social media marketing

Incorporating Instagram Hashtag In Social Media Marketing Efforts

There may be times when you will feel and people who will suggest you that having a carefully and perfectly designed website is enough to promote your brand and product. They may be true but in parts for sure, given the current scenario where most of the people are connected to the social media networks almost all the time.

If you want to make a better impact on your brand and product, you will have to make the best use of one of the social media networks. While social media content management is not easy, it’s vital to get it right to ensure the success of your online brand. Visit here to read how social media management works and its importance for your business. Amongst all, Instagram seems to be the best platform to promote a business. This is because there are millions and millions of users who are active on this platform at any given point of time.

This means this specific social media channel will give you a better opportunity to reach out to a larger audience, encourage them to engage and turn them into your prospective clients. As a result, you will improve your business potential and prospects significantly.

Using Instagram features

Source:socialmediaexplorer.com

Sometimes when you design a website, all it takes is:

  • Smart choice and use of colors
  • Proper selection of fonts and 
  • Clear and well-defined backgrounds and links that will direct the users to your business profile.

Well, when you use the social network of Instagram for your marketing purpose, you will need some of these aspects to keep in mind but with some restrictions. For example, Instagram has five fonts currently that you can choose from. That means you will need to do quite a bit of experimenting with all of these fonts to find out the best one among the five. 

Just a professional like Stormlikes or any other, you will need to make sure that the font you choose complements with the background and choose the right colors. It must be reliable, relevant, and fits with your messaging.

Another useful feature of Instagram that you can use in your social media marketing efforts is the Instagram Stickers tool. These are square smiley faces, and you can insert these at the top of the screen of any story post. When you click on these Stickers, you will get a wide assortment of features such as:

  • Clock
  • Date
  • Location
  • Mention
  • Temperature
  • Poll, 
  • GIF
  • Question
  • Slider and 
  • Music. 

The most significant thing about these Stickers is that these will be most effective in keeping your users engaged. They will stick to your page and will not move away.

Using hashtags for marketing

Source:curatti.com

You, like all other business owners, may be aware of hashtags and how useful it can be to drive users and followers. Hashtags work well on Twitter and Facebook. These hashtags enable organizing a topic, and it also helps in connecting the messages with the users who are interested in reading them. The same principle is applicable to Instagram. This will ensure that you know your users and target them accordingly.

However, if you want to make the best results by using hashtags, you will need to choose the right ones so that it resonates best with the target audience. In order to determine the right hashtags, you will need to rely on different tools that Instagram provides you with to measure the impact. One of such tolls is Command, which is the all-in-one tool for tracking analytics. Other than that, there are several different social media management tools that you can use, such as:

  • Sprout Social
  • Keyhole
  • Simply Measured Amd
  • Iconsquare.

After you have selected the hashtags to use, you will now need to focus on creating a better marketing strategy. 

Hashtag strategy to follow 

Source:brainpulse.com

Instagram will typically allow you to add up to 30 hashtags for each post, but that does not mean you will add 30 hashtags selected at random with your post. You will need to follow a specific two-fold strategy for it.

  • You will need to do some research about it to determine how many posts are already associated with that particular hashtag that you have chosen.
  • In order to make your hashtags more effective and result-driven another part of your hashtag strategy must involve combining these from different categories. 

This strategy will ensure that your hashtags perform well and maximize its reach to your target audience.

Other tags to use

There are also a few other tags that you can choose to use which will once again need careful selection so that it performs just as well as your hashtags.

One such tag is the location tag. These tags are very helpful, especially for those businesses that are targeting an audience of a specific geo-location or just the local consumer base. These businesses include:

Source:instagram-press.com
  • Restaurants
  • Hotels
  • Retail stores
  • Clinics and hospitals and other brick and mortar establishments.

The search algorithm of Instagram will use these location tags as references to populate content that will use and correspond to similar location-based businesses. 

Though there are no conclusive reports and statistics existing that will quantify the number of searches on Instagram, but you will surely find a lot of success stories about businesses being easily found by the Instagram users which in turn leads to more sales, provided that business has the address set up through Instagram or Facebook.

Use analytics for Instagram business profile

When you are over and done with your hashtags selection, strategy creation and location tags ready, you will now need to make sure that all of these work in tandem and up to their optimal level of performances. 

In order to know that you will need to get and review different analytics to get the real data regarding the impact created by these elements. You will know:

  • Who are engaged
  • When they are engaged and 
  • The source of your target audience.

There are lots of free analytics tools that will help you to get these valuable insights. Once you know these insights, it will be easy for you to link the elements with your business account. This will serve your business marketing efforts using social media in the best possible way.

 

Social Media Marketing for Beginners

Everyone must have learned about the latest social media marketing tricks unless one is just back from Mars. Well, this is the new plug of today’s Gen X. To make it simpler, Social Media Marketing is the task of awareness building about you, your service or product through the diverse means of social media.

The goal is simple. It is to increase product visibility, enhance the website traffic, multiply followers on social media and to attract more customers. The trending social media of today’s world are Twitter, Facebook, YouTube, Pinterest, LinkedIn, and Instagram.

But why do you think Social Media Marketing is important? Read on to know the answer.

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• It is the fastest means of spreading about you or your new product, items, and service.

• It is the present trend. Most people spend a large amount of time on Social Media. So if you want to let the world know something, then you surely know where to find them.

• It is the present successful marketing technique.

• It holds power and direction of the business market.

By now, one must have got a clear idea about the importance of Social Media Marketing. But how can one take full advantage of it, especially the beginners? And what are the ways to build a perfect and proper presence in Social Media? The following tips will help you to get started.

• First, choose the right Social Media platform – The first point for the beginners is to select and work on one or two Social Media platforms. It is wise to concentrate and put effort on those few platforms rather than working on the entire platform at one time.

This is also the first mistake, the beginners do. They invest time on many platforms and at the end, quit without getting any benefit from it.

A smart way to find the appropriate platform to suit your business is to look for the influencers and investigate as to where they have attained more success. This way, you can get objective as to where to put your efforts and ideas without wasting much time.

• Optimizing the profiles of Social Media – After deciding the right Social Media platform, the next point to concentrate is to optimize your profiles on those specific sites.

According to Traffic Radius, it is always wise to upload your real photo and avoid uploading things, places or animals pictures. Give a clear description about you and your company and finally provide a link connecting to your website.

• The pages of Social Media should be connected to your blog or website.

• Your website must have social media buttons – This makes it easier for the readers to follow and share your content.

Source:follows.com

• Balancing between the followers and the following – So, once you start following people, it is necessary to maintain a balance between the people you are following and those who follow you. The profile which shows its strength is that which has more followers than the following.

• Share interesting and happening contents – The sharing of content forms the base of a successful media marketing technique. The useful and interesting contents attract followers and will lead to sharing it with others. This way, more people may visit your website and there are chances of attracting new customers as well.

• Post it often, but never overdo – It depends on your business and network. Make sure to keep your followers updated but try to set limitations.

• Follow the rules and be patient – It takes time to get followers and customers. Do your best and wait for your work to prove its worth.

The Flip Side of the Buying Instagram Followers

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We are witnessing that Instagram is taking first place among the social media from Facebook, slowly but surely. Today, it is one of the best-known and most-usable platforms for social media. Instagram is a very fun social network, but building a good, popular profile can be a hard thing to do.

It is very significant both for business profiles and individual ones to have a popular page, which is well-known in the community. Most of the time, publishing interesting content is not going to be enough for a profile to become popular. We think that buying followers is the right thing to do, and we are going to make you a list of reasons why you should do that.

Increases the Visibility of the Profile

The first benefit that comes with buying followers is the increased possibility of a profile to be seen to other profiles that are not following it already. With increasing the number of followers on your profile, your profile will circulate around more unknown people, and there is a high possibility that a significant number of them will start following your profile.

Img source: nbcnews.com

Also, increasing followers means that you will increase likes on your Instagram posts. When you have a big number of likes, there is a bigger possibility of your profile appearing on Instagram`s Explore tab. The tab is seen by hundreds or thousands of profiles who are not following you at the moment. If your content is good and interesting enough, you will probably gain more followers.

Fast Track to Credibility

Instagram has more than 700 million profiles, so it became hard to see which ones are real, and which ones are not. Ones who have little followers usually prove not credible and authentic. Also, usually, these profiles are pretending to be someone else, and are called “profiles who are catfishing”. Ones who have a significant number of followers are the ones you can trust.

That means the profile is the real thing. However, there is a small possibility of them being fake, but it is way less likely. As we already said, building a successful and popular profile is not easy. So, by buying followers, you can increase your credibility as well as almost immediately. This is especially important for newly created profiles.

Img source: time.com

Boosts Business

The most important benefits of buying Instagram profiles is boosting your business profile. We can say that this benefits the final result of two previous ones. This social network became a very good place to start your business. According to statistics, and common sense as well, the biggest benefits from buying followers can be seen on the business profiles.

When you have a business profile, and a large following base, people who would potentially do some business with you, will see you as a credible potential partner. Also, people tend to work with someone that is recommended to them by someone else, who they trust. So, the conclusion is, the more followers you have, the more potential business partners you have. It’s that simple.

How to organize social media contests and giveaways

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We all know that everybody loves winning. The lottery and the amount of people who participate in it just prove this theory. It’s just in human nature to want to win something without any effort. Successful companies and brands realized this a long time ago and started utilizing a very interesting strategy that will both make people win stuff while and promote their business at the same time. Today we’re talking about online contests and giveaways, what they are and how you can use them to boost your recognition. Let’s start.

What are social media contests and giveaways?

In order to explain the benefits of using them, you first need to fully understand what they are. Social media contests and giveaways are basically something that you host in order to gain the desired recognition for your business while also making your fans or customers happy by giving them the chance to win something. Here’s why these marketing strategies are so effective and useful. When you host a giveaway, you have about five or six prizes for example, but you have more than a hundred people participating in the giveaway.

Img source: experian.com

What happens is, some hosts make their participants complete a few steps in order to be eligible for winning a prize. For example, the hosts usually require the participants to like and share their page as well as comment something in the comment section (usually a keyword that the host provides) in order to be in the giveaway. By doing this, a lot of their friends and family will also see what they shared and will most likely want to participate as well. From there, your page just keeps spreading and gaining publicity. When you end up giving away the prizes to your fans and followers, you will notice that the amount of publicity and exposure you gained from your contest is worth so much more than what you “lost” by giving away your products.

We all know how expensive marketing is nowadays and in order to gain the same amount of recognition via advertisements, you would’ve paid so much more. SEO Contest uWelcome2019 is an amazing service that you can use in order to simplify your process. The exposure gained from hosting such events is really huge due indirectly adding search engine optimization to your website. People might find your business or service by just searching for “Giveaways in my area” or “Online contests and giveaways”. It’s just an amazing way to promote.

Img source: bronzebirchmarketing.com

A really good example of how effective this strategy can be is Air Asia’s giveaway campaign. They posted a giveaway and the person who wins it can get into a plane with as many friends as they want and get a free trip to Kuala Lumpur, Malaysia. About thirteen thousand people entered the giveaway, and the post reached more than two million people on Facebook. This boosted Air Asia’s recognition by more than 35 percent. Such numbers cannot even be achieved via standard advertisements.