Digital Marketing - Page 2

Tips that Every Digital Marketing Expert Should Know

Nowadays, being a digital marketer is one of the best professions, both in terms of annual earnings and overall importance in society. Why? Well, we live in a world that’s entirely connected through the internet, and each new product that comes out on the market is advertised online. Since people will never stop manufacturing new products, it means that a digital marketing agency will never be out of business.

Today we’re focusing on some of the tips that every digital marketing expert needs to know, so if you’re a beginner in this area, or you simply want to learn more, feel free to continue reading until the end. Without further ado, let’s take a look.

Master each option

A digital marketing expert has a lot of options nowadays. If you manage to master all of them, you will be very successful in what you’re doing, and a lot of corporations and companies will be looking for your collaboration. Here are some of the most popular and important items that a digital marketing expert can have in their arsenal.

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  • Video Marketing
  • SEO (Search Engine Optimization)
  • Social Media Platform Presence
  • Content Marketing
  • Data and Analytics
  • E-Mail Marketing

If you learn how to implement and use all of these things, you will be exceptional in the world of digital marketing, and success will come your way. Remember that learning all of these things takes a lot of time, so be patient and work hard. You can’t become a great marketing agency in one day.

Understanding the needs of the newer generations

A lot of marketing agents are not very successful because they can’t seem to accept the importance of social media. Like it or not, Instagram and Facebook are the two most popular and currently world-leading social media platforms where all of the youth spends their time. If you negate this fact, you will not be able to gain the required reach and exposure that’s needed for whatever product or service you’re trying to advertise. According to, a great marketing expert is the one who accepts and adapts to changes as they happen.

Be persistent

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Just like we mentioned earlier, you can’t become good at anything unless you’re willing to put in a lot of time and effort into it. Digital Marketing Agent is probably one of the best professions nowadays, but it’s not the easiest one to learn. The best thing about it though is that you can start learning how to become a digital marketer completely on your own, without having to visit any school or courses, which is a good thing for students and freelancers. Although there are quite a few benefits of visiting an academy or a school dedicated entirely to marketing, if that’s not your thing, you’re free to start learning on your own.

Today, digital marketers are the one who makes the world go round. With their marketing campaigns and carefully crafted strategies, they are the ones who decide what we’re going to spend our money on. It is pretty much safe to say that a digital marketing expert is a very influential profession.

Myths about Digital Marketing for Home Builders

Digital marketing is not something new. It has been around for almost as long as Google or Youtube, and it has continued to expand and improve over the years. Today, you can even use digital marketing on social media sites like Facebook or Twitter. So why are home builders late to the marketing party? It might be because you still think that word of mouth is the best way to find leads, or you might feel that you do not have enough time to develop and use a digital marketing strategy.

When, in reality, digital marketing is one of the simplest ways to generate quality work for your business. There is a lot of information going around the internet about home builder marketing, and not all that information is true. That is why we have decided to bust the most common myths about digital marketing for home builders, so you can have a better picture of what digital marketing really is and how it might help you.

1. I do not have time for it

Since digital marketing is one of the best ways to generate leads that offer huge ROI, this myth makes no sense. Digital marketing does not take time at all, compared to leads you have the potential to make when you do everything right. You can start your digital marketing strategy by setting up your company’s social media and regularly posting to it. Realistically, you can put how much time you want into your digital marketing strategy, but the more time you put in, the more profit you will be making. You can have a good digital marketing strategy in the beginning just by posting one or two blog posts a month to your website and interact with clients on Facebook a few times a day.

If you want to have serious gains from your new digital marketing strategy, then you will have to put more time into it. If you truly do not have the time to manage your own digital marketing strategy, then you should definitely hire someone to do it for you. If you have made the decision to hire someone to handle your digital marketing, then we recommend you check if you want it to be done the right way.

2. I have enough leads

This one does not make any sense since no company can have too many leads. If there comes a time where you have many more jobs than you can handle, then this gives you the opportunity where you can start choosing which jobs you want to do. The more leads you keep getting, the bigger the chance you can get into a higher-priced market. And which company does not want to increase their profits?

3. No one uses email marketing

This is a very bad approach to digital marketing since a lot of people would rather be contacted through an email than phone these days. Email marketing strategy is still very useful and far from dead. A great way to keep your clients and potential customers interested in your business is by sending monthly newsletters with your previously done projects.

You can also ask for customer reviews through your email newsletters. The more positive reviews you have, the more potential leads.

7 reasons to prefer digital marketing over TV advertising

It is an irrefutable fact that no business can do well without marketing. Be it a small or giant multinational company; there has to be some budget singled out for marketing. But you have to select the right medium to market your brand correctly.

As the years slip by, the debate between digital marketing and TV advertising has intensified. If you are going through the same dilemma, here are the seven reasons why digital marketing has the upper hand over TV advertisements:

  1. Digital marketing allows you to update ads

One of the biggest pitfalls of the TV advertisements is that you can’t update your ads with the time. Once it is on-air, that’s what people are going to see for a long time until or unless you replace it. For example, let’s say you are promoting a widget. Right after you end up televising an advertisement, you hit upon a significant update which can influence sales. But the arrow has left the arch, and you can’t undo it.

That’s where digital marketing takes precedence over TV commercials. You can always upgrade your ads and keep changing them according to the most recent updates.

  1. You can be selective about your audience

Television is an old medium. It is being used ever since 1939. A period of about 80 years has passed, and that’s why all the age group watching TV. However, it isn’t a guarantee that your product would appeal to every generation. Maybe you want to target only millennials but, by nature, a TV commercial does not draw a line between the people you are targeting. Hence, the ROI is affected.

Digital ads give you a space to customize your audience. We are living in an age dominated by Artificial Intelligence (AI). Today, you can select a specific age group, interests, and geographical locations, and so on according to the nature of your product or brand. That way, you personalize a marketing campaign more efficiently.
  1. Easy to quantify results

Marketing trends keep changing. For instance, what the public liked yesterday, they might not like it today or tomorrow. Therefore, it is the trademark of all the successful companies to not to rely on past glories. They understand that their corporations can only do well if the data can be measured consistently. As an old maxim sums it up very well: “what is measured, can be managed.”

It doesn’t matter even if you are currently at the pinnacle of success; you can’t afford to abandon monitoring data. In simpler terms, it’s a lifelong process. Your marketing direction is heavily influenced by quantifying metrics.

Again, digital ads can help you to track performance way better than TV advertisements. Of course, technology has undoubtedly helped TV commercials to gear up their game, but digital ads beat them with a clear margin in this category. Google Analytics is mainly preferred by marketers to get this job done. However, there is no shortage of suchlike tools.

The digital ads can keep you informed about the variety of data

  1. Covers extensive audience

TV advertisements are mostly limited to geographical locations. It could be a massive barrier for your business because it stops you from being exposed to the global audience.

Let’s consider the example of social media. A study shows that 2.77 billion people are using social media currently. What’s more, the number is all set to touch 3.02 billion by 2021. Now imagine how much you can widen your range by subscribing to the digital ads.

  1. High-level customer engagement

Companies research to the best of their abilities before setting up promotions. However, it is equally essential to know public opinion during marketing campaigns. TV commercials are a one-way street in that sense. Brands convey their message and say all they have to say about their products, but the public can’t engage with them.

On the other hand, digital ads are known for their high-level customer engagement.

You are never unaware of customer opinion. They engage with you and give you first-hand feedback. This critical viewpoint helps to act upon the majority of public opinion, which is a sure way to improve products and services.

  1. It is cost-effective

Even those who propagate in favor of TV advertisements might not be able to afford them. TV ads follow a complex process which makes them such a costly commodity. A TV commercial requires acting, writing, editing, and shooting, while that’s not all, once the ad is ready, you will have to negotiate with channels to televise it. Calculating the costs of this whole process can give nightmares to a small business owner.

Now let’s turn towards digital marketing and take the example of content marketing. The investment in content marketing is low compared to a TV ad. Surely, you can hire agencies, for instance, Designrr Ebook Tool, to write content but you can do it all by yourself as well.

There are several tools available to assist you. Same goes for social media and email marketing. It cannot get any economical than that.

  1. No limitation of time

Out of sight, out of mind. We apply this sentence in relationships, but things are no different in the marketing world. It is a weakness of human nature to forget something they don’t see each other for a long time. TV channels have to give space to multiple brands. So there is a fixed duration, commonly six months, for a single ad.

Nowadays, customers remember you as long as you keep coming on TV. The minute you are away from their eyes, people will place you in the archives of their memory. Digital marketing frees you from this limitation.  


Nobody denies the power of TV ads, but the internet has vastly outsmarted them. There are several authentic studies which claim that future marketing belongs to the digital world. After knowing the reasons mentioned above, one can expect it to happen rather sooner than later.

8 Unique Digital Marketing Tips to Outshine Your Competitors

The digital marketing realm is very competitive. Small and big companies have all ventured into the market and it is now one of the more unpredictable industries. According to designmodo, there are many different tools (f.e. GA, BuzzSumo, Mailchimp), tricks, and methods used by marketing companies to stay ahead of the competition. For companies that have large resources behind them, the obvious route is to hire as many digital marketers as possible. But what if you can’t outdo these companies in financial terms? Can you make it in the market? The answer to this question is a simple yes. 

The following are some unique digital marketing tips that you can use to outshine your competitors.

1. Have an SEO strategy

In the world of digital marketing, there is nothing as important as search engine optimization. The market has changed drastically over the years though and SEO is no longer as straightforward as it used to be. Nowadays, there are many digital marketers who simply decide to ignore SEO. Any smart marketer would not do this though. Google is responsible for 96% of search traffic and SEO cannot be ignored. 

The key to mastering SEO is sticking to the basics. You should make sure that every aspect of your brand is captured in the right terms and words. Doing this makes it easy for the search engines to index and present your business to the right audience. It may also be worthwhile to review this article, which addresses a wide variety of digital marketing strategy questions that business owners tend to face.

2. Use professional email templates

User visual satisfaction remains to be the most important aspect of marketing. Marketing is still all about the visual satisfaction that the audience derives from your messages. One of the best things you can do today is to make use of a postcards email builder. In this regard, Designmodo is undoubtedly the leading platform today when it comes to creating professional email templates. Such templates not only provide great aesthetics but they also help you craft functional and effective messages. Having a professional visual appeal gives your brand a great reputation.

3. Prioritize the UX experience

The user experience (UX) is another crucial aspect of digital marketing. You need to create platforms that give your users an easy time. There is no client who likes to deal with a platform that is unsavory. In terms of getting the UX design right, you need to analyze the various aspects of your marketing. 

The content, communication channels, loading speed of the website and the general user interface are top-priority areas. There are different target audiences for every specific digital marketer. You need to learn about your audience and their preferences in order to design the UX experience accordingly.

4. Consider paid advertising when necessary

Sometimes, it is important to take the paid advertisement route. This is especially crucial when you realize that the goals of your marketing are being delayed. Paid advertising gives your business the right kind of initial boost and traction which you build upon. When opting for advertisements though, you must take into account the kind of message you include in the advertisement. You should be aware that paid advertisements are not meant to be the primary means of tapping into your audience. When crafting the advertisement, therefore, you should have relevant offers that your audience will be attracted to.

5. Find the right spot on the social media platforms

It is not a secret anymore that social media platforms are among the most powerful tools to use. Whether you are in the social media marketing realm or not, you cannot avoid using social media tools if you want success. The social media market is crowded though, and you need to be in the right kind of spot. There are many kinds of audiences on the platforms and you need to tap just into the right market. You need to choose the avenues that will give you the right kind of engagement and returns for your investments.

6. Don’t put emails out of the question

The most used marketing tool in the marketing realm is email. This tool has been around for a long time and it has made many marketers successful. Considering how overused the tool has become, some marketers simply decide to ignore it. You should not do this though. An email list is valuable as it has many different advantages that come with it. You are not only able to respond quickly to messages, but you are also more likely to reach a unique target market that is otherwise inaccessible by any other means.

7. Consider using influencers

Influencer marketing is not very old, but it has proved to be a very effective form of marketing. Influencer marketing is basically the use of individuals who have a large following to sell products. This kind of marketing is very effective because digital marketers are able to specifically make use of certain influencers who have the specific market as their main following. Influencer marketing is reported to be growing rapidly. About 17% of companies already spend over half of their marketing budgets on influencer marketing. You should definitely consider this realm if you want all the benefits that come with it. 

8. Only do what you are sure about

Finally, the best strategy you can use in the digital marketing realm is to focus on the things that you are sure of. There are many different strategies and routes to take in the world of marketing. Even though the opportunities are many, it doesn’t mean that you should pursue them all. 

Trying to focus on too many things at once not only drains your resources but it also lessens that impact of the messages you are putting out. On the other hand, focusing on just a handful of strategies allows you to spend more time and resources on them and thus results in powerful campaigns.


Ultimately, there is no magical strategy that successful marketers are using. The basic tried and tested methods are still king when it comes to marketing. The only important factor you should consider is being consistent and focused on the kind of strategies that work. The above tips represent the apex of what you can do to turn around your marketing campaign to the best.

How do you attract customers? Digital Marketing tips to increase your traffic

This is one of the questions raised by every entrepreneur when developing their marketing strategies and plans. The truth is, businesses cannot grow if they don’t have new customers at their base. To meet this need, marketers continue to look for the best digital marketing techniques to attract customers.

There are no cake recipes for you to read and apply in your business. Like all other things in marketing, we must know our audience, test and measure to see if each strategy is truly effective for your type of business.

Where are your customers?

Before we start listing the main techniques, we must take a step back and see if we really know who our customers are and where they are.

In short, you have to make someone! And that, nothing more than creating a fictional character from a consumer survey (preferably made personally) that simulates who is the ideal customer for your business. Getting to know your clients, their language and customs will help you direct your marketing and sales team to achieve the best results.

This may seem like a waste of time, but knowing what your personality is so important in this article is to direct digital marketing techniques to attract more customers who will enter your business.

If you have not fully defined who your business person is without problems, here are the important points to understand in digital marketing

1. SEO: Providing content that is researched by your clients

This is a digital marketing technique to attract customers that must be used in all types of businesses. Your clients continue to search Google for any problems they face, or others function to solve problems. Being first in results helps, and many, in the task of attracting more customers.

In order to be well positioned, you must submit content on your company website or blog (we will talk later) which is directed according to the survey conducted by your client. To find out which keywords are searched for and the monthly volume, there are free tools like Google Trends or Google AdWords Planner.

After choosing the best keywords, you put them in your website or blog in the text, title, meta description, external links, etc.

Remember not to focus solely on words, having a website that is good and affordable for mobile devices that enhances the user experience and is also important for ranking Google for your site.

2. Company Blog

Many companies who want to position themselves digitally already have a company blog as a digital marketing technique to attract customers. Completely aligned with the SEO strategy, a blog must produce content in accordance with the journey of consumer purchases and the search it does on Google.

There are several types of content that can be created to attract more customers to your company. According to, the animated explainer video can increase your sales in a short time.

3. E-book

Another digital marketing technique to attract more customers is to make e-books a deep and valuable material so that your audience can download directly from your site. E-books are content that is more complete than blog posts, usually focusing on one subject that your person is looking for. Remember to always provide it for free with a landing page that is optimized to receive user contacts or have him enter your incoming marketing channel.


4. Podcast

One technique to attract customers in digital marketing that is being used in many companies is Podcast. Podcasts begin as a list of songs someone shares for their viewers. Today is more used for people to express their opinions, talk about certain topics and also conduct interviews.

There are still some other important tips, but you can start your success with the 4 tips above.

How Digital Marketing Shaped the World 


Marketing has been around for a long time in one shape or another. It hasn’t been through too many changes in the past, but as soon as the digital world came into play, marketing started evolving rapidly. In the past, people were using marketing on a very small scale, reaching a small number of people. With developments in technology, new opportunities arose and businesses were quick to use everything they could in their advantage. First came the radio and brought enormous changes. Then came television, then the Internet and people were no longer limited to a small circle of people – they could now reach millions.

Technology is still evolving, and rapidly if I might add. The world is your field. You can easily reach people from across the world. We’re now using services and buying products from countries all around the world and it’s all so easy and fast. As things are rapidly changing, businesses have to keep track of everything and adapt – it’s the Red Queen hypothesis that says “it takes all the running you can do to keep in the same place.” It’s typically used to describe how competition between different organisms and their coevolution functions, but it also applies to the marketing strategy as well. Competition is fierce and as they are changing their marketing strategy to follow up with the trends and changes in the digital world, you have to as well otherwise you’ll be outrun by the competition.

Experts at emphasize the importance of search engine optimization, website design, content optimization, and blogging as crucial factors of every digital marketing campaign.

As you’re now competing with the whole world instead of with local businesses, you have to be more innovative, more aggressive, nimbler, and fiercer than ever. Today, businesses must read the needs of the audience carefully. You have to recognize what it is they need and how your product or service can fulfill those needs. Why is your solution the best, what makes it stand out? You have to be clear about what it is exactly you’re offering and you have to make it look as appealing as possible. Users can now list through dozens of different options every day and you have to make them stop searching once they see your page.

Every business has to keep up with the strategies and algorithms as they are always changing. By knowing how the system works, you’ll know how to behave. You have to be flexible and adapt to the everchanging conditions in the digital world.

Cookies are another thing that changed online marketing. They are used to track the habits of users and collect data about their interests and needs. That information is then used to tailor promotions to their taste.

Fiercer competition isn’t the only thing digital world brought along. The number of potential buyers increased significantly as well, meaning there’s more opportunity for you than ever.
Digital boom brought along some benefits and some new difficulties for companies, but it’s all about how well you manage to turn everything in your advantage.

Shopping Mall Advertising Tips

Shopping mall advertising is still one of the most effective ways to get the word out about your business. But, this method can only produce results if you follow the right advertising strategy.

After all, you’re not the only business owner who’s showing off their goods. There are numerous restaurants, boutiques, stores and exciting events trying to grab people’s attention at the mall.

What can you do to stand out? Read on for some tips on how you can use signage and other tools to set yourself apart.

  • Be relatable

It doesn’t matter what kind of service or product you’re selling; it’s important to create advertising content and copy that sounds conversational and relatable. People will find it easier to relate to your advertisements if you’re communicating in a way that sounds natural and human. Keep in mind that you’re speaking to regular human beings, not robots or super-formal people. Promote the experience offered by your product or service instead of giving them a list of features or benefits like some product catalog.

  • Always offer a promotion

Have you ever noticed how shopping mall centers always have a sale or discount promotion happening? That’s because discounts and giveaways are a sure way to attract people’s attention. Take a leaf out of this playbook and make sure you always have some kind of promotion running, whether it’s a sale, a discount or giveaway.

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  • Use digital signage

People are always attracted to shiny objects and what’s shinier than a massive, digital screen brandishing the latest deals and promotions? Digital signage is still one of the best ways to attract people’s eyeballs to your advertisements. You can check out and take a look at their wide variety of these attention-grabbing contraptions to suit every budget.  

  • Target a general audience

I know this sounds counterintuitive because most marketing gurus will tell you to target a specific demographic. But, you have to keep in mind that shopping malls attract people from all walks of life, and you want to communicate with as many of them as possible. That’s why it’s important to create advertising that appeals to a wide target demographic.

  • Try digital marketing

Just because you’re marketing a shopping mall outlet doesn’t mean you can’t leverage the benefits of digital marketing. Digital marketing can help you widen your reach beyond the local audience to reach other areas in your county or province.

Think of it this way; almost everyone uses one or two online social networks nowadays and most people spend a large portion of their day on their phone. Even when shopping at the mall, most people walk around with their attention firmly fixed on their smartphones. So why not interact with shoppers online and advertise your latest deals and promotions on social networks like Facebook, Instagram, and Twitter?

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Having a frequently updated, mobile optimized, and the user-friendly website goes without saying, of course. You can use social media and other forms of digital marketing to attract shoppers, advertise and maximize promotions, as well as to highlight certain products and boost sales. Some of the most common shopping mall advertising strategies include hosting a social media photo contest, offering digital coupons and promo codes, and hosting online giveaway contents that are redeemable in store.

  • Consider the time of year

When planning a shopping mall marketing strategy, be sure to consider special days and holidays. That way, you can design ads and events centered on these important dates that bring people together. Plus, people are often looking for something interesting to do on holidays because they’re off work and want to get out of the house to keep themselves or their kids entertained. Mall shoppers tend to notice holiday-themed ads more than regular marketing campaigns anyway, so you’ll be doing yourself and your business a favor by advertising according to these special dates.

  • Be consistent

Maintain the same color scheme and design aesthetic throughout your entire campaign so that it’s easier for people to connect the dots between your ads. Your ads should always tie in with your existing brand identity as well.

  • Go big

When designing your ad copy and/or visuals, keep things lighthearted while adding a bit of exaggeration to the mix. We’re not saying you should overstate the benefits offered by your product or service. Just use comical humor to boost the appeal of your ad.

How to Promote E-Commerce Website on a Budget?


Running an online business has become a modern-day trend that most entrepreneurs want to try their hands on. With E-commerce, the possibility of creating a profitable online business has now become a reality.

So, what’s the hold-up?

Well, creating an E-commerce store and listing your products is just one side of the story. The other side is bringing potential buyers to the store to generate conversions and profits.

Here’s when marketing and promotion strategies come into play.

Nobody makes your online business a grand success except your customers. Therefore, it is very important to spread awareness of your E-commerce store. In other words, it is important to promote this store using different mediums of digital marketing.

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No matter how much you automate your E-commerce website, generating traffic is always a great challenge to conquer. You can check out Dropified.

In this blog post, we are going to discuss such mediums that can help generate awareness and eventually traffic for your store.

So, let’s cut to the chase and dive straight in!

What is required to make your E-commerce store grow?

One word – Traffic.

When it comes to increasing the sales for your E-commerce store, it all boils down to just one thing and that is Traffic.

You can do everything you want, execute as many marketing strategies you want, but if it fails to generate traffic, you will never be able to scale your E-commerce business.

Therefore, let’s discuss some of the best free as well as paid marketing options for driving traffic to your website.

Free of Cost Marketing Alternatives

Well, you don’t always require breaking your piggy bank to market a website. These marketing options might less or no money at all, but will definitely require more work. Let’s take a look.

  • Blogging

One of the greatest ways to lure organic traffic to your website is through search engines. Targeting long tail keywords relevant to your product niche is the key to generate organic traffic. Select your most powerful keywords and create content around them, which will eventually create traffic.

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  • Guest Posting

Try reaching out to popular blogs in your niche and offer them to guest post. To make this work, put efforts in perfecting your pitch as these blog owners are approached daily by many people. Write an informative and interesting article that makes the reader click to your website.

  • YouTube Channel

YouTube channels provide a great way to generate traffic for your website. Creating content that is interesting and highly watched will help you channel the attention you get on YouTube towards your E-commerce website.

  • Start a Podcast

Starting a podcast is the best thing you can do when the platform still has time to reach its saturation point. You can leverage the power of audio by introducing highly appealing coupon codes and special announcements for your E-commerce store. The content you produce should be related to your niche only.

  • Social Media

Put great efforts in creating a strong social media presence for your intended E-commerce website. Create visually appealing content and back it up with good hashtag research. Run social media contests and campaigns and encourage your followers to share your posts and attract more followers.

Paid Advertising for E-Commerce Websites

Spending money to generate website traffic is also in great demand nowadays. With the availability of Facebook Ads and Google Ads, most E-commerce business owners turn to paid advertising because well, first it is easy to set up, and second, it doesn’t require much time to show significant results. Let’s discuss a few of the platforms which can be leveraged using paid ads.

  • Instagram

Instagram is a platform that can provide the highest rate of engagement. Create an Instagram account to promote your E-commerce website. With the help of Influencer marketing, you can approach and make the influencers review your products and paste your website’s link in their bio. This can generate a significant amount of traffic.

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  • YouTube

Finding YouTube influencers with a large number of subscribers and pay them to review your products. If the influencer produces a great video that generates a good amount of views and comments, chances are that the video will generate substantial traffic for your E-commerce business.

  • Facebook

We highly advise you to run Facebook Ads that redirect to your E-commerce website. Facebook’s range of different kinds of Ads will provide great room for creativity which will eventually help get more and more clicks.

Over to You

Here we are at the end of this blog post. We hope that now you can at least start off by creating a tangible plan to promote your E-commerce website online.

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