Goldman Sachs

Apple’s New Credit Card – A Revolution in Banking?


Fintechs have been trying for years to relegate banks to mere infrastructure companies, but so far had little success. The reason for this was that they were just too small to have a decisive impact on the sector. That is why banks were closely monitoring Amazon, which is big enough to cause them trouble. While they were doing that, Apple quietly pulled a coup.

In association with Goldman Sachs, the tech giant has taken advantage of all the weakness of the current system in order to create its own. Backed up with the most loyal customer base in the world, it launched a product that has been a sole purview of banks until now.

“Apple is not a small finch,” says David Murphy, SVP EMEA & APAC Banking Lead, Publicis Sapient. “They can put pressure on pricing and steal significant share.”

That is why the launch of the Apple card got more attention than all fintech news in the last few years combined.

Apple has been built on innovation and is the original fintech company. Everything they do comes with a hefty dose of innovation and change and their card will be the same.

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“Apple has re-engineered everything we have come to know about the entire [credit card] experience,” says analyst Brian Roemmele.
Apple saw a chance to completely rehaul and rethink the card experience and they jumped on it, but it would seem their plans don’t end there. They do have some other, bigger ambitions in their sleeve.

“Everyone’s looking at this and comparing credit card to credit card,” Forrester Research Principal Analyst Alyson Clarke states. “It’s not about that. It’s the start of a relationship and a very different way of banking — digital from the ground up. It’s more secure and it’s about helping you improve your financial position. I completely expect to see Goldman and Apple extend this relationship into a day-to-day banking product where you can put your salary and pay your bills with a savings product. That should scare a lot of banks including a lot of the digital banks.”

Issued by Goldman Sachs, Apple Card will be on market this summer. It is a virtual card that will run on Mastercard network and it can be used online, in apps and in all stores that accept Apple Pay, which is 70% of all stores in the United States, according to Apple.

It will also double as a financial coach, drawing from success Apple had with its Health app. It will encourage customers to pay less interest and provides them with a better understanding of long-term cost. It will also give them weekly and monthly summaries on their spending, with categories for each payment. The card won’t have a minimum payment and it will be based on a monthly cycle.



Apple card will have a 2% cash back on every transaction, which is about the average cash reward. Payments made directly to Apple will have a 3% cash back. Instead of giving huge cash rewards, Apple and Goldman Sachs decided to give their customers something called Daily Cash. This reward is paid directly to Apple Wallet and can be used to reduce the card balance or for purchase. You can even send it someone via Apple Pay Cash. This is a unique feature no other card is offering. “No one pays daily cash rewards that are instantly redeemable,” Richard Crone said in a LinkedIn blog.

Apple has paid special attention to security. The use of the card is authenticated by facial ID or fingerprint. Apple doesn’t get to see transaction details since all of them are happening on the phone and not on company servers. Both Apple and Goldman Sachs have committed to not selling cardholders’ data to anyone. In today’s day and age, this is something many customers will find appealing.

In line with its branding strategy and product design, Apple has achieved that a simple credit card looks breathtaking. It’s sleek and minimalistic design reflects the Apple brand perfectly. It is made of titanium, with laser-etched user’s name and Apple logo. The physical card will be used wherever Apple Pay is not yet accepted, which won’t be many places. The metal card probably won’t be free, but many would gladly pay to have it and flash it around.

5 Stocks to Watch in 2019 by Meir Barak

During 2017 and early 2018, we were overwhelmed and overly impressed by the returns one could generate by trading digital currencies or blockchain-oriented assets. However, once these markets went into a deep, endless hibernation mode, retail investors are returning en masse to solid, traditional forms of trading, and the stock market is the first option to consider this year.

Both NASDAQ and the S&P 500 indexes have been quite volatile these months, suggesting a lot of activity in the stock markets. This is good news for day traders as they’re often profiting during times of higher volatility. Meir Barak, a successful day trader and author of “The Market Whisperer” bestseller, is confident that now is the right time to attempt to achieve generous profits from the short-term movement of several US stocks.

Before analyzing some relevant stocks, let me get more in-depth into the introduction of Mr. Barak, who is not only trading for his own benefit but shares his know-how and day trading knowledge through Tradenet, the company that he founded in 2004. Today, Barak is regarded as a leading Wall Street analyst whose opinion is often quoted in the media. As for Tradenet, it has grown into a leading trader day training academy with international reach. It offers online courses and relevant information reviewed personally by Meir Barak, you can watch him on youtube trade live or just giving you tips in his youtube trading channel.

As Mr. Barak put it, 2019 might bring new opportunities for investors. You’d surely be interested to know what to look for in stock from a day trading perspective. Well, we distinguish three key elements that must be encountered:

  • Volume – active day traders want to see the volume indicator demonstrating higher than average figures, which proves more interest from investors. Besides, a higher volume allows you to enter or exit the market with almost no slippage.
  • Volatility – unlike position traders, day traders would be interested in stocks with higher volatility, especially companies that may be heavily impacted by fundamental factors like news and financial reports.
  • Trend – for day traders, determining the intra-day trend should be the key, because this is what ultimately can make the difference regardless of your target.

What are 5 stocks to watch in 2019?

Based on the three key factors mentioned above, Mr. Barak picked five US stocks that are most likely to behave in a way that best fits day traders’ interest. Here are some of the companies you should follow in 2019:

Tesla (NASDAQ: TSLA) – $297.04 – Tesla might not have the best period now at around $297, but it’s still trading higher than the October 2018 low at $247.77.


The price has been under pressure this January on the news that Tesla was planning to cut about 3,000 jobs. On the other hand, the electric car maker received approval to sell its Model 3 on the European continent – a strong bullish signal for 2019. Also, Tesla is now cash positive and is producing more vehicles. This year will be rich in events, which is a good sign for both short sellers and buyers.

Apple (NASDAQ: AAPL)$157.76 – Apple is now trading close to the lowest level since September 2017.


The first trillion dollar company in history lost a record $463 billion in market cap from October 2018, when it hit the annual peak, to the end of December 2018. Telecom equipment maker Qualcomm and Apple have been in a legal battle around patent infringements, which affected APPL’s price. Also, Apple had disappointing iPhone sales and lowered its revenue forecast for Q4. Nonetheless, the company might release three new iPhones in 2019, and this will surely move the market.

Goldman Sachs (NYSE: GS)$200.74 – Recently, GS’s Q4 earnings and revenue figures beat the Zacks Consensus Estimate by over 23%, which pushed the stock price up. The bank’s investment management business was one of the best drivers. 2019 will be interesting also because of the Brexit intrigue.

Alibaba (NYSE: BABA)$159.21 – Chinese e-commerce giant is struggling with the current economic uncertainty related to the trade war between China and the US. BABA is even forced to delay new hiring this year. From mid-June 2018 until this New Year, the stock lost about 38%, though it has recovered some losses in the last few weeks. The trade war-related news will keep the stock volatile for the whole year.

Netflix (NASDAQ: NFLX)$338.05 – the beginning of 2019 was exceptional for Netflix, which has gained over 28% year-to-date. Goldman Sachs analyst Heath Terry voiced his bullish sentiment over NFLX, calling for a $400 price target for 2019.

All in all, Meir Barak advises trading the five mentioned stocks because of their higher volume and volatility. While the fundamental news should act as the background, day traders should definitely rely on the technical analysis, which is irreplaceable for intra-day trading.