Benefits of a Landing Page Development


Still questioning the importance of a landing page and the ways it can support your business goals? This post will dispel all your doubts and supply practical recommendations on how to develop a website that goes beyond a single marketing campaign and can become your online business card.

What is a website landing page?

Typically, a landing page is a purpose-made web page where you target “land” after clicking an ad or following a link from a newsletter.

Serving different purposes, a one-page website can be used to:

  • Warm up visitors and guide them to another target page.
  • Generate leads with free trials, podcasts or guides.
  • Capture necessary data for further marketing campaigns.
  • Convert visitors into customers.

Landing pages: key insights

Existing separately from the main website, a landing page can actually consist of more than just one page. You can build a campaign-specific website with more detailed information about the products or services you’d like to generate leads for and it will still be landing. The only rule is that it should have one main page.

Do I really need a landing page?

Being a highly effective tool for lead generation, a landing page may save you a good deal of money. How? It will cost far less to develop a landing page than, let’s say, a corporate website. With a variety of available services, you can get a really good end-product with a distinctive design.

Using a landing page for selling, you double your chances to boost conversions. A sharp focus on key business aspects and visitor-specific problems proves that you are an expert in the niche and helps to build a solid bond with your visitors.

Selling more, selling better

The ultimate goal of any marketing activities is to sell something. Landing pages are specially designed to simplify the task for you by putting the marketing funnel on a single page: from information about the product or service to ordering or buying. The fact that you can use such a website for placing several offers, up to 5 if to be more precise, makes it even more attractive.

Now imagine that you get an opportunity to build a strong brand identity, show your potential clients and partners a successful online presence and market your services 24/7. Sounds like an ideal solution for small business owners, right?

Landing page vs. eCommerce, corporate and other websites

If you are looking for speed and simplicity, a landing page is the most popular and practical solution with a bunch of other pros:

  • Quick and cheap to create, easy to manage, test and optimize.
  • Intuitive, straightforward in navigation and, what’s extremely relevant with the recent introduction of Google’s Mobile-First Index, it’s mobile-friendly.
  • Easy-to-integrate with your PPC or email campaign.
  • Goal-driven and conversion-oriented, ideal for sign-ups, email subscriptions, newsletters, adds, etc.

Speaking about the cons

Building the complete picture of pros and cons, you can determine what website type is the best choice for your marketing goals.

Along with all benefits of landing pages, there are disadvantages to keep in mind:

  • Limited content which should be carefully crafted, SEO friendly, engaging and follow a strict visual hierarchy.
  • You should follow the best SEO techniques for one-page websites, make your limited content match visitor’s queries, without messing up vital keywords to maintain ranking.
  • Poor scalability that leads to full redesign and additional expense when a website starts to look overwhelmed with additional information. Here, however, you can still opt for a landing, adding more pages for a specific content type or services.

How to build a picture-perfect landing?

What landing pages can show really good conversion rates? The list may vary depending on the niche you operate in and business specific goals. But there are some common recommendations you can take the advantage of.

To encourage your website visitors to convert, you should know your audience, understand what they want and what CTAs attract their attention. Analyze users’ behavior with eye-tracking technology, use A/B testing to experiment with different content and visuals. Track what copywriting style, action keywords, buttons formats increase conversions.  

The top rule is to pay due attention at the landing page optimization. Initially, a one-page website is not that SEO-friendly.

To win leading positions in search results, conduct thorough keywords research, take care of link building with the key focus on robust authentic content distribution across the page. In addition, videos can level up content shareability and conversions. Just be unique in what you create. This is what will make search engines and audiences love your website and elevate ranking.

Compelling design, smart colors combination and fonts selection can directly influence sales, enforce or break your landing page. The last option is not likely to happen if all these aspects will be based on your marketing funnel

More ideas to follow

Do not be afraid to add a few additional pages and a blog to your landing. Despite promotional challenges you may face, it’s worth doing. Your website won’t look overwhelmed with information; you can add more categories, provide more insights about your offering, promote a larger number of keywords and, of course, establish your reputation with niche-specific articles.

It’s not enough to have just good landing page conversion rates to stay ahead of the competition. Work to use this marketing tool to the fullest and reach the best index for your target industry:

  • Travel – 25.1%
  • Real estate – 11.2%
  • Business consulting – 27.4%
  • Business services  – 15.7%, etc.

Check stats for the niche you operate in:

In they are very serious and do not work just to make a quick buck providing a landing page service but deliver a really good product based on the individual approach and unique vision of every particular project. Wide-ranging experience and numerous successfully implemented projects in their portfolio are the best proof of the expertise you can benefit from.

Quick insight into the process

Following user behavior factors and your requirements, we develop a custom one-page design, build elaborate website structure and optimize it to meet the latest search engine requirements and go high in search results.

Have you already tried landing pages? From product or company to startup landing page services, our team will help you to get started and support you with valuable tips. Get abroad!

How Videos Help Ecommerce To Boost Sales

Launching an eCommerce website is definitely an excellent idea to start a business. Years of planning, tons of ideas, some chosen, some rejected and you have your website ready to hit the market. 

You need to make sure that you have a product page, which needs to be SEO optimized. your blogs need to be up to date and nicely written. You need to have an exceptional UI and offer your customers the best value for their money. 

And with still all this work and when you think that everything perfect, you’re still not witnessing bigger sales? Have your figures shown a rise? What’s wrong then? Why is your website not gaining much traffic? 

Odds are you haven’t embedded the right things at the right place. Just having a website isn’t enough to witness growth, instead, you need to tailor it in a way that can boost your online presence and help your business outshine in the global world. 

And how is that gonna happen? 

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Well, there are plenty of ways to marketize your product or your business, the one that we are about to explore here are videos. 

While designing the product page in your eCommerce store, you would have placed everything right. The product title, the description SEO optimized and the price set as per industrial norms but have you added a video? How can a customer know about using a product? 

Whether you want to promote your business or showcase a product, embedding videos is by the far the most effective way. According to a survey, the total internet traffic generated through videos is expected to be 80%. And given the dawn of competition, this figure is far from just being satisfactory. 

So, videos are no more an option but a necessity to sustain in the digital world. 

Videos For Ecommerce Marketing 

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As a marketer, you can integrate videos that revolve around multiple ideas. To outline the business objectives and goals and also to promote a product, enabling users to a better view of the functionality of the product. 

When we about marketing, this type of advertising has gained tremendous popularity. Nearly 78% of users watch only videos every week. Such a trend is expected to rise further and alter the way customers engage with the brand over the net. The more they see, the more they are attracted to the brand. And once a customer finds interest in a particular brand, the likelihood of making a purchase is higher than before. 

As a matter of fact, videos tell a story. It is like a short film that takes customers on a journey of the product or the brand. This has a better and more attractive appeal which leads to better engagement. 

According to a survey, landing pages that have video content witness an 80% higher conversion rate. Meaning that your business is not just gaining traffic but that traffic is actually of help and can help you boost your overall sales. Alongside, emails that are followed with a video campaign record 19% higher click rate. Needless to state, greater is the online visibility, higher the possibility of purchase. 

Why Use Videos? 

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Before we move on to outline the top reasons as to why video is the best form for marketing that can boost your overall sales, let’s have a quick look at what marketers say or feel about it. 

  • 62% of consumers prefer watching videos on product reviews prior to making a purchase.
  • 84% of the surveyed consumers have an inclination towards a purchase after watching a brand’s video.
  • 97% of video marketers are of the view that publishing an understanding of that product or service, whereas 76% find this method helping them increase eCommerce sales.

The numbers and figures are definitely convincible, however, there still lies this question, why this method? 

  • People prefer viewing that reading: It is and has always been a known fact that people love to watch. Not only are such videos easy to watch but they also entertain customers and the story portrayed draws a connection between the customer and the video. It is important that organization try and mold their videos in a way that provides information and at the same time, are fun to watch. A boring one would be as good as not having one, in the first place. 
  • Information On The Go- Videos talk a lot and they talk about everything. From the business to the product, the detail of the item and the manner in which it has to be used. This saves the user from actually looking out for a manual and learning on the usage. Instead, the customer can simply play it and know about the functions. This helps brands connect better with the customer. An effectively recorded video is an answer to all the questions of a customer. When a customer is satisfied with the product, he/she is more likely to engage and make a purchase. 
  • Videos Drive Greater Organic Traffic: Organic traffic is one of the most important indicators of business success. The higher the traffic, the greater is the visibility in the Google search engine and likewise, the sales. You need to reduce the bounce rate of your website and for that, you need to have a better engagement. Marketers believe that embedding videos within the website are one of the best ways to keep users engage within a website and drive organic traffic. 

In a nutshell, this type of marketing works well with an Ecommerce business. An exceptionally curated video would have the following: 

  1. Provides an explanation on how to use your products
  2. Give a description of all of the features and the product functionality
  3. Share reviews of the happy customer
  4. Create a story that revolves around your product
  5. Educate customers about your values and the business mission. 
  6. Show the entire product in action
  7. Compare your product to one of your competitors
  8. Instill greater confidence in your potential customers
  9. Enlist the benefits and also, factors that make your business stand out from the rest. 

Wrapping Up

To sum up, videos have the ability to add more to your product than just a visual display. If used right, a business can experience a steady increase in sales and likewise, an upsurge in profit. And next to this, your whole strategy needs to be planned out, to come to a point where your eCommerce store if blooming. To learn more, we also suggest checking out more resources or a guide like this one on Apptunix, which could steer you even more in the right direction, on the road for a successful online business.

4 Cool eCommerce Merchandising Hacks to Boost Profit Rates

A recent study by Coresight Research showed that 40% of U.S. non-grocery sales are at a discount, representing roughly $395 billion in lost revenue, 12% of sales.

Retailers get to avoid markdowns and sell out of the season at full margin. However, we can’t predict how much inventory they acquire. Merchants usually complain about over-buying (resulting in markdowns) and under-buying (resulting in out-of-stocks).

There are two significant factors causing vitality.

-Changes in customer behavior, coupled with external factors like weather, competitors, and social effects.

-More customer choices, coupled with new channels and alternatives, like direct-to-consumer startups.

Balancing demand with supply is difficult. The conventional aspect of the inventory being a back-office department doesn’t exist anymore. Merchandising is inherently linked to inventory. Most leading brands and retailers currently closely coordinate these two.

In this post, I’ll address four coolest of the cool merchandising hacks that will not only help you effectively manage your inventory levels but also help you boost profit rates.

1. Show variants in pictures


The exposure a product receives directly impacts its sales, hence, more exposure, more sales. Direct marketers learned this years ago. Unusual art choices would have a significant impact on the sale of that product variant. As an example, if you display a black colored dress, then it will sell faster than all other colors. Showing multiple variants in pictures will reduce this drawback.

Online merchants don’t rely on one single image. Instead, we can change the featured image quickly within a given time using artificial intelligence.

It’s common for merchants to manage the highest row of a category grid and to feature product for additional exposure manually. This usually causes those products to sell out of standard sizes-small, medium, giant leaving only, say extra-small or extra-large. So the merchandise isn’t technically out of stock and continues to be prominently displayed.

2. Automate category management


Category management depends on performance tiers and measures every category’s revenue and profit contribution. It provides a structure balance exposure with offered inventory, to get profit. Category management for eMerchandising will automatically increase or scale back exposure, and thereby scale back markdowns — for categories and individual product.

3. Emphasize on bestsellers


Retail sales usually display a few product categories. Often the product in these categories represents just 5 to 10 percent of the entire product range. These categories systematically generate high volume and smart margins.

Cash-machine categories pay the bills. However, the best margins usually return from the products’ long-tail. These best-sellers are high margin, high-inventory things that aren’t obtaining a lot of visibility — ready for additional exposure. Exposing the product will drive significant progressive profit and scale back the danger of marking them down.

4. Leverage out-of-stocks


Out-of-stock inventory frustrates shoppers, mainly if the products are still promoted. A sensible eCommerce store owner will take off all the out of stock products from the promotion as it portrays a bad image about the business— the merchandise and the inventory not being in sync.

Nevertheless, out-of-stocks happen. You can scale back the impact on shoppers by providing the flexibility to back-order the item, or with a button to “notify once available.”

Most retailers commit blunders by hiding out of stock products. They lose business by not giving proper directions to the shoppers to reorder.

Bottom Line

These four hacks are just a starting point and are recommended by GoodFirms. As an eStore owner, you need to do everything it takes to earn profits, especially when the competition is so cutthroat. Digital Merchandising is evolving from a standalone perform to being perfectly synced with inventory, and from a manual, rules-based method to being optimized by AI. Lessons learned today will help to shape the future of eCommerce industry tomorrow.