Brand identity is the essence of your business’ existence. When you enter the business world you might have ideas about how to increase profits or meet customers’ satisfaction, and what makes your offer unique in comparison with others. Businesses, like humans, have their personalities with the attributes that can be ascribed to them and make them stand out as such. Brand identity is something you want people to notice – and to remember.
Many visible elements are necessary to link and combine uniquely so that they create a full concept that’ll be mentally connected with the company or product/service you offer. Colors, shapes and fonts, mascots and style – they talk about what you offer. The way you represent them and how you do so remain in the heads of people that’ll remember what you offer and what it means to them.
One of the things modern marketing techniques have brought to us is the usage of stickers and labels that can show whatever you think of in the way you want it and at an affordable price. The bags that you carry around with the company logo printed out on the surface is a miniature ad. The stickers in different forms and shapes used on many objects also serve the purpose of building your brand identity in more creative and appealing ways.
So… how can you use these?
The modern world and contemporary business currencies are things that may surprise you – they involve attractiveness, unexpectedness and capability to surprise. This doesn’t mean the quality is less important – it only means that it needs its way to consumers who will understand its goal and its ‘why’. The stickers can help a lot in that process when used wisely and creatively. Due to their highly flexible appearance, they can be used in some unexpected places along with the usual ones.
The entrance and inner doors that separate rooms in a facility are great places to put the labels on. The doors offer big surfaces where you can say many things to the people looking at them or passers-by. Toilets walls, doors, floors, ceilings, and even mirrors in public places or restaurants and cafes are places where your eyesight wonders while using restrooms, and the funny, creative and clever message always you casually see at such places remains in mind.
Companies have already understood the advantages of using stickers on their company cars, trucks and other moving objects. When you visit a shopping mall, your eyes are used to looking around, so floors and walls can also be perfect places for leaving your ‘traces’. For example, using a wall nearby the mall corner to ask ‘When was the last time you bought a flower for your partner?’ meters away from the flower shop might be a creative and cheap way to draw attention and interest.
Depending on the type of business you run and the products/services you offer, using as many surfaces people use daily creates an image and retains it in the heads of your clients. Maybe you have a private clinic and people using your services come to you when feeling less than happy and thriving, yet putting the sticker on a night lamp near the patient’s bed that says ‘We care for you’ can be something that makes you stand out in hard times as well.
Custom sticker creation guide
When you want to use the stickers for your company brand identity, you might decide it’s best to create them on your own. Of course, paying attention to important details along the way is crucial. Some of the details you need to have in mind can be found below.
- What you want to say – the message you try to convey needs to fit the size and shape and be optimal for the surface it will be put on. It might be a simple sentence or only your company/brand name – or just one or two words. What is important is what you want to say. If it will be put on the big surface the letters need to be visible and much bigger than for a small piece that is supposed to be put on the bar surface in the local pub, for example.
- Visual details – color, texture, shape, mascots, images, etc. The imagery, such as mascot or some other part of your stickers may vary and can be appealing to different demographic structures. It means they can be adjusted to toddlers or elderly people, from fully professional and clean modern looks that appeal to minimalist-lovers to those who love rich, free shapes and forms, and colorful appearances.
If you prefer to create your own stickers, companies such as https://www.customsticker.com/make-your-own may be extremely helpful when it comes to designing the desired shapes and other details.
- Who should receive the message – when you’re positive that your design has been exactly what you need and you’re prepared to click and order the quantity you chose, make sure to check once again and put yourself (and preferably someone else) in your potential customer’s shoes. If the message you try to pass on to them is exactly what you desire, have a second opinion from one or more members of the demographic group you’re just about to communicate to. Your closest friends, colleagues, family members or some clients might give you some golden advisory in the whole process.
Advantages of stickers and labels
One of the most important perks of creating your custom stickers is the high quality at low prices. Their flexibility and the potential of putting them at a countless number of places with significant durability make them almost irreplaceable for your brand identity. You can make more than one solution and change all of them in the way it suits you or communicate the different messages to different clientele in the way you want and at the pace you choose.
Their shapes and sizes along with the 2D appearance make them adjustable to almost any surface you can imagine. If you decide to step forward and enable some innovative ways to educate your employees about the company or something they should have always in mind while doing their work, stickers are a fantastic way to do so.
You can make the price lists, product lists, promotion lists, or any other significant data at their disposal by simply using custom labels and putting them nearby the cashier or elsewhere in the department store. They offer comfort which creates value in the heads of your clients. The way you make your brand get acknowledged and remembered after, the way you use this tool to make it easier and more convenient for both your clients and your co-workers to identify with company values – they make your business purpose more visible.