SEO friendly

Benefits of a Landing Page Development

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Still questioning the importance of a landing page and the ways it can support your business goals? This post will dispel all your doubts and supply practical recommendations on how to develop a website that goes beyond a single marketing campaign and can become your online business card.

What is a website landing page?

Source:unbounce.com

Typically, a landing page is a purpose-made web page where you target “land” after clicking an ad or following a link from a newsletter.

Serving different purposes, a one-page website can be used to:

  • Warm up visitors and guide them to another target page.
  • Generate leads with free trials, podcasts or guides.
  • Capture necessary data for further marketing campaigns.
  • Convert visitors into customers.

Landing pages: key insights

Existing separately from the main website, a landing page can actually consist of more than just one page. You can build a campaign-specific website with more detailed information about the products or services you’d like to generate leads for and it will still be landing. The only rule is that it should have one main page.

Do I really need a landing page?

Source:wix.com

Being a highly effective tool for lead generation, a landing page may save you a good deal of money. How? It will cost far less to develop a landing page than, let’s say, a corporate website. With a variety of available services, you can get a really good end-product with a distinctive design.

Using a landing page for selling, you double your chances to boost conversions. A sharp focus on key business aspects and visitor-specific problems proves that you are an expert in the niche and helps to build a solid bond with your visitors.

Selling more, selling better

The ultimate goal of any marketing activities is to sell something. Landing pages are specially designed to simplify the task for you by putting the marketing funnel on a single page: from information about the product or service to ordering or buying. The fact that you can use such a website for placing several offers, up to 5 if to be more precise, makes it even more attractive.

Now imagine that you get an opportunity to build a strong brand identity, show your potential clients and partners a successful online presence and market your services 24/7. Sounds like an ideal solution for small business owners, right?

Landing page vs. eCommerce, corporate and other websites

Source:ecommerce-nation.com

If you are looking for speed and simplicity, a landing page is the most popular and practical solution with a bunch of other pros:

  • Quick and cheap to create, easy to manage, test and optimize.
  • Intuitive, straightforward in navigation and, what’s extremely relevant with the recent introduction of Google’s Mobile-First Index, it’s mobile-friendly.
  • Easy-to-integrate with your PPC or email campaign.
  • Goal-driven and conversion-oriented, ideal for sign-ups, email subscriptions, newsletters, adds, etc.

Speaking about the cons

Building the complete picture of pros and cons, you can determine what website type is the best choice for your marketing goals.

Along with all benefits of landing pages, there are disadvantages to keep in mind:

  • Limited content which should be carefully crafted, SEO friendly, engaging and follow a strict visual hierarchy.
  • You should follow the best SEO techniques for one-page websites, make your limited content match visitor’s queries, without messing up vital keywords to maintain ranking.
  • Poor scalability that leads to full redesign and additional expense when a website starts to look overwhelmed with additional information. Here, however, you can still opt for a landing, adding more pages for a specific content type or services.

How to build a picture-perfect landing? 

Source:digitalmarketology.com

What landing pages can show really good conversion rates? The list may vary depending on the niche you operate in and business specific goals. But there are some common recommendations you can take the advantage of.

To encourage your website visitors to convert, you should know your audience, understand what they want and what CTAs attract their attention. Analyze users’ behavior with eye-tracking technology, use A/B testing to experiment with different content and visuals. Track what copywriting style, action keywords, buttons formats increase conversions.  

The top rule is to pay due attention at the landing page optimization. Initially, a one-page website is not that SEO-friendly.

To win leading positions in search results, conduct thorough keywords research, take care of link building with the key focus on robust authentic content distribution across the page. In addition, videos can level up content shareability and conversions. Just be unique in what you create. This is what will make search engines and audiences love your website and elevate ranking.

Compelling design, smart colors combination and fonts selection can directly influence sales, enforce or break your landing page. The last option is not likely to happen if all these aspects will be based on your marketing funnel

More ideas to follow

Do not be afraid to add a few additional pages and a blog to your landing. Despite promotional challenges you may face, it’s worth doing. Your website won’t look overwhelmed with information; you can add more categories, provide more insights about your offering, promote a larger number of keywords and, of course, establish your reputation with niche-specific articles.

It’s not enough to have just good landing page conversion rates to stay ahead of the competition. Work to use this marketing tool to the fullest and reach the best index for your target industry:

  • Travel – 25.1%
  • Real estate – 11.2%
  • Business consulting – 27.4%
  • Business services  – 15.7%, etc.

Check stats for the niche you operate in:

In devenup.com they are very serious and do not work just to make a quick buck providing a landing page service but deliver a really good product based on the individual approach and unique vision of every particular project. Wide-ranging experience and numerous successfully implemented projects in their portfolio are the best proof of the expertise you can benefit from.

Source:moosend.com

Quick insight into the process

Following user behavior factors and your requirements, we develop a custom one-page design, build elaborate website structure and optimize it to meet the latest search engine requirements and go high in search results.

Have you already tried landing pages? From product or company to startup landing page services, our team will help you to get started and support you with valuable tips. Get abroad!

10 Best Drag and Drop WordPress Page Builders  

With the tremendous increase in social media users, it isn’t shocking to see that most companies have started moving online. In today’s time, companies that operate online need to have a functioning webpage at all costs that can help attract customers. For this purpose, WordPress is an actual lifesaver. WordPress is the least difficult and most well-known approach to make your personal site or blog. Furthermore, WordPress controls over one-third of the considerable number of sites on the Internet. Indeed – more than one of every three sites that you visit is likely to be controlled by WordPress.

Drop WordPress Page Builders

Source:chrislema.com

With approximately 75 million websites using the platform, WordPress remains as popular as ever. One of the attractions of WordPress is the user-friendly setup and content management system. The platform, though, is not as simple as some would like, requiring a level of expertise when it comes to finely tuning themes and coding elements.

Thankfully, there is a large number of drag-and-drop page builders to simplify the process even more. The following products can be used to build attractive pages and sites from scratch, using drag and drop facilities to create custom designs.

Divi

Divi, from Elegant Themes, is a front-end editor that lets you immediately see each change you make. You can shape the page by adjusting factors like fonts, colors, page size, and column styles. The next stage is to add various elements like tabs, galleries, social buttons, and pricing tables.

MotoPress Content Editor

Source:youtube

MotoPress offers an editor alongside their other plugin products. The visual builder lets you choose the elements you want to include on a page, while also supporting a number of third party add-ons. You can integrate the builder with any WordPress theme, allowing you to maintain a consistent website design using, according to proactiveseosolutions.com

Oxygen

Oxygen lets you adapt every element on a page, making customization of paramount importance. You can build unlimited page styles, mixing different columns and sections to design your ideal pages. One of the best aspects of Oxygen is the template library, which allows you to quickly adapt attractive pages and sites. If you need to develop landing pages in bulk, Oxygen makes the process simple.

Themify Builder

The Themify Builder plugin can be used as a standalone plugin or within the Themify theme framework. The standalone plugin is free, with the ability to use with any theme of your choosing. You simply drag and drop elements into place and use the front end viewer to look at the results.

Beaver Builder

Beaver Builder is a high-quality plugin that offers front end editing across any WordPress theme. You can develop unlimited theme styles and save them for future use. There are a number of templates included, so you can get an effective landing page online in no time. The plugin is also responsive, providing a quality experience across all devices.

WPBakery Page Builder

WPBakery Page Builder is a hugely popular plugin that has achieved millions of sales. The tool includes both a front end and back end page builder to suit each design style. There are also a huge number of premium add-ons featuring parallax elements, portfolios, feature boxes, and much more.

Elementor

Elementor is another intuitive tool, allowing complete customization of each page. The product also includes helpful features like a popup builder for collecting emails and promoting offers. Elementor provides over 80 elements, with a number of WooCommerce integrations that will benefit e-commerce store owners.

Thrive Architect

Thrive Architect offers a simple drag and drop page builder, with some useful advanced features. You can create custom columns by dragging boxes to the right size, allowing you to build unique page designs. You also get access to over 200 landing page designs, so you can quickly adapt an existing style.

SiteOrigin Page Builder

Source:winningwp.com

SiteOrigin Page Builder is not as advanced as some other options, but it can be downloaded for free. To get the most benefit, though, the premium version comes with numerous add-ons like sliders, a contact box, an accordion, and more. The plugin integrates with any theme, so you aren’t restricted by any particular design.

Cornerstone

Cornerstone has been optimized to work with the popular X theme by Themeco, but it will also work with any other theme you choose. Along with a simple front end editor, you can also adjust the back end coding if you are technically proficient. Cornerstone comes with a library full of elements to help create visually stunning pages.

Your website is integral to the success of your business. A website is often the first interaction a consumer has with your business, providing an initial response to your brand. You can also use landing pages to convert leads into subscribers and customers, with a need to quickly create templates for testing. A WordPress drag and drop page builder lets you benefit from a robust platform, harnessing a user-friendly system to craft the designs your business requires.

Added Benefits of WordPress

WordPress is an open-source content administration framework that is authorized on a somewhat progressively specialized level, which means that almost anybody can utilize or alter WordPress programming for no charges whatsoever.

Worldwide Recognition

Due to its previous notable highlights, huge numbers of the top brands use WordPress to control their sites, including Facebook, The New Yorker, Sony, Disney, The New York Times, and that’s only the tip of the iceberg. Moreover, WordPress is free programming software. It implies you can download, introduce, utilize, and change it to coordinate with your needs. You can utilize it to make any site. While the WordPress programming itself is free, you need a name for your domain to introduce it to the World Wide Web.

SEO friendly

Source:techiexpert.com

WordPress is composed of engaging with standard consistent, top-notch code and creates semantic markup. In simpler terms, this makes Google and other web crawlers love WordPress.

This is the reason WordPress locales will, in general, position higher than others in web indexes. Lastly, it should be worth mentioning that WordPress is very friendly in terms of Search

Engine Optimization, as well. You can likewise utilize WordPress SEO modules to improve your site even further.

No need to learn about programming

WordPress’s board framework is a tool that fundamentally makes it simple to oversee significant parts of your site without having to know anything about programming.

Conclusively, WordPress makes constructing a site open to anybody – even individuals who are new to programming. While WordPress started as a blogging apparatus, it has developed during past times into a ground-breaking web designing and a powerful substance management organization. The best part about WordPress is that it’s anything but difficult to utilize and adaptable enough to make various sorts of sites. This is the vital reason why WordPress has gained such notable prominence.