SEO Expert

Why SEO Is One Of The Best Things To Invest In (2020)

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Since the internet was founded it slowly started making its way in our lives and now it is a staple for most people all around the world. It is a huge library of information, the biggest marketplace and probably the best platform for marketing as well. We can witness that big retail chains are closing down their stores and investing in online selling services. From the fact that you are saving time to the fact that it is much cheaper, benefits of online selling/buying products are numerous. And if you own a product-selling website or a blog you are aware of how important it is to invest in good presentation.

Now, when it comes to web presentation there are two key things – first, there is the responsive web design and the second one is SEO. Visit Soshace.com and find out what the responsive web design is. We would say that both are equally important and that one shouldn’t go without another. Now, unless you are a web design or an SEO expert yourself we would recommend you to hire a specialized agency that will do the optimization work. Believe us – it is one of the best investments you can make.

Without further ado let’s go ahead and take a look at why and how is SEO still relevant even in 2020!

source: bowlerhat.co.uk

The Benefits Of SEO 2020

1. Though trends like keywords and link-building are always going to be relevant when it comes to the SEO, each year brings changes and new methods and in 2020 we can expect a steady increase in mobile search and voice search optimization. Certain SEO changes are always changing and you will want to hire an agency that is always up to date and is going to assure that your website has the best possible presentation at the time given. A major benefit of SEO is the fact that your website will have an increase in And there is no doubt why – with the relevant keywords and tags your website/blog will be coming on top of all related search results.

2. Along with that, with the right SEO, you are sure to get an increase in ROI as well. Imagine that for example 2% of the customers that have visited your website went ahead and bought a product. On the other hand, once you implement the relevant optimization you will be getting visits from your target people and those that are actually interested in what you have to offer. This will result in an immediate increase in ROI, that will just continue it’s growth as time goes on.

3. Also, the SEO along with web design will allow for a user-friendly and responsive website that will once again attract more visitors.

No one likes waiting more than a few seconds for a site to load up and if your website isn’t mobile optimized you are at a huge loss. The SEO marketing agency RD Internet that is based in Cardiff but offers international service gives an excellent example on how optimization and online marketing is done.

4. Last but not least you are building brand awareness. This is especially important if you are new on the market and have unique products to offer. By including the right keywords and tags you will be at the top of search results and people will start connecting your brand’s name to a certain niche. And of course, if your website pops out on the first page of search results people are much more likely to put trust in it than if it was on page 4/5.

source: seotherapy.com.au

5. One of the great things about SEO in 2019 is that digital marketing agencies and SEO agencies are always putting out content to try and predict the big SEO trends in 2019. According to ALT Agency – Who are an SEO Agency Birmingham – The big SEO trend this year will be around updating old content. This means going back, removing any spammy or unpopular blog posts, merging half decent blog posts together and updating them with fresh content for 2020. ALT Agency is seeing this working very effectively and seeing websites jump 2-3-4 places in Google in just a few days after making this change.

Summary

As you can see SEO isn’t going anywhere and it is sure to have a huge impact on the online market in 2020 as well. That is why along with investing in responsive web design it should be a number one priority on your list. And though it is a long-term strategy believe us it will pay off!

Best Online Marketing Blogs To Consider For Your Next Guest Article

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When it comes to doing a guest post, you need to focus on the blogs that are relevant to what you’re developing content for and then approach the site owner about your ideas.

The blogs listed high up on the list tend to be valued more for a guest posting venue than the websites listed on the bottom. Don’t let the numbers high up keep you from checking out the lower websites. You need to choose blogs that are relevant to you.

1. Copyblogger

source;copyblogger.com

Listing this site as number one is a no-brainer – it’s the best online marketing site available. In the beginning, copywriting was what it focused on. Today, it’s offering an array of content marketing ideas. However, it’s difficult to get guests post published on here. In fact, it’s usually by invitation only or by knowing someone who’s been given a chance to guest post and asking them for a leg up.

In order to get your foot in the door, consider reviewing the author list.

2. MarketingProfs

Source:minterdial.com

One of the biggest marketing websites is MarketingProfs, which offers how-to lessons and marketing know-how. In order to have a post featured here, you need to give them an article that has clear relevance to its readers and fits in with the website’s style. Be sure to review the guidelines so that your post is even considered. Email your post to its senior editor for review.

3. Content Marketing Institute

This is an extremely popular content marketing blog with posts that are often commented on and shared. Many of the posts here talk about content marketing careers, how-to and thought leadership, etc. Site administrators are looking for new ideas that relate to content marketing for their guest posts. No rehashed material is accepted here. Learn more about what they’re looking for at their guidelines page.

4. Ege Marketing

Source:entrepreneur.com

The administrators of Ege Marketing runs an SEO Blog, which puts attention on topics that relate to online marketing tips and SEO strategies. In order to get a guest post here, you need to follow the steps.

5. Monitor Backlinks

source;stateofdigital.com

If you want to be a guest blogger here, you should be an SEO expert. Readers tend to look for step-by-step tutorials and articles. You can learn more about the site by reading its “Write For Us” page. Fill out its form with your ideas and information.

6. Matthew Woodward

In order to get a guest post on here, you must provide superior-quality, in-depth case studies, and tutorials that match its writing format and style. Make sure you go through its writing guidelines before you submit something to them.

7. Raven Tools

Source:searchengineland.com

For a post to be submitted to Raven Tools, you want to review what kinds of posts it’s looking for. They tend to go with expert tips, best practices and case study articles. If you think your idea is something they would consider, email them the ideas for consideration.

9. Convince & Convert

Source;content.myemma.com

In order for a guest post to be submitted here, it’s important to watch the short Jay Baer video talking about the kinds of posts they’re looking for. However, some of the articles they’re looking for cater to marketing professionals, content managers, and social media practitioners understanding of digital marketing.

10. AgencyAnalytics

When submitting a guest post here, consider the blog’s audience is marketing consultants and agency workers. Once you’ve got that covered, be sure to pitch your ideas, ensuring their value to readers and offers something to them.

11. Linkody

Source:blog.linkody.com

For a guest post here, you need to know what kinds of posts they look for. They generally want articles for SEO experts and digital agencies that come in the form of tutorials, how-to guides, take action content and case studies. Read their guidelines, and submit an email about your three topic ideas.

How Can You Become an SEO Expert

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In Facebook SEO groups, one of the major questions is, “What is the best way to learn SEO?” The confusion is easy to understand since many promise quality courses. There is good news however, as anyone can learn SEO through free online courses. This could be challenging, but surely not impossible. Better start today, as SEO changes daily. Read on to learn how to become an SEO Expert!

On-Site Optimization

Google is the best place for this, as they made a 32-page guide for best SEO practices. After studying this, any site becomes easy to understand, index, crawl by a search engine. If 32 pages are too long for you, there is also a two-page version by HubSpot.

Website Design & Development

You need at least a basic understanding of HTML web page components to become an expert in SEO. However, if you aim for forensic or technical SEO, you need much deeper knowledge. Classes at Alison are great. They are free to examine, but there is a fee for the certificate. Other good classes are the following:

Web Page Development offers systematic classes in basic languages for making and styling web pages like HTML, Adobe Dreamweaver, and Cascading Style Sheets. With Web Page Design using HTML5 and CSS3 elements, you will learn these style sheets for responsive web design. jQuery is one of the most popular JavaScript implementation and design tools you can find today, which introduces you to basics of the cross-browser library.

image source: iftekharahmed.com

Local SEO & Google My Business Optimization

When developing a great local SEO, your first step should be to get, verify, and then optimize a Google My Business listing. This increases the chances of popping up on Local Finder, Google Maps, Google’s Local Pack and regular SERPs. Learning about this is free with Udemy, which teaches about getting reviews and benefits of a good profile. When your GMB is optimized, the next step is to learn Beginner Local SEO, which you can also do at Udemy.

PPC

The total amount of organic real estate available at SERPs is only a small fraction of its former self thanks to smartphones. A lot of business, therefore, introduced PPC as a part of their online marketing plan. You will need to start doing PPC if you are not, as there are many great options.

For example, Google AdWords, Google’s profit center. They make the best tutorials, and they wish for as many people as possible to know about a product. The AdWords Fundamentals Study Guide is perfect for those looking to get a certified AdWords and the basics.

Bing Ads is another alternative, often said to be better than Google AdWords. They also have a well-made training program, which can make you a Bing Ads Accredited Professional.

Content Creation & Optimization

One of confirmed Google ranking factors is content. It is not a luxury to have a great marketing program content, but it is necessary. In Strategy of Content Marketing course, you learn how to develop, organize and implement content marketing strategies, as well as how to analyze and measure effectiveness. In addition, HubSpot offers Content Marketing Certification, designed to teach implementing scalable processes and promoting content, which will help build traffic and convert leads.

image source: medium.com

Local SEO: Citation Building & Clean-up

At the moment, 50 percent of mobile searches are local. A local SEO is unique, and you need good citations, consistent NAP to appear in Google’s local pack. If you need help with these, try the following offers:

The Ultimate Guide to Local SEO Ranking takes you through all the needed steps to accomplish being visible and easily found.

Where to get Citations is a guide for those in need of knowledge on how to both build and earn citations, the essence of a local search.

Last but not least, How to Do a Local SEO Audit will help you to analyze the situation, and best determine the next steps in only 30 minutes.

Link Building

Our guess is that thematically related and editorially given links will become much more valuable soon. These meet Google webmaster guidelines and do not have anything in common with links made by using link schemes. An eBook called Illustrated Guide to Link Building is a complete guide by Search Engine Journal that illustrates when, why and how to use each technique and gain results. An Udemy course called SEO Link Building Basics serves an introductory tool for link building and focuses on fundamentals. In addition, the curiously named Noob Friendly Guide to Link Building discuses theory and teaches the necessary skills.

Social Media (Organic)

The best approach we recommend here is to stop any and all social media activity at once. A Beginner’s Guide to Social Media Strategy is filled with the best practices and recommendations, while What is Social is an online course that teaches structure, goals, and the deliverables of social marketing. Also, do check out The Power of Social Media.

image source: local9marketing.com

Reputation Management

Reputation is the ultimate currency in the age of the web, as a couple of bad reviews can ruin everything you built. It is crucial to know how to manage the online image, and it should be done before potential problems. Me: Managing your Digital Self is a course on leveraging digital tech to your benefits, while Introduction to Personal Branding course teaches how to create personal brands and discover how to maintain and inhabit it. Finally, Reputation Management in a Digital World offers knowledge on how to develop, manage and protect online reputation through social media like Facebook or Twitter.

Social Media (Paid)

Unless you are one of the famous globally celebrities, you will have to pay for a good reach on social media. That is fine however, but should be done right. Check out the following for more advice on this:

Facebook ads are great, and Facebook offers courses and certifications. Follow the Facebook Blueprint for more info. When it comes to ads on Instagram, it has its own tutorials to start you off, different from their parent company, Facebook. Also, check their help center and business blog. Thanks to the USA president, Twitter is bigger than ever and mentioned daily. You should use this in your favor, so check out the Field Guide to Twitter Advertising: How to Create & Launch Campaigns to help you start a promising campaign.

Inbound Marketing

Inbound or permission marketing means blogging, social media and paid ads, and presents a better-targeted type of advertising that pops for the right people. To help you, try Inbound Marketing Course & Certification from HubSpot, a course that is free of charge and even gives you a free certificate. You will cover the fundamentals of SEO, landing pages, inbound marketing, conversions, blogging, email marketing and lead nurturing. That is a lot of things to know for free. Diploma in E-Business teaches about what online marketing involves and how to implement a successful strategy.

image source: inlogic.ae

Video Marketing

Video materials are hugely popular. More than 1 billion hours of YouTube are watched daily. Look at the following to expand your platform to a new medium. Video Marketing Primer teaches what video marketing actually means, and it will teach you basic strategies for developing a video campaign online. Also, YouTube Marketing is a detailed guide on steps for promoting, creating and optimizing great video content.

Google Penalty Recovery

Search Engine Journal has the best advice on this topic. The Complete List of Google Penalties & How to Recover post provides clear advice and recommendations for recovery from a potential Google penalty. There is a lot of misinformation present on this, so you do need a reliable guide to help you here.

The Takeaway

To conclude, digital marketing is more complex today than it has ever been. To stay on top of the fast-changing landscape, you have to make constant additional learning your number one tactic. Taking time to study and apply the knowledge will set you up for success, and make you a true SEO expert!

Make sure to check out SEO Services in Delhi for even more on everything covered in the article!