SEO strategy

10 Proven Digital Marketing Strategies Law Firms Should be Using in 2021


Technology has made its way into every walk of life by now. There is no profession that has not been upgraded with technology today. The same goes for the law firms.

According to CapitalSolutions, “We don’t live in a world where relying on social networks is enough to bring in the clients. Even law firms need to market themselves in a digital world through proper channels.”

Almost every person spends almost 8 hours on his or her mobile, so it is clear that digital marketing is the way to market your legal services.

Without digital marketing, there is no business. So today, we are going to look at the 10 proven digital marketing strategies that should be used by law firms in 2021.

1. Use SEO-Driven Content

Search Engine Optimization (SEO) strategy is one of the proven techniques to get noticed in the digital world. If you have done the right SEO for your website, you are going to rank among the top searches whenever a person enters the relevant words in the search tab.

When it comes to creating a website that is associated with law, one might try some legal jargon so add them too in the content.

Think from a potential client’s perspective and use titles like, how to make a legal claim for the accident or what forms of evidence is crucial in a personal injury case. This will increase the visibility of the website to more people.

Also, creating a website content that states your legal services and about your law firm is not enough. This way, your website will grow, and search engines like Google and Bing will keep ranking your website among top rankings.

2. Create Unique and Exceptional Content

Being a lawyer means you are good at convincing people to make your point. You need to apply this trait to your website content as well.

Make sure to add words that add value to people’s life. Use keywords to reach your potential clients instantly. Create relevant content so that people understand everything and then hire your service.

You wouldn’t want your potential client to waste time by asking irrelevant questions if they don’t want your services. Adding a bunch of FAQs can definitely help people and save you a lot of trouble.

Most visitors read the FAQs and then make their mind if they want to hire your services or not. If you are adding blogs to your website, keep them informed as well. Besides, the experts of highlight real positive online reviews. It is proven to be a big factor in creating brand awareness. Also helps customers make informed decisions easily and quickly.

Your goal is to reach maximum people and that can only be done if you are ranked among the top searches and most people visit your website. If you don’t have time to write the content yourself, hire a professional writer to do the job but take a last look at the content before you put it on for the whole world to see.

3. Make Your Website Mobile-Friendly

If you have been sleeping in the past and didn’t know about the importance of a website, you need to wake up. You need to realize the importance of having a website and create a website for your law firm.

Once it is made with relevant content and everything is accounted for, the next step is making your website mobile-friendly. The idea is to create a functional website that can be accessed through laptops, tablets, and smartphones.

If your website is not mobile-friendly, your potential customers won’t be able to see the full layout of your website. They won’t get full information about the legal services you provide. So, make a mobile-friendly website that includes About Us, Services, Testimonials, contact information, and a portion to add Legal blogs on a daily basis.

Once you have done all that, you can upgrade it with time with current scenarios. Add a chatbot in it and if people ask about something, let it answer anytime anywhere. The idea is to always offer something so that your potential customer comes back with the intent of hiring you.

4. Keep the Blog with the Updated Information

The blogs are a great way to update the website, but you need to keep the blogs with current scenarios and updated information.

Let’s say if current scenarios point to Black Lives Matter, you should keep the blogs related to that topic. Your blogs should contain information so that people know their legal rights and fight for them.

If you belong to a specific group of people who fight for legal rights, then you and your firm should also issue statements on social media pages and on the website too. Keeping up with the trends can also get you noticed by many people.

5. Your Website Visually Attractive

Creating a visually attractive website can also give you a competitive edge. Visuals can be made on the computer and if you prefer, you can shoot a few videos, take photos, or something like that to build your network.

Also, If you want to survive in the digital world, you need to use call-to-action words or sentences that make people click on it. Every time anyone clicks on it, your website’s rating will improve.

Also, the call-to-action words usually point the visitor to explore your website further. Most people judge the quality of services through the website, so add the CTA and visuals properly.

It is not for any special thing, but it is human nature that it is drawn to nice and pretty things. You can opt for decent colors, font size, design, and other things to make the website look attractive. You don’t even have to do much. All options are available while creating a website through WordPress, Wix, or Webflow.

6.  Leave Room for Reviews

Reviews play an important role in the credibility of any business or service agency. The reputation of your firm depends on how you treat your clients.

If you give outstanding service, your client will be happy to leave a good review. If more and more people leave good reviews, new visitors will be convinced that you offer good service.

It’s a natural thing that people want reassurance. When people find reassurance, they will definitely hire you. Also, you just don’t need good reviews on your website, you will have to establish other social media accounts to have good reviews such as Yelp, Facebook, and Instagram. Once these accounts are made, make sure to interconnect them.

7. Make Sure Your Website is Fast

The internet has been at its fastest in this era and if your website takes more than a few seconds while loading then you are not going to get many clients.

The excessive use of plugins can make your website slow, so it is necessary you only choose the ones that are necessary.

According to a survey, if your website takes more than 3 seconds, the visitor will leave your website and browse another one. You can improve site speed by compressing files, shrinking images, and improving server response time.

8. Internal Website Pages

As said earlier, a successful legal website should have more than great content and visuals. Your website should have internet website pages as well.

These pages could include the about us page, services offered, contact information, and other testimonials, partners, or awards if you have any.

9. Add High-Quality Links to Your Website

Inbound and outbound links on your website give your website a boost to rank among the top rankings.

You can add high-quality links to your website. In the case of a legal website, we suggest you add references and links to authentic legal websites.

Try to avoid spam links because they can affect your ranking. In any business, links and connections are important. Consider these inbound and outbound links as your real-life connections where you are building a social circle with all those who offer a good company.

10. Submit Your Website to Local Law Directories

If you managed to get your website submitted to the local law directories such as,,, or any other, you have better chances to gain some quality backlinks.

These links work just as the inbound and outbound links, but they will be done by big legal companies or law directories. Starting from a local directory, you will have better chances of making a career.


In the modern competitive world, showing off your strengths through a digital platform is not a bad idea. Figuring out what works for your legal firm is the only way to move forward.

There are a lot of options when you go into the digital world. These 10 ways are proven to get you noticed in the digital market. However, other methods can be used if you have time and money to explore new options.

Legal firms need business as much as any other service-based business. one of the best ways to reach more people these days is to establish an online presence. Once you establish that, you are on the right path and people will come to you.

8 Unique Digital Marketing Tips to Outshine Your Competitors

The digital marketing realm is very competitive. Small and big companies have all ventured into the market and it is now one of the more unpredictable industries. According to designmodo, there are many different tools (f.e. GA, BuzzSumo, Mailchimp), tricks, and methods used by marketing companies to stay ahead of the competition. For companies that have large resources behind them, the obvious route is to hire as many digital marketers as possible. But what if you can’t outdo these companies in financial terms? Can you make it in the market? The answer to this question is a simple yes. 

The following are some unique digital marketing tips that you can use to outshine your competitors.

1. Have an SEO strategy

In the world of digital marketing, there is nothing as important as search engine optimization. The market has changed drastically over the years though and SEO is no longer as straightforward as it used to be. Nowadays, there are many digital marketers who simply decide to ignore SEO. Any smart marketer would not do this though. Google is responsible for 96% of search traffic and SEO cannot be ignored. 

The key to mastering SEO is sticking to the basics. You should make sure that every aspect of your brand is captured in the right terms and words. Doing this makes it easy for the search engines to index and present your business to the right audience. It may also be worthwhile to review this article, which addresses a wide variety of digital marketing strategy questions that business owners tend to face.

2. Use professional email templates

User visual satisfaction remains to be the most important aspect of marketing. Marketing is still all about the visual satisfaction that the audience derives from your messages. One of the best things you can do today is to make use of a postcards email builder. In this regard, Designmodo is undoubtedly the leading platform today when it comes to creating professional email templates. Such templates not only provide great aesthetics but they also help you craft functional and effective messages. Having a professional visual appeal gives your brand a great reputation.

3. Prioritize the UX experience

The user experience (UX) is another crucial aspect of digital marketing. You need to create platforms that give your users an easy time. There is no client who likes to deal with a platform that is unsavory. In terms of getting the UX design right, you need to analyze the various aspects of your marketing. 

The content, communication channels, loading speed of the website and the general user interface are top-priority areas. There are different target audiences for every specific digital marketer. You need to learn about your audience and their preferences in order to design the UX experience accordingly.

4. Consider paid advertising when necessary

Sometimes, it is important to take the paid advertisement route. This is especially crucial when you realize that the goals of your marketing are being delayed. Paid advertising gives your business the right kind of initial boost and traction which you build upon. When opting for advertisements though, you must take into account the kind of message you include in the advertisement. You should be aware that paid advertisements are not meant to be the primary means of tapping into your audience. When crafting the advertisement, therefore, you should have relevant offers that your audience will be attracted to.

5. Find the right spot on the social media platforms

It is not a secret anymore that social media platforms are among the most powerful tools to use. Whether you are in the social media marketing realm or not, you cannot avoid using social media tools if you want success. The social media market is crowded though, and you need to be in the right kind of spot. There are many kinds of audiences on the platforms and you need to tap just into the right market. You need to choose the avenues that will give you the right kind of engagement and returns for your investments.

6. Don’t put emails out of the question

The most used marketing tool in the marketing realm is email. This tool has been around for a long time and it has made many marketers successful. Considering how overused the tool has become, some marketers simply decide to ignore it. You should not do this though. An email list is valuable as it has many different advantages that come with it. You are not only able to respond quickly to messages, but you are also more likely to reach a unique target market that is otherwise inaccessible by any other means.

7. Consider using influencers

Influencer marketing is not very old, but it has proved to be a very effective form of marketing. Influencer marketing is basically the use of individuals who have a large following to sell products. This kind of marketing is very effective because digital marketers are able to specifically make use of certain influencers who have the specific market as their main following. Influencer marketing is reported to be growing rapidly. About 17% of companies already spend over half of their marketing budgets on influencer marketing. You should definitely consider this realm if you want all the benefits that come with it. 

8. Only do what you are sure about

Finally, the best strategy you can use in the digital marketing realm is to focus on the things that you are sure of. There are many different strategies and routes to take in the world of marketing. Even though the opportunities are many, it doesn’t mean that you should pursue them all. 

Trying to focus on too many things at once not only drains your resources but it also lessens that impact of the messages you are putting out. On the other hand, focusing on just a handful of strategies allows you to spend more time and resources on them and thus results in powerful campaigns.


Ultimately, there is no magical strategy that successful marketers are using. The basic tried and tested methods are still king when it comes to marketing. The only important factor you should consider is being consistent and focused on the kind of strategies that work. The above tips represent the apex of what you can do to turn around your marketing campaign to the best.

SEO keywords explained

Any strategy of natural SEO requires, first of all, an important work on the keywords that best define your professional activity or the theme of your site. And for good reason, because search engines, whether they are Google, Yahoo or Bing, rely largely on the keywords contained in a page to make it appear in their results. And for the place allocated to be the best possible, it is not enough to stuff the latter with key expressions.

Generic, brand name and long tail, what is an SEO keyword?

The keyword or key phrase is the basis of any SEO optimization of the site itself (on-site referencing).

Indeed, every day, billions of pages are published, modified or updated. These normally contain quality editorial content that allows them to appear according to the terms typed by internet users in their preferred search engine. This is called a request.


The work of specialists in SEO is to identify the terms related to your activity and able to :

  • allow visitors to find a product or service you are marketing
  • find the information they need on your site
  • find your company
  • Brand
  • Among the most relevant keywords are obviously your brand, but also all those for which you are a distributor.

Keywords or generic terms

The keyword or generic term has a very broad scope, such as ” SEO ” or “advertising agency” for example. The results for such queries are frequently in millions. However, they are fundamental because they accurately describe your professional activity. On the other side of the coin, they are often very competitive and require a lot of effort to be well positioned on the front page.

The long tail

Unlike the keyword or phrase, the long tail is more like a piece of a sentence. This is what has been called in natural SEO since 2004.


Example: if “sports shoes” is a key phrase, “men’s sport black and yellow scratch shoes” is a long-tailed request.

The latter is obviously more precise, but also much less competitive. It is, therefore, easier to position yourself there, but also to benefit from an even better-targeted visibility. Internet users arriving on a site thanks to the long tail are therefore logically more likely to become prospects or potential clients.

How to find the “right” keywords and define your SEO strategy?

Keywords or “keyword”  are therefore essential to the development of any good natural SEO strategy. But how do we find the most relevant ones? What criteria must they meet?

What criteria should be met by “good” keywords?

Beyond the simple SEO aspect which is far from negligible, a “good” keyword is one which is the perfect compromise between four imperatives :

  • have a maximum of monthly requests
  • be as competitive as possible
  • best define the company’s activity or the site’s theme
  • to trigger an intention on the part of the user. This intention can for example be commercial (online sales) or informative (request for an estimate, contact, subscription to a newsletter, etc.)
  • Keyword stuffing, a practice to be avoided
  • A text containing as many keywords as possible is therefore essential to maximize the chances of appearing on the first Google page. Not scrupulous of Google guidelines, some did not hesitate to fill their pages with terms in order to artificially improve their SEO performance.

This technique is known as ” keyword stuffing”,  or the accumulation of keywords. Rather than providing quality content to their visitors, with a balanced insertion of important terms, thus harmonising the editorial and technical, keyword stuffing enthusiasts form whole paragraphs of keywords or city names (for the local SEO)


However, since 2011 and the deployments notably of Google Panda and Google Penguin, such practice black hat systematically incurs a penalty of SEO. At best, this results in a very large loss of positioning or even a total crowding out of the serps.

Keywords in urls: is it important?

As early as 2010, Google indicated that the insertion of keywords in a URL could be of interest from an SEO perspective.

However, this possibility should not become a keyword jam in a URL, as the search giant can then interpret it as spam and a desire to manipulate search results.

Without neglecting this opportunity, Google was already making it clear at the time that it is far more sensible to offer interesting and well-constructed SEO and commercial content to its visitors.

Since each company is unique, it is obviously not possible to go into the details of a keyword audit here. However, in broad terms, this systematically includes :

  • Use phrases rather than a single word. Indeed, internet users are essentially typing queries in the style of “SEO New York agency certified Google Partners” rather than simply “SEO agency”. On the other hand, the conversion rate of an internet user into a customer or prospect is more important when the latter has made a specific request.
  • exploit statistics and other data in your possession (Google Analytics, etc.)
  • analyse the research volumes and the competitive aspect of the selected terms
  • analysis and competitive intelligence
  • track the evolution of the search volume for given expressions to anticipate trends. A reactivity that allows you to take advantage of emerging markets

Final words

And don’t forget to cover the rest of your potential audience. Familiarize yourself with the location of your business. Simply add a part of your physical location (e.g. city, town or region) to your best keyword choices. Targeting even more targeted customers, your company will surely benefit from a region-specific SEO keyword optimization. And don’t forget to spend time for your local ads both on Google and everywhere else to get an even higher ranking in the SERPs to start dominating your local market once and for all.

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