Marketing - Page 3

Marketing Lessons You Can Learn from Kim Kardashian

If you don’t know who Kim Kardashian is, well, you may have lived under a rock for the past decade. Almost everyone on this planet with an Internet connection knows about her. Some adore her, while others can’t stand seeing her face, but everyone must agree that she is one of the best marketing experts out there.

Kim Kardashian has 165 million followers on Instagram and 64.5 followers on Twitter, which is a considerable following. She is the queen of all influencers, the one that started all, and there’s little (or none) that she can’t sell to her fans.

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You don’t need to love her nor follow her and her family adventures and dramas, but you can learn a lot from her. She has skills and expertise, so we are going to share with you some of the lessons you need to learn from the fabulous Kim K.

The Lessons Kim Kardashian Can Teach You

1. Be Confident Even If You Aren’t

This may sound confusing, but that’s what not only Kim K. does, but her whole family. Most of them (the female part) are so confident that can be scary on some level. Sometimes they have a reason for their confidence, but most of the time, they don’t. So if you want to make it, sometimes you have to fake it. Be over the top, just like Kim, even if you are not in the mood that day, and see where it will get you.

2. Turn Every Negative Thing Into a Positive One

Knowing how to turn negative things into opportunities is like a sort of art. Just remember what happened when a video of Kim “doing it” got leaked. She didn’t get shy; she didn’t run away in her cave; she embraced the situation and won a lawsuit. Once that was done, and she had $5 million more, from the trial, in her bank account, she invested that in her business. So you need to know those bad things will happen, but you don’t want to feel devastated about that. See how you can change the whole situation into your advantage and learn from that experience. If you’ve had a good deal gone bad, know that it’s not the end of the world.

3. Don’t Make It All About Yourself

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Yes, we’ve just told you that you need to be extra confident like Kim to succeed, but you don’t want to overdo it. Kim makes everything about her, but at the same time, she knows how and when to be thoughtful about others. You need to focus on things that your audience wants and needs and try to help them. For those in the real estate business, you can easily do this by giving advice, sharing the favorite spots in the neighborhood, giving contacts to constructors, or moving companies. Be of service to people, and people will love you. Nobody likes a person that overly self-centered, nor someone that doesn’t know how to listen.

4. You Need to Know Your Audience

This lesson is connected to the previous one. If you want to be successful with your audience, you need to know them. You will know how to communicate with your audience once you know who your audience is. And once you connect with them, they will think of you as someone authentic. Yes, sometimes you need to fake it a little until you make it, but don’t overdo it. People will sense if you are not real, and they will not trust you. First, you need to think about yourself, your expertise, business strengths, interest, and knowledge. And then think about how you can use that to attract and apply to your targeted audience.

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5. Engage With That Audience

The next step, once you’ve found your audience is to engage with them. People love to know things about other people; they invest themselves in other people’s lives, their happiness, and their drama – that’s the reason why everyone from the Kardashian family is so famous. What’s even better than that is those people get a chance to interact with their favorite celebrity. That’s why Kim often asks her Instagram followers what bag she should bring with her what shoes she should wear. She knows what to wear, or her stylists know, but she wants you to participate. In that way she makes people part of her live and her story. And that’s what you need to do. Create accounts, ask people for their opinion about your new listing, ask them when they want a new listing out – be creative.

6. The Power of a Good Photo

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The members of the Kardashian family know how to take a good photo. They look perfect, so perfect that you want to be like them. Yes, they are not natural, the images are photoshopped – but people don’t care. They want to look at those perfect photos, and they want to have that same lifestyle. Just like them, you need to have a perfectly curated profile with gorgeous images. But be sure to put some photos of you and your life there. If you want to sell people a perfect house, that’s good. But you should try and sell them the ideal lifestyle that you have. Lure them with your perfect photos of your home, your brunches, or your travels. Because if they like what you do, and how do you live, people will want to buy something from you.

Factors to Ensure Customer Satisfaction

The phrase first impression is the last impression holds completely true for customer support service. Businesses who believe that ‘the customer is right’ always become successful. It is more than just having a pleasant conversation with the customers. It is about reading the minds of the customers and adjusting your conversation according to their needs, to make it more influencing. Apart from having skilled employees, the latest technology, a successful business also requires a sound customer support service. It helps in retaining the customers and develop a strong bond with them. A greater customer leads to satisfying targets. The customer will be happy since they will be getting proper service. You will be getting more sales and profits. You always have to keep thinking if there is something more you can do to make your audience happier and satisfied. This, in turn, makes your business grow faster.

Several factors must be kept in mind to ensure the finest customer satisfaction. Let us have a look.

Employees’ Satisfaction

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It is mainly up to the employees to satisfy the customers as much as possible. It is your customer support team that is in direct contact with the customers and can give them the best or the worst experience. Therefore it is extremely important to keep the employees happy. This, in turn, will make sure that your customers are satisfied and contented. Strengthening your employee faith will result in the strengthening of a more trustworthy relationship with the customers. A happy employee will be able to make the customer believe in his company’s product.

Focus on Your Product

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You should focus on your product so that you can satisfy the customers in a better way. The more you know about the product and services, the more you will be able to convince your customers. It is also important to work on the quality of the product. Quality is not something that happens accidentally rather it is something to be paid much attention. Your product or service should be good enough to make your customers stick to it for a long time. If you have a low-quality product, no amount of extensive marketing or highly efficient customer support team can help retain customers in the long run.


Better Understanding of the Customer

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It is through a better understanding of the mind of your customer that you can be able to satisfy the customer in a better way. However, you do not see the customer but you do hear them. Smart employees are always able to analyze the minds of the clients in a better way. This helps them to deliver the most relevant information to the clients. Consequently, the customer feels more contented. It is all about making the right forecast of what your consumer wants.

Train your Staff

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Customer support training programs prove to be very productive as they are intended to enhance the skills of the employees and educate them in a better way on how to tackle any type of query or situation. The more you pay attention to your employee training, the better outcomes you are likely to witness. Trained employees are more efficient and can perform in a better way. The goal is to make customers happy and routine training sessions prove extremely helpful to attain this objective.

Technology Matters

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Some applications and software help requires a lesser workforce and give customers a better experience. A smoother technology helps a lot in satisfying the needs of the customers and increasing their level of trust. Therefore, utilizing newer technologies for the sake of better customer care support features helps in building a strong repute in the market. Also, making your customers believe that they had the best experience of calling your customer service by the end of their call. Companies make use of the latest technology to improve the quality of customer experience and avoid any loopholes.

Deliver What You Say

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When you commit to your customer that you are going to do something, make sure you get it done timely. Do not make your customers wait long. This leaves a very bad impression. Avoid giving vague timelines like as soon as possible rather try giving them a specific time limit. It is a good practice to respond to the customer. Update them when their issue or concern is being resolved.

Deliver What You Say

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Avoid overpromising consumers. It is good to stay true and honest to your customers. It is not about making new customers rather it is more about retaining old customers. It is the trust and message of keeping up with your brand promises that make a company stand out from the rest. Providers like Spectrum always ensure the features that they promise. You can click here to find more about what makes their customer service stand out from the rest. Managing maximum customer engagement and nurturing the trust relationship regularly is all that is required to make your business prosper.

Being Empathetic and Helpful

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Even if you confront a situation where you feel you cannot fix the issue instantly, all it takes it to be as empathetic and helpful as you can. It is important to make your customers realize that you care to form them and will assist them in the best possible ways. You should put yourself in the customers’ place to realize what they expect from you and how can you satisfy them to the fullest. Understanding them in a better way helps in being more empathetic and helpful.

Summing Up

The aforementioned features are the main factors that assure maximum customer satisfaction which in turn results in attaining your business goals and targets. After all, it is customers who bring you success and revenues. Once you make your consumers realize that they are precious and you are there to help them out, you will be able to win their trust and goodwill. This will help improve your revenue and increase profits. After all, it is the customer support service of any business that creates a difference and allows you to beat your competitors. Therefore, if you improve your customer service, you will be able to make your business grow.

How to Choose a Web Design Agency for Your Company

Depending on your location, business, and needs, it could be challenging to find a reliable web design agency. However, when you finally find the agency that suits your situation, it may well become one of the most precious parts of your firm’s marketing strategy.

Whether you are planning to launch your company’s first site or just need to redesign an outdated one to make it more relevant in the ever-changing market – a professional web design agency is essential. The agency will make sure that your online presence makes your brand more alluring in the eyes of your target audience. A well-designed website will compliment your brand and, thus, boost your client conversion rates and sales. The question is: how do you find a web design agency that would be able to do that for you? To learn more click here.

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There are quite a lot of web design agencies out there, so you have to be meticulous in your consideration of potential contractors. It can turn out to be a complicated and puzzling process, but if you follow the steps listed below, it should be simple to find the perfect agency. You can find more information about the top 5 web design agencies in the world here.

Step 1. Search Online

To find the right web design agency for your company, you must first make a list of agencies to choose from. You may start by checking out websites that provide rankings of various design agencies and then take a closer look at some of them. Due to the wide range of companies listed on such websites, they are a great place to start your quest in search of your perfect web design agency.

One particularly great thing about such sites is that they frequently work with experts, who help them make an objective evaluation of skills, prices, reliability, and prowess of any given design company. Some sites even use advanced algorithms for this. And also though they aren’t accurate, as agencies may change over time, they provide a good idea about the industry’s condition and its leading players. After making a list of companies, it’s time to start studying them to figure out which are the best fit for you.

Step 2. Check Each Agency’s Website

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This step is the most critical in your search for a web design contractor. If you visit a design agency’s website and it looks outdated, old, or wrong in any other way, then it’s not the company you’re looking for. The logic is simple: a good web design company must be capable of building an outstanding website of their own. It shouldn’t necessarily look like a website you need for your own company, as each business has its unique needs and requires different functions for its site. However, a good website should be able to provide you with all the information you need via just a couple of clicks.

Finding information quickly is one of the most critical features of a good website. Sites that make users click too many times to find what they need will eventually ward users off. It is not what you want your website to do.

Along with navigation, you should also check the website’s load times, image resolutions, graphics, and videos, if there are any. These things aren’t particularly crucial for a web design company’s site, but they show the level of understanding and why they are significant to the agency’s customers. The thing is that these visuals can make users’ experience more engaging. And if a site features some or all of these elements, it shouldn’t look and feel cluttered, but rather provide a consistent flow of information.

The color pattern shouldn’t overload the user’s senses and has to be consistent. Similarly, each element must be provided with enough room to “breathe.” Cluttered sites will make users leave them just as poor navigation will.

Last but not least, a web design agency’s website should feature client testimonials that must also include client name and a link to their website. These things will allow you to check their customers’ websites and get a better idea of what the agency is capable of.

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Step 3. Take a Look at Reviews

While seeing the client history and website of a web design company is essential, it’s even more crucial to examine what review sites have to say about it. Such websites, like Google, Yelp, and even Facebook, may provide a lot of insight into a web design agency’s overall reliability, professionalism, and behavior.

You should be skeptical about companies with low ratings, and their inability to follow through with their clients. As for companies with high scores, their customers are mostly satisfied with their services, which means you will have a better chance of getting a website that would ideally suit your brand.

You may start looking for web design agency reviews on Yelp. Most often, a design company will have at least a listing on this site that will feature several constructive discussions.

Google is also an excellent place to look for web design agency reviews. If you do it via a desktop computer, you will see a small box located at the right of search results that says “Reviews” (if you’re using a mobile phone, that box should appear at the top right of the screen).

Lastly, you can also find reviews on Facebook. First of all, find the company’s business page via the search. Click on the needed page and check through the agency’s news feed.

After checking the reviews, you have to narrow the agencies down.

Step 4. Contact Each Company Directly

When you’ve finally filtered through the companies on your list, it’s time to make direct contact with them and ask questions regarding the ways your businesses could cooperate. Note the web design agencies that will offer to create your site from scratch. They will most often want to create a customized website for your company.

Whatever the case, the right agency should ask you nearly as many questions as you have prepared for them. These usually include things regarding your expectations, goals, needs, and so on. You need a web design company that tries to fully comprehend you as its potential client to deliver the best website possible.

Also, note the agencies that respond in a polite, intelligent, and professional manner. Companies that provide you with clear explanations of their process and professional terms are those that you should give a closer look. Pass a web design agency that uses too much professional jargon and doesn’t answer your questions directly.

After making direct contact and finding out more about the companies on your list, finally you should compare their conditions, pricing, and solutions in order to make your choice.

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Conclusion

The website is the face of your company on the Internet. It has to be well-made and provide visitors with the things they’re looking for. Hiring a reliable web design agency will allow you to focus on your particular audience and boost your customer conversion rates and, subsequently, sales. But it’s essential to hire a company that can guarantee you a proper fulfillment of your needs and high-quality execution of your website. Choosing with all the necessary information in mind is a must.

 

Nine Of The Best Print Marketing Companies

If you’re looking for a way to promote your business, print marketing can be an excellent way to do it. While this one is less popular nowadays due to the increasing use of digital advertising tools, it’s still a highly effective way to reach a large audience. In order to have the best possible strategy, it’s important to make sure that you get the right advertising agency for your needs. Here some of the best such companies to choose:

1. Wise Pelican

Image source: wisepelican.com

Wise Pelican is an excellent choice for any business owner who is looking to create print marketing materials. In fact, the company is able to produce materials for nearly any type of business at affordable prices. Wise Pelican offers services that can dramatically increase your sales. Here are a few great reasons why you should consider their services:

  • Wise Pelican does not have a minimum order size, and they offer affordable custom templates!
  • They are known for offering very fast turnaround times that can be perfect for just about any business owner.
  • While they’re currently geared towards real estate businesses, this is likely to change over time, which will allow business owners of all types to receive services from Wise Pelican.
  • Wise Pelican is affordable, and they make it possible to mail out postcards for as little as 70 cents per card!
  • The company offers exceptional customer service.

2. Conquest Graphics

Conquest Graphics offers expert graphic design services, and they can offer services to virtually any business owner. They have been reviewed well by numerous business owners, which operate in many different sectors of the economy. Conquest Graphics will be able to put just about any design, logo, or message on the print marketing materials that your company is creating. These are some of the best reasons to consider Conquest Graphics for their services:

  • Conquest Graphics is highly experienced in the print marketing industry, which means that they’re able to create effective graphics and promote a wide range of businesses.
  • Not only that, but the company offers affordable prices.
  • You can get even better deals on print marketing materials from Conquest Graphics by taking advantage of their sales.

3. Staples

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Staples is one of the largest companies that create print marketing materials for business owners, which makes them an exceptionally reputable company to choose from. They can help you to create business cards, flyers, and other forms of this type of advertising. Not only that, but they can help you to make copies of advertising materials that you’ve already created. Staples is well-known for offering affordable prices to business owners who are creating such materials. Here are a few reasons why Staples can create excellent print marketing materials for your business:

  • Staples is extremely well-known for offering high-quality design services, which are sure to impress your customers.
  • Staples also offers affordable rates on copies, which means that you can go to Staples to make copies of advertising materials you’ve already made for an affordable price.
  • In addition, Staples offers cashback for online purchases, which allows you to earn 2% back on every online purchase.

4. Office Depot

Office Depot is another major company that offers print marketing services, and they also make it possible to create new materials and produce copies of advertising materials you’ve already created. In addition, Office Depot offers affordable prices for business owners who are creating materials for this kind of advertising. Not only that, but the company offers marketing services to business owners of all types. These are a few of the reasons why Office Depot is an excellent company to choose for print marketing:

  • Office Depot makes it possible to create bulk orders of marketing materials, which is quite convenient for many business owners.
  • Their pricing is affordable, and reviews suggest that they offer quality services.
  • Office Depot has been in business for quite some time.

5. Professional Marketing And Printing

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Another great print marketing service that you should consider is Professional Marketing and Printing. This company offers services in the US and the UK. Their services can be useful for just about any business owner, and they offer exceptionally affordable prices. Here are some of the reasons why this is a great company to choose for your print marketing:

  • The fact that they do business in both the US and the UK is an advantage for business owners who operate in both countries.
  • Professional Marketing and Printing is experienced when it comes to print marketing.
  • The company has received excellent reviews, and they offer affordable prices.

6. Allegra Marketing Print

Allegra Marketing and Print is another extremely well-known company that offers these services to business owners, and they have gotten great reviews from customers. Allegra Marketing and Print offers services to just about any kind of business owner, and they offer a wide range of marketing products and services. These are a few of the most important reasons why Allegra Print Marketing is an excellent choice for your company:

  • Allegra Marketing and Print makes it possible to create advertising materials with virtually any color scheme and design.
  • Their prices are quite affordable.
  • The graphic design professionals who work for Allegra Marketing Print are highly experienced.

7. Got Print

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Got Print is a widely known marketing company that offers print marketing services to business owners, and they’ve received great reviews from their customers. In fact, Got Print offers expert graphic design services. If you’re creating business cards, Got Print offers exceptionally affordable pricing. Here are a few reasons why you should consider choosing the services of Got Print for your business:

  • Got Print allows you to create just about any kind of marketing materials for your company.
  • They specialize in the creation of business cards.
  • Their pricing is affordable for all the services they offer.

8. The UPS Store

If you’re looking for print marketing materials, the UPS Store might have exactly what you’re looking for. The UPS Store offers printing services to an exceptionally large number of people, which means that they have a very strong track record. In addition, the UPS Store has received extremely good reviews when it comes to their printed materials. These are a few reasons why you might want to consider using the UPS Store for the printed materials that you’re ordering:

  • The fact that The UPS Store is a large and well-established company means that their services are reliable.
  • The UPS Store makes it possible to print and copy a wide range of items.
  • You can also use their delivery service to distribute promotional materials.

9. The FedEx Store

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The FedEx Store can help you to create a wide range of print marketing materials, which can be extremely effective when it comes to attracting new customers and retaining the ones that you have. Not only does the FedEx store offer full-color printing for your business, but they can also print just about any logo or message on the flyers or other materials that you’re creating. Here are a few reasons why you should consider such services of the FedEx Store:

  • The FedEx Store is known for offering very reliable services.
  • Their prices are affordable.
  • They make it possible to send promotional materials quickly with their delivery service.

Digital Marketing Mistakes to Avoid

Today, for an advertising campaign to be successful, a business must not overlook digital marketing. The online advertisement form has taken over the industry and has already helped millions of businesses find success. However, it takes a lot of time, effort, and hard work to create a successful strategy, and people often tend to overlook certain elements or fail to recognize their importance.

Luckily, this can all be avoided with learning, careful preparation, and making smart choices, so here are the 5 most common mistakes many businesses tend to make.

1. Failing to Determine a Goal

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Developing an effective online marketing campaign is crucial for success Having a clear goal of what you want to achieve with it is of the essence since it will allow you to plan and build your entire strategy around it. By failing to determine your goal before anything else, you will be unable to utilize the best tools for the job and will not know how to develop an optimal strategy.

2. Not Choosing a Target Audience

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While it might seem nice to have customers from diverse demographics, locations, and different walks of life, it is not something that will boost your business and profit. Depending on what services or products you are offering, you need to choose a target audience that will truly be interested and willing to spend their money. Trying to reach many types of people might also result in a financial loss since you will be paying for ads that are targeted at people who have no interest in becoming your customers.

3. Neglecting Current Customers

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So many businesses only focus on increasing the number of new customers that they completely forget to pay attention to current consumers. This mistake can be detrimental to one’s business since it might lead to customer dissatisfaction, loss of trust, and ultimately consumer loss. It might also cause damage to your reputation, so never forget to keep engaging with your users.

For example, you can create interesting content, write informative blogs, share relevant posts, and include them in your newsletter. This way you will show your consumers that you care and appreciate them, which will ensure they stay loyal to your brand. You can also send personalized birthday offers, develop loyalty programs, and respond on social media platforms to maintain that positive connection.

4. No Smartphone Optimization

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Each day, the number of smartphone users is drastically increasing and more people are using these devices to get information, conduct product research, and shop. According to a recent study, around 51% of smartphone users have said that they discovered a new business via their phone. Making your website mobile-friendly will not only boost your visibility but also increase your traffic and meet potential customer’s expectations, increasing their satisfaction.

5. Overlooking Analytics

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Ignoring and not utilizing analytics can greatly hinder the success of your campaign. Not only do analytics enable you to track website traffic, but it can also allow you to study your audience and monitor the effectiveness of your content across all platforms. It can be of great help for remarketing, retargeting, and extending your reach.

Conclusion

Always remember that success does not happen overnight and that creating a successful campaign takes a lot of planning and time. By being knowledgeable and well-prepared, you can avoid making major mistakes and make sure you succeed.

How Videos Help Ecommerce To Boost Sales

Launching an eCommerce website is definitely an excellent idea to start a business. Years of planning, tons of ideas, some chosen, some rejected and you have your website ready to hit the market. 

You need to make sure that you have a product page, which needs to be SEO optimized. your blogs need to be up to date and nicely written. You need to have an exceptional UI and offer your customers the best value for their money. 

And with still all this work and when you think that everything perfect, you’re still not witnessing bigger sales? Have your figures shown a rise? What’s wrong then? Why is your website not gaining much traffic? 

Odds are you haven’t embedded the right things at the right place. Just having a website isn’t enough to witness growth, instead, you need to tailor it in a way that can boost your online presence and help your business outshine in the global world. 

And how is that gonna happen? 

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Well, there are plenty of ways to marketize your product or your business, the one that we are about to explore here are videos. 

While designing the product page in your eCommerce store, you would have placed everything right. The product title, the description SEO optimized and the price set as per industrial norms but have you added a video? How can a customer know about using a product? 

Whether you want to promote your business or showcase a product, embedding videos is by the far the most effective way. According to a survey, the total internet traffic generated through videos is expected to be 80%. And given the dawn of competition, this figure is far from just being satisfactory. 

So, videos are no more an option but a necessity to sustain in the digital world. 

Videos For Ecommerce Marketing 

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As a marketer, you can integrate videos that revolve around multiple ideas. To outline the business objectives and goals and also to promote a product, enabling users to a better view of the functionality of the product. 

When we about marketing, this type of advertising has gained tremendous popularity. Nearly 78% of users watch only videos every week. Such a trend is expected to rise further and alter the way customers engage with the brand over the net. The more they see, the more they are attracted to the brand. And once a customer finds interest in a particular brand, the likelihood of making a purchase is higher than before. 

As a matter of fact, videos tell a story. It is like a short film that takes customers on a journey of the product or the brand. This has a better and more attractive appeal which leads to better engagement. 

According to a survey, landing pages that have video content witness an 80% higher conversion rate. Meaning that your business is not just gaining traffic but that traffic is actually of help and can help you boost your overall sales. Alongside, emails that are followed with a video campaign record 19% higher click rate. Needless to state, greater is the online visibility, higher the possibility of purchase. 

Why Use Videos? 

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Before we move on to outline the top reasons as to why video is the best form for marketing that can boost your overall sales, let’s have a quick look at what marketers say or feel about it. 

  • 62% of consumers prefer watching videos on product reviews prior to making a purchase.
  • 84% of the surveyed consumers have an inclination towards a purchase after watching a brand’s video.
  • 97% of video marketers are of the view that publishing an understanding of that product or service, whereas 76% find this method helping them increase eCommerce sales.

The numbers and figures are definitely convincible, however, there still lies this question, why this method? 

  • People prefer viewing that reading: It is and has always been a known fact that people love to watch. Not only are such videos easy to watch but they also entertain customers and the story portrayed draws a connection between the customer and the video. It is important that organization try and mold their videos in a way that provides information and at the same time, are fun to watch. A boring one would be as good as not having one, in the first place. 
  • Information On The Go- Videos talk a lot and they talk about everything. From the business to the product, the detail of the item and the manner in which it has to be used. This saves the user from actually looking out for a manual and learning on the usage. Instead, the customer can simply play it and know about the functions. This helps brands connect better with the customer. An effectively recorded video is an answer to all the questions of a customer. When a customer is satisfied with the product, he/she is more likely to engage and make a purchase. 
  • Videos Drive Greater Organic Traffic: Organic traffic is one of the most important indicators of business success. The higher the traffic, the greater is the visibility in the Google search engine and likewise, the sales. You need to reduce the bounce rate of your website and for that, you need to have a better engagement. Marketers believe that embedding videos within the website are one of the best ways to keep users engage within a website and drive organic traffic. 

In a nutshell, this type of marketing works well with an Ecommerce business. An exceptionally curated video would have the following: 

  1. Provides an explanation on how to use your products
  2. Give a description of all of the features and the product functionality
  3. Share reviews of the happy customer
  4. Create a story that revolves around your product
  5. Educate customers about your values and the business mission. 
  6. Show the entire product in action
  7. Compare your product to one of your competitors
  8. Instill greater confidence in your potential customers
  9. Enlist the benefits and also, factors that make your business stand out from the rest. 

Wrapping Up

To sum up, videos have the ability to add more to your product than just a visual display. If used right, a business can experience a steady increase in sales and likewise, an upsurge in profit. And next to this, your whole strategy needs to be planned out, to come to a point where your eCommerce store if blooming. To learn more, we also suggest checking out more resources or a guide like this one on Apptunix, which could steer you even more in the right direction, on the road for a successful online business.

Understanding the Meaning of Digital Signage Displays in Detail

The digital signage displays are gaining a lot of popularity in recent years all around the world. The main reason behind its popularity is that it works really well in business in general. A lot of traction has already been gained over the years and it isn’t stopping anytime soon. In addition, this type of communication and advertising is used by a number of industries.

The use of digital signage displays has been proving itself as the best choice for a lot of different industries while offering a lot of benefits to the companies that choose it. It offers some of the great advantages in terms of increasing the profit level of the business, connecting with the audience as well as all the visitors to a greater level, etc. Moreover, many of the studies have already claimed that the digital display generates more views than static display formats. In addition to this, the recall rate information which is delivered via digital space is surprisingly above 80 % in total.

The use of these displays has helped in delivering announcements, or for spreading emergency information, product descriptions on a real-time basis, timetables, etc. In addition to this, it has also increased the completion amongst the business sectors in between them. Since the time has come when customers are not even looking or responding much to print advertisements, digital signage displays have become a major helper for companies to increase their sales by promoting them through this upgraded platform. You can visit digitalsignage.co for more information on the benefits of digital signage. In this article, you are further going to read about the meaning of the digital signages in detail?

What is the meaning of digital signages?

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Digital signage is a digital installation; it mainly displays different types of multimedia content, such as videos, etc. It is used for advertising purposes or, in other cases, for informing about anything like a business product, etc. It’s basically a sub-segment of signage. Thus, digital signage uses a number of modern technologies such as LCD, projection, LED, etc. to display informative content in the form of digital videos, images, streaming media, and many more.

It is used for the purpose of displaying content on one or more digital screens. Digital signage screens are used to relay any kind of information, news, TV, live weather, calendars, flights, menus, etc. In addition, digital signage is best known as the types of electronic displays that show different types of television programming or other messages to the general public in both the public and the private environment.

Many of the digital signages can be seen in public places, transport systems, stadiums, retail stores, museums, cooperative buildings, restaurants, hotels, etc. This is used for outdoor advertising, marketing, or for the purpose of finding a way, exhibitions, etc.

Since it is used by a lot of different industries, but most frequently, it is used by retailers who mainly use it in their window stores to promote any of their special products or offerings. In addition, it is now used in universities, colleges, schools, hospitals, businesses, local councils around the globe to share their information or to communicate with visitors, staff, guests, students, etc.

Are you wondering why digital signage or digital signages display are so famous?

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The main reason behind the popularity of digital signage is that it is more aesthetically pleasing to watch than any other format. When people see a moving image or visually striking graphics on the display, it catches their sight and displays information in a much more digestible way, which in turn means that people have more time to either shop or have a better understanding of what they want to buy for themselves or others. In addition, all signage screens are updated and keep changing their messages in the formats that help viewers keep up-to-date with the information they are reading or seeing.

Many people around the world like sharing their information through digital signage displays for a number of reasons. One of the main reasons for increasing the use of this advertising format is the benefits it offers to users. Below are some of the main benefits of digital signage in today’s modern world.

Top 5 benefits of digital signage displays

It reduces the perceived waiting time

It is the best way for customers to be entertained as well as informed about the company’s product or any other information shared on the display. In addition, screens take less time to display on-going information so that the crucial time of customers is not wasted.

Its runs time-sensitive advertisement

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The duration of printing and advertising in any newspaper or other print media is basically 6 weeks. In addition, it’s a little longer for many of the restaurant franchise companies. However, as digital signage is connected to the Internet, this means that new advertisements can be rolled out very easily like social media posts.

New creations are cheap

When comparing it to a print sign, it is much cheaper to roll out or develop new digital screen advertisements in total. In addition, you can also run more of the local marketing campaigns. In addition, your digital marketing plans can now also take local events into account.

One can run a significant advertisement based on the day of the week or time of the day

For example, if own restaurant or a local franchise, you can run breakfast advertisements during the time of breakfast, lunch adds during the time of lunch, and like a goal for dinner as well. And if you have retail stores selling clothing, then you can run an ad based on raincoats for the rainy season, sweaters for the winters, etc.

Sales are increased with the digital signs

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Research has recently found that digital signage displays are adding to the company’s sales and increasing the number of purchases in the retail business to almost 30% each.

Digital signage is, therefore, a very profitable platform for promoting, advertising or sharing information. All in all, if you or your company want an increase in the money you make this is the way to go.

How Cole Martin Dockery defied the odds

Cole Dockery is a 7 figure digital entrepreneur at only 22 years of age. He first started selling services and products online about four years ago. Cole found that college was not the best option for him after graduating high school with a 2.3 GPA he decided to go straight to work. After working for some time for $18 an hour which was considered a nicely paying job, Cole decided to quit and start working as a full-time digital entrepreneur.

That same year, Cole Dockery was able to generate over six figures at 18 years old selling his products through simple Facebook funnels and ads. Since then, Cole has created a great empire for online selling services and products. So far, in 2019, Cole has made over 2 million dollars in sales through his eCommerce agency which now has over 15 employees.

When Cole graduated from high school he was still living in a very small town where there were only two options to do after high school. Either go to college or go start working. He recalls seeing a scale of income based on education from his guidance counselor, saying that if he didn’t go to college on time that his income on average would be somewhere around $23,000 a year. This means that college was very pressured to him as a lot of kids are pressured today. Leaving his job was no easy decision. His entire family had previously worked in labor-based positions, so he felt like it was some sort of tradition to work at such a position. So quitting this type of job for him was more than just leaving a job that was paying well; it was changing what seemed a family tradition to him.

Cole states that college was available to him only because he was offered to play Baseball professionally. Since he graduated with only a 2.3 GPA in high school, it is obvious that school and studying weren’t a priority for Cole. As he started attending visits and meeting with his professor, he realized that he would be learning from people who do not have to offer what the wants and that paying for huge amounts of money for education does not make sense to him. He did not feel comfortable to make such a commitment or taking loans that he wouldn’t ever be able to pay out just so he could satisfy other people’s wishes.

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When Cole Dockery realized that he was capable of doing a lot more than just labor work or college, he immediately quit his factory job. He saw himself in the mirror as unfulfilled, stuck and depressed and decided that enough is enough and took the leap of faith. Cole believes that we should follow our dreams and trust our gut when we feel that we are capable of a lot more. He states that people do not have to follow society’s standards, instead we should live and build our lives in our own way. Cole Dockery is a great example of why dropping out of college does not mean that you cannot lead a happy, successful and rich life.

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