Kim Kardashian West‘s shapewear line called Skims has recently come under fire for having a wrong nude shade for a black model in the ad for its new masks.
Skims produces shapewear and underwear, and over the weekend, it launched nonmedical masks in five different shades, which sold out in only one day. The brand also revealed it is donating 10,000 masks for the support of coronavirus relief efforts.
It said: “SKIMS is donating 10,000 Seamless Face Masks to the following charitable partners: Baby2Baby, Good+ Foundation, LA Food Bank, and National Domestic Workers Alliance.”
When Kardashian tweeted to say her masks were available in shades of nudes, fans wondered why the dark-skinned model’s color was black and not her shade of nude.
Many people said she should have known better than to put a black mask as the nude tone for a dark-skinned person.
Some also thought it was wrong for her to be making money from the pandemic, although a few clothing companies are currently making and selling masks as well.