marketing campaign

The Importance of Videos in Content Marketing

Marketing and advertising in general are hardly the same things they once were. Although commercials and video material used for content marketing have been around for decades, they have not been nearly as popular nor dominant as they currently are. The modern days we live in are filled with visual media and it surrounds us no matter what we do or where we go. Thanks to the advancements in information technology and the wider adoption of modern gadgets and hardware, as well as all the new social media platforms and the fact that everyone uses them, videos have never been more crucial for learning, getting news, having fun, and in marketing.

Brands have realized this years ago which is why you are seeing cleverly integrated adds all around you. As most of them are actively shifting to videos as an effective tool for marketing, it is crucial to understand their importance in content marketing. If you have a business of your own, chances are that you could be doing better with your marketing strategy especially when it comes to the modern means of getting your message to the world. Identifying the methods that make your brand stand out can further boost the engagement and help you down the line. In this article you can learn exactly what you need in order to do so. In the following sections you will find the five most important reasons why video-based content marketing can exponentially grow your brand.

1. Increased ROI

The return on marketing investment, or ROI, is crucial for any type of marketing campaign. In the content marketing space, video-based content provides higher ROI on average than any other form of content. Although the ROI is highly dependent on the quality of content and the strategy implemented, the rise of smartphones has added a great degree of ease into the once much harder act of video creation. Most viewers prefer videos that provide more information about the product or service offered by the business while keeping it entertaining. Considering the finer aspects of video creation, content marketers can keep their costs low and maximize the ROI simultaneously. Since everyone has a smartphone nowadays and they use popular apps every day, using the modern means of digital marketing is not only better for your marketing investment return but it is easy to implement and use.

2. Drastic Boost to Engagement

Statistically, videos on social media platforms generate around 120 times more shares and engagements on average than the combined impact of content based on text and images. What is more, an average modern customer prefers videos to both reading and looking at images anyway. Video-based content goes a long way in establishing a solid relationship with the client and also fostering trust and reliability of the brand. Providing consumers with videos that are very likely to be shared ensures that a larger audience gets introduced to your brand while strengthening the loyalty of your existing and returning clients. All of the top social media agencies strongly recommend the use of videos in digital marketing as much as possible since it yields so much results and benefits for any type of brand.

3. Improved Search Engine Optimization

Videos have been proven to increase the engagement a brand has with the customer base, thereby resulting in more time being spent on websites and social platforms of the brand. The time spent on the website boosts the search engine profile of the company, resulting in better statistics of the brand and a higher rating on search engines when a user looks for something related to the brand. Optimizing videos for SEO with accurate information in the description and the right tags will ensure that your website is one of the top 5 to be listed when a client looks up industry-based keywords. You can relatively easily boost the search engine ranking of your website by ensuring that videos on your website contain the right keywords, meta descriptions and titles, as well as thumbnail images. They should also be the right length since too short and too long marketing videos are not the favorites among the crowd.

4. Better Sales and Conversion

As observed by one of the leading digital marketing agency services in Thailand, videos used for content marketing drive both the sales and the conversion for the business. How we hear you ask? The human brain is largely visual, meaning most of the information about the world we get comes through out eyesight. This should be used by companies, and it is, which is why video-based content is popular among most users. If directed correctly, with the right amount of explanation about the business and the products or services they offer, videos can keep clients engaged for hours at a stretch, and definitely longer than either text, speech, or images. This high-level engagement further leads the users towards making a well-informed purchase decision with increased satisfaction.

5. Easy to Grasp

With most industries being primarily driven by media, consumption of video-based content is at its all-time peak. Best of all, the peak is continuously rising and there is no end in sight in terms of how much more the videos will become important for the contemporary individual. Studying a product or service in great detail is a time-consuming process, and in a fast-moving society like ours, videos serve this purpose in the lowest time possible. Video-based content is now accessible to individuals through their pocket devices and stable internet connections, both of which are readily and cheaply available all over the world. These are no longer luxuries but necessities without which the person would be at a large disadvantage. Because of this, it is easier for users to connect with the brand and also grasp the idea it is trying to transfer to them about the product or service more quickly, and countless times more efficiently.

Videos that are not optimized to suit the audience’s requirements can harm both the business and the brand image. Hence, it is essential to curate the videos effectively and avoid them hurting you instead of helping. As the most preferred social media agency in Thailand, IBEX can help you achieve that and much more on your way to a wider and more diverse customer base!

10 Features of a Viral Social Media Post

Viral marketing has been here for a while. Yet, many social media influencers and those striving to become ones still underscore the importance of viral posts. Besides, many social media fans and bloggers have no knowledge or skill vital for developing viral content. Expert SMM writers of service have prepared the list of top 10 aspects to consider. It’s for For those wishing to master the skill. Read on to become the viral content guru, making your audience and posts speak for you.

Why Engage in Viral Marketing?

The impact of viral marketing is well-known. Some posts are going viral and bringing businesses to new heights without extra effort on their part. Once you publish a post that goes viral, hundreds and thousands of your subscribers share it with their friends. It does all the marketing work for you. As a result, the output of your marketing campaign increases manifold. Sounds appealing, doesn’t it?

But to make vital content marketing work, you need to understand the rules of the game. In the era of information overload, users are not that easily talked into sharing your content. Here are the essential tips for achieving the intended effect with your posts.

Use the Help of Professionals

First and foremost, you need to evaluate your SMM skills and answer one question. Can you adequately represent your brand in an engaging, exciting way? If your answer is “no,” then it’s time to look for competent professionals. You need someone with experience in giving a new life to products and brands. That’s what writers can do for you. They enliven any campaign or marketing message by giving it the humor, brevity, and appeal your target audience needs. Don’t risk your brand’s reputation if you feel you can’t do it on your own; rely on the professionals’ help to reach out to your readers and prospective clients in a way they’ll love.

Develop a Consistent SMM Strategy

Without a strategy, you don’t have a roadmap and don’t know where to move on with your marketing content. Marketing is not a one-day affair; it requires consistency and thorough planning for the campaign to achieve far-reaching effects. Thus, we highly recommend starting with a strategic plan and closely follow it for weeks and months of brand reputation establishment.

Know Your Audience

Trying to reach out to people and make them repost your content without understanding their needs and interests is short-sighted. How can you be sure that your content is interesting for them if you don’t know what interests them overall? Thus, thorough preparatory work is needed to learn your audience better. It’s to find out what they like and need, giving them precisely that.

Go an Extra Mile with Headings

Most social media users don’t go farther than the first or second line of a post. Your headline is your strategic attention-grabber. Marketers assign exceptional value to titles of posts and articles, and that’s not in vain. A regular Internet surfer has an average attention span of 6 seconds. In most cases, you have only that tiny period to urge the reader to stay on your page. Use that potential to a maximum by creating involving, intriguing, and shocking headings. But don’t forget that making the reader stay doesn’t necessarily mean making the reader content with your text. For them to like your content, it has to correspond to the promise in a striking heading.

Arouse Positive Emotions

An emotional appeal is another secret weapon of viral content that marketers know quite well. To use that weapon wisely, don’t try to shock or intimidate your readers; positive emotions sell much better as a rule. People like the content that makes them laugh or recollect some sweet moments from the past. Give them such positive emotions, and they will thankfully respond to that effort by sharing your post with others.

Don’t Sound Too Salesy

Though any social marketing effort’s primary purpose is to sell something (and readers know it), sounding too salesy pushes most readers away. People are sick and tired of being pushed into buying or ordering something. So they stray away from aggressive marketers, preferring to preserve their freedom of choice. Experts of service suggest shifting from openly commercial slogans to more implicit, native advertising by showing the unique benefits of the marketed product/service and the unique value using them will give to the readers.

Combine Textual and Visual Appeal

Enriching your text with bright, appealing visuals always works much better than text alone. Users like understandable infographics or some funny pictures relevant to the content. Don’t ignore this additional tool for attention-grabbing. It may do you a good service in promoting your content among followers.

Don’t Lie

No matter how tempted you are to present some facts about your product or service in a more favorable light. Don’t do it anyway. Customers hate lies as they feel manipulated and erroneously pushed into buying something they really don’t need. Besides, manipulation of facts in commercials and social posts is a crime for which you’ll be sued. So are you ready to take so many risks?

Proofread the Posts before Publishing

The way your post looks right after you completed it and the way it should look when your followers read it are sometimes two worlds apart. To arouse readers’ trust and sound like an authoritative figure, you need to make texts look polished. That’s impossible without a couple of rounds of editing and proofreading.

Interact with the Audience

Some marketers falsely believe that their effort ends with the publication of posts. However, it is a one-sided approach lacking reciprocity. Today’s users like to interact with the brands they like, which requires feedback and continuous communication. Therefore, you should be ready to publish posts and articles, answer questions. Also, Discuss some issues, post positive and negative reviews of clients, provide customer support, etc.

If the post Didn’t Work Out…Try Again

There is one thing you should keep in mind. Even if you take all the steps mentioned above, your social media posts are still not doomed to success. The human factor is roulette, with some content types working out well and others failing to touch people’s hearts. Anyway, a failure to make your post viral shouldn’t discourage you. Test another approach, pick another type of content, and try again. Someday your efforts will surely pay off.

Benefits of a Landing Page Development


Still questioning the importance of a landing page and the ways it can support your business goals? This post will dispel all your doubts and supply practical recommendations on how to develop a website that goes beyond a single marketing campaign and can become your online business card.

What is a website landing page?

Typically, a landing page is a purpose-made web page where you target “land” after clicking an ad or following a link from a newsletter.

Serving different purposes, a one-page website can be used to:

  • Warm up visitors and guide them to another target page.
  • Generate leads with free trials, podcasts or guides.
  • Capture necessary data for further marketing campaigns.
  • Convert visitors into customers.

Landing pages: key insights

Existing separately from the main website, a landing page can actually consist of more than just one page. You can build a campaign-specific website with more detailed information about the products or services you’d like to generate leads for and it will still be landing. The only rule is that it should have one main page.

Do I really need a landing page?

Being a highly effective tool for lead generation, a landing page may save you a good deal of money. How? It will cost far less to develop a landing page than, let’s say, a corporate website. With a variety of available services, you can get a really good end-product with a distinctive design.

Using a landing page for selling, you double your chances to boost conversions. A sharp focus on key business aspects and visitor-specific problems proves that you are an expert in the niche and helps to build a solid bond with your visitors.

Selling more, selling better

The ultimate goal of any marketing activities is to sell something. Landing pages are specially designed to simplify the task for you by putting the marketing funnel on a single page: from information about the product or service to ordering or buying. The fact that you can use such a website for placing several offers, up to 5 if to be more precise, makes it even more attractive.

Now imagine that you get an opportunity to build a strong brand identity, show your potential clients and partners a successful online presence and market your services 24/7. Sounds like an ideal solution for small business owners, right?

Landing page vs. eCommerce, corporate and other websites

If you are looking for speed and simplicity, a landing page is the most popular and practical solution with a bunch of other pros:

  • Quick and cheap to create, easy to manage, test and optimize.
  • Intuitive, straightforward in navigation and, what’s extremely relevant with the recent introduction of Google’s Mobile-First Index, it’s mobile-friendly.
  • Easy-to-integrate with your PPC or email campaign.
  • Goal-driven and conversion-oriented, ideal for sign-ups, email subscriptions, newsletters, adds, etc.

Speaking about the cons

Building the complete picture of pros and cons, you can determine what website type is the best choice for your marketing goals.

Along with all benefits of landing pages, there are disadvantages to keep in mind:

  • Limited content which should be carefully crafted, SEO friendly, engaging and follow a strict visual hierarchy.
  • You should follow the best SEO techniques for one-page websites, make your limited content match visitor’s queries, without messing up vital keywords to maintain ranking.
  • Poor scalability that leads to full redesign and additional expense when a website starts to look overwhelmed with additional information. Here, however, you can still opt for a landing, adding more pages for a specific content type or services.

How to build a picture-perfect landing?

What landing pages can show really good conversion rates? The list may vary depending on the niche you operate in and business specific goals. But there are some common recommendations you can take the advantage of.

To encourage your website visitors to convert, you should know your audience, understand what they want and what CTAs attract their attention. Analyze users’ behavior with eye-tracking technology, use A/B testing to experiment with different content and visuals. Track what copywriting style, action keywords, buttons formats increase conversions.  

The top rule is to pay due attention at the landing page optimization. Initially, a one-page website is not that SEO-friendly.

To win leading positions in search results, conduct thorough keywords research, take care of link building with the key focus on robust authentic content distribution across the page. In addition, videos can level up content shareability and conversions. Just be unique in what you create. This is what will make search engines and audiences love your website and elevate ranking.

Compelling design, smart colors combination and fonts selection can directly influence sales, enforce or break your landing page. The last option is not likely to happen if all these aspects will be based on your marketing funnel

More ideas to follow

Do not be afraid to add a few additional pages and a blog to your landing. Despite promotional challenges you may face, it’s worth doing. Your website won’t look overwhelmed with information; you can add more categories, provide more insights about your offering, promote a larger number of keywords and, of course, establish your reputation with niche-specific articles.

It’s not enough to have just good landing page conversion rates to stay ahead of the competition. Work to use this marketing tool to the fullest and reach the best index for your target industry:

  • Travel – 25.1%
  • Real estate – 11.2%
  • Business consulting – 27.4%
  • Business services  – 15.7%, etc.

Check stats for the niche you operate in:

In they are very serious and do not work just to make a quick buck providing a landing page service but deliver a really good product based on the individual approach and unique vision of every particular project. Wide-ranging experience and numerous successfully implemented projects in their portfolio are the best proof of the expertise you can benefit from.

Quick insight into the process

Following user behavior factors and your requirements, we develop a custom one-page design, build elaborate website structure and optimize it to meet the latest search engine requirements and go high in search results.

Have you already tried landing pages? From product or company to startup landing page services, our team will help you to get started and support you with valuable tips. Get abroad!

Useful Tools All Web Designers Should Know About

Modernization of a business is a “must-do” thing for every entrepreneur. Running a business without the usage of technology is almost impossible in the 21st century. You may try to work only in the offline world without using any type of online technology. Yet, keep in mind that all your competitors will use all the benefits they can get. They will easily defeat you on the market and always be a step ahead of you.

How you will use the Internet to expand your business depends only on you. Certain people are focused only on social media networks. Ad campaigns that they can add seem like the best possible way to reach the target audience. Others would rather choose to invest in email marketing campaigns. Some insights show this can potentially bring you the best ROI. Still, the “basic” thing for all businesses around the world is having a website. Because of that, it doesn’t need to surprise us why web designers have so much work.

Being a web designer can be profitable if you are willing to improve your knowledge daily. All the tasks that you need to accomplish require a high level of technical knowledge. Despite that, you also need to show creativity each time when designing a website. Fortunately for you, certain web developers realized the concerns that web designers have. They managed to create certain tools that can make your job easier.

In this article, you will find out more about useful tools all web designers should know about. We strongly recommend you check each one from our list and see how you can benefit from them.



Every person that is dealing with web design needs to check if the entire designing process is proofing. Of course, you need to go through several different stages before settling the entire site. However, the proofing process involves different tricks and strategies. Those methods might be confusing and overwhelming for them. Because of that, the majority of them would rather choose not to do it.

This might be a good reason why ProofHub is a good tool for you. Indeed, this tool won’t help you to create a website in any way. Still, the benefit you can get is hassle-free editing and communication. Every user can indirectly speed up all the projects they are working on. It won’t be necessary to organize different meet-ups or send emails during the entire project.

The web designer can easily pass a message to other team members. This feature is especially important when you want to make certain changes. For instance, you can highlight changes related to the addition of colors, positioning of the text, etc.


Sketch is another popular tool that is mainly associated with vector UI designs. All the businesses around the world invest a lot of effort to create amazing interfaces and prototypes in hi-fidelity. The traces of their effort are visible in almost every online store. Here comes the moment when Sketch becomes the best friend of all web designers.

One of the features that you will surely like is “The Symbols”. This incredible feature allows users to create different UI elements and assets. All of them can be reused later which makes things a lot easier for people from this industry. It allows designers to keep a consistent interface which is an extremely important feature.
Anyway, there is one more thing that you can do with this tool. Its features allow you to export your design into a clickable prototype. Working with vector graphics and drawing requires extra effort and attention. Fortunately for you, the entire process becomes more manageable thanks to this program.


Business owners use different types of content to make their website entertaining. In most cases, using just textual content isn’t enough because people do not like to read a lot. More precisely, the textual content is a bit monotonous. Because of that, a lot of entrepreneurs will require a web designer to add certain graphics and animations.

Creating both types of elements is not easy and requires time. The good news for designers is that Crello offers more than 5000 animated templates and around 2000 animated objects. Whichever visual you use for the website, you can be sure it will be eye-catching.

Adobe Dreamweaver


We said in the introduction part that this job requires technical knowledge and creativity. Coding is truly a complex thing and you need to improve a certain set of skills to become good at it. However, with this program, this concern will exist no longer.

Adobe Dreamweaver allows users to directly code the design without any programming knowledge. Its functionality is based on certain HTML editing and visual editing. You do not have to be a genius to realize how it works. Imagine how much time you need to spend on coding the entire website from scratch. The entire process is time-consuming and this is one of the reasons why people consider web designing complex. It seems that we finally got a valuable solution.

There is another feature of this tool that you will surely like. Every designer gets the chance to create a responsive design. In other words, you will easily optimize the website for mobile and desktop devices. Keep in mind that mobile-friendly websites are something that every client will require from you.


Believe it or not, the entire installer package of this program is just 53 MB. Setting it up is easy and it won’t take you a lot of time. Still, this doesn’t mean it doesn’t contain any powerful features. On the contrary, it can be helpful for every designer that has to deal with codes.

A program is a great option if you are working with a text-only interface. All the codes you deal with are going to be cleaner. Indeed, the software is primarily focused on HTML. However, it also supports other programming languages such as Java, PHP, CSS, etc.


Before we say “goodbye”, there is one thing that we have to say. All the tools from our list will make the designing process easier. However, that doesn’t mean you should completely count on them. As we said, active knowledge improvement is necessary if you plan to become a good designer. Because of that, don’t hesitate to invest time and money whenever you can. By doing that, you will be closer to the goal that you have.

How to Start a Digital Creative Agency

Creating something from scratch is never easy, and this is also the case for those who want to start and develop their own marketing business. It may not seem or be simple for everyone, but with the right ideas and first of all, a good starting point and an excellent working plan, you can achieve your marketing goals, express your creative side, and put your agency on the worldwide marketing map. In this article, you will find out everything you need to know and do before starting your digital creative agency.

For those who are familiar with what modern marketing is all about, you already have an advantage since you know at least some basic things. But if you are new – don’t worry, follow the steps below and let your imagination and creativity take it from there.

What you need before the start is the right combo of the pure drive to help others with their branding and marketing problems, as well as the motivation to make money for your company. That means that although the motivation for the money is always encouraged, you need to carefully pick your clients, marketing strategies, and make proper business decisions. The combination of that passion and the ideas will build a firm connection between your business and your targeted audience.

Naming your agency is very important, but first, you should always check if it is available as a web domain and secure it early just in case. The webpage is a vital part of your agency, and it will allow clients to learn more about your company, including a variety of services that you provide.

The second part is deciding on what services your digital creative agency sell. There are a lot of  options that you can offer to your clients, such as experience design, branding, social media engagement, design, and illustrations, etc.

It is perfectly okay for someone not to know everything about some specific marketing topic, which is why you will need to hire some experts to cover those particular fields.

All this leads us to another necessary part for starting your business – hiring your staff. As mentioned before, you will need a different set of freelancers for different types of services. Some of the people you will surely need are copywriters, designers, project managers, designers, animation specialists, developers, and marketing associates who will make sure that your client list doesn’t dry up.

Another thing about hiring staff is that you should always hire someone who knows more than you because all successful business owners surround themselves with those who know more than they do. Why would you not do the same?

Take a look at how people at Creamos help their clients and make things happen by doing just that, having a lot of experts in their team. Creating engaging and meaningful content is what they do, and you should always learn from some of the best.

When you have your staff, you will need to choose who your creative agency targets as a potential client. You can decide to target a broad or a niche audience, and you should always choose the niche audience since it will present you as an expert agency, and the business owners want the experts who will get the job done.

That is why having a clear and defined goal is essential. It helps you to navigate your business, and those values define who you are, and how the others will perceive you. You are choosing the narrative, and that is how your future clients will recognize you.

The next part is deciding how to market your services. A good starting point is if you already know some business owners that might be interested in your services. If you do, then yours and your staff creativity and exceptional marketing skills can be put in use, because the best marketing is when a satisfied client gives you a good recommendation.

But if you don’t have any connections, do not despair. You are a digital creative agency, and what you do best is promoting and creating an excellent marketing campaign, so you just need to use what you already know and start selling.

Another major part of your success is to keep learning. Whether you run an agency just by yourself or you have a team of freelancers, there will always be challenges and new issues that you will have to manage, which is why you need to invest in yourself. Digital and creative marketing is a field that is growing and expanding rapidly, and you need to keep up with new trends. Keep learning, read blogs, take training courses, read news and blogs, and follow your competitors.

The important thing to succeed as a creative agency is to offer something different, something new and unique. Remember that with every good sale, and satisfied client, you expand your potential client list, and there is no better way to do it than to do it your way.

When everything is settled, the remaining question is timing. There is no bad or ideal timing for starting a digital creative agency. If you have an idea, the motivation, and skills, use it, do not hesitate because the only certain thing is that more and more businesses will need marketing and creative agencies to do it for them.

One of the considerable benefits of starting your digital creative agency is precisely that – it is Your agency, and these general steps mentioned in this article will come handy for everyone who decides to do that. Every creative agency is different, and some particular things that work for some may not work as well for the other, which is why you need to find that special something that will make you stand out.

All About Cold Emailing for the 21st Century Internet User

Online channels of communication are multiple and diverse. Internet and mobile users can rely on numerous channels and social media platforms for various needs. Emails have replaced the handwritten and typed letters a long time back. In this day and age, they are a must for online outreach. Today, emails are used for passive advertisement purposes by many companies. 

What is cold emailing?

There are different types of email communications for online users based on styling, templates, usage, or applications. Cold emailing is one such very popular marketing technique, where receivers get an unsolicited message. The receiving party may or may not be known to the sender and vice-versa.

Sectors using cold emails

Have a look at some of the popular applications of using cold email communications in this fast-paced 21st century –

  1. Online networking You can use this internet-based tool to stay connected with diverse people, which includes customers, clients, colleagues, acquaintances, or friends.
  2. Jobs and career success – You can promote your personality and qualifications to land a job. Pitch your strengths and submit a simple yet effective email to the future bosses.
  3. Sales prospecting – Digital marketing strategists never ignore the power of this channel. They extend emotionally inducing sales pitches to prospective clients or customers.
  4. Brand cultivation – Inevitability, every product or service requires a strong brand image. Cultivate a powerful brand or maintain a positive online reputation with this communication tool.

What is email styling?

You may have a clear and distinct objective in mind. Your language skills may also be impeccable. But without the right style, the message may fall flat and fail to capture attention. It may even lead to the downfall of your entire public relations (PR) campaign.

Marketing gurus advise the use of inline CSS over embedded CSS. However, background images are better off the script as they cause distraction. In layperson terms, styling refers to how the mail is formatted and composed – the template. Effective convey of the message is possible if you rely on a good quality template. Over the years, email has become a cost-efficient and measurable marketing tool. Hence, the writer has to focus on sending out a strong message to stand out of the possible hundreds of similar messages sent by your competitors to the same customer.

With today’s technology, most of the cold email filters into spam even before they reach the eyes of your potential customer. In the case of your customer viewing your message, the human brain takes three seconds to determine whether the content is valuable for them. The human brain cannot read through paragraphs in three seconds. Thus, pictures and catchy headlines are essential. According to a study, human eyes get attracted to the large image in a picture. Thus, try to incorporate the information into the image. There goes the old saying, a picture is worth a thousand words. 

Several service providers can create templates for cold email based on your niche, type of product, type of message (brand introduction, festival wishes, product launch, and so on.). If desired, you can choose to hire such writers for the template.

Seven important tips to new marketers

You are mistaken if you think ‘what is in an email?’ It is not just about writing a letter or sending a message to the receiver or client. It is about pitching the information and making your customers listen to it. Follow these tips to come up with successful online marketing campaigns 

  • Simple and effective wordings

When sending a message or promotion content, be sure of the basics. Always write a concise and relevant matter in the subject column. The first line of the content itself has to be near perfect. After that, make sure the body is fluent and free from confusion. It is a minimum level of efficiency expected even from amateur writers.

  • Sales effectiveness

Build up a meaningful and impactful recipient list. Sending an impactful mail to a ‘prospective buyer’ has to be high on your agenda. What is the point in attracting the attention of casual or disinterested receivers? Use software tools and social media networks to build up an enviable list of addresses.

  • Personalization

Personalization may not be of much value for a startup. But for big companies, the recipient’s data is a gold mine. You can use this valuable information on the customer to send out relevant offers only. Make communication more impactful by creating a positive experience. Research suggests that personalized mail can have 25% to 41% higher click rates from the recipients.

  • Quality control

Cold emails, or for that matter, any, any marketing communication cannot afford errata. Readers are quickly turned off by spelling mistakes, missing a text, or a simple typo. A comma here, a colon there, or some other punctuation mistake is equally significant. Do a thorough spelling and grammar check before clicking that ‘submit’ button.

  • Follow up

Cold email campaigns become more effective if you take followup actions. The follow-up strategy requires a tenacious spirit and a pugnacious mindset. You should not give up after hearing three or four no’s. Instead, be resilient and send that third, or even fourth email to the customer. The best way to make your employees be resilient by providing a sales commission for every sale that takes place due to the cold email. Use this tool to help your employees calculate the sales commission.

  • Testing and feedback

You may have built up a good list of addresses. But it doesn’t mean you have to send mail to everyone blindly. Perform an optimization analysis to target the right clientele. Make good use of the feedback from previous such marketing campaigns. Make use of both human and automated tools to perform this testing.
  • Constant learning

A business or marketing campaign is not a one-trick pony. Nor is it a onetime thing to be done and forgotten. You have to be alert and stay focused on your prospective audience. You have to look at specific problems, come up with efficient solutions, and deliver better and better communication, every time.

Why should I spend resources on this front? Technically speaking, this method of marketing has the highest ROI of all marketing methods. You would be spending a bare minimum in sending emails to millions of users in just one second. However, every single sale that happens through this front is profit. On the same note, the chances of a potential client viewing and acting upon your message are very meager. So, do not keep your hopes very high.


9 Things You Must Know Before You Become an Affiliate Marketer

If you are a blogger and want to up your current income then becoming a part of any affiliate network is the best strategy that you can come up with. It’s a good way to earn money to sustain your blog expanses. It’s a vast field of business that comes with many options and any strategy can work for you. Here is a guide in whom you will learn about affiliate marketing, strategies of affiliate marketing and top affiliate networks.

One of the most popular ways to earn money online is affiliate marketing and it can easily become passive income for you when it is established. In affiliate marketing you become a partner with a business, mostly ecommerce websites and start referring particular products and services to your website or blog readers and visitors. By doing so, you get a little commission if an individual use your affiliate link to visit that ecommerce site and make a purchase.

Become a Successful Affiliate Marketer

Selecting the right affiliate network and product is the backbone of affiliate marketing. For that you need to have a good sense of market and the popularity ratio of the product that you want to promote on your blog. There are many ways to know about the value of an ecommerce product. The easiest way is to consult an online product reviewing websites like ahjoo to find the best high quality and useful products.

While it looks simple to start your own blog and start placing affiliate links in your blog posts, making the first sale will give you a hard time. You need experience in web designing, SEO and SEM to make it work. Here are some useful tips to help you become a successful affiliate marketer.

1. Manage Timing

A common misconception about entrepreneurs is that they work as they please. In reality they have to work all the time, especially when you start a new project. Same is with affiliate marketing. You have to work continuously or at least have some automated strategies in place which works 24 hours per day until you figure out the right timing.

Without experience you may not be able to make any sales so keep a close eye on web analytics to figure out the time of the day when most clicks occur. After you figure it out, adjust your ad to make sales. The more experience you gain, you will be able to make more sales per day. It takes time to figure out the sweet spot for selling each niche.

2. Select the Right Niche

A specific area in marketing that focuses on a unique target which have its own products, customers and requirements is called Niche. One niche stands apart from the other because of their unique style, profession, lifestyle, culture, behavior or geographic need. Selecting a niche allows you to appear as an authority and deeply resonate with a distinct group of customers. This strategy has huge potential because it helps you build strong connection with ideal audience.

3. Research Audience

Good affiliate markets always make time to learn about their audience. If you try to sell something which is above your audience’s purchasing power then you will be wasting your time and effort. One you determine who your audience is then it will become easy for you to adjust your content, niche and timing.

4. Right Content

Content is the key if you want your blog to be successful. Same goes for affiliate marketing. You need to tailor the content according to your audience and place the link of related product to pick up your sales. You need a good match of the products that you are promoting with your audience. Videos are a great way to make your point or to demonstrate any product. Many bloggers shift to Vlog because it helps make a connection and trust with your audience.

5. Learn Tracking

The more you gather data about your website, it will become easier for you to tailor the more suitable content for your audience. For that you can use social media tracking and analytics to gain an understanding of your viewers. With these, you will also gain knowledge about which social media channel is best to promote your content and which marketing strategy works best for you. This extra effort will help you save time, effort and money in the future. Make sure to add all tracking measures in your website’s privacy policy.

6. Make It Easy

People like to shop online because it is more convenient. Make sure to make your website or app more convenient for your audience to gain more sales. If your audience is facing difficulty in opening the affiliate link from your website, you will likely lose the conversion as well as that audience. So work on the loading time of your landing page and the working of purchase process before the starting of any marketing campaign.

7. Don’t Overpitch

There must be a balance in your content which not only highlight the product but keep your audience interested in what you have to say. If you put all your focus in highlighting the product that you want to market then it will frustrate your audience and they may stop following you on your affiliate marketing programs. Add some useful and informative content related to the product or services that you are marketing to peak their interest in buying them.

8. Stay Up to Date

If you want to stay on the top of the SERP then you have to keep a close eye on any change in their policy. From time to time Google make changes in their policy about SEO which is a big factor of the downfall of many successful affiliate marketers. One must keep in the loop of these changes and adjust their marketing strategy accordingly to stay on top of the competition.

9. Be Authentic

Authenticity does matters when it comes to recommending products or services to others. A clever buyer always looks for the recommendation of an authentic source before buying an unknown product. This is the reason for the success of influence marketers. You voice will have more authenticity if you promote products that you actually used and enjoy yourself. For such product you will be able to create more thick and convincing content.


We recommend you to review all the tips above before joining any affiliate program. Not only will these tips help you pick the most suitable affiliate program for yourself but also help you become a successful affiliate marketer. You learn a lot from the experience of already successful marketers but the information they provided on their respective blogs can be outdated. So in order to succeed, learn from the best and keep a close eye on your website’s analytics and SERP’S changing policies.

Handy Tips For Improving Your Food Photography

Gone are those days when businesses kept themselves restricted to the available stock images for their numerous marketing campaigns. With the advent of technology, photographers have now become capable of making a decent sum by narrowing down to a suitable niche. Talking about which, the craze for food photography is on an all-time high because of the massive requirements businesses have. If you’re planning to secure a career in this photography niche, read on to know some effective tips that can outshine your food photography.

  • Get equipped with the essential tools

The foremost thing you need is ample equipment and tools that you’re going to utilize for various photoshoots. Keeping up with the quality becomes pivotal when you want to extract the best-quality images that can viably stand out. For this, you will need a decent lens of around 18-55mm of focal length, preferably a fixed lens setup. Using a softbox or a flash can be a handy option when you lack windows at the shooting location. For the background of your subject, you can easily go ahead with a clean wooden table so that a decent ambiance can be instilled in the images. 

  • Plan your composition beforehand

It’s vital to chalk down your composition ideas before proceeding so that you don’t end up remaining clueless during the photoshoot. Depending on the subject and your taste in photography, you can enlist various thoughts and then analyze which one can work out the best. Having a well laid down composition will necessarily prevent you from wasting any productive hours during the time of the shoot. However, you can always execute several impromptu modifications while being in the process. 

  • Carefully exercise common rules

Although going ahead with abstract composition can sometimes result in an exceptional shot, you’ll be on a relatively safer side while being mindful of the photography rules. To mention a few, you should come up with massively liked triangular formats that tend to stand out among the rest of the images. Moreover, you can make use of gridlines in order to render a systematic appeal to your composed pictures so that they look highly symmetric and likable. You can always take ideas from reputed food photographers and incorporate your own modifications in these inspired shots.

  • Shoot before it’s overcooked

If you’re waiting to click until your food is ready to be eaten, know that you might end up with images that appear way less appealing. It’s advised to have a margin of a few minutes to take your subject off the fire and go ahead with the capture before that juicy texture gets disappeared. This becomes essentially crucial with the images of meat and vegetables as they quickly lose the appeal when left to be overcooked. The difference turns out to be noticeable when you’re after that lustrous effect in your compositions. Therefore, make sure you’re not delaying the click until your food turns dark and loses the shine you desperately want in your photographs.
  • Improve your editing segment

Having a high-quality camera setup and perfect lighting conditions aren’t the only requirements when you expect to create shots that have an unavoidable appeal to them. Editing your pictures is where you need to pay a ton of heed so that you can finetune everything before uploading these on any platform. Ensure trusting a reliable software like Retouchme so that you can have all the essential editing tools right at your fingertips. You can download this reliable editing software from

These tips will help you come up with the best food shots when you’re just starting out your career as a food photographer.