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6 Improvements to Make Your Resume Better for Recruiters

Resumes are the stock-in-trade of job applications. Your prospects for receiving an interview call-up rest almost entirely on the quality of your resume.

Hiring managers will often have to process dozens or hundreds of applicants to fill an open position. Their time is severely limited and yet they would want to conclude the recruitment as soon as possible. Consequently, there’s little patience for mediocre resumes even though the candidate who sent it may otherwise be among the best suited for the role.

To get a prospective employer’s attention, make sure your resume is one that they enjoy reading to the extent that they look forward to having a conversation with you during an interview. Here’s a look at seven changes to your resume that will improve your odds of getting hired.

1. Proofread, Proofread, Proofread

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Your resume is a marketing document. According to ResumeBuild, the leading resume maker tool, it must be perfectly flawless in spelling and grammar. The argument ‘To err is human’ does not apply here.

Most hiring managers will punish proofreading errors by disregarding the application immediately. Spelling and grammar errors are seen as a sign of carelessness, casualness, and indifference – attributes that no organization would want any of its employees to have.

Inspect for and eliminate any typos. Check and double-check your punctuation, spelling and word choice. If possible, have someone else do that, too, on your behalf.

2. Use Industry Acronyms, Keywords and Buzzwords

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Hiring managers have been perusing countless applications long enough to recognize a cookie-cutter resume when they see one. A generic resume may feel like a convenient way to apply for numerous vacancies within a short duration. However, any advantage this provides is temporary. You’ll get a much lower interview rate than with targeted resumes.

Make each resume you send out the job – and industry-specific by using relevant industry acronyms, keywords, and jargon. This comes in especially handy if you are submitting your application through an applicant tracking platform, since the system may automatically eliminate or prioritize resumes based on the content.

Where do you get ideas for the right words? LinkedIn profiles for persons in a similar position, job ads for the same position, recent industry publications and industry workshops.

3. Quantify Accomplishments

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Numbers will always get people to pay more attention. Statistics eliminate ambiguity while enhancing clarity. Hiring managers would certainly want to know the roles you hold/held and the responsibilities you are/were assigned. However, that won’t do much to set you apart because virtually every other applicant will list their roles too.

Notorious cliches such as ‘results-driven’, ‘team player’ and ‘excellent communicator’ don’t distinguish you from the rest. Instead, demonstrate your accomplishments in each role by providing hard data. This makes what you state as your strengths, believable.

Say, you are a techie tasked with managing IT vendors at your current employer. Indicating that you negotiated new service level agreements (SLAs) that improved vendor response times by 40% is something a prospective employer will be interested in.

4. Use Leader Language

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Whether you are applying for an entry-level role or are angling for a managerial position, using words that indicate your leader mindset is key. Weak, passive wording inadvertently portrays you as a lackadaisical and indifferent candidate who goes along with anything. On the other hand, active, enthusiastic and passionate language shows you are someone who is not afraid to drive an agenda you believe in.

Note that language here is much more than just liberally injecting the words ‘leader’ and ‘leadership’. Be creative and use action verbs like ‘spearhead,’ ‘pioneer,’ ‘supervise,’ ‘revitalize,’ ‘drive’ and ‘negotiate.’ They strongly show the recruiter the kind of value you bring.

5. Eliminate Generic, Outdated and Superfluous Skills

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A lengthy resume is an almost sure path to the hiring manager’s trash bin. Each entry on your resume must deserve to be there, be relevant and convey your suitability for the role. Don’t include broad capabilities that much of the wider population likely possesses, such as ‘computer skills’.

If you are applying for a position as a database administrator, your phone-answering expertise is perhaps not something any recruiter would want to read about on your resume. In fact, including that would be interpreted as an attempt to fill up the page to make up for your lack of notable accomplishments.

Watch out for skills that have been overtaken by events or whose wording has changed. Proficiency in Microsoft Office 2010 may have been impressive and fresh a decade ago, but that will probably draw bemusement when finding in a resume today.

Think about the skills that will ensure you excel at the role and dwell on these alone. Leave any extras out.

6. Don’t Be Adventurous in Style and Design

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Bold, adventurous design in any context can be quite divisive. There’ll often be almost as many people who will adore the outcome as those who’ll consider it an astonishing fail. You don’t know the style preferences of the hiring manager you are sending the application to. So, whereas the style and design elements you’ve chosen might seem impressive to you, it could all backfire spectacularly when it lands at the recruitment manager’s desk.

Tread cautiously with italicizing, underlining and highlighting as this can make your resume appear cluttered, unprofessional and distracting. Stick with formal fonts, such as Calibri, Garamond, Verdana Arial, and Times New Roman.

The basis for choosing resume design is to not have it overshadow the content. Keep it clean and attractive, yet conventional and readable.

What Does SEO Stand For And How Long Does It Take?

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Take a look around and you will find search engine results displaying website URLs and influencing the decisions of end-users, irrespective of the business. Thanks to search engine optimization services, your business can rank higher in Google and get more clients without spending constantly on advertising.

Partnering with Primefunnel digital marketing agency is one of the quickest ways to grow your business.

What Does SEO Stand For – An Idea

You probably want to know – what does SEO stand for along with the potential it creates for a business. Here is your answer SEO or search engine optimization is a set of rules to optimize your website for the search engines by making it user-friendly, faster and easily navigable.

Indicators of Successful SEO

  • Improved search engine rankings
  • Huge search traffic
  • Profit

Main Elements of SEO services

Your business’ success depends a lot on effective SEO services that can make or break your business.

What does SEO stand for in business?

Img source: marketingland.com

Emphasizing on marketing techniques is a good idea, but implementing the SEO strategies is equally important. Here’s how.

To stand out among your competitors and be visible to audiences, check out these elements.

Content – Effective SEO strategies stand on the bedrock of good content. While it provides the visitors with the information they are looking for, it also educates them on a subject and help them to come out of a problem. Try posting blogs, videos, infographics, podcasts, social media posts, whitepapers and e-books. Also, an attractively written content is a tool for social sharing.

Keywords – Carefully chosen and properly-researched keywords add charm to your content. Optimize your URLs, titles and other on-page elements with keywords and see the difference. Make sure that the keywords have low competition and high search rates. For better optimization, opt for local keywords (website development company in Phoenix), long-tail keywords (best website development company) and short-tail keywords (website development).

Local SEO – These days, searches are becoming localized. If you are a restaurant owner, local SEO can fetch you traffic from people in your area who are looking for the best restaurant in town. Besides local keywords,  location-specific page creation, claiming directory listings and creating pages for business on Google Maps are some of the other techniques.

Off-Page SEO – Optimize your site away from it. Take help from backlink building as quality backlinks from external sites (guest blogs and infographics) to your site indicates your site’s high-quality and builds its authority on the search engines.

FAQ About SEO

What are the types of SEO?

The various types of SEO are:

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  • On-page SEO
  • Off-page SEO
  • Technical SEO
  • Local SEO
  • Content SEO
  • E-commerce SEO
  • Mobile SEO

Why should you opt for off-page SEO?

The answer is simple, for ranking on search engine ranking pages. Users type a search query and search engine algorithms check their index to find the most suitable pages satisfying the user’s intent. If the incoming links come from a reliable website, they can have a positive impact on the ranking.

What is Crawling?

As you type queries, search engines filtrate web pages for indexing and in the process, web crawlers look for appropriate hyperlinks, keywords, and content. They fetch information to the web servers for the purpose of indexing.

Question What is indexing?

Google crawls to collect relevant pages as per the user’s search query. Once crawling is completed, Google creates an index with specific search terms, words, and their locations. The results you see appear only after Google looks up the index and displays the suitable pages.

How Long Does SEO Take to Show Results?

Once you begin improving your website’s SEO, it is not long before the question comes into being- How Long Does SEO Take to bring you profits.

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Factors Affecting the Time for SEO to Start Showing Results

Before you try to find out the SEO timeline for your project, you must be aware of the various factors that determine the time taken for each website.

Domain history

Ask the SEO expert if the domain is new if it was penalized and if was used in a different geographical location. A previous penalty or use in a different location may raise doubts about your site authority. However, this is only a minor hurdle and proper SEO efforts might as well address it successfully.

Age of website

This is quite a good thing if your website is functioning consistently for a long time. Affirmative SEO changes start taking place sooner than on a new website.

Meta Data

Here you go, one of the most important determinants for speedy SEO results. Meta data on each web page affects the SEO performance of your website. For instance, search engines use H1 and H2 tags on headings to get an insight into the main topic and then list the page in suitable searches. Strong SEO titles and meta descriptions create interest and serve as a call-to-action to encourage searchers to click through to your site.

Past SEO efforts

Domain moves, site upgrades, budget or CMS updates – your previous SEO efforts were probably influenced by one or more of these factors. In the event that your budget was too limited to allow you over a month’s activity, your current efforts may give slower results. On the contrary, a company, which had generously invested in SEO in the past will see quicker results.

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Competition

Are you the only company trying to snatch the limelight? The answer is a big ‘no’. Several other organizations are eyeing the top spot on the search engine result pages. Hence, it will not be a mistake to think that your competitors are working on their SEO. Check if someone is already dominating the market and if the rival is a big hitter. You must also try to take a look at whether your budget compares with that of your competitors’.

Geographic location

Your strong presence on Google My Business determines your success in local searches. As a business owner, it is normal to wonder how soon you will start seeing conversions. Whether your domain has always been associated with your current location or whether you have moved recently is also important to know.

Size of the website

Your website’s size can affect the SEO strategy, planning and finally, the result. Do you wish to post a blog once every month or just update the service page? In that case, the results will take more time than for a company with over a hundred blog pages.

Niche

You are selling kids’ clothes and expecting to become visible to searchers quickly. You are on the wrong page if you think that you can compete with a handful of unique businesses offering rare products or services. The more commonplace your product or service, the longer the time taken to show results.

Content

Avoid creating pages with few words of no value. Also, if Google finds out that you are trying to evade responsibility by posting plagiarised content, you may bid adieu to quick results. On the other hand, posting highly informative and authentic content will fetch you laurels from Google in the form of quick SEO results.

Web design

Replete your website with elements, such as quick page load speeds, clear navigation, simple and informative text, compelling calls to action and great images to make it a high authority one. This enables a high user experience and a happy search engine.

FAQ About SEO Timeline

How can you see faster SEO results?

  • Use an influencer marketing strategy
  • Target the correct keywords
  • Create the perfect user experience
  • Do not ignore the importance of outbound and internal links

How can influencer marketing help to fetch faster results?

Ans: Influencer marketing leverages the popularity of social media influencers and bloggers to transfer their power to you. How? You may contact an influencer, who recommend styles and products or services to their blog subscribers and simply give him a free product. Once he uses it, he will promote your product on his blog and send a link back to your website.

Look For An SEO Company that Gives you Fast Conversions

Img source: primefunnel.com

Primefunnel is a digital marketing company offering SEO services to small businesses so that they can succeed in gaining online visibility.

How to look for a reliable SEO company?

Ans: A reliable SEO company will try to provide you with the best services suiting your business needs. You may look for SEO companies on the Internet, talk to other businesses, who have opted for SEO services and then have a word with the service providers regarding the services in detail and the quote.

How can SEO benefit your website?

Ans: When you think about why you need SEO, think about its advantages. You don’t have to pay for the ads in SEO, you can target high-quality traffic, your business gets better PR and more clicks than PPC.

How does a search engine optimization company improve your business?

Benefits of SEO are many and with assistance from a search engine optimization company, you can have more traffic and more customers, build awareness for your brand, reach out to your target audiences, enjoy higher conversion and get an edge over your competitors.

Instances when SEO could be shown the door with Website Content

Let’s admit this!

We go the extra mile when it comes to adding SEO tactics in the website content. Because we consider SEO the be-all and end-all of the online content world, as it helps you draw in significant organic traffic and conversions for your online store.  

Img Source: aer.io

But the thing is: SEO is not suitable in all situations.

Here are those five occasions when SEO is not suitable for businesses:

#1. Introducing New Industry Jargons and Concepts

As it turns out, some content marketers want to be the first ones to introduce a new industry phrase before the world comes to know about it. Meaning, the phrase wouldn’t have significant search volume at this point.     

When businesses write about such trends the idea is to talk at length about their special highlights and how it will benefit the world at large. The SEO won’t be on the top of their mind when writing such content.

The best part: Even without adding SEO keywords you will be in the good books of Google because of quality content. And, more importantly, you will attract more inbound links, and will be in a good position to rank well as the keyword phrase gains momentum.

#2. Targeting Traffic via Different Channels

More than anything else, your website content needs to engage and satisfy people when they arrive at your online store via different channels such as:  

  • E-mail marketing
  • Social media
  • Shared links
  • Media relations
  • Paid media

If you are attracting most of the traffic via the above-mentioned search mediums, it doesn’t matter if you have used proper keywords or not in your site?  

So, take some time out and analyze from where you are attracting overall traffic and then nail down the KPIs and channels to drive traffic.

Img Source: medium.com

#3. Low-volume Search Phrases aren’t Worthwhile

Low-volume search mainly comprises long-tail keywords.  And, they are useful only if they could generate high rankings and leads, and especially for companies that have longer sales cycles.  

But these low-volume search phrases are not always relevant or help you convert. To find out more about relevant SEO keywords for your business, you can check out GoodFirms.co.  

Img Source: searchengineland.com

#4. Popular Keywords are too Competitive

You may want to rank higher in SERPs for “inventory management tool’ which according to Wordtracker is searched almost 49,500 times a month. Presently, your site ranks on the first page of Google for keywords that are searched 200 to 300 times a month.

So, building your SEO page strategy around this popular phrase “inventory management tool” is almost impossible?

If a keyword phrase is not within your reach, it’s better to opt for alternative keyword phrases.

Answer these questions when selecting a keyword alternative

  • Can the keyword alternative be made part of the headline?
  • Will it attract good traffic?
  • Will it be relevant for the site?  
Img Source: attorneymarketingnetwork.com

Wrapping Up

There’s no denying that you need to have SEO on top of mind while creating content for your website. But then, there are times when it’s better to put them in the back burner because eventually it’s traffic that matters. And if you are getting them through non-SEO ways, why not try them out.   

Over to you now? Where there instances when you have avoided SEO altogether?  

The importance of organic traffic

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The difference of organic traffic, which are displayed on the home page in their order of publication, the position on search engines is one of the main sources of traffic creation on a website today (so-called organic traffic) whether it is always easily accessible, such as your presentation or contact information. organic traffic clicks on the modification link to modify this page or SEO. Planned and programmed work requires the ability to observe and test. People who specialize in SEO search engines and continuously improve their algorithms are difficult to track. Because search engines change algorithms within a certain period of time and can make changes in ranking criteria.

You own or are in charge of a website and you want to get organic traffic targeted according to your activity or increase the number of visitors in order to increase your reputation and thus the number of potential customers? The objective of the SEO services is to be found in the results of the prestigious first page of Google ( Top 10) on the keywords or expressions that we validated together at the beginning of the contract. The natural and strategic SEO is today the formidable weapon that your competitors use to make themselves a leader in your industry. For more info check out outrankio.com

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The acquisition of organic traffic is often considered the basis of an Inbound marketing strategy. In fact, the more visitors you have on your website, the more you will be able to convert some of them into leads, and the more you will be able to exploit them to turn them into customers. I spent some time explaining how we made direct organic traffic our primary source of site visits. strategie-seo.fr… I noticed that we had also made good progress in our organic traffic.

SEO: establish your keyword list

Before you get lost in the battle, the most important thing to do is to put yourself in your client’s shoes. What exactly is he looking for? What queries will it use to search for similar products/services to yours? Each of the answers to these questions will reveal keywords on which you should position yourself. Then feel free to check out your direct competitors.

On which keywords did they position themselves?

And most importantly, does it allow them to generate a lot of organic traffic?

Once you have established your list of keywords, you will now need to assess whether each of them is worth looking at. To do this, use Google’s keyword planning tool to find the most interesting keywords, i.e. those with a fairly large search volume while being the least competitive possible (see our article on the SEO strategy of the long tail on this subject). It all depends here on the strategy you choose (and especially the resources made available to you) but keep in mind that you must, first of all, choose keywords for which you think you can position yourself high in search engines. So it is sometimes more interesting to be the big fish in the small pond than a small fish in the ocean.

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Build your website around these keywords

At this point, you have identified all the keywords that could bring you interesting organic traffic and for which you are willing to defeat the competition. Now you have to go to the second step: optimize your website for the selected keywords. If you don’t have a website yet, try to place your most relevant keywords in the URL. ; Think of each page of your website as being oriented around one or two keywords, and insert them judiciously into your titles, subtitles and page descriptions (be careful not to overdo it, over keyword stuffing-or keyword stuffing –is a practice sanctioned by Google. Never choose search engines over your readers.) ; For keywords that you think are really important for your company (those that distinguish you from your competitors for example or that are your core business), think of optimizing them around a dedicated landing page with specific content (for example a white paper).

Commit to a long-term strategy

Now that your website is optimized around your strategic keywords, you will have to beat the competition by making your company appear as high as possible in the Google results pages. To do this, it is important to generate Backlinks (links from external sites that are recognized by search engines to establish the relevance of your site): Create a company blog and write regular articles optimized around your keywords. Once again, don’t try to please the search engines too much, but focus instead on your target audience: write content that interests them and that makes them want to know more about your activities. By writing quality articles, you help to ensure more visibility of shares on social networks and engagement, which are all criteria taken into account by Google to solidify your SEO depending On the strategy that you want to deploy, there are other ways to build backlinks: guest blogging, registration of specialized directories, press releases, activity on community sites or other blogs, etc.

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A simple, safe and effective technique

You just need to Google dozens of articles detailing the miracle method to strengthen its SEO and generate more visits to its website. But sometimes the most boring and less risky techniques produce the best results. If you try to follow the method described above, you will observe month after month improvement in your organic traffic. It is a durable and reliable technique that we recommend to all our customers. Nevertheless, it requires significant investment, patience and perseverance. But remember that it is this effort that will differentiate you from your competitors and give you a head start over them.