Google Analytics

Paid Traffic: Google Analytics Traffic Sources Made Clear

If you are involved in e-commerce, you must have heard about Google Analytics. Google Analytics is a very popular, useful, and free website traffic analytics tool.

Why Should You Analyze Your Website Traffic?

Source:business2community.com

This isn’t a silly question. If your business is running well, why analyze it? Google Analytics is a great tool that shows how your advertising and marketing campaigns bring people to your site. If demand exactly meets supply, analytics would not be so exciting. Unfortunately, very few websites enjoy maximum signups, subscriptions, and sales. Seasonal slumps, socioeconomic changes (like the COVID-19 pandemic), website glitches, and low website traffic mean most businesses can’t rely on consistent conversions. If you have more conversions than you can handle, it’s definitely time to expand your business!

Google Analytics shows how much traffic arrives in your domain and where it comes from. It gives several indications about what you are doing right and what you are doing wrong.

How Does Google Analytics Work?

Source:innovazioninteractive.wordpress.com

Google Analytics is a tracking code. You can use it to:

  • See how well your website performs
  • Compare the effects of different marketing campaigns
  • Tell you who uses your website
  • Tell you which devices are used by users to visit your website
  • See which pages are optimized and which are not
  • Indicate what content works and what doesn’t
  • Find out what type of traffic arrives on your website
  • Know how long traffic stays on each domain page

And all of this information is free!

Every time a person arrives on your site, the tracking code adds a cookie to their browser. This cookie stays in place unless the user deletes it. Until it is removed, the cookie collects information about how that user interacts with your website.

Is Google Analytics Easy to Use?

Google Analytics isn’t complicated once you understand the basics. As has already been mentioned, Google is a piece of programming code that tracks specific data.

The hardest part of Google Analytics is not understanding how it works. It is interpreting the data reports the tracking cookies provide.

Understanding Google Analytics Reports

Source:ocreativedesign.com

When you sign into and open Google Analytics (GA), you arrive on your GA homepage. At the top, you will see four boxes:

  • Users
  • Sessions
  • Bounce Rate
  • Session Duration

Each box has its own graph that you can adjust according to your chosen time period. To the right of the Google Analytics home page, is a larger box showing Active Users Right Now. This is self-explanatory. It indicates the number of people on your website in real-time.

What Are Google Analytics Users?

You can see how many people (or bots) have landed on your website on the users’ graph. You can adjust this timeline to show the numbers of users over the past week or month. In Google Analytics, a user is the same as a visitor.

If someone arrives on your site for the first time, they are a unique user. If they return to your website at a later date, the cookie will remember this. The unique user then becomes a returning user. As you know, it is easy to delete cookies. Using different devices without being signed into an account can also mean that a returning user is not recognized. Even using a different browser – Mozilla, Chrome, or Safari – can mean that a returning user is logged as unique.

What Are Google Analytics Sessions?

A session refers to interactions your users take part in when on your domain. The default time is 30 seconds, but you can change this. If your user – unique or returning – downloads an ebook, signs up for a newsletter or even looks at different pages, he or she is producing sessions data.

If your website is interesting, your users will stay for longer and be more active. Your session numbers will be much higher than your user numbers. If your users only stay for a few seconds and leave, sessions will be nearly equal to users. You can’t have fewer sessions than users.

What Is A Google Analytics Bounce Rate?

Source:effectwebagency.com

The dreaded bounce rate reflects how many people click the top-right cross within a very short time scale or don’t interact with your website at all. They don’t even scroll down the page. If they did, this would be counted in sessions. A retail website wants the bounce rate to be as low as possible. It wants buyers to look at other products, fill in details, and make and pay for orders.

If you do not want to earn money from a website but just want to provide information out of the goodness of your own heart, a high bounce rate is fine. For example, you want to give the world a free dictionary. Every time someone clicks on a word they do not understand, they are taken to a page on your website. This page (one of hundreds of thousands of pages) lists that word and what it means. The user does not have to do anything. They read the word description and go back to what they were doing.

Because they don’t need to interact, these visitors are calculated as bounces. So a high bounce rate does not have to be a bad thing – it just means your users don’t have to do anything to get the information they want. If you advertise the price of your product at the top of your landing page, together with a picture of the product, product description, and shipping costs, your visitor knows all they need to know.

They will probably look around for alternative prices for the same item on other websites. These websites might make them search multiple pages to find the same information. Your website will have a high bounce rate, theirs will not.

However, if your price is competitive, your transparency may be highly appreciated. These users could come back and place an order. This will reduce your bounce rate. That is why it is important to look at how different data evolves over time.

The Google Analytics Session Duration: Is Longer

Always Better?

The short answer is no. Longer is definitely not always better. You may have very patient visitors who put up with slow loading speeds. Or slow readers. Someone may land on your page and then go to make themselves a cup of coffee. Session duration does not only indicate the length of visitor activity. The gathered data from all of your visitors can give an indication if certain content or tweaks to loading speeds have a positive or negative effect.

Traffic Sources on Google Analytics

So how do you know where your visitors are coming from? While this article does not have space to list all of the ins and outs of Google Analytics, knowing where your users come from is essential for any e-commerce business.

Google Analytics Traffic Sources divides users into three main types of traffic:

  • Search Engines
  • Direct Traffic
  • Referring Sites
Source:digitechquest.com

Your SEO investments are mostly responsible for search engine traffic. People search on Google, Bing, or any lesser-known search engine and are given a list of results. If your marketing department or agency knows what they are doing, your website will be right at the top of the list. The searcher clicks on your name and is taken to your site. Direct traffic is traffic that is hard for a cookie to figure out. Perhaps a person knows your website address by heart and simply types it into the browser address bar. They might have saved you to their bookmark menu. Alternatively, your email campaign may have included a link that sent them to your site. That person’s browser cookie can’t say for sure where this type of traffic came from.

You can use direct traffic data to determine whether an email campaign has succeeded or if it’s time to change some of your SEO keywords. Referral traffic comes from other websites, not search engines. Maybe you have a Twitter page, and people are able to link to your website through that. Or another website has outbound links to your site.

For example, this is an outbound link to Maxvisits – a website that sells web traffic. If you click on this link, your browser cookie will be classified as referring traffic. You’ll be referred to the site, where you can buy thousands of real targeted visitors to increase your website’s traffic numbers within a short duration.

Paid Website Traffic and Google Analytics

Source:eyeswift.com

To look in more detail at your website traffic sources, you need to go to the Google Analytics Advanced Segments area in the Acquisition Overview.

Here, you can select up to 4 segments to add to the three generic groups described earlier. Advanced Google Analytics segments include social media traffic, mobile and tablet traffic, and paid traffic.

When you select paid traffic, you will be able to see a month by month breakdown of your paid website traffic. However, this only applies if your visitors arrive via pay-to-click websites. These include AdWords and website traffic for sale services that implement pay-to-click to send traffic to third parties.

When you use a paid website traffic provider that puts your ads on their sites, you won’t find that data here. That’s because these providers are referral visitors. They earn nothing by coming to your website. Their visit is purely out of interest.

When you pay for 100% human traffic from a reputable website traffic seller like ultimatewebTraffic, you can track the data they supply on GA. Your referral traffic will suddenly or gradually explode, depending on your order specifications. And as the best website traffic provider platforms allow you to spread your paid visitors over a period of 1 to 30 days, your reports will show you everything you need to know from the first week to the end of the month.

Google Analytics Shows the Upside of Paid Website Traffic

Source:clicky.com

Anyone can use Google Analytics, and the tracking code offers plenty of data. You can easily see which niches provide the most conversions. Data per niche tells you who is most interested in your service or product. With top website traffic platforms, you get a broad choice of niches. For example, you can select up to three niches as well as three geographical locations with every order at Ultimate Web Traffic. Selecting a good website traffic for a sale site is essential. Together with Google Analytics, you will see the positive effects of investing a small percentage of your marketing budget in paid traffic. By ordering thousands of targeted visitors, you open the doors of your virtual business to anyone you want.

And remember, these visitors have made a conscious decision to visit your site.

Tips to Consider When Choosing the Best SEO Company

To easily survive in today’s highly competitive market, SEO is very much important for all businesses. To increase the brand awareness, conversion rate, improve engagement with the clients and boost the online reputation of the brand, with SEO that plays an important role, you will benefit a lot. SEO plays a crucial role when coming to the projecting of a good impression of the business in the online market. So a business needs to have a clear vision of the areas that are to be given proper care when choosing a reliable SEO firm. Read more to connect with some of the best SEO specialists and know their plan of action to enhance the level of your ranking on Google. This will help you get the desired results.

Here are a few tips that you need to follow when choosing the best SEO service provider according to Completewebresources.com.

1. At first understand the needs of the aimed audiences

Source:techulator.com

Before selecting any SEO service provider, it is essential to make sure that they very well understand the needs of your customers and also have appropriate knowledge of your services and products. Once the SEO service provider gets the better ideal of the needs of your clientele, it must also have the ability to execute it. In all, having a clear image of the fundamental things will help them to undertake the entire work properly.

2. Creativity and innovation is an important aspect to consider

Once your SEO firm has figured out clientele needs, the service provider you opt should be able to put forward the ideas in a different manner. Your work if implemented creatively and innovatively, there will be a higher power of getting accolades in more significant proportions.

3. Stay updated always

We know that Google always changes the algorithms more than 500 times in one year. An SEO service provider needs to keep it continually updated and not fall backward during such times. Also, the company should be able to easily forecast about the changes that are going to take place in the upcoming days and how it will be helpful to your company to expand in the longer-runs.

4. Good knowledge of social media

Source:ied.eu

In the present scenario, social networking sites are taking the world by an enormous storm. Anything and almost everything you put up on social sites like Instagram, Facebook, Pinterest, etc. For the SEO service provider, it is very much essential to have proper knowledge of social networking sites and how to accurately project a better impression of your business over it.

5. Accountability

A reliable and trustworthy SEO service provider always ensures accountability in their work. The organization should seriously work for the promotion of the clients’ business. The responsibility, in the long run, is a crucial aspect. To know about the accountability, you can reach the service providers’ previous clients and get the idea about how better is the working of the service providers.

6. Experience and professionalism

If SEO service providers you are searching for to get the expected services should compulsorily have a well-experienced background. The firm can surely help you in getting a better image of the organization ranking. The skilled professional is quite capable of outranking the competitors than the newer.

7. Quality is an essential factor

Source:initiotechmedia.com

In the world of SEO, the extensive ranges of techniques are made in use by the search engine experts for luring the companies to get faster outcomes. There is the safest way of doing SEO and also a risky one, opposing the regulations and rules of Google. The black hat SEO is a dangerous way to reach a greater extent, by violating the rules of search engines. If in case your website is tracked for accessing the unethical techniques, you can get penalties for it. At the same time, it is compulsory to post reliable and quality content that works as the backbone for a website. One must consider choosing the SEO service provider based upon the content quality and ability to improve as per the changing trends. The organization should compulsorily maintain few factors like relevancy, accuracy, authenticity, reliability.

8. Better reputations

Before you choose any SEO service provider, you must look at what the people say about the ones you are potentially going to hire. Though the business website is likely to show more in numbers, the positive reviews as they are avoiding sharing the negative reviews about their company. The one should consider reading the third party reviews as that will tell you all about how useful or how fake is the particular SEO service provider. Thus you can easily make the right decision that could be helpful to you always.

9. Strategies of link development

A reliable SEO service provider will easily be able to recognize the importance placed on both one way and mutual linking by the search engines. It must be able to offer and also implement the advanced analysis of the linking structure of the website and put all possible efforts to enhance it.

10. Communication

Communication is one of the most crucial parts of search engine optimization. You, as a client of that SEO service provider, must get the updates on a timely basis on your report progress in addition to the expert suggestion, analytics reports, and so on. There should be clear commuting of the idea in between the client and service provider for the implementation of SEO tasks successfully.

11. Google analytics certified

SEO service providers that are having an individual that are Google Analytics certified will provide a completely open and appropriate analysis of the website’s progress. It is the long run that will be useful in giving the right pieces of advice about which part requires more significant work. A proper marketing plan could be worked out on professional recommendations.

12. Key optimization

Source:blackline.com

It is an essential part of the on-page optimization of the website. SEO firm should be able to analyze and optimize keywords, recommend a better one. You should have a better idea of the right tool that they use. Avoid those that provide automated submission as search engines quickly penalize, and easily your website could fall into trouble.

Based on these aspects, you can hire an SEO firm. Today Craig Mullins is great SEO service provider that you can also approach.

7 reasons to prefer digital marketing over TV advertising

It is an irrefutable fact that no business can do well without marketing. Be it a small or giant multinational company; there has to be some budget singled out for marketing. But you have to select the right medium to market your brand correctly.

As the years slip by, the debate between digital marketing and TV advertising has intensified. If you are going through the same dilemma, here are the seven reasons why digital marketing has the upper hand over TV advertisements:

  1. Digital marketing allows you to update ads

One of the biggest pitfalls of the TV advertisements is that you can’t update your ads with the time. Once it is on-air, that’s what people are going to see for a long time until or unless you replace it. For example, let’s say you are promoting a widget. Right after you end up televising an advertisement, you hit upon a significant update which can influence sales. But the arrow has left the arch, and you can’t undo it.

That’s where digital marketing takes precedence over TV commercials. You can always upgrade your ads and keep changing them according to the most recent updates.

  1. You can be selective about your audience
Source:paulmilesadvertising.com

Television is an old medium. It is being used ever since 1939. A period of about 80 years has passed, and that’s why all the age group watching TV. However, it isn’t a guarantee that your product would appeal to every generation. Maybe you want to target only millennials but, by nature, a TV commercial does not draw a line between the people you are targeting. Hence, the ROI is affected.

Digital ads give you a space to customize your audience. We are living in an age dominated by Artificial Intelligence (AI). Today, you can select a specific age group, interests, and geographical locations, and so on according to the nature of your product or brand. That way, you personalize a marketing campaign more efficiently.

Source:marketingland.com
  1. Easy to quantify results

Marketing trends keep changing. For instance, what the public liked yesterday, they might not like it today or tomorrow. Therefore, it is the trademark of all the successful companies to not to rely on past glories. They understand that their corporations can only do well if the data can be measured consistently. As an old maxim sums it up very well: “what is measured, can be managed.”

It doesn’t matter even if you are currently at the pinnacle of success; you can’t afford to abandon monitoring data. In simpler terms, it’s a lifelong process. Your marketing direction is heavily influenced by quantifying metrics.

Again, digital ads can help you to track performance way better than TV advertisements. Of course, technology has undoubtedly helped TV commercials to gear up their game, but digital ads beat them with a clear margin in this category. Google Analytics is mainly preferred by marketers to get this job done. However, there is no shortage of suchlike tools.

The digital ads can keep you informed about the variety of data

  1. Covers extensive audience

TV advertisements are mostly limited to geographical locations. It could be a massive barrier for your business because it stops you from being exposed to the global audience.

Let’s consider the example of social media. A study shows that 2.77 billion people are using social media currently. What’s more, the number is all set to touch 3.02 billion by 2021. Now imagine how much you can widen your range by subscribing to the digital ads.

  1. High-level customer engagement

Companies research to the best of their abilities before setting up promotions. However, it is equally essential to know public opinion during marketing campaigns. TV commercials are a one-way street in that sense. Brands convey their message and say all they have to say about their products, but the public can’t engage with them.

On the other hand, digital ads are known for their high-level customer engagement.

You are never unaware of customer opinion. They engage with you and give you first-hand feedback. This critical viewpoint helps to act upon the majority of public opinion, which is a sure way to improve products and services.

  1. It is cost-effective
Source:auxanographicdesigns.com

Even those who propagate in favor of TV advertisements might not be able to afford them. TV ads follow a complex process which makes them such a costly commodity. A TV commercial requires acting, writing, editing, and shooting, while that’s not all, once the ad is ready, you will have to negotiate with channels to televise it. Calculating the costs of this whole process can give nightmares to a small business owner.

Now let’s turn towards digital marketing and take the example of content marketing. The investment in content marketing is low compared to a TV ad. Surely, you can hire agencies, for instance, Designrr Ebook Tool, to write content but you can do it all by yourself as well.

There are several tools available to assist you. Same goes for social media and email marketing. It cannot get any economical than that.

  1. No limitation of time

Out of sight, out of mind. We apply this sentence in relationships, but things are no different in the marketing world. It is a weakness of human nature to forget something they don’t see each other for a long time. TV channels have to give space to multiple brands. So there is a fixed duration, commonly six months, for a single ad.

Nowadays, customers remember you as long as you keep coming on TV. The minute you are away from their eyes, people will place you in the archives of their memory. Digital marketing frees you from this limitation.  

Conclusion

Source:variety.com

Nobody denies the power of TV ads, but the internet has vastly outsmarted them. There are several authentic studies which claim that future marketing belongs to the digital world. After knowing the reasons mentioned above, one can expect it to happen rather sooner than later.

SEO keywords explained

Any strategy of natural SEO requires, first of all, an important work on the keywords that best define your professional activity or the theme of your site. And for good reason, because search engines, whether they are Google, Yahoo or Bing, rely largely on the keywords contained in a page to make it appear in their results. And for the place allocated to be the best possible, it is not enough to stuff the latter with key expressions.

Generic, brand name and long tail, what is an SEO keyword?

The keyword or key phrase is the basis of any SEO optimization of the site itself (on-site referencing).

Indeed, every day, billions of pages are published, modified or updated. These normally contain quality editorial content that allows them to appear according to the terms typed by internet users in their preferred search engine. This is called a request.

source: 2440media.com

The work of specialists in SEO is to identify the terms related to your activity and able to :

  • allow visitors to find a product or service you are marketing
  • find the information they need on your site
  • find your company
  • Brand
  • Among the most relevant keywords are obviously your brand, but also all those for which you are a distributor.

Keywords or generic terms

The keyword or generic term has a very broad scope, such as ” SEO ” or “advertising agency” for example. The results for such queries are frequently in millions. However, they are fundamental because they accurately describe your professional activity. On the other side of the coin, they are often very competitive and require a lot of effort to be well positioned on the front page.

The long tail

Unlike the keyword or phrase, the long tail is more like a piece of a sentence. This is what has been called in natural SEO since 2004.

source: pixelkicks.co.uk

Example: if “sports shoes” is a key phrase, “men’s sport black and yellow scratch shoes” is a long-tailed request.

The latter is obviously more precise, but also much less competitive. It is, therefore, easier to position yourself there, but also to benefit from an even better-targeted visibility. Internet users arriving on a site thanks to the long tail are therefore logically more likely to become prospects or potential clients.

How to find the “right” keywords and define your SEO strategy?

Keywords or “keyword”  are therefore essential to the development of any good natural SEO strategy. But how do we find the most relevant ones? What criteria must they meet?

What criteria should be met by “good” keywords?

Beyond the simple SEO aspect which is far from negligible, a “good” keyword is one which is the perfect compromise between four imperatives :

  • have a maximum of monthly requests
  • be as competitive as possible
  • best define the company’s activity or the site’s theme
  • to trigger an intention on the part of the user. This intention can for example be commercial (online sales) or informative (request for an estimate, contact, subscription to a newsletter, etc.)
  • Keyword stuffing, a practice to be avoided
  • A text containing as many keywords as possible is therefore essential to maximize the chances of appearing on the first Google page. Not scrupulous of Google guidelines, some did not hesitate to fill their pages with terms in order to artificially improve their SEO performance.

This technique is known as ” keyword stuffing”,  or the accumulation of keywords. Rather than providing quality content to their visitors, with a balanced insertion of important terms, thus harmonising the editorial and technical, keyword stuffing enthusiasts form whole paragraphs of keywords or city names (for the local SEO)

source: searchengineland.com

However, since 2011 and the deployments notably of Google Panda and Google Penguin, such practice black hat systematically incurs a penalty of SEO. At best, this results in a very large loss of positioning or even a total crowding out of the serps.

Keywords in urls: is it important?

As early as 2010, Google indicated that the insertion of keywords in a URL could be of interest from an SEO perspective.

However, this possibility should not become a keyword jam in a URL, as the search giant can then interpret it as spam and a desire to manipulate search results.

Without neglecting this opportunity, Google was already making it clear at the time that it is far more sensible to offer interesting and well-constructed SEO and commercial content to its visitors.

Since each company is unique, it is obviously not possible to go into the details of a keyword audit here. However, in broad terms, this systematically includes :

  • Use phrases rather than a single word. Indeed, internet users are essentially typing queries in the style of “SEO New York agency certified Google Partners” rather than simply “SEO agency”. On the other hand, the conversion rate of an internet user into a customer or prospect is more important when the latter has made a specific request.
  • exploit statistics and other data in your possession (Google Analytics, etc.)
  • analyse the research volumes and the competitive aspect of the selected terms
  • analysis and competitive intelligence
  • track the evolution of the search volume for given expressions to anticipate trends. A reactivity that allows you to take advantage of emerging markets
source: searchenginejournal.com

Final words

And don’t forget to cover the rest of your potential audience. Familiarize yourself with the location of your business. Simply add a part of your physical location (e.g. city, town or region) to your best keyword choices. Targeting even more targeted customers, your company will surely benefit from a region-specific SEO keyword optimization. And don’t forget to spend time for your local ads both on Google and everywhere else to get an even higher ranking in the SERPs to start dominating your local market once and for all.

Visit here for more information.