e commerce

How Social Commerce Is Changing Online Shopping?

Online shopping or e-commerce has become one of the key pillars of the global retail industry. As per Statista website, by 2024, e-commerce sales would be 21.8% of the global retail sales. The website also reveals that in 2020, over two billion people did online shopping, and e-retail sales crossed 4.2 trillion U.S. dollars globally.

The ease with which users shop online today has primarily boosted the online shopping industry. Moreover, with the convenience of mobile phones, the e-commerce platform is churning more profits than ever. As per Statista.com, almost half of the world’s web traffic comes from mobile users.

Recently, a new trend has emerged in the online retail industry, i.e. social commerce. It implies boosting online shopping on social platforms. In this article, we have explained what social commerce is and how it is changing the online shopping experience around the globe.

Social commerce – the new way of making online sales

Source:later.com

Social commerce means buying a product on social media directly. For example, buying a product on Facebook after learning about it from other users and influencers.

Here users don’t visit the company’s site for purchase. E-retailers are making use of growing your Facebook with Vervebook to gain a competitive edge in the social commerce domain.

Unlike social media marketing where brands promote themselves on social platforms to drive traffic to their business websites, social commerce is about creating e-commerce channels and integrating them with different social media platforms.

Nowadays, you will often see certain products being displayed on Facebook, Instagram or Twitter with an option for “Buy Now”. Once you click on the link, you will be directed to the business account of the retail business and you can place your order through social media.

Thus, social media channels are proving to be a boon for online retailers as they not only help drive traffic but also increase the number of prospective leads and buyers with 100% assurance.

How is social commerce changing the online shopping industry?

Source:martech.org

With the rise of social commerce, it’s expected that by 2027, social commerce will reach $604.5 billion which is an overwhelming figure (Prnewswire.com).

Social commerce has changed the user psyche and behavior

Source:productsup.com

With the introduction of social commerce, a shift has been noticed in the mindsets of the customers. Previously, retail businesses used to promote brands and products on social media channels. The users were directed to the main website where they were able to explore the products further for buying. In such a scenario, businesses were getting the traffic they had planned for even though the sales weren’t increasing as expected.

However, with social commerce, the process is not as long as the details of the products on social media posts. A user, if convinced, buys directly from social media rather than wasting time contemplating and then backing out. Hence, from a business’s point of view, there will be an increase in both traffic and sales.

Next, let us check out some ways in which social commerce can change the online business industry around the globe.

Social media platforms integrating social commerce features

Different social media channels have different technologies using which e-retailers can integrate the purchase channels directly with their social media account. For example, on Instagram, businesses can make posts that will be identified as shoppable. These posts will appear on the walls of both the followers and the target audience. People will be able to directly purchase the products, all thanks to the convincing post features you can take advantage of.

Similarly, if we consider Facebook, they have the product tags feature that helps in getting more and more leads for e-commerce business. Product tags help businesses establish a relationship between the brand and the business channel which further increases the sales.

Shopify is another social media platform where businesses can establish sales channels. This particular platform comes with several features using which you can post your products and convince the users to buy them immediately.

Next on the list is Pinterest. Pinterest has partnered with Shopify to sell online in over 25 countries. This partnership has enabled Shopify to take advantage of over 450 million Pinterest users. They have introduced features like multi-feed support for Catalogs and others to build interested audiences. The rich Pins feature helps to synchronize the information on the company website and social media posts. YouTube also offers opportunities to upsell to users through affiliate links, links in the description box, ads in between videos, and also influencer videos.

Visual Content and Social Commerce

Source:internetretailing.net

For posting products on social media channels, companies are using attractive, and enticing visual content in the form of pictures, GIFs, videos, and so on. With the integration of multimedia, businesses are trying to convince and captivate their target users thus enhancing their shopping experience.  The idea is to penetrate the users’ mind. In short, the shoppability quotient of the content is heightened. For instance, creating vibrant shoppable galleries to woo more customers.

In contrast to traditional methods of retail business, social commerce (in this case visual commerce), allows the users to have a virtual experience of the products they are looking to buy. Once the products meet their requirements, they go ahead and check reviews and buy them, there and then.

It is also important to optimize multimedia content using the right keywords, hashtags. Product details and price.

Reviews by influencers and users

Integrating the influencer channels and supervising the insights on each post is yet another social commerce strategy. Influencers help to build trust amongst the followers and target audience and eventually help the business grow. Ecommerce business owners are aware of this new trend and run social influencer campaigns frequently.

Influencer reviews act like peer recommendations and are very impactful in convincing people. They can be in the form of posts, stories, and videos on social media accounts. They help users to get the clarification they need about the products and play a key role in helping one make a purchase decision. If you haven’t tried brand influencers for your marketing, try today. Don’t miss out on this impactful way of encouraging online shopping!

Conclusion

Buying trends are changing. Social commerce is trending these days and is changing the way people shop online. Businesses are learning these new marketing trends and integrating them into their marketing mix. Plan your social commerce or social selling campaign today!

Things You Didn’t Know About Online Shopping

Online shopping seems to be the future of marketing. Almost every product that money can buy is now available for purchase online. Of course, the reason for this is not so hard to imagine.

It is no surprise that the present generation is more geared towards convenience than any other. And online shopping offers this in remarkable proportion. Thanks to e-commerce, we can all sit conveniently in our homes, get on our laptops and mobile phones, and, in the space of a few minutes, get all we need delivering right to our doorsteps.

And this doesn’t even stop at goods alone, but also services.

No doubt the importance of online shopping in our lives is immense, and will only keep growing – which is why it is essential to get a few facts straight about the large industry.

Listed below are some interesting thoughts, facts, and observations most people don’t know about online shopping.

It’s Big

Source: kerst2018.com

E-commerce has gotten so big that reading some facts about it will leave you legitimately shocked. What’s even more impressive is the fact that it is still growing at an unbelievable rate. For instance, studies have found that more than 80% of people who use the internet have employed it to purchase goods and services online. And this figure keeps growing by more than 19% every year.

This, of course, is good news for consumers. Not only will there be healthy competition among stores and businesses, but even more options and an increasing variety of goods and services available for purchase online.

Never Pay the Full Price

Source: businessinsider.com

It’s so convenient to find numerous stores online that offer what you’re looking for, and it is as easy as opening multiple tabs to find and compare prices on all stores.

What this means is that it is sure as day that you’ll find a store that offers significant discounts as a promotion. This is, no doubt, one of the best parts about shopping online.

Don’t be fooled, though. It is not uncommon to find stores offering products initially at an inflated price and then offering discounts that end up reducing the price to a reasonable valuation.

But these may just be exceptions. Numerous stores offer a real discount, and this is why it is essential not to be lazy. You must be willing to visit as many stores and spend as much time evaluating their prices and policies as much as possible.

Promo and Coupon Codes

Source: moneycrashers.com

You can also find hidden gems and nuggets called promo/coupon codes. While they aren’t such a secret – everybody knows about them – obtaining them may be tricky. But only if you don’t know where to look.

Subscribing to newsletters, visiting sites that specialize in promo/coupon codes, and even carrying out Google searches on the subject are all great ways of finding promo codes for products/services that have them.

Feel free to check out here for some eBay coupon codes.

Price over Everything

Source: moneycrashers.com

Studies have found that millennials consider price when buying above every other thing. This may seem obvious at first. I mean, of course, the first thing we tend to check when buying virtually anything, is the price of what we’re buying.

But then we consider other things such as quality of the product, the brand, the convenience, time taken for delivery, durability, and so on.

And while the previous generation may have placed branding and durability above all else, the current one is quite different. For them, once the price is right and convenient, nothing else matters.

The Art of Dynamic Pricing

Source: wired.com

Dynamic pricing is a pricing model that takes advantage of real-time demand and supply to determine price, again, in real-time.

While all businesses and products take demand and supply into consideration when determining prices, these are mostly long-terms estimates that are fixed for a reasonable period.

Dynamic pricing, however, takes into consideration a lot of factors that are continually changing, to determine the price of an excellent/service – which is also continually changing.

You may have come across dynamic pricing when booking a flight ticket online, for example. The price fluctuates based on how many seats are available, location, time, and even search history.

There are also specific ways to make dynamic pricing work in your favor. Since it’s continually changing, you may get it higher or lower. The trick, though, is to research optimal time – which most people believe to be Tuesday afternoons – clear your browser cookies to cloak search history, employ incognito mode, and even make use of a VPN to make your IP address.

Dynamic pricing is attractive, to say the least. You only have to know how to make it work for you.

You’re Being Stalked – Ish

Source: begenkishop.com

Maybe, not really, kind of. You see, most websites ensure to get your consent before they go ahead and, yes, stalk you. How? By using cookies, of course.

Cookies, for those who don’t know, are nifty little scripts that track your every move on the said website. They aim to help the system remember your preferences, to serve you better next time.

And while it does serve that purpose (by keeping your cart organized and giving you recommended products that you love), sometimes it goes beyond it. Sometimes you find that all your data and details from one website are being exported to a completely unrelated site.

This can get creepy, which is why sometimes it’s good practice always to clear your cache and clear your cookies. And of course, be careful and very selective about whom you share your data with.

Conclusion

Online marketing brings with it some unique advantages that keep on growing, thanks to its continual evolution. It is, however, still relatively new enough that numerous aspects of it might appear new and baffling to some.

We’ve listed above some thoughts, facts, and observations that most people still don’t know about when it comes to e-commerce.

How to Promote E-Commerce Website on a Budget?

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Running an online business has become a modern-day trend that most entrepreneurs want to try their hands on. With E-commerce, the possibility of creating a profitable online business has now become a reality.

So, what’s the hold-up?

Well, creating an E-commerce store and listing your products is just one side of the story. The other side is bringing potential buyers to the store to generate conversions and profits.

Here’s when marketing and promotion strategies come into play.

Nobody makes your online business a grand success except your customers. Therefore, it is very important to spread awareness of your E-commerce store. In other words, it is important to promote this store using different mediums of digital marketing.

Img source: classifieds.usatoday.com

No matter how much you automate your E-commerce website, generating traffic is always a great challenge to conquer. You can check out Dropified.

In this blog post, we are going to discuss such mediums that can help generate awareness and eventually traffic for your store.

So, let’s cut to the chase and dive straight in!

What is required to make your E-commerce store grow?

One word – Traffic.

When it comes to increasing the sales for your E-commerce store, it all boils down to just one thing and that is Traffic.

You can do everything you want, execute as many marketing strategies you want, but if it fails to generate traffic, you will never be able to scale your E-commerce business.

Therefore, let’s discuss some of the best free as well as paid marketing options for driving traffic to your website.

Free of Cost Marketing Alternatives

Well, you don’t always require breaking your piggy bank to market a website. These marketing options might less or no money at all, but will definitely require more work. Let’s take a look.

  • Blogging

One of the greatest ways to lure organic traffic to your website is through search engines. Targeting long tail keywords relevant to your product niche is the key to generate organic traffic. Select your most powerful keywords and create content around them, which will eventually create traffic.

Img source: blog.shawacademy.com
  • Guest Posting

Try reaching out to popular blogs in your niche and offer them to guest post. To make this work, put efforts in perfecting your pitch as these blog owners are approached daily by many people. Write an informative and interesting article that makes the reader click to your website.

  • YouTube Channel

YouTube channels provide a great way to generate traffic for your website. Creating content that is interesting and highly watched will help you channel the attention you get on YouTube towards your E-commerce website.

  • Start a Podcast

Starting a podcast is the best thing you can do when the platform still has time to reach its saturation point. You can leverage the power of audio by introducing highly appealing coupon codes and special announcements for your E-commerce store. The content you produce should be related to your niche only.

  • Social Media

Put great efforts in creating a strong social media presence for your intended E-commerce website. Create visually appealing content and back it up with good hashtag research. Run social media contests and campaigns and encourage your followers to share your posts and attract more followers.

Paid Advertising for E-Commerce Websites

Spending money to generate website traffic is also in great demand nowadays. With the availability of Facebook Ads and Google Ads, most E-commerce business owners turn to paid advertising because well, first it is easy to set up, and second, it doesn’t require much time to show significant results. Let’s discuss a few of the platforms which can be leveraged using paid ads.

  • Instagram

Instagram is a platform that can provide the highest rate of engagement. Create an Instagram account to promote your E-commerce website. With the help of Influencer marketing, you can approach and make the influencers review your products and paste your website’s link in their bio. This can generate a significant amount of traffic.

Img source: socialmediaexplorer.com
  • YouTube

Finding YouTube influencers with a large number of subscribers and pay them to review your products. If the influencer produces a great video that generates a good amount of views and comments, chances are that the video will generate substantial traffic for your E-commerce business.

  • Facebook

We highly advise you to run Facebook Ads that redirect to your E-commerce website. Facebook’s range of different kinds of Ads will provide great room for creativity which will eventually help get more and more clicks.

Over to You

Here we are at the end of this blog post. We hope that now you can at least start off by creating a tangible plan to promote your E-commerce website online.

We hope this piece of content brought great value to you. Since you are here, don’t forget to subscribe to our weekly newsletter!

We provide great value to grow your business – nothing more, nothing less.

How AI and Personalization Are Transforming B2B E-Commerce

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You cannot deny the fact that digitalization is changing the B2B buying experience. As customers are now looking for a fast transaction, quick response from the sellers and want to get personalized pricing. As a result, the e-commerce business owners must update their game to stay in the game.

As time is passing, change has become a necessary part of any business. And if you are not keeping yourself updated with all the changes you are going to lag behind. In today’s world, AI is playing an essential role in the e-commerce business, and it has become extremely important. Here is how:

Img source: people.ai

How AI and personalization are transforming B2B e-commerce

Artificial Intelligence or AI is become necessary for B2B business because of its capabilities. AI Can easily understand the customers and help us to offer data drive and actionable insights to organisations. With the help of the AI, we will get the chance to learn about our customers and provide them more personalized services.

AI can help any business in a lot of ways. Like it can improve customer service, can help you meet customer demands, increase revenue and offer a cost saving solution. As well as it helps to stay ahead of your competitors and helps you to grow your business.

Even AI can help you in the sector of sales and Marketing. By using machine learning techniques, you will be able to understand how your customer behaves and how they take a decision. Also, by understanding all these details, you will be able to create a more personalized product or service along with personalized pricing. Of course, to understand the pricing recommendation, you will have to do a price optimization.

This way, you will not just offer your customers an enhanced service, but along with that, you will be able to grow your business while keeping the profit to yourself.

Img source: moi-global.com

Even, smart business out there is sending their customers about the latest prices and product details with the help of the customer. To understand about your pricing, you can use a price optimization software and offer your customers the best price in the market. This way, they get the chance to hold their customers and treat them.

By having the ability to understand the needs of a customer, you will be able to offer them better service. And indirectly it will help you to create loyalty and grow a list of satisfied customers who will return to you whenever they choose to make their next purchase.

In today’s time, digitalization has given the maximum power to the customers. And now there are quite a lot of options. On the other way, it did help the business owners too. But, business will only stay in the game if they choose to implement AI in their marketing strategies and offers their customers more personalized suggestions.

Img source: venturebeat.com

Final Words

In the end, all I would like to mention that AI is changing the game completely. Gone are those days when you can rely on your existing customer base. But as the competition is growing and digitalization is entering into the game. It is required to think out of the box and take help from AI to offer personalized services to the customers.

What are the most popular items sold on the Internet

With e-commerce rapidly growing, selling items online has become one of the most popular ways of doing business today. You might have noticed that some online stores have grown from a simple buying/selling platform to a fully operational online store with their own warehouses. Although the entire e-commerce industry is dominated by stores such as Aliexpress, Amazon, and E-bay, thanks to the simple and smart online shop building tools (such as Shopify), we can see new stores emerging online almost daily.

Here is a list of the top items that are being sold on the Internet:

1. Clothes – if there is something that can never go out of fashion, it is clothes. This is one of the strongest industries, and even though clothes are important items in our everyday lives, seasonal fashion makes people buy more and keep the market going. In the past, people had to go to stores in order to see what is available, now it is made simple, and it is possible to see everything the specific online shop has to offer. You will be able to see the specific size (with all measures), the colors offered, as well as the prints available.

2. Shoes – shoes are perhaps the product that people really look for on the Internet, especially since many stores offer huge sales and you can even save more by using Wish Promo Codes. Similar to clothes, you can choose from all types, colors, and patterns that you want. Also, sellers will post the exact measurement of the shoes, so you can make sure that you are not getting the wrong fit.

Img source: health.harvard.edu

3. Accessories – jewelry and accessories are commonly seen in many online shops, whether it is a well-known shop or an independent one that creates different accessories. You can choose from a wide range of bracelets, watched, glasses, necklaces, earring, etc.

4. Books – Amazon has to be the number one company for selling books. They are on this list mostly because people are constantly looking for something new and different, as well as a solution to some of their problems. You can find books with any topic from medicine to self-help. One of the biggest advantages is that you can choose between different formats, such as big, small, physical or online, which is quite good since people will have many choices.

5. Phone accessories and equipment – as the phone industry is growing, so is the need for phone accessories and equipment. Phone covers, grips, screen protectors, chargers, earphones, and a diverse range of various products go into the market every day, and you will be able to choose from a wide range of styles, colors, and manufacturers.

Img source: YouTube

6. Games and toys – when games and toys are mentioned, people often think that they are specifically designed for children. But, you should keep in mind that board and video games are quite searched for amongst adults as well.

7. Customized products – these products are becoming increasingly popular since they are a perfect gift choice. You can choose between customized mugs, comics, shirt, frames, phone cases, literally anything that comes to your mind.

Conclusion

The items on this list are just a few of many items that are being sold by the thousands every day. E-commerce has given us the chance to choose from a wide range of items, including the items colors, patterns, designs, and manufacturers.