Influencer marketing

SEO Trends For 2021 Every Business Should Know

So, how will search engine optimization change in 2021? What new trends will appear, what old ways will stop being used? Like technology, SEO is constantly changing. It is switching to the point where it will be difficult to keep up with it.

Before we start with the top SEO trends for 2021, it is important to know what SEO is. According to Jacksonville SEO Company – Hills Agency, SEO is optimizing your website in order to get higher ranking within the search engines, which are commonly Google and Bing. Whenever a visitor searches for a keyword, the goal is that your website or business appears on top of the suggested results for what they have searched.

Here are the top SEO trends that you will need to know in 2021:

  1. Voice search – voice search is becoming more and more popular at a faster rate. The more mobile Internet grows, the further we get from the good old traditional typing. The goal is to teach computers how to understand our speech, and that is where the future lays. And the path to it is voice search SEO. Recent research suggests that 50% of all searches will be done by voice searches in the future.
Source:searchengineland.com
  1. Video optimization – voice search is not the only SEO fad that is taking over, videos are too. They are a popular information medium, which makes them a good source of customers if used wisely. Keep in mind that your video will need to be perfect for ranking on YouTube; they will not be able to get to the top without optimizing them with carefully chosen words.
  2. Quality content development – content that is high in quality opens a route to high Google rankings. But, what does that mean? What kind of content is „high-quality“ content? It is easy to understand if you keep in mind that the content is meant for the users. When they search for something on Google, their hope is that they will find something that will satisfy their needs. When you think about the users’ search intention into consideration, you will be able to prepare content that will be able to provide them the necessary information.
  3. Protection of user data – cybersecurity is a big deal. At the beginning of the year, the EU announced the implementation of the General Data Protection Regulation which gives users more control over their private information that they provide to sites. While the goal is to make the user data safer, there are still plenty of vulnerabilities that could be exploited by third parties. 2021 will most certainly present everyone with more data protection, as well as more ways to make our online experience more secure.
  4. Uninterrupted user experience – the experience of users on a website is perhaps, the most important thing to think about and because of this, business owners who would like to keep earning money through their sites should do their best to guarantee a good user experience. This means that your website needs to be easy-to-understand, has a low page load time, has no technical issues, and it will need to have a creative design. A website is the first thing your customers will look at, and it needs to give a good first impression.
  5. Influencer marketing – it is good to have someone important or popular vouch for you, your company, or products. Nowadays, there is a lot of competition and you will want people to know that you are only there for them. There are many strategies and techniques that companies use, but the one that is trending now is involving an influencer in your marketing campaign. To do that, you will need to contact an influencer, and luckily, there are plenty of them on social media.
Source:salesforce.com

Conclusion

There are many changes happening in today’s cyber world, including the ones in the SEO world. It is exciting and a little bit frightening at the same time, but one thing is clear and that is that emerging and older technologies all have an impact on SEO.

8 Unique Digital Marketing Tips to Outshine Your Competitors

The digital marketing realm is very competitive. Small and big companies have all ventured into the market and it is now one of the more unpredictable industries. According to designmodo, there are many different tools (f.e. GA, BuzzSumo, Mailchimp), tricks, and methods used by marketing companies to stay ahead of the competition. For companies that have large resources behind them, the obvious route is to hire as many digital marketers as possible. But what if you can’t outdo these companies in financial terms? Can you make it in the market? The answer to this question is a simple yes. 

The following are some unique digital marketing tips that you can use to outshine your competitors.

Source:altitudebranding.com

1. Have an SEO strategy

In the world of digital marketing, there is nothing as important as search engine optimization. The market has changed drastically over the years though and SEO is no longer as straightforward as it used to be. Nowadays, there are many digital marketers who simply decide to ignore SEO. Any smart marketer would not do this though. Google is responsible for 96% of search traffic and SEO cannot be ignored. 

The key to mastering SEO is sticking to the basics. You should make sure that every aspect of your brand is captured in the right terms and words. Doing this makes it easy for the search engines to index and present your business to the right audience. It may also be worthwhile to review this article, which addresses a wide variety of digital marketing strategy questions that business owners tend to face.

Source:dekel13.com

2. Use professional email templates

User visual satisfaction remains to be the most important aspect of marketing. Marketing is still all about the visual satisfaction that the audience derives from your messages. One of the best things you can do today is to make use of a postcards email builder. In this regard, Designmodo is undoubtedly the leading platform today when it comes to creating professional email templates. Such templates not only provide great aesthetics but they also help you craft functional and effective messages. Having a professional visual appeal gives your brand a great reputation.

3. Prioritize the UX experience

The user experience (UX) is another crucial aspect of digital marketing. You need to create platforms that give your users an easy time. There is no client who likes to deal with a platform that is unsavory. In terms of getting the UX design right, you need to analyze the various aspects of your marketing. 

The content, communication channels, loading speed of the website and the general user interface are top-priority areas. There are different target audiences for every specific digital marketer. You need to learn about your audience and their preferences in order to design the UX experience accordingly.

4. Consider paid advertising when necessary

Source:blog.thomasnet.com

Sometimes, it is important to take the paid advertisement route. This is especially crucial when you realize that the goals of your marketing are being delayed. Paid advertising gives your business the right kind of initial boost and traction which you build upon. When opting for advertisements though, you must take into account the kind of message you include in the advertisement. You should be aware that paid advertisements are not meant to be the primary means of tapping into your audience. When crafting the advertisement, therefore, you should have relevant offers that your audience will be attracted to.

5. Find the right spot on the social media platforms

It is not a secret anymore that social media platforms are among the most powerful tools to use. Whether you are in the social media marketing realm or not, you cannot avoid using social media tools if you want success. The social media market is crowded though, and you need to be in the right kind of spot. There are many kinds of audiences on the platforms and you need to tap just into the right market. You need to choose the avenues that will give you the right kind of engagement and returns for your investments.

6. Don’t put emails out of the question

The most used marketing tool in the marketing realm is email. This tool has been around for a long time and it has made many marketers successful. Considering how overused the tool has become, some marketers simply decide to ignore it. You should not do this though. An email list is valuable as it has many different advantages that come with it. You are not only able to respond quickly to messages, but you are also more likely to reach a unique target market that is otherwise inaccessible by any other means.

7. Consider using influencers

Source:influencermarketinghub.com

Influencer marketing is not very old, but it has proved to be a very effective form of marketing. Influencer marketing is basically the use of individuals who have a large following to sell products. This kind of marketing is very effective because digital marketers are able to specifically make use of certain influencers who have the specific market as their main following. Influencer marketing is reported to be growing rapidly. About 17% of companies already spend over half of their marketing budgets on influencer marketing. You should definitely consider this realm if you want all the benefits that come with it. 

8. Only do what you are sure about

Finally, the best strategy you can use in the digital marketing realm is to focus on the things that you are sure of. There are many different strategies and routes to take in the world of marketing. Even though the opportunities are many, it doesn’t mean that you should pursue them all. 

Trying to focus on too many things at once not only drains your resources but it also lessens that impact of the messages you are putting out. On the other hand, focusing on just a handful of strategies allows you to spend more time and resources on them and thus results in powerful campaigns.

Summary

Ultimately, there is no magical strategy that successful marketers are using. The basic tried and tested methods are still king when it comes to marketing. The only important factor you should consider is being consistent and focused on the kind of strategies that work. The above tips represent the apex of what you can do to turn around your marketing campaign to the best.