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Tech Winners and Losers in a Time of COVID-19

Although unfortunate and unexpected, the COVID-19 pandemic is showing us where our technology is failing and where it’s doing its job. Just a few months back, no one would have guessed that so many people would work from home. Or that we’d have to deal with the outdated COBOL unemployment systems. Spending weeks and even months indoors is another unexpected consequence of the coronavirus which had a huge impact on the tech industry.

In the current circumstances, we can safely say that tech is awesome. It helps us keep track of the virus. But that being said, it might be pretty difficult to undo the surveillance measures that were, justifiably, put into place by the authorities during the crisis. Our lives will surely get back to normal sooner or later, but we will be dealing with a new kind of normal. In the meantime, we can say that we have some idea of what technologies could do and what they couldn’t during a real-world disaster.

Tech Winners / What Worked

The Internet – The idea that the Internet would collapse under the huge load of people who started to work from home was extremely popular at the beginning of the pandemic. And in a way, it made sense. Stuck in their homes, millions of people were now streaming HD videos 24/7. Luckily for all of us, the pessimists were wrong.

Source:bokanews.me

A few weeks after the lockdown, the internet proved to us that the tens of millions of American employees who were working from home were not an issue. For instance, a study conducted by Fastly, a computer company that focuses on edge cloud technology, has found that in the hardest-hit region (New York/New Jersey) the internet traffic increased by 44.6 percent in March. Fortunately, the download speeds were only slightly affected as they decreased by just 5.5 percent. That’s amazing news because God knows what we’d do without the Internet in times like these. Without the internet, we wouldn’t be able to buy useless stuff for our home, more clothes, or binge-watch our favorite TV shows on Netflix.

The cloud – Just like they were worried about the Internet, a lot of people also thought that the cloud was in danger. The only cloud service that had trouble with the recent traffic increase was Microsoft Azure, but the other major public clouds like Google Cloud, AWS, and IBM Cloud held up perfectly. Microsoft is, of course, working to solve their issues in several ways.

Despite the major traffic increase brought about by the COVID-19 crisis, the cloud service providers are looking safe and steady. A study conducted by an Instinet analyst revealed that Chief Information Officers are looking to the cloud more than ever for their future investments. This is owed to the fact that CIO’s aim to reduce their on-premises workload with an additional 35% in 2021. Another important reason why things are slowly but surely moving to the cloud is the fact that 74% of businesses are planning on encouraging their employees to work from home permanently after the pandemics.

Tech losers / What Didn’t Work

Source:searchenginejournal.com

Online travel and hospitality-related eCommerce websites – Even during the pandemic, giants such as Amazon stunned the market with its growth and expansion. On the other hand, booking platforms and some websites operating in the foodservice industry are having a hard time surviving the lockdown. While Booking.com warns employees to expect lay-offs. According to RestaurantFurniture.net, smaller eCommerce websites that focus on B2Bs such as those selling restaurant furniture and supplies might face shutting down, as people are not allowed to travel or sit in restaurants anymore.

According to Airbnb’s chief executive Brian Chesky, Airbnb reservations are being canceled all over the world, costing the company 50% of its revenue. Furthermore, it is estimated that the largest 7 online travel agencies will lose more than $11.5 billion in revenue by the end of 2020. Many booking platforms are forced to cancel their reservations due to travel restrictions and refund their customers. That being said, things will not change very soon, as nobody wants to travel or eat in crowded restaurants during these difficult times.

Video Conferencing platforms – When we say video conferencing platforms, we mean Zoom. This app has gone from being an all-time favorite to being constantly picked at for different privacy and security issues. This poor app even has a security problem named after it – Zoom bombing.

Source:egyptindependent.com

Although Zoom was on everyone’s lips this past couple of months, many other video conferencing programs turned out to be a disappointment. A funny but unfortunate incident took place in Norway where a naked man barged into a virtual classroom video conference that was held on WhereBy.

The problem these apps were facing wasn’t a lack of funding. This situation proved that most of them simply didn’t invest enough time and effort into their security protocols. And the Zoom CEO, Eric Yuan admits that his team underestimated the threats of videoconferencing harassment.

The main issue with Zoom was that the app was created for IT departments. In which case, the people that were using the app would be the ones taking care of all the security protocols and password settings. We should give Zoom’s developers a break because they had no idea of what was coming. No one knew that they would soon be dealing with millions of clueless users who didn’t have the smallest idea of how to set up meetings with passwords.

That being said, everyone in the videoconferencing industry is now working on improving their security protocols as quickly and as effectively as possible.

Our Privacy

To get a grip on what is happening with the coronavirus, the director of the National Institute of Allergy and Infectious Disease, Dr. Anthony Fauci admits that the government is now ready to mobilize, test, identify, and isolate. That sounds pretty normal in the current circumstances, but there are two problematic parts – contact tracing and identification.

For instance, South Koreans who were infected with the coronavirus were tracked by the authorities through their cell phones without being asked for permission. A similar situation happened in Lombardy, the Italian province that was severely affected by the COVID-19, where the authorities track people’s location data to see whether they were staying in their homes or not.

Contact tracing is another issue that became more pressing during the pandemic. This type of technology is used for tracking the people that have been close to each other and that might have caught the virus. Contact tracing was used in Singapore and South Korea and it’s being brought by Google and Apple to the United States.

While there’s no doubt that these technologies could be of great use during a critical situation, we need to remember that when implemented, these things tend to stick. So it’s no surprise that people are cautious and unhappy when they are monitored by surveillance technologies, be it for good or shady purposes.

It’s safe to say that 2020 is something! So far, tech has proved to be a mixed bag. There was some good and there was some bad. But, except for some security issues, things are going pretty well in this sector. The Internet and the Cloud didn’t let us down and the brains behind the most popular video conferencing apps are doing what they can to improve their security protocols. Something is coming in terms of mass-surveillance, but we’ll have to wait and see.

9 Things You Must Know Before You Become an Affiliate Marketer

If you are a blogger and want to up your current income then becoming a part of any affiliate network is the best strategy that you can come up with. It’s a good way to earn money to sustain your blog expanses. It’s a vast field of business that comes with many options and any strategy can work for you. Here is a guide in whom you will learn about affiliate marketing, strategies of affiliate marketing and top affiliate networks.

One of the most popular ways to earn money online is affiliate marketing and it can easily become passive income for you when it is established. In affiliate marketing you become a partner with a business, mostly ecommerce websites and start referring particular products and services to your website or blog readers and visitors. By doing so, you get a little commission if an individual use your affiliate link to visit that ecommerce site and make a purchase.

Become a Successful Affiliate Marketer

Source:milesweb.com

Selecting the right affiliate network and product is the backbone of affiliate marketing. For that you need to have a good sense of market and the popularity ratio of the product that you want to promote on your blog. There are many ways to know about the value of an ecommerce product. The easiest way is to consult an online product reviewing websites like ahjoo to find the best high quality and useful products.

While it looks simple to start your own blog and start placing affiliate links in your blog posts, making the first sale will give you a hard time. You need experience in web designing, SEO and SEM to make it work. Here are some useful tips to help you become a successful affiliate marketer.

1. Manage Timing

A common misconception about entrepreneurs is that they work as they please. In reality they have to work all the time, especially when you start a new project. Same is with affiliate marketing. You have to work continuously or at least have some automated strategies in place which works 24 hours per day until you figure out the right timing.

Without experience you may not be able to make any sales so keep a close eye on web analytics to figure out the time of the day when most clicks occur. After you figure it out, adjust your ad to make sales. The more experience you gain, you will be able to make more sales per day. It takes time to figure out the sweet spot for selling each niche.

2. Select the Right Niche

Source:startupist.com

A specific area in marketing that focuses on a unique target which have its own products, customers and requirements is called Niche. One niche stands apart from the other because of their unique style, profession, lifestyle, culture, behavior or geographic need. Selecting a niche allows you to appear as an authority and deeply resonate with a distinct group of customers. This strategy has huge potential because it helps you build strong connection with ideal audience.

3. Research Audience

Good affiliate markets always make time to learn about their audience. If you try to sell something which is above your audience’s purchasing power then you will be wasting your time and effort. One you determine who your audience is then it will become easy for you to adjust your content, niche and timing.

4. Right Content

Source:guruinfoways.com

Content is the key if you want your blog to be successful. Same goes for affiliate marketing. You need to tailor the content according to your audience and place the link of related product to pick up your sales. You need a good match of the products that you are promoting with your audience. Videos are a great way to make your point or to demonstrate any product. Many bloggers shift to Vlog because it helps make a connection and trust with your audience.

5. Learn Tracking

The more you gather data about your website, it will become easier for you to tailor the more suitable content for your audience. For that you can use social media tracking and analytics to gain an understanding of your viewers. With these, you will also gain knowledge about which social media channel is best to promote your content and which marketing strategy works best for you. This extra effort will help you save time, effort and money in the future. Make sure to add all tracking measures in your website’s privacy policy.

Source:bigcommerce.com

6. Make It Easy

People like to shop online because it is more convenient. Make sure to make your website or app more convenient for your audience to gain more sales. If your audience is facing difficulty in opening the affiliate link from your website, you will likely lose the conversion as well as that audience. So work on the loading time of your landing page and the working of purchase process before the starting of any marketing campaign.

7. Don’t Overpitch

There must be a balance in your content which not only highlight the product but keep your audience interested in what you have to say. If you put all your focus in highlighting the product that you want to market then it will frustrate your audience and they may stop following you on your affiliate marketing programs. Add some useful and informative content related to the product or services that you are marketing to peak their interest in buying them.

8. Stay Up to Date

If you want to stay on the top of the SERP then you have to keep a close eye on any change in their policy. From time to time Google make changes in their policy about SEO which is a big factor of the downfall of many successful affiliate marketers. One must keep in the loop of these changes and adjust their marketing strategy accordingly to stay on top of the competition.

9. Be Authentic

Authenticity does matters when it comes to recommending products or services to others. A clever buyer always looks for the recommendation of an authentic source before buying an unknown product. This is the reason for the success of influence marketers. You voice will have more authenticity if you promote products that you actually used and enjoy yourself. For such product you will be able to create more thick and convincing content.

Source:researchleap.com

Conclusion

We recommend you to review all the tips above before joining any affiliate program. Not only will these tips help you pick the most suitable affiliate program for yourself but also help you become a successful affiliate marketer. You learn a lot from the experience of already successful marketers but the information they provided on their respective blogs can be outdated. So in order to succeed, learn from the best and keep a close eye on your website’s analytics and SERP’S changing policies.