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Do You Need Help Rebranding Your Business?

Regardless of the industry, a business should never be stagnant. As a business owner, you always want your establishment to grow — whether it be through new employees, products, or locations. This is something that every successful business owner knows well.

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However, many business owners fail to see the importance of rebranding.

Experts feel that you should rebrand your business every 7 to 10 years. The rebranding process involves a number of tasks, including:

  • Changing the company colors
  • Redesigning logos
  • Creating new slogans

Doing these tasks keeps things fresh and exciting for your current customer base. A well-planned rebrand can also potentially attract new customers.

However, rebranding your business isn’t an overnight process; it requires a solid strategy, the right timing, and seamless execution. If you’re planning on rebranding your business but don’t know where to start, be sure to continue reading.

Identify the Purpose

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Before anything else, you need to figure out exactly why you want or need to rebrand your business.

There are several reasons as to why a business owner can benefit from rebranding. Some of these benefits include:

  • Opens up the brand to a broader customer base
  • Gives the brand a youthful/modern appearance
  • Helps the brand stand out from the local competition

Once you’ve identified the purpose of the rebrand, it’ll be easier for you to make informed decisions regarding the rebranding process.

Doing this also makes it easier for you to execute the latter parts of your rebranding strategy — this is due to the fact that you’ll have a more explicit focus and goals that you can work towards.

Invest in New Uniforms for Your Staff

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If you want to go about the rebranding process correctly, then one of the next things you should do is order custom work uniforms for your employees.

When you purchase new uniforms for your employees, you can make your team look:

  • More professional
  • More approachable
  • More noticeable/distinguishable

Not to mention, uniforms can be used as a form of free advertising. When you invest in comfortable, high-quality garments, your employees will most likely want to wear them out in public. This will create more opportunities for prospective customers to learn about the brand and help increase brand recognition with your current customers.

If you’re looking for garments that will stand the test of time, you should consider ordering screen printed garments.

Many professional printing companies, like Prints Canada, offer a wide variety of screen printed garments, outerwear, and accessories — some companies even manufacture high-quality screen printed polo shirts. This means that you won’t have to purchase new uniforms for your employees until the next time you need to rebrand your business.

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Additionally, many printing companies offer bulk discounts on high-volume orders (generally 100 pieces or more). When you purchase in bulk, you can save a substantial amount per garment. This makes it an excellent solution for companies with over 100 employees.

If you want to save even more, you should look for a printing company that offers free setups and delivery. This will give you more money to spend on the rest of the rebranding process.

Notify the Public

A company-wide rebrand won’t make a substantial impact unless the customer base is fully aware of it in the first place.

Before launching the rebrand, you should try to “hype” it up and get your customer base excited. There are several ways you can go about doing this; however, the most effective method is using social media.

If you or one of your team members are social media-savvy, you can create a timeline for your digital content and advertisements. Best of all, there are a handful of programs that allow you to schedule your content days, weeks, or even months in advance. Using these digital tools will make it easier for you to stay organized and reach as many prospective customers as possible.

If you don’t want to use social media, there are several tried-and-true methods you could use, such as:

  • Newspaper advertisements
  • Radio advertisements
  • Billboards
  • Word of mouth
  • Pamphlets/flyers

Those of you that want to go the extra mile can try using a mix of digital and physical advertisements — the choice is yours!

Get Your Creative Juices Flowing

The average person sees countless advertisements over the course of their lifetime; out of all of these ads, most people can only remember a handful of them. This oversaturation makes it difficult for up-and-coming companies to stand out from their competition.

If you want to make a lasting impression with your customers, then you need to come up with creative, unique advertisements. This is much easier said than done, especially if you have little to no prior marketing experience.

Thankfully, there are a few general things that you can do to make your advertisements stand out. Some examples include:

  • Investing in professional copy
  • Coming up with a company-specific hashtag
  • Collaborating with similar brands
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Let Your Vendors Know

In hopes of increasing revenue, many businesses will sell their products through third-party companies.

In the past, these parties were comprised of brick-and-mortar businesses; however, over the past few years, digital shopping platforms have become viable retailers. Because of this, it’s not uncommon for a company to have working relationships with a number of physical and digital third-party vendors.

If your business manufactures products, then you’ll want to take the time to notify your vendors about the upcoming changes. Doing this will give them the time to make necessary changes, like updating their PoS (point of sale) system.

Doing this will also give them time to remove any signage with the old company name, colors, or slogan. This will help improve brand consistency and recognition.

Rebranding your business is no simple task; there are countless things that you need to update and take care of before the big reveal.

Before starting the rebranding process, you’ll want to identify the purpose, invest in new uniforms, and craft eye-catching advertisements. You’ll also want to find creative ways to notify the public and give your vendors enough time to make all of the necessary changes (if applicable to your business model).

 

Social Media Marketing for Beginners

Everyone must have learned about the latest social media marketing tricks unless one is just back from Mars. Well, this is the new plug of today’s Gen X. To make it simpler, Social Media Marketing is the task of awareness building about you, your service or product through the diverse means of social media.

The goal is simple. It is to increase product visibility, enhance the website traffic, multiply followers on social media and to attract more customers. The trending social media of today’s world are Twitter, Facebook, YouTube, Pinterest, LinkedIn, and Instagram.

But why do you think Social Media Marketing is important? Read on to know the answer.

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• It is the fastest means of spreading about you or your new product, items, and service.

• It is the present trend. Most people spend a large amount of time on Social Media. So if you want to let the world know something, then you surely know where to find them.

• It is the present successful marketing technique.

• It holds power and direction of the business market.

By now, one must have got a clear idea about the importance of Social Media Marketing. But how can one take full advantage of it, especially the beginners? And what are the ways to build a perfect and proper presence in Social Media? The following tips will help you to get started.

• First, choose the right Social Media platform – The first point for the beginners is to select and work on one or two Social Media platforms. It is wise to concentrate and put effort on those few platforms rather than working on the entire platform at one time.

This is also the first mistake, the beginners do. They invest time on many platforms and at the end, quit without getting any benefit from it.

A smart way to find the appropriate platform to suit your business is to look for the influencers and investigate as to where they have attained more success. This way, you can get objective as to where to put your efforts and ideas without wasting much time.

• Optimizing the profiles of Social Media – After deciding the right Social Media platform, the next point to concentrate is to optimize your profiles on those specific sites.

According to Traffic Radius, it is always wise to upload your real photo and avoid uploading things, places or animals pictures. Give a clear description about you and your company and finally provide a link connecting to your website.

• The pages of Social Media should be connected to your blog or website.

• Your website must have social media buttons – This makes it easier for the readers to follow and share your content.

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• Balancing between the followers and the following – So, once you start following people, it is necessary to maintain a balance between the people you are following and those who follow you. The profile which shows its strength is that which has more followers than the following.

• Share interesting and happening contents – The sharing of content forms the base of a successful media marketing technique. The useful and interesting contents attract followers and will lead to sharing it with others. This way, more people may visit your website and there are chances of attracting new customers as well.

• Post it often, but never overdo – It depends on your business and network. Make sure to keep your followers updated but try to set limitations.

• Follow the rules and be patient – It takes time to get followers and customers. Do your best and wait for your work to prove its worth.