example, you could provide two prizes that the participants can choose from. You could then ask the participants to share your campaign on Twitter, Facebook, and Instagram and promise them a better chance of winning.

This not only increases your brand, but other people will see the shared post from the participant. If they like what they see, they too will do the exact same thing. And so on, so on.

The point here is that all the while people are sharing you, you are getting new customers, engage with new visitors, and more people sign up to your website.

This simple process of automation can have a significant impact on your brand. Not only are all three tips excellent for audience engagement, but they can have an equal impact on your brand.

Increasing audience engagement through automated processes may be the best way to go about in 2020. The popularity of such technologies is predicted to grow, and why wouldn’t you want to be a part of it?

 

Different Ways in Which Backlinks Can Affect Your Website

Looking for information that will help improve your knowledge and understanding of what are backlinks and how they affect your website? Look no further! Some industry professionals approximate backlinks might account for 75% of the total weight which search engine rank sorting algorithms give websites.

If you want to improve how your business website responds in searches, it is important you acquire links from other sites which point back to you. There are several incredible merits of using backlinks to your website for SEO purposes.

What are Backlinks?

Source:zeeauctions.com

A backlink is an act which involves one website mentioning another by simply linking to it. If you are a website owner, you may have internal links between various pages or external links which point from your website to other helpful web resources. Links which go from another website to your site are known as backlinks since they are pointing back to your web pages.

How Backlinks Affect Your Website

Backlinks are not only essential for the search engines, but also for the end users. With search engines, backlinks assist them in verifying how relevant and authoritative your website is on the particular topic which you rank for.

Moreover, backlinks to your site are an appropriate way to inform search engines that there are external websites endorsing your content. The more quality backlinks from various websites you will get, the high your ranking on the results pages of search engines will be.

Brand Exposure or Recognition

Chances are higher than when content is being read online, the readers will see the links first. In case those reading the content online notice your site is mentioned more often throughout a write-up, your brand will be associated automatically with that write-up topic in an individual’s mind. Your website being mentioned again and again means it has useful information, and therefore, most readers will develop an interest in your brand.

Organic Ranking

According to Sir Linksalot, backlinks are an effective SEO approach that plays a crucial role in determining search engine rankings. Therefore, the more your post gets links from other sites, the higher it will rank on the results pages of the various search engines.

Source:braincandy.in

Create New Relationships

Having a range of backlinks is an incredible way to make new leads, friends, and to maintain a lasting relationship with your clients. When a person reads a great post that is accompanied with a backlink pinpointing to the original source, chances are higher they will follow the link with an intention to learn where that write-up was from and who is the author. Based on studies, a simple link has the potential of bringing clients to your site without the help provided by the search engine rankings.

The Bottom Line

Backlinks are a top-notch method of promoting your site via commenting on credible websites and sharing on the various social media platforms. However, in order to reap the benefits that backlinks offer, you must make sure the pages which you try to rank have first-class content. In case they have poor content, it will be difficult for your site to be ranked higher by the search engines. Make proper use of backlinks from today and improve the chances of your site ranking higher with different search engines.

How a WordPress Website could help boost your business profile

If you are not online, your business could already be trailing your competitors. As more people use the internet for different business activities such as making purchases and researching products, as well as getting in touch with brands for customer service, Many businesses have set up a social media catalog, as well as developing a website. WordPress is the largest website builder on the internet, with around 30% of pages based on this open source code. It is very popular with businesses too, ranging from small start ups to large players. You could benefit from having your business online and more so if you are using WordPress to develop and host your site. Here’s how the content management system will boost your business profile.

It is affordable

Many businesses do not have an expense allocation for online marketing, even those with a large network on the internet. These businesses look o rely on an affordable way to grow their profile online. While other CMS will require some registration fees and other premium payments, WordPress is completely free. Click here to read the best reviews of wordpres. Since 2003 when it was first released, users have been able to install and set up their websites for free on the platform. You may be required to pay for your domain name, but that is a significantly low cost that will only recur after a long period of time. WordPress also includes free themes and plugins, enabling users to get their desired website build for no charge. While free plugins from third party sources can be appealing, you should not use plugins from suspicious third party sources because they could expose your business website to vulnerability, and may compromise the safety and security of both your brand and visitors.

It will improve SEO

 

People are always more willing to visit and trust websites that appear at the top of search engine results. You can pay to have your website at the top of Google search results, but this will not be as effective as organic listings and naturally high rankings. More people would be likely to visit an organic listing than a promoted website, even if they each have the same information. You can improve your SEO ranking by optimizing for speed, through practices such as constantly updating your site, removing any unnecessary elements, managing your content and indexing your pages. You will be able to provide visitors with a great experience on your website, which will organically raise your ranking. A higher ranking will increase your business’ visibility, which could translate to a better chance to achieve your business goals. Web hosting will play a big part in shaping your rankings. You should consider doing away with shared hosting in favor of dedicated webs hosting to reduce the possible consequences to your ranking by other unoptimized websites under the same host.

It will increase return visits

WordPress offers a number of features that will improve user experience to the point that these visitors will likely make a return visit. It can be optimized for speed, which is one of the biggest metrics that determine user satisfaction. By being on WordPress, you could improve your page load times and attract visitors who would otherwise look for alternatives if your page were to load too slowly.  There are many plugins available with a range of functions, including those that help website owners schedule posts. You will be able to maintain consistency with your posts, even when you do not have the time to make the posts yourself. Visitors will always have a reason to visit your website if the content is relevant to their interests and regularly posted. The multimedia support provided by the platform also enables website owners to diversify content, which keeps their website exciting and increases the rate of return visits. To maximize on the return visits and increase return rates overall, you should track analytics through Google’s analytic tools. You will be better able to understand the users’ interests and capitalize on them.

You could create a community

WordPress is scalable, which means website owners have the ability to choose their desired website type. WordPress started as a blogger platform, but has developed to incorporate all types of websites, ranging from social media, business websites, brand pages, social media, forums and even live prank counters. Certain website types allow for high levels of user interaction and engagement. As more people visit and contribute to your website, as well as interact with each other and your business, you will develop a close knit online community with your followers. They will be more likely to be loyal to your business and enjoy the experience. WordPress supports the creation of a community by providing social media integration, comment boxes and other tools that will help boost engagement levels. In order to maintain a great SEO, you should consider breaking down these comments into pages so as to reduce the total page load data.

Your business will increase its exposure

There are 4 billion active users on the internet, which includes a large number of uses within your target demographic. By going online, you will increase your ability to reach these people. The result of an increase in visibility could be increased revenues and higher conversion rates, which are likely to be part of your business goals. The exposure provided by having an online presence is unbeatable. As more people join the internet, it is becoming the premier platform for marketing and advertising. In order to maximize of this benefit, you should make sure to promote your website and business through strategic marketing and remarketing on social media platforms. If you cannot afford paid means, you may consider viable alternatives such as running giveaways.

Final word

Getting your WordPress website up and running will increase your likelihood of attracting more clients to your brand, as well as boosting the level of exposure. you need to have a website to maximize on the large number of potential customers who are using the internet for commerce. If you are not completely confident of making a great website, you should consider hiring professional service providers such s WPFixs to help make the best website for you.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

It will improve SEO