marketing strategy

6 Reasons Why Online Contests Are an Effective Marketing Tool

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An effective marketing strategy can make or break your business, so it’s extremely important to utilize proper marketing tools in your campaign.

Recently, online contests are starting to change the digital marketing world. You have probably noticed this tactic on your Instagram’s Explore section, but have you considered including it in your own marketing strategy? Well, you definitely should, and in this article, we’ll tell you why it’s a good idea to do so!

So, without further ado, let’s strengthen your marketing strategy together!

1. Broaden your audience

Source:relevance.com

First of all, online contests are a way for you to gain more followers. A person who decides to participate in the contest will likely talk to their friends and family about it, share it on their social media, all of which will increase their interest in your brand.

Remember, every follower is a potential customer! So, growing your brand and promoting yourself by engaging with a broader audience will certainly do wonders for your business.

All in all, online contests will help you build a community around your brand, and they’ll certainly generate more traffic on your online platforms.

2. Build stronger relationships with your existing customers

Source:medium.com

Getting new customers can be difficult, but there’s nothing harder than to keep your existing ones. In a world where the market changes so quickly, it’s extremely important to stay in touch with your customers.

With online contests, you’ll definitely be able to keep your customers interested in your brand by interacting with them. People seem to love these kinds of giveaways, so you can stop some of them from losing interest in your products.

So, don’t underestimate the power of a good online contest, and keep your customer satisfaction levels as high as possible! It’s an investment into creating a loyal client base, which will help you sustain and further develop your business. In addition, there’s no better marketing than free marketing that you’ll get when your followers start sharing the links to your contest!

3. You’ll gain access to important data

Online contests are also a great way to do some market analysis! That’s probably the biggest advantage of digital marketing. You’ll have access to various tools that can tell you more about the people you attracted to your contest.

You might notice that the newly acquired audience is completely different from your usual target group! Having the necessary data is the fastest way to improve the entire marketing campaign! So, do not miss the opportunity to gain access to useful info, and create your first online contest today!

According to sites like buyvotescontest.com, voting contests are the most popular type of online contests. Still, you should choose the type that best fits the nature of your brand! Whatever you do, make sure to be creative and start your contests on trusted media platforms like Instagram and Facebook. In this way, you’ll be able to access all the relevant data without any problem whatsoever.

4. Boost sales

Source:fulfillman.com

More followers create space for more sales! Every follower you get by running an online contest has the potential to become a new customer, so it’s likely that you’ll see an increase in profits after your contest has ended.

Of course, the goal of all marketing strategies is to increase sales. We’re not saying that an online contest on your page guarantees conversions, but if you’re doing it properly, it’s very likely to succeed in generating some additional profits.

Of course, to do it properly, you should consult a marketing expert or an agency, even if it means stretching your budget for a bit. Consider it an investment towards further development and growth of your company. It might seem a bit expensive now, especially when it comes to the prize, but it will certainly pay off once you see your sales skyrocket.

5. Get more people subscribed to your newsletter

If you’re struggling to get people to subscribe to your brand, then a social media contest is the optimal marketing tool for you! Having a “list” of people who are actually interested in your products can be extremely useful for managing your marketing plan.

So, a good tactic is to make every contestant subscribe to your newsletter to be able to join the contest. In this way, you’ll filter the people who are truly interested in your goods or services from the ones that are there just for the prize.

Therefore, you’ll gain some leads while promoting your brand to a much wider audience. All of this will increase your conversion rates and help you position your brand. Of course, make sure to set up a prize that’s related to your brand in some way. Just giving out an attractive prize is not enough! If the award ends up not having any relevance to your brand, then the contest will end up being disappointingly ineffective.

6. Increased engagement

A well-made online contest will majorly increase the number of likes, comments, and other forms of audience engagement on your page. So, use this to your advantage! Create a hashtag to promote yourself even more! A popular tactic also includes asking your audience to tag their friends on the post so they can participate.

Whatever you do, make sure to target your specific niche, and avoid being too spammy with your content. Unleash your inner creativity and think of the ways to improve engagement as much as possible!

As the number of participants increases, you’ll be able to really meet your audience and optimize your future content so it fits them. In marketing, your potential customers are everything, so make sure to find engaging ways to interact with them as much as you can.

Source:intertechmedia.com

The conclusion

Overall, social media contests are a great marketing tool that can help you develop your business quickly. Having a digital contest will increase the number of your leads, improve your conversion rates, and it can be a giant boost to your sales.

Whatever you do, make sure to create a contest that fits both your brand and your budget, and get some professional input to get the optimal results.

How to Start an eCommerce Business in 4 Easy Steps

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We are in the digital age, and our possibilities to make some extra income are endless, right? Yeah, well, many people don’t realize the true potential of the internet. We can see that a plethora of people uses only social media and similar things. Thankfully, there are a wide array of businesses that you can start online. Even though many people describe these businesses as part-time jobs that can provide you with an additional income, without expecting to earn a significant amount of money.

Well, this is not exactly true. If you increase your skills and knowledge, you can expect to have a pretty reasonable income that will provide you with an opportunity to make it your number one job. We are talking about jobs like copywriting and digital marketing. These are pretty common ones in this day and age. However, we can see that a lot of people start their own online sales business.

Source:fortune.com

Selling certain products can provide you with the possibility to have a pretty stable income. Naturally, it takes time for you to build your business from the moment you’ve created it. Of course, you need to be prepared to invest a significant amount of resources before you reach a certain level. The best way for you to create your own online business is to have an eCommerce business.

It goes without saying that you need to create a certain vibe before you are able to a stable income. Also, there are certain tools that can help you with choosing the type of products you are going to sell.

Anyway, creating a good eCommerce business is not an easy task, and there are certain steps you need to cover before you actually do it. We’ve decided to provide you with some of these.

The Type of Business

It goes without saying that you will have an opportunity to choose from, literally, countless types of businesses. As you can see online, people sell pretty much anything you can think of. Also, all of these sales are done in many different markets and niches. Before you actually start a business of your own, you need to do proper research on a certain topic. Only if you do it right, you will have an opportunity to make it a good one.

Furthermore, you need to be aware that your possibilities cannot be limited by the number of consumers you will be able to reach. According to some researches, 2020 is the year that has more than 2 billion of online buyers. We feel it is not necessary to say how much potential every online business has if done right. Some people even say that everyone buys online, which is not too far from the truth. So, you need to choose carefully the type of business you are going to make before you actually do.

Choosing the Right Niche

Source:neilpatel.com

We can see that many people don’t really understand the meaning of the term niche. In order to be as simplistic as possible, we are going to say that this is a place you will find for yourself on the market you’ve chosen. Also, it can be described as the type of people you are going to target with your products and marketing. This is something where a lot of people make the mistake when creating a new business of their own. Therefore, you need to be careful about the niche you are going to choose.

You certainly have a rough idea about the market you are going to enter and the products you will sell. However, we feel like you need to think about it in greater detail. All of us who are interested in entering an online market are happy to see that we have a lot of tools that can actually help us with our research. You will certainly have no problem finding a proper tool since there are so many of them, and you are able to do all of your research online, without having too many problems with finding the right one.

Building Your Own Store

After you’ve completed all of your research, you are now ready to create your own store. This is not such a hard task, even though there are some things that you need to consider. Basically, this is the step where you will create the content for your online store. Naturally, the first thing you need to do is to create a page for your products and their description. Also, you can provide some additional information that can help your potential customers to opt for buying some of your products in your store.

Source:wujiproductions.com

For example, you can even have a blog where you can have content that will describe the qualities of certain products in much greater detail. Naturally, this is the place where you can do proper research on keywords and improve your site’s overall SEO. This is a whole other field that requires a whole another article. We are not going to focus on it now. Furthermore, you can use some other content like images and short videos where you can describe all of the products. There are so many things you can do in this field that we can’t even begin to count them all.

Choosing the Proper Marketing Strategy

Source:repricerexpress.com

So, you’ve completed all of the things and you now have a web store of your own. The final thing that you need to consider is to choose the right approach when it comes to marketing. Thankfully, there are so many strategies that are proven to provide results. E-commerce is growing rapidly and companies are looking for new ways to reach out to customers. Push notification platforms like Adrack are among the best tools to re-engage with customers in an effective way. A well-planned e-commerce push notification strategy is a must to drive the sale.  At the same time, you need to be sure that not all of the strategies apply to every business. Most of the time, you will need to make small corrections to the strategy in question in order to make it compatible with your business. There is no magic formula for this part. The essential thing is to make those corrections until you find the proper one for your business.

If you are interested to see one of the best ones, you can check out ioscout.io/product-finder.

Best SEO Ideas in 2020

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All social media fads might get old fashioned at some point, but the lucky news is that strategies for attacking online audience will always be a top notch!

What are the best ways to attract visitors to your website?

Here are the top 5  ideas  for attracting an online audience:

1. Irresistible Content is Always

Ask yourself this, would you gain any online audience if your content is bad?

The more creative and irresistible it is the more audience you will get.  It’s your job to introduce topics people are eager to read and know about, make sure you write content that will leave people asking you for more.

What do you think is more important than the content itself?

Headlines are more crucial. If your headline is not catchy then no one will make an effort to click and read what’s inside! Make sure you catch the first eye viewer by special catchy headlines and then put a huge effort into your content.

Img source: searchengineland.com

2. Why would people spend time on your website?

Internet surfing websites are now full of interesting topics and some even offer free fun services, so what to do next?

Offering a Unique Selling Proposition is the perfect solution to gain attention to your website, Offer your audience a clear case about your website.

  • Do you feel that you can be a part of this marketing development fuss? Well, you can start by involving in fresh SEO job positions; you can check LinkedIn and Joblang.com for a variety of SEO job opportunities.

3. Make Them Come Back

Attracting audience to check your websites is not enough, your target must take a deeper level of continuation, at the beginning they were impressed by the headlines and images and some contents that’s what made them check the website, now you have to make sure they come back to you for more updates and features.

How can you make your own traffic and get a loyal audience?

  • Let your visitor subscribe
  • Connect them with your social media accounts
  • Make some of the content exclusive for subscribers only
  • Keep on reminding them to register and subscribe (in a smart catchy way)
  • Make you sign up offer extraordinary
Img source: searchcandy.uk

4. Play it smart with search engines (SEO)

If you can exceed this step, then you are halfway short. How?

  • Google keyword optimization
  • Concentrate on Google’s popular keywords
  • Make sure Google likes you, how? Use Google webmaster tools or simply offer a sitemap
  • Put optimized content before link building to gain longer SEO success
  • Do not be slow! Being fast is now a major factor in search rankings

5. Make it presentable and functional

The first step in attracting any visitor to your website a charming visual view, you should always take care of giving your audience a total comfort while surfing your website, disturbing colors, fonts and images will make the visitor leave your website in seconds before digging in your marvelous content.

You have to also make your website functional, like allow your subscribers and audience to share your content (under the law of copyrights) and make sure you make a long term goal satisfaction review tool to see if your audience is happy with your services and website.

If you’re interested you can check Joblang.com for job opportunities in the UK and The US. Do not hesitate!

  • When you decide to make your own website, be sure to take everything into consideration, the purpose of building a strong functional website is not only to be highly ranked in search engines, it’s your job to make it effective and useful. Web development is making your dream come true on virtual platforms.
Img source: satmicrosystems.com

The author of this text is:

Aya Silawi, an employee in JobLang Company. Holding a position of a content writer. She offers essays assistance to a wide range of clients both locally and internationally. 

The Importance And Purposes Of A Business Plan

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Most of the times when you go through articles underscoring the importance of having a business plan. The usual norm is for people to only draft them when they intend to use them for sourcing funding. However, it is more than just a tool for sourcing funding. It also carries with it so many uses for you as an entrepreneur. In this article we discuss why it’s important to have a business plan plus the purposes for which it’s drafted.

The Importance Of A Business Plan

Source:blog.nationwide.com

Disciplined Thinking

Many times we are told that failing to plan is planning to fail. It’s quite true and even the bible points out one must count the cost before embarking on venture. According to Startupbiz Global, Drafting and subsequently adhering to a business plan forces you to think objectively and critically. The components are interconnected and feed into each other. For example, your market segmentation informs your marketing strategy and in turn feeds into your cash flow projections.

So, neglecting one area ignites a chain reaction to results in failure. Therefore, having a proper action plan is important in that it causes you to employ disciplined thinking in planning and executing your operations. You’re essentially seeing the end from the beginning when coming up with a business plan and that obviously requires extreme discipline in your thinking. It helps do away with assumptions by testing your hypotheses so as to establish facts.

Refining Your Idea

Source:excelldesign.co.uk

Usually, when an idea strikes your mind you get excited. This is actually good because all great ideas start out as just mere thoughts. However, thoughts aren’t always in sync with the material world and this can usually be revealed once you start refining the idea. For instance, your idea might seem potent in your mind but as you work out your marketing plan (which is a component of the plan), you might realize that there’s no market for it.

So going through the paces of drafting a plan helps you refine your idea by subjecting it to rigorous real-life scenarios. In the process, you might even realize that you’ve to reimagine your whole approach. In a sense a plan gives meaning and structure to your idea. Once you’re through with it, you would have refined your business into something that wields substantial prospects.

Gets You Started

The late Dr. Myles Munroe once said that the richest place on this earth is the cemetery. The point he was expressing was that many people end up dying without doing what they were called or meant to do. I believe one of the causes of this sad scenario is procrastination. Most people have excellent ideas locked up in their minds and are either hesitant or reluctant to get started. Several surveys have shown that people who write business plans are about 3 times more likely to start off than those who don’t draft plans. So it’s quite apparent the effort one puts into drafting will gear them up into action. It’s usually the case that when you commit something to paper along with the thought processes that occur as you do that you increasingly get hyped to act.

Purposes Of A Business Plan

Source:entrepreneur.com

Sourcing Funds

That was alluded to in the opening remarks how that most people write plans to source funds. Most prospective financiers require a comprehensive blueprint so as to make an informed decision on whether to fund your idea or not. Most financiers will have a keen interest in your product(s) or services offered, value proposition, marketing strategy and financial projections. The plan broadly addresses 2 issues namely, what you intend to achieve and how you’ll achieve it. So since financiers are mainly interested in those aspects they will need to see your plan which comprehensively covers those details. It’s almost impossible to get funding if you don’t have a good sketch. This is something every company must go through.

Detailing The Model

One of the most crucially important components of a business is its model. It lays out how material and immaterial resources will be used to generate revenue and earn ROIs (returns on investment). This is central to informing the financials which are usually very key in assessing viability. Issues such as scalability and sustainability can be easily judged by looking at a business model. So the plan is drafted in such a way that it goes at length to explain the model.

Reference Document

Let’s suppose you’ve done your plan and you’ve gotten the necessary funding to start working. It will serve as a reference point for key decision-making and operational issues that might pop up along the way. Remember that your plan stipulates your intended results and how you’ll attain them. So the process of monitoring and evaluation will be very easy to conduct because you’ve goals, activities, responsibilities and KPIs (key performance indicators), amongst several other variables. Especially in cases where you would have shared your finished product with stakeholders and shareholders you’ll definitely have to stick to it to achieve promised outcomes. In a way, you can say a business plan is your compass as you navigate your way in materialising your ideas.

So the word of advice is that you must come up with a plan before starting out. Most people just venture into businesses based on assumptions or simply because others are doing them. Based on that background they then think it’s unnecessary to have a written way of doing things. Just as unique as fingerprints are so it is with businesses; no two businesses are exactly the same. So it’s important to have a  plan to help you define, make sense and structure your own pathway.

Top Ways to Grow a Business Without Spending Much

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You need money to make money. You must have heard this statement over and over again in the corporate world. It is actually the primary reason many people are afraid of actualizing their entrepreneurship goals. But what if we told you that you can actually grow your business without spending a fortune? It’s true. Many have done it and registered massive success. Shopify, MailChimp, Shutterstock, and Grammarly are some of the examples of corporations that were started and grown with little or no money. If you want to join this list, here are five awesome business growth strategies that don’t require a ton of money.

Maximize on SEO for organic traffic

Source:thephatstartup.com

This one needs no introduction. If you really want to increase the visibility of your business online, SEO will do the trick. To do this, you need a website obviously. When starting out, go for a minimalist design that won’t dig a deep hole in your wallet. Once you’ve created a stunning website, optimize it for search engines. Many people think hiring experts is the only way to score good rankings on Google but you can learn simple SEO techniques online and get your website on the first page of Google by yourself. It takes a bit of time and commitment but you’ll get there eventually.

Choose an affordable platform for your website

Speaking of your website, the platform you choose to build it can hit your bank account hard or help you save a pretty coin. When you are looking to grow your business without spending too much, go for an affordable, yet quality platform. WordPress is a good example. It is the most popular platform for websites in the market, powering over 31% of small and large business’ websites. All you need to open a WordPress website is a domain name and a hosting account.

Source:bestseocompanycanada.com

Utilize a user-friendly contact channel on your website

Customers aren’t patient these days. At least not when they have myriad options for what they are looking for. If you don’t make it easy for your prospects and existing customers to contact you, you might be losing on a ton of new markets. Be sure to have a contact form on your website. Although WordPress websites don’t have contact forms, you can use contact form plugins such as WPForms Lite and WPForms Pro.

  • Leverage Your Existing Customers

Your current customers are the lowest cost to channel to market and grow your business. Here are a few tricks that you can use:

  • Ask them to leave a review of your business:

    More reviews increase the trust levels of your business and market it even further. Point your customers to Google Business Page, Yelp or comparison sites like Getapp so that they can share their experience of working with you or buying your products and services.

  • Ask your customers to spread the word about your business:

You don’t need software to implement this strategy. Simply ask your loyal customers to spread the word about your business to their                close associates. If you see it working, consider rewarding your customers by creating a referral program.

  • Reward your customers:

    Show your customers that you care about them by sending thank-you emails, adding them to your social media community, and giving them a few freebies. Giving your customers freebies, for instance, can prompt them to spend more than they might have before you had such programs in place.

  • Maximize The Efficiency Of Your Employees/Team

Encourage your team to use more efficient ways of doing their day-to-day tasks without over-relying on the standard ways of doing things. For instance, encourage them to make the switch using spreadsheets to business dashboards that are easy to use and collaborate on. And instead of spending the whole day on payroll-related accounting processes, ask your accountant to start using an automated payroll service.

Similarly, encourage them to take a few calculated risks. If you only bet on strategies that are guaranteed to work, you may miss a lot of opportunities to grow your business and generate more revenue.

And if you notice any significant changes, don’t forget to reward them for their achievements. Giving your employees a 10% bonus is better than incurring a 40% increase in your operational costs. On the other hand, don’t be punitive if your team makes a few mistakes along the way.

  • Be intentional about your content marketing strategy

Source:impactbnd.com

According to the Maui Mastermind, the content you add on your website matters more than you’ll ever know. Users judge your ability to deliver your promise by what you display on your website. So if you don’t have a clear plan for your content marketing strategy, you might want to develop one. Identify what your prospects are looking for and choose your keywords accordingly. Content marketing can really help you market your business even on a tight budget.

  • Create An Email List

An email list will help you communicate and reach out faster to your existing and potential customers, especially if you want them to know about a new offer or changes that you’ve recently made in your operations. However, don’t just build an email list for the sake of it. Focus on using it as a platform to not only communicate with your subscribers but also to supply them with resourceful content. And you don’t have to send frequent emails to effectively engage your subscribers—even weekly or biweekly email newsletters are just okay. Additionally, you don’t have to create information from scratch. You can still engage your subscribers with curated content.

  • Take Advantage Of Social Media

Source:surepointit.com

Finally, social media platforms have billions of engaged audiences. Apart from connecting with friends, people use social media to shop and look for service providers. Kylie Jenner, the make-up Mogul grew her billionaire empire from the ground up through Instagram, Snapchat, and YouTube. That’s how powerful social media is. Create your business’ social media profiles on Facebook, Instagram, Twitter, and LinkedIn and post stuff about your business on a regular basis. Additionally, make sure your blog posts are shareable via social media for more traffic.

Pro Tip: Don’t stretch yourself too thin when it comes to taking advantage of social media. Do some research to figure out what platforms your potential customers use and focus on a few of them. Remember that you get what you pay for when it comes to using social media to grow business. So, don’t expect to reach a lot of customers without promoting your postings.

Final Thoughts

Source:bobyhermez.com

If you have a tight budget and want to grow your business, rest easy. These tips will make your dream a reality. Also if you can, hire a coach to help you navigate the murky waters of growing a business without money. Instead of resorting to unsustainable practices like borrowing, you can ask your coach to help you map out strategies that can help you double your profits, increase the effectiveness of your marketing, streamline your internal operations, and generally guide your business as it grows.

If you can’t figure out the best coach to partner with, make a list of 20 potential candidates. Then take your time to reach out and ask them a few questions with regards to their availability and how they can help you grow your business. From their responses, narrow down your list until you find the best mentor to partner with.

How to get more attention for your brand

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Would you like a brand that reaches thousands or even millions of people? Whether the brand you are building is about you or your company, you can easily get the attention of people. Depending on how you have an impact on people, whether you can help them you can make a fortune.

A lot of companies make the mistake of establishing their brand before they even have a proper strategy. These types of people have setup up their websites, social media profiles, books, photos and everything else that comes with marketing, but they always fail to make any profit, even losing thousands in the process.

Source:pammarketingnut.com

If you want to get the attention of customers, you will first want to understand their wants and needs. You first have to create a message that will build trust in the marketplace, while also giving your customers a reason to want your products or services. Your marketing message is the one main thing that will attract an audience. The better your marketing message, the more people will be interested in what you have to offer.

Whether people are familiar with your brand or not, you will have to create a marketing strategy with the right approach. Here are some of the best ways to can attract people to your brand.

Source:code95.com

Use the power of social media

The top five social media platforms are free, yet most people fail to realize how they can use it to grow their brand. The problem is that most of these people spend their time-consuming stories, videos, articles, and quotes instead of producing it themselves. OF course, you will have to do some learning at the start of your business, but at some point, you will have to start creating your own content to impress your audience. You need to use your social media profiles to build excitement for your targeted customers.

You should have proper accounts set up in at least three social media platforms. We think that the best combination is Facebook, Instagram, and Twitter since they have previously helped us the most. However, it can be different for everyone. Share content on a social media platform that works best with your products and services.

If you want to know more about building your brand, check out these useful references.

Source:feedbackexpress.com

Develop a good website

Every successful business in this world has a website, but not every website created out there is a good one. There are a lot of important parts of building a website that you must understand such as contact information, email capture, design and layout, visual aids, ads, etc. Overall, well-made websites always have content that appeals to their targeted audience. If people do not find what they are looking for in the first 15 seconds they will leave and probably never come back.

Be memorable

If you want to leave a good impression and to build a reputation for your brand, you have to be memorable. Make sure your company name is easy to remember and use. It is perfectly fine if you already have a name, but consider all the other companies with their easy to pronounce names such as Apple, Facebook, Twitter, etc.

 

5 Elements of a Business Plan to Secure Bank Loan

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According to Mark Abell, the Senior Vice President and SBA Division director at the NBH Bank, “About 75% of the business plans that come with application-based projections lack at least one or more key areas. Most of the plans that I come across consist of very few pages of half-written points. And those points lack the most important business details, which is just what banks need to know to decide to make a loan.”

Business plans are critical for high-growth companies and startups as well as for those seeking to finance a business acquisition.

Source:chooseyakimavalley.com

Reputable companies that are looking to take things to the next level usually need capital to work. For this, they must have a concrete business plan that identifies how they will achieve growth and demonstrates that their strategies will generate an adequate flow of money to guarantee repayment.

Businesses that are looking to acquire other companies or people seeking to buyout an organization requires a detailed plan that describes the new owners and how they will manage it successfully, as well as what they perceive as opportunities. Here are a few elements to keep in mind that can significantly increase your chances of securing a bank loan for the first time. 

FastCapital360.com can help you find and compare loan options and be a great help, especially for first-time loan applicants.

Business plans are for your team and the bank

Creating a detailed business plan is not only to check-off a bureaucratic formality to get a bank loan. It works as a guideline for the company – one that disseminates essential ideas and facts to administrative teams and employees. Creating the plan is a crucial exercise to help founders think about the details while devising the future of their business.

Detailed projections

Getting a “yes,” i.e. a go-ahead for your loan application, banks need to have enough details to ensure your business will generate enough cash flow to pay off its debt. Your plan must detail the exact way in which the company will achieve its financial objectives and estimated expenses. It should also state how you expect to make long-term succeed. The statement “our service’s market potential is $100 million, and we estimate that we will earn 7 percent of this” is inadequate. 

You should state the exact way you are planning to achieve those earnings and how you seek to capture the market. Your plan should also include an in-depth analysis of your estimated operating costs, and it should also take into account market and economic trends. If the local market is limited, it should state as it is most likely, the banker is already aware of this. Other than this, declare your hiring strategy and how it will affect costs. The purpose of the plan is to categorize all essential ideas and explain them. 

Source:parkerhartley.co.uk

Marketing strategy

Your plan must also summarize the marketing strategy that you have contemplated for your company. Before giving a loan, banks make sure that they know how the business will design and execute its marketing strategy. The plan must answer this question in detail: Why is our product needed, and how can we communicate our message?

Previous experience in business

Before they approve any loans, banks make sure if the owners have enough prior knowledge to run a business. It helps banks to be sure that the estimates are realistic and that they can be successful. 

All businesses require a different skill set. A founder with a great CV as a director in a large company may not be the ideal candidate to set up a restaurant. In the case of acquisitions, it is necessary to provide all details about the administrative transition.

Source:tweakyourbiz.com

Location, location, location

The site of the business can be a surprisingly important detail that contributes to the success. If you want to set up a coffee shop, you must be in a place where people travel every morning. If your success is going to depend on the drivers who pass by, then you need to have parking. If you want to set up a hair salon per se, you do not want to be in a poorly located mall. The business plan must state the exact location and the reason why you think it is ideal for your success.

People in business who do not have the time or experience to put together a detailed plan can hire people who offer assistance at a little cost, and it is worth asking for their help.

Remember that, contrary to investors, the leading precedence for banks is to make sure the return of capital rather than a return on equity. If you have the right plan and proven financial ability to pay the debt, your probability of securing the loan becomes high.

Myths about Digital Marketing for Home Builders

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Digital marketing is not something new. It has been around for almost as long as Google or Youtube, and it has continued to expand and improve over the years. Today, you can even use digital marketing on social media sites like Facebook or Twitter. So why are home builders late to the marketing party? It might be because you still think that word of mouth is the best way to find leads, or you might feel that you do not have enough time to develop and use a digital marketing strategy.

When, in reality, digital marketing is one of the simplest ways to generate quality work for your business. There is a lot of information going around the internet about home builder marketing, and not all that information is true. That is why we have decided to bust the most common myths about digital marketing for home builders, so you can have a better picture of what digital marketing really is and how it might help you.

Source:wisbuild.org

1. I do not have time for it

Since digital marketing is one of the best ways to generate leads that offer huge ROI, this myth makes no sense. Digital marketing does not take time at all, compared to leads you have the potential to make when you do everything right. You can start your digital marketing strategy by setting up your company’s social media and regularly posting to it. Realistically, you can put how much time you want into your digital marketing strategy, but the more time you put in, the more profit you will be making. You can have a good digital marketing strategy in the beginning just by posting one or two blog posts a month to your website and interact with clients on Facebook a few times a day.

If you want to have serious gains from your new digital marketing strategy, then you will have to put more time into it. If you truly do not have the time to manage your own digital marketing strategy, then you should definitely hire someone to do it for you. If you have made the decision to hire someone to handle your digital marketing, then we recommend you check constructeddigital.com if you want it to be done the right way.

2. I have enough leads

This one does not make any sense since no company can have too many leads. If there comes a time where you have many more jobs than you can handle, then this gives you the opportunity where you can start choosing which jobs you want to do. The more leads you keep getting, the bigger the chance you can get into a higher-priced market. And which company does not want to increase their profits?

3. No one uses email marketing

Source:thinkmarketingmagazine.com

This is a very bad approach to digital marketing since a lot of people would rather be contacted through an email than phone these days. Email marketing strategy is still very useful and far from dead. A great way to keep your clients and potential customers interested in your business is by sending monthly newsletters with your previously done projects.

You can also ask for customer reviews through your email newsletters. The more positive reviews you have, the more potential leads.

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