real estate agents

The 4 Tricks to Sell a Plot of Land

Selling a Plot of Land is not for Beginners

Do you want to know how to sell a plot or lot of land quickly and at the best market price? Everything is in the preparation of that land for sale.

Many real estate agents treat the sale of land, as if they were selling a property. They limit themselves to writing a couple of descriptive sentences, they write an ad with four pieces of information that are generally not the most important, they upload it to a couple of portals and wait patients for the phone to ring.

The sale of plots of land is a specialized area of real estate and is not for beginners. First, you must know what information to gather about the terrain. Secondly, you must know how to prepare an Information Dossier for that area. Third, you must know how to promote it, know how to reach the right investor. And finally, you must know how to negotiate the sale of that land.

Sure, this all sounds like work and who wants to spend time doing all of this? Well, some of my students have been willing to invest that time and have sold their plots of land, some of them, in less than 3 months.

I have 3 students, who have once known the method to sell a plot of land, and who have the experience of having commercialized 1 or 2 lots; they have decided to specialize in selling them. They have realized that there are few specialized agents and the great opportunity that the market offers them. Great opportunity? Well yes, think about the sale of land that can leave you in fees of more than $ 30,000.

Skymarketing is a real estate consultant and technical architect from Murcia, who specialized in the sale of land, after selling her first plot. In 2018 he sold 5 plots of land, earning a fee of more than $187,000 that year. Today it exceeds that figure, and more than selling land, what it does is search for them on behalf of several clients.

All agents would like to reach these figures, but to reach them they must change their approach to selling and be willing to learn the method.

Since many real estate agents do not know what the best process is to sell a plot of land, we have prepared an Online Course on this topic. A course, where we detail the protocol to follow, illustrating it with videos and practical cases.

It is the only course in Spanish on this subject. In addition to showing, you how to sell your lot, it also shows you how to get an investor for your real estate project.

The Investor Complaint

Investors complain that the land is not prepared. Presenting a set of legal documents is not what investors are looking for to make the decision to spend time analyzing the land and/or project. You need to present a feasibility and profitability study and do it correctly. A prepared land increases in value increases in price and sells faster.

A prepared ground attracts investors like a magnet. In this course, we show you how to do it the easy way. The size of the land, its use or location does not matter. For any terrain; either for agriculture, (vineyards, olive groves, cereal fields) , or for urban development, (golf, hotel, residential …) , and even land to build a house or in condominium. Selling a parcel of land is easy when you know the method. This method.

“This course clears up several misconceptions about land sales and a lot of bogus marketing strategy circulating online about land sales. There is more demand for land than meets the eye.

This course will tell you where to find that demand and how to capture them either nationally or internationally. A Manual that is full of surprises and debunks with real examples many myths, concepts and beliefs about the sale of land”.

1. How to Sell a Plot of Land. The course

This Course is divided into 4 parts:

  1. The Agricultural Land. How they are sold and how to reach those who buy them.
  2. How to prepare a plot to sell it fast. Any type of terrain
  3. How to promote a plot and precisely reach those who are looking for it.
  4. How to avoid having to negotiate the sale of land and how to approach the negotiation in extreme cases. How to sell value and not price.


As an introduction we will tell you the story of Miguel Gutiérrez and what he does to sell a plot of land. How Miguel, with our advice, went from a real estate agent to today a well-known professional in Mexico. A specialist in the sale of lots of land.

In this first part, you will find, among others, the following topics: How to sell a plot of land and who to sell agricultural plots, (vineyards, olive groves, fields for cereals, vegetables …); what means to use to reach real estate investors at an international and national level, recognizing what a Real Estate Investor values ​​the most in a land and how to give it to them.


In this second part on how to sell a plot of land, you will find the 5 phases of preparing a plot. Did you know that to sell a plot of land, you cannot sell the plot of land itself? This Manual shows you the reason for this statement and the detailed steps of my method of marketing land.

Do you know how to increase the value of land with low investment? Do you know how to take the right photographs of a terrain? Do you know how to locate your land on Google Earth and Google Maps? Did you know that a geotechnical study can increase the value of a piece of land? All these questions are answered in this Manual on how to sell a plot of land.

Do you know how to easily do a feasibility and profitability analysis of a large plot in a few days? Do you know how to price a piece of land to attract several interested parties, and not lose money selling it below the market?

All these questions are answered in this online course, including Excel tables to illustrate the examples.

Do you know how to prepare an Information Dossier to sell a multi-million-dollar plot of land? Here we tell you how to do it. In addition, you will learn what an investor relies on to buy land; you will discover how to find the investment partner you need to develop your land instead of selling it and you will know how the real estate investor searches for land.

How to Sell a Plot of Land. The Most Attractive Part.


This is the most attractive part of the course. It is really satisfying to put a land up for sale and start receiving good requests for information from the first week. Calls and emails from people who are genuinely interested in your field.

In this third part of How to Sell a Plot of Land, the following sections are included, among others.

  • Identifying your Ideal Buyer. Who they are, what they are looking for and their purchasing potential?
  • The 6 Factors that influence the Sale of a Land and how to use them in your advertising and online promotion.
  • How to Describe a Land to Sell It Quickly. Template and example.
  • Here you are going to discover the 2 mistakes made by 90% of the agents and owners who put land up for sale.
  • How to Create a Landing Page for a Land Sale. What very few real estate agents know.
  • The Keyto Sell your Land.
  • The 4 Best Ways to Sell ​​a Plot ofFast Land.
  • How to publish your land on real estate portalsin a totally different way, without having to pay to get many requests for information.
  • Template and 16 truly “groundbreaking” ad examples that have been used to successfully sell parcels of land.

In addition, we include a video on how to create a campaign on Google to sell land. A video showing how to set up a campaign. Examples that have been used to successfully sell land.

Of course, we had to include the method that we followed successfully to create a campaign on Facebook, to sell a plot of land.

A video is included showing how to easily set up a campaign on Facebook.

All the steps to carry out the campaign are explained in detail, and what you must do to avoid the most common mistakes. This kind of advertising will bring you very good results.

But that is not all. In this third part we also include how to create an email marketing campaign to reach more than 30,000 or 1,000 real estate developers, builders, and investors at a national or international level.

Video is included demonstrating how to extract more than 30,000 emails on the Internet in an easy, totally legal way and in less than 30 days. And we complete this part with several examples on how to write emails that are read and responded to. These are examples that have already been used to contact land buyers and investors.

And we complete this part by showing how to create your personal public relations strategy at a national and international level, to become an expert in the sale of land and projects. Real case example. How to get real estate investors and brokers to call you.

We also include an example of a real case of ours. You will also learn how to get called “brokers” and real estate investors. You will understand that Public Relations is the secret means of recruitment of expert agents; using it as a fundamental weapon to sell a plot of land quickly and at the best market price.

How to Sell a Plot of Land. Picking the Fruits.


Do you want to secure your sales fees? In this last part, Blue Town Lahore show you and demonstrate how all the work you have done has been worth it. Now is when the negotiation becomes easy and fast.

Now is when the negotiation becomes easy and fast. Now you are in control and you dominate the situation, and you will not have to negotiate or lower the price, because you will have several interested investors. This is how the sale of a plot of land is negotiated!

In this 4th part we will show you, for example, how to answer the requests for information you receive, to distinguish the really interested clients from those who waste your time.

You will also learn how to Negotiate with Investors or Buyers. Techniques that will surprise you and help you maintain the price of your land. And that this price is accepted. You will know why it is not advisable to lower the price of a land when it has been fixed.

You will learn to influence the Perception of Value of your Land, presenting your land and project to investors in an appropriate way. And it is that, during the negotiation process, you will learn to reduce the price of a Land in an Elegant Way while maintaining the initial price.

We include at the end a Real Practical Case of how a real estate agency in Malaga was able to sell 8 plots of land in less than 3 months. Putting into practice a recruitment strategy that we call “Sell parcels of land with elegance” You cannot miss this. You have to know this strategy.

One of the fundamental principles of marketing and sales is that, to sell any product, service or idea, you need to know how to sell yourself first and know well what you sell. Knowing how to sell yourself means knowing how to sell trust and credibility.

In the sale of land, trust and credibility are very important and it translates into demonstrating transparency.

A land is a good or a product, if we could call it that, that lends itself to many manipulations, confusion, nonsense, deception and current legislation that is sometimes not very clear and is open to interpretation.

Therefore, demonstrating transparency, that precisely what it says on the packaging is sold, is a priority in the sale of land. Knowing what one sells means knowing the product that one sells 100%. It is not enough to know it by 80% and much less by 50%.

“The better you know the land you want to sell, the faster you will sell it. This principle, which is not so obvious to many real estate agents, is rarely applied in real estate sales and very rarely in the sale of land.

This Manual will help you to sell a parcel of land as investors really want to present it. Investors are not looking for lots or land at a low price; what they are looking for is transparency and profitability. Give it to him and you will sell fast”.

When I say that they do not seek low prices, it is true. A plot of land that is offered at a low price, usually brings with it added problems that in the end makes it expensive. Investors know this very well.

Real Estate Marketing Guide For Starting Agents

Are you entering the real estate business? You might have some knowledge, but if you don’t know where to start and you feel anxious, that is completely normal. The best way to get a kick start is to talk to some experienced colleagues that can shower you with advice.

Here’s what we learned after interviewing Muhammad Hayat, an experienced Real estate marketer. We asked Muhammad a couple of questions related to real estate marketing for agents who are just getting starting this year in 2019.

Tell us a little bit about yourself

Muhammad Hayat: My name is Muhammad Hayat and I’m 22 years old from Pakistan. Been in the industry for almost 7 years now I use to be a penetration tester back in the days when I started and I’m officially acknowledged by companies like Google, Microsoft, Bitdefender, fastly and many more for finding the security vulnerabilities.  Then, later I started working as a freelance web designer and developer. I had programming skills so I started doing freelance work. Building websites and web apps for clients all around the world I’ve worked with clients from USA, Australia, Canada, and many more countries and it’s a very interesting thing about the internet if you have a skill you can work with people around the world.

Here is the best part!

Most of the time I’ve worked with Real estate agents I don’t know what was the reason but out of 10 people, 5 used to be real estate agents. That’s when I started taking interest in digital marketing for real estate agents. I wasn’t selling or promoting any digital marketing service for real estate agents but I was working with my clients promoting their property listings online using various social media platforms.

That’s how I started to get more clients from the real estate industry for various needs like web design, personal branding, and marketing.

Why marketing is important for Real estate agents

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Muhammad Hayat: Well, marketing is important for almost every business not just Real estate. Otherwise, you leave a lot of money on the table. The Internet is very powerful especially when it comes to growing a business. You can put yourself in front of potential customers with your phone using the internet. And if we specifically talk about real estate using the internet you can put yourself in front of those people who are looking for you in your city or state.

Let tell you something

I often do research for keywords and different sort of stuff for my real estate clients and I see there are a lot of people searching for real estate agents in every city and state. But people who get in front of the buyers and sellers first always win.

Share some of your best real estate marketing tips

Muhammad Hayat: That’s an interesting question there are hundreds of ways to become a superstar of your city or state as a Real estate agent. I’ll share some of the tips that really worked for me and some mistake real estate agents should avoid

Real estate marketing tips

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  • Have a memorable design website
  • Join the local groups of your city or state on Social media
  • Create and share valuable content

Have a memorable design website

Building a real estate website will be one of your valuable investment in building your personal brand online. Because without a website you cannot showcase your work, feedbacks, and content to attract more visitors and audience. Guess what? Most of the real estate deals are usually made from Connections, family members, you must have heard about people buy from people they trust? So you have to showcase your work and what other people are saying about you to become a trusted person.

Join the local groups of your city or state on Social media

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A local community group on social media can help you more than enough to build an audience and network with people online who are also living in the same area. If you have an ad budget make sure you run the Facebook ads as well to get in front of the RIGHT PEOPLE more quickly!!!

Create and share valuable content

Remember when I said? People buy from people they trust. This is how you become a trusted person online and content is the key to success online anyway. Share valuable content that helps your target audience for a Real estate agent they are home buyers and home sellers. So make sure you create content that educates these people that’s how you build a trusted relationship with them.

There’s nothing wrong with recording a video that explains something valuable for home sellers and then sharing with them on Facebook, or Linkedin.

Here are some people who did that and whom you can find on social media:

  • Ryan Serhant
  • Fredrik Eklund
  • Josh Altman
  • Mauricio Umansky
  • Katrina Campins

Real estate marketing mistakes

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I’ve mostly worked with new real estate agents because they are the ones usually looking for real estate websites. So I’ve noticed some of the mistakes they make

  • One time marketing
  • One time kickers

One time marketing

I’ve seen Real estate agents spending 100 or 200 in ads and expecting 1000 thousand leads and 5/10 deals this is not how it works. Marketing is an on-going process you have to have a monthly marketing budget that you spend on an on-going basis to build an audience, generate leads, and close deals. As you have seen the above Real estate agents in the example they’ve spent years to build an audience and powerful personal brand and have spent thousands of dollars to constantly market themselves.

When I say they’ve spent thousands of dollars I didn’t mean you should also spend. A small amount on an on-going basis can also help you to give results in long run. You don’t have to expect a lot of leads but you can get data for every dime you spend. That makes your facebook ads and you smarter to put yourself in front of the right people

One time kickers

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This one usually makes me laugh, And this is something that usually happens. When I say one-time kicker that means people who make a plan to crush it on social media, make all content creation plans but usually end up posting for 3 days sometimes a week. Then stop creating content for another 2 weeks and this mistake usually fails all the agents who are trying to stand out from the crowd. So make sure you keep pushing quality content at least twice a day on Facebook and Instagram and targeting your local area.

Last words

Get excited about what you do for your personal brand and you won’t fail again. Engage with people who engage with your comments and be helpful to everyone. Maybe someone you help today can become your top paying client tomorrow. We want to thank Muhammad Hayat for this interview and the useful tips he provided for all the future marketers!