online presence

5 great ways to grow your business online

A strong online presence is essential for growing any business.

There are multiple ways to develop your business online, but it’s sometimes tricky sifting the wheat from the chaff.

Fear not — here are five of the best.

  • Know your audience

It’s crucial that you have a sound knowledge of your audience so that you can target your efforts.   

Begin by identifying their demographic characteristics such as age, gender, and location. Then dig deeper by researching their online habits, such a social media use.

The more specific you are in defining your target audience, the easier it’ll be to exercise precise online marketing.

  • Content

Img source: thedrum.com

To keep your audience engaged and attract new customers, you need to create regular, high-quality content.

Your content should also be personalized and created primarily for your target audience, not your business — use it to position your blog, social media streams or website as reliable information sources customers turn to when they want creative solutions to tricky problems.

For further info on personalized content,  find out more about digital marketing trends from Jefffbullas.com.

  • Social media

If you want to have a strong online presence, you’ll need to use social media.

And there are many channels, so you need to work out which ones your audience prefers.

Social media is a great place to publish your content and build up a community of followers — if approached discerningly, there’s potential for your audience to increase rapidly.

Whilst social media is important, it shouldn’t be your number one method for attracting leads because your primary goal is to direct people to your website, so social is simply a vehicle to deliver them there.

  • User-friendly website

Img source: lawfirmsites.com

Any business that wants to thrive online needs a website and for most internet users, it’s a reliable indicator of the trustworthiness of a brand.

But a website alone is not enough —it needs to be high-spec and top of the search engines to attract maximum traffic.

So design your website so that it’s customer-centric, think about what they want from you and make it intuitive and accessible.

Maintaining your website’s position is an ongoing job which requires in-depth expertise, so if you don’t have this in-house, check out Attercopia to learn how an expert agency delivers effective web design.

  • Digital marketing strategy

A carefully developed digital marketing strategy underpins all of the above tactics.  

This isn’t as challenging as it sounds — simply defines goals and decide which digital media tactics help you score them.

Aligning your digital strategy with your business goals provides direction and useful metrics to measure your progress against.

Still not sure where to start? check out this five-step plan for creating a digital strategy from the Digital Marketing Institute.

Follow these five tips and your business will grow from strength to strength in the digital domain.

How else can you grow your business online? Share your ideas in the comments section.

Reasons For Companies To Be Present In The App Store

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It seems we all are a bit too much obsessed with technologies nowadays. We order food online, we read books on our phones, we do so much more today in the virtual world that sometimes things seem rather surreal. However, these developments should not cause technophobia or any other kind of rejection but instead have to be properly understood and embraced. Especially, when it comes to businesses and their online presence decisions.

source: crownstack.com

There are indeed hundreds of thousands of iOS mobile applications available on the App Store for all kinds of activities and experiences. In case this irritates you as a business person due to the assumed market saturation with all possible online solutions, then it is not your company to be thriving in a few years’ perspectives. It is inevitable to use the ios app development services to reap the benefits of technological progress instead of fearing its all-absorbing nature.

Industries To Prosper The Most Out Of Mobile Presence

source: daytranslations.com

If you ever asked yourself why is it so necessary to develop mobile applications by commanding services of the company specializing in a certain field, then probably you have come with similar answers. These companies provide you with a solution tailored to your business model, industry, clients, as well as proper integration into your existing systems.

Moreover, with more apps being developed on a yearly basis, customers’ expectations as to their quality and user-friendliness are growing as well. This means that professional services are necessary to meet the expectations in place and even to exceed these. Especially, when it comes to the businesses in industries like insurance, FinTech, and travels as discussed below:

source: imarticus.org
  • insurance: digitalization gives us the capacity to trace many more things and occurrences. Therefore, in the fields like insurance where loss events have to be documented and dealt with immediately, mobile applications give more time-efficiency to the companies’ operations and processes;
  • hospitality: by creating an accompanying app to make your guests’ stay better and more exciting, your hotel is more likely to acquire loyal customers in the long-run. With the application you can keep your guests informed on the latest news, provide them with the booking information, and introduce your staff to add a human touch;
  • FinTech solutions: with digital wallets and online payments being the reality of the nowadays financial industry, the only chance of the companies working in these fields is to embrace these advancements. By finding new solutions for cross-border payments, efficient lending, and digital wallets operations, one can ensure long-term success in the fintech domain.
source: docusign.com

To wrap things up, whatever is your business about, there is always a creative way to employ mobile app solutions for its benefits. There are, however, some industries where such solutions are rather necessary than advisable and these include, among others, insurance services, travel, and hospitality as well as FinTech solutions. For these companies, app development can be a real game-changer as it enables them to be closer to the end-user and thus alleviate users’ experiences.