Besides being a great way of entertainment and a chance to meet new people, Instagram is a powerful marketing tool that every company should include in its business strategy. There are more than 1 billion users on this social media, which means that it is a perfect place for you to promote your brand or business. Moreover, most users of Instagram are younger generations, which means that you can target them with all kinds of products. There are numerous reasons why you should create an Instagram profile for your brand, and use all of the benefits this social network can bring.
According to Digital Muscle, an SEO company in Australia, Instagram represents the best place where you can target people with all kinds of products with much higher efficiency when we compare it to some other marketing strategies. However, you should learn about the proper and successful way of promoting your business on social media. We are going to analyze more on that topic in this article.
Set Up Your Optimized Business Instagram Account
If you choose to create an account on Instagram for the promotion of your business, then you should choose a separate account where you will only share content related to your brand. Also, you can include links in your posts to increase traffic. Moreover, you should have a creative photo and name of your Instagram account because that will attract more people to follow you. Nonetheless, including some interesting information about your company in Bio will be beneficial as well.
Share Interesting Content
The most important about running a successful Instagram profile that will attract more people, and bring more sales, in the end, is sharing interesting content related to your business. If you don’t have experience with what type of pictures you should post and how often you should share them, you can hire a social media manager who is a well-experienced person and has enough knowledge to improve the popularity of your profile. Also, you should know that this social media requires creativity, and acting just as a regular online store on it will hardly bring you any success.
Increase Number of Followers
Getting a higher number of followers will require a proper strategy. This will seem quite hard at the beginning, but with interesting content and many other factors, you can reach more people. You should use hashtags to be easily discovered, and you should use some relevant keywords and popular trending for them. Also, when you reach a certain level of popularity, you can create your unique hashtag. Moreover, you should select around five hashtags for every picture, because more of them might negatively affect the popularity of your page. One of the best types of promotions would be to ask some of your clients to share some photos and tag your profile. For example, if you are selling clothes, you can ask some of your clients to share a photo with a piece of clothes they wearing, and tag you in that photo.
Include Video Content
While it might be more complicated and requires more time than sharing a standard picture, there are many benefits from sharing promotional videos on your account. However, you should only share high-quality videos in HD resolution and a proper sound, because sharing a poor-quality video can have negative effects on your brand. This way, you will act like a real professional and attract more people to become interested in your business.
Enable People to Buy What They See
Always be sure that all products that you are promoting are available in your store at the time. Also, you can connect your online store and Instagram account with links. For example, you can share a bit.ly link in the bio of your profile or use some advanced tools that will lead the visitors of your page directly to your online store. Furthermore, you can use various techniques to attract more clients by offering discount codes, free samples, and more, and introduce them with your promotions by sharing some interesting content.
Measure Your Instagram Success
There is always a room for advancements when it comes to running a successful and popular Instagram account. In that matter, you should use various tools to track the popularity of your profile and find a way to improve it even more. You can track reciprocity to find more loyal followers, which represent a great ability since you can show public appreciation to these people, or give them a gift that you will also share on your profile. This way, you can attract even more people to follow you and choose your brand.
On the other hand, the intensity of how often you share content is also important. Sharing too much content can cause some negative effects, but sharing fewer pictures and videos might lead to fewer followers as well. When it comes to branded Instagram account, the best amount of content that you should share is around 5 images or videos per week. Moreover, a time when you share them is also important, and you should choose hours when most of your followers are free, which means after 5 PM, when most of them finished with their work, and before 11 PM.
Since most people are using social media today, Instagram and other networks represent a great chance to promote and expand your business. If you are not experienced with running a proper account, you can always hire a professional. However, learning to deal with it by yourself is not so hard, but you should be aware of all important factors that could affect the quality and popularity of your business account. You can share photos, videos, and stories related to your brand, and share various links that will lead people to visit your website or online store.
The most important thing about Instagram is to find a way to increase the number of followers and keep them by sharing all kinds of related content. You can promote your account by hiring influencers, which is one of the most efficient ways of promotion today, especially if you hire some well-known person. Moreover, you can use ads, hashtags, and other channels for increased visibility and better results.