Regardless of the industry, a business should never be stagnant. As a business owner, you always want your establishment to grow — whether it be through new employees, products, or locations. This is something that every successful business owner knows well.
However, many business owners fail to see the importance of rebranding.
Experts feel that you should rebrand your business every 7 to 10 years. The rebranding process involves a number of tasks, including:
- Changing the company colors
- Redesigning logos
- Creating new slogans
Doing these tasks keeps things fresh and exciting for your current customer base. A well-planned rebrand can also potentially attract new customers.
However, rebranding your business isn’t an overnight process; it requires a solid strategy, the right timing, and seamless execution. If you’re planning on rebranding your business but don’t know where to start, be sure to continue reading.
Identify the Purpose
Before anything else, you need to figure out exactly why you want or need to rebrand your business.
There are several reasons as to why a business owner can benefit from rebranding. Some of these benefits include:
- Opens up the brand to a broader customer base
- Gives the brand a youthful/modern appearance
- Helps the brand stand out from the local competition
Once you’ve identified the purpose of the rebrand, it’ll be easier for you to make informed decisions regarding the rebranding process.
Doing this also makes it easier for you to execute the latter parts of your rebranding strategy — this is due to the fact that you’ll have a more explicit focus and goals that you can work towards.
Invest in New Uniforms for Your Staff
If you want to go about the rebranding process correctly, then one of the next things you should do is order custom work uniforms for your employees.
When you purchase new uniforms for your employees, you can make your team look:
- More professional
- More approachable
- More noticeable/distinguishable
Not to mention, uniforms can be used as a form of free advertising. When you invest in comfortable, high-quality garments, your employees will most likely want to wear them out in public. This will create more opportunities for prospective customers to learn about the brand and help increase brand recognition with your current customers.
If you’re looking for garments that will stand the test of time, you should consider ordering screen printed garments.
Many professional printing companies, like Prints Canada, offer a wide variety of screen printed garments, outerwear, and accessories — some companies even manufacture high-quality screen printed polo shirts. This means that you won’t have to purchase new uniforms for your employees until the next time you need to rebrand your business.
Additionally, many printing companies offer bulk discounts on high-volume orders (generally 100 pieces or more). When you purchase in bulk, you can save a substantial amount per garment. This makes it an excellent solution for companies with over 100 employees.
If you want to save even more, you should look for a printing company that offers free setups and delivery. This will give you more money to spend on the rest of the rebranding process.
Notify the Public
A company-wide rebrand won’t make a substantial impact unless the customer base is fully aware of it in the first place.
Before launching the rebrand, you should try to “hype” it up and get your customer base excited. There are several ways you can go about doing this; however, the most effective method is using social media.
If you or one of your team members are social media-savvy, you can create a timeline for your digital content and advertisements. Best of all, there are a handful of programs that allow you to schedule your content days, weeks, or even months in advance. Using these digital tools will make it easier for you to stay organized and reach as many prospective customers as possible.
If you don’t want to use social media, there are several tried-and-true methods you could use, such as:
- Newspaper advertisements
- Radio advertisements
- Billboards
- Word of mouth
- Pamphlets/flyers
Those of you that want to go the extra mile can try using a mix of digital and physical advertisements — the choice is yours!
Get Your Creative Juices Flowing
The average person sees countless advertisements over the course of their lifetime; out of all of these ads, most people can only remember a handful of them. This oversaturation makes it difficult for up-and-coming companies to stand out from their competition.
If you want to make a lasting impression with your customers, then you need to come up with creative, unique advertisements. This is much easier said than done, especially if you have little to no prior marketing experience.
Thankfully, there are a few general things that you can do to make your advertisements stand out. Some examples include:
- Investing in professional copy
- Coming up with a company-specific hashtag
- Collaborating with similar brands
Let Your Vendors Know
In hopes of increasing revenue, many businesses will sell their products through third-party companies.
In the past, these parties were comprised of brick-and-mortar businesses; however, over the past few years, digital shopping platforms have become viable retailers. Because of this, it’s not uncommon for a company to have working relationships with a number of physical and digital third-party vendors.
If your business manufactures products, then you’ll want to take the time to notify your vendors about the upcoming changes. Doing this will give them the time to make necessary changes, like updating their PoS (point of sale) system.
Doing this will also give them time to remove any signage with the old company name, colors, or slogan. This will help improve brand consistency and recognition.
Rebranding your business is no simple task; there are countless things that you need to update and take care of before the big reveal.
Before starting the rebranding process, you’ll want to identify the purpose, invest in new uniforms, and craft eye-catching advertisements. You’ll also want to find creative ways to notify the public and give your vendors enough time to make all of the necessary changes (if applicable to your business model).
