Digital Marketing

Why Visual Search Is An Important Component In Digital Marketing?

The term “visual search engine marketing” has been around for several years. Although big companies such as Bing, Yahoo, and Google have used image search technology in their search engines for some time, it was only recently that this technology could become one of the significant trends in digital marketing technology.

This blog will tell you what picture search is and why it will be the most influential marketing trend.

What Is Visual Search?

Source:searchenginejournal.com

Image search uses artificial intelligence to help people search using authentic images instead of text search. Therefore, when people photograph objects, such as using Google Lens, the software will recognize the objects in the image and provide users with information and search results.

This technology is particularly useful for brands and e-commerce stores, and with the introduction of optimized content, it may be a search result returned to the user. A lot of money can be made from businesses that appear in popular search queries.

There are many reasons why image search has become an important part of integrated marketing, but there are three main reasons:

1. Demographics Demands It

Visual search has been around for several years; why is reverse image search now a significant trend? The answer is simple. Generation Z consumers and millennials are more interested in visual search tools than any other new technology. 62% of millennials want to be able to search for products on the Internet intuitively. Since millennials account for more than 30% of total retail sales, and the purchasing power of Generation Z is $44 billion, marketing trends must follow these generational trends exactly.

2. Inspiring New Technology

Source:interaction-design.org

The close relative of visual search is called visual mapping. Although the visual display is not exactly the same as the classic image search, it uses optical search technology and augments reality technology. Google LiveView overlays 3D hiking trails on smartphones so that users can accurately see where they are on the road.

It’s no secret that reverse photo search technology such as https://www.reverseimagesearch.org/ wants to automate customer service as much as possible. Since this picture search tool is based on artificial intelligence that will be particularly useful when guiding users to shop as a solution to after-sales problems. The image finder allowing users to find their clothing inspiration on digital marketing. Once they find the product they are looking for, they tend to get it faster.

Search engine marketing seems to be getting more and more popular. When Google developed LiveView, it combined visual search capabilities with AR technology to enable users to obtain information about the visual content they are currently seeing. As the younger generation embraces this trend, more and more websites are incorporating all aspects of visual search into their marketing plans.

3. Social Influencer Optimization

Source:easyaffiliate.com

Influencers are now common in the retail industry. According to Retail Dive’s data, 91% of luxury brands said they would use internet celebrities, followed by sportswear (84%) and beauty brands (83%). But influencers have not yet reached their full potential, and image search can help. Currently, social media influencers usually post information about the specific clothing they are wearing and encourage users to purchase that unique clothing on the retailer’s website. Buy more products from sellers in two new ways.

  1. The visual search tool can first scan the influencer’s picture and tag her clothes by type. Users can search every detail of clothing to get a complete look. In short, you can invest in influencer marketing to sell a piece of clothing to customers for $60, or you can buy and sell all of their clothing for $250.
  2. Secondly, users like your equipment but want other similar options. Image finder allows them to search for the same type of clothes, providing shoppers with a wider range of shopping options.

The Future of Visual Search

Source:windowswear.com

In technology development, it is interesting to predict where they will go next. Technology is expected to become more accurate and ubiquitous, but what will the result be? It seems that it is only a matter of time before Facebook enters the market. In early 2019, they acquired GrokStyle, an artificial intelligence startup that supports IKEA’s visual search.

Given the value of image search to e-commerce, Facebook Marketplace seems to be the natural choice to click on the Instagram link, which is also inevitable. Instagram shopping ads already work by linking images to product pages. You are currently directly connected with advertisers, but moving to an automated process, users can do this from any photo. It will be a visual search. It also integrates naturally with chatbots.

The Bottom Lines:

Because images are so popular on the web and among social media users, you can take advantage of innovations such as reverse image search. As with all major innovations, the visual search tool will have a greater impact than originally anticipated. Regardless of whether the visual search is suitable for your marketing roadmap, the reverse image search tool will inspire you to use more visual content during the purchase process and further refine and improve your customer experience.

Understanding Digital Marketing and How It Could Help Boost Your Business

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With the change everyone faced due to the spread of the virus, COVID-19, businesses are among the most affected fields that reach the point of struggling, and some even lead to being bankrupt. The abrupt changes in this world had created a big impact in the business sector that some establishments were not able to rise above the difficulty and were urged to close down their shops permanently.

Luckily, there are those businesses that we’re able to withstand the challenging times and find better ways to reach possible clients through the use of the internet, specifically through digital marketing. It is undeniable that more people are now online, and with digital artists all over the world, it’s not impossible to catch the eye of people who stay online most of their time.

It was heartbreaking to see some famous restaurants, shops, and other more business establishments had a hard time selling their products since people were not always allowed to go out at that time. Good thing, the internet allowed businesses to reach people and somehow extend more of their target scope all over the world with the magic of digital marketing. Read down below as we discuss how digital marketing helps grow your business.

What Is Digital Marketing?

Source:globalbankingandfinance.com

 

Digital marketing or internet marketing is simply being able to market your business online. Nowadays, having an internet presence is a great edge to get your company known through various platforms as it could help reach thousands of people in just a simple share of a post.

After all, over the past years, people have become more dependent on their technologies for information more than ever. Even for shopping for goods, checking out new trends, getting the news, and so many more.

Also, it refers to any kind of marketing strategy or online efforts that you could utilize. It may be through email marketing, social media marketing, pay-per-click advertising, blogging, and so many more. These are easy digital marketing strategies that could help introduce to people your brand and convince them to buy from you. You could check out Gorilla 360 to help you grow your business in three simple steps through digital marketing strategies.

Overview of Different Digital Marketing Strategies

  • Pay-per-click advertising: A type of digital marketing where businesses with running ads are charged when a user clicks on their ad, thus its given name.
  • Paid search advertising: One of the most effective marketing ways to target potential customers who are active in searching for a product or service.
  • Email Marketing: This is the oldest form of creating an online presence, but it’s still being used today. This is being utilized when digital markets advertise through email about their special deals, events, and more.
  • Native Marketing: If you have ever seen a list of suggested articles at the bottom of an article, that’s native marketing. It uses article content to attract more clicks on the site.
  • Search Engine Optimization (SEO): This is how you optimize your online content so that a search engine shows it up as a top result for searches of a keyword.
  • Social Media Marketing: Like SEO, social media marketing is free, and it’s a way to use social media platforms like Instagram, Twitter, and Facebook to get people to talk about your brand.
  • Paid Social Media Advertising: There are social media platforms like Pinterest and Snapchat that allow people to run ads on their website, and it’s a great way to build awareness with your target audience.
  • Content Marketing: This involves creating online materials shared online like blogs, videos, and more that are made to stimulate interest among people.

Ways on How Can Digital Marketing Help Boost a Business

Source:completeconnection.ca

It Could Cater Mobile Consumers

People are always on their mobile phones and have become part of human lives. Thus, now is the perfect time to have digital marketing strategies employed that are intended for mobile users. This is a way to achieve better growth and faster transactions than before, where your scope will only reach where your flyers could reach.

It Provides a Better ROI for Marketing Investments

Internet marketing could give better revenues and better branding. Thus, it could also provide a better return on investment than traditional media and other marketing channels. Traditional media tend to be unreasonably high for small businesses to leverage. Not to mention, the results could not be pleasing, vague, and somehow difficult to measure.

On the contrary, digital marketing is easy to track and be monitored. The results are easily seen as early as the ad’s target audience provides contact information, makes a purchase, subscribes to a newsletter, and more. The key here is to have a flow of target traffic online that will be converted to sales and leads.

It Could Easily Earn People’s Trust

Digital marketing is one of the most used and current trends nowadays, especially through social media platforms. It allows customers to have a direct interaction between the brand and the audience to establish trust. Also, people would trust information online about a brand or a product if the data they see is also from people they know.

Additionally, internet marketing leverages social proof and testimonials from actual consumers of their products or services. In this way, the more reliable the social signals become, the higher the trust rate they could get from the audience and more possible customers.

It Helps in Establishing a Brand Name

Source:entrepreneur.com

A business that can deliver what they offer and promise will play an important role in building a good brand reputation. This enables both buyer and seller to establish better relationships and build a stronger brand name.

Making people aware of your business’ pros and vision is the strongest kind of successful marketing online. So, having happy clients will surely help get your business talked about, so make sure you also create a good slogan or tagline so people could easily remember your brand.

It Has a Wider Reach

It could be tiring and time-consuming if you still do the traditional marketing strategies to expand your business to different locations. Fortunately, you could do it easily through online marketing.

All you have to do is choose the most suitable marketing plan to expand your business to different areas. Digital marketing helps set up campaigns that are fast, effective, and flexible, so you do not have any problems reaching out to more people.

Takeaway

Starting a business nowadays is made easier with the help of digital marketing. Even if you run a small business, digital marketing could be effective and is cost-effective. So, if you want to employ digital marketing in your business, refer above for some valuable information you might need.

The Importance of Videos in Content Marketing

Marketing and advertising in general are hardly the same things they once were. Although commercials and video material used for content marketing have been around for decades, they have not been nearly as popular nor dominant as they currently are. The modern days we live in are filled with visual media and it surrounds us no matter what we do or where we go. Thanks to the advancements in information technology and the wider adoption of modern gadgets and hardware, as well as all the new social media platforms and the fact that everyone uses them, videos have never been more crucial for learning, getting news, having fun, and in marketing.

Brands have realized this years ago which is why you are seeing cleverly integrated adds all around you. As most of them are actively shifting to videos as an effective tool for marketing, it is crucial to understand their importance in content marketing. If you have a business of your own, chances are that you could be doing better with your marketing strategy especially when it comes to the modern means of getting your message to the world. Identifying the methods that make your brand stand out can further boost the engagement and help you down the line. In this article you can learn exactly what you need in order to do so. In the following sections you will find the five most important reasons why video-based content marketing can exponentially grow your brand.

1. Increased ROI

Source:valtim.com

The return on marketing investment, or ROI, is crucial for any type of marketing campaign. In the content marketing space, video-based content provides higher ROI on average than any other form of content. Although the ROI is highly dependent on the quality of content and the strategy implemented, the rise of smartphones has added a great degree of ease into the once much harder act of video creation. Most viewers prefer videos that provide more information about the product or service offered by the business while keeping it entertaining. Considering the finer aspects of video creation, content marketers can keep their costs low and maximize the ROI simultaneously. Since everyone has a smartphone nowadays and they use popular apps every day, using the modern means of digital marketing is not only better for your marketing investment return but it is easy to implement and use.

2. Drastic Boost to Engagement

Statistically, videos on social media platforms generate around 120 times more shares and engagements on average than the combined impact of content based on text and images. What is more, an average modern customer prefers videos to both reading and looking at images anyway. Video-based content goes a long way in establishing a solid relationship with the client and also fostering trust and reliability of the brand. Providing consumers with videos that are very likely to be shared ensures that a larger audience gets introduced to your brand while strengthening the loyalty of your existing and returning clients. All of the top social media agencies strongly recommend the use of videos in digital marketing as much as possible since it yields so much results and benefits for any type of brand.

3. Improved Search Engine Optimization

Source:foundersguide.com

Videos have been proven to increase the engagement a brand has with the customer base, thereby resulting in more time being spent on websites and social platforms of the brand. The time spent on the website boosts the search engine profile of the company, resulting in better statistics of the brand and a higher rating on search engines when a user looks for something related to the brand. Optimizing videos for SEO with accurate information in the description and the right tags will ensure that your website is one of the top 5 to be listed when a client looks up industry-based keywords. You can relatively easily boost the search engine ranking of your website by ensuring that videos on your website contain the right keywords, meta descriptions and titles, as well as thumbnail images. They should also be the right length since too short and too long marketing videos are not the favorites among the crowd.

4. Better Sales and Conversion

Source:dailymoss.com

As observed by one of the leading digital marketing agency services in Thailand, videos used for content marketing drive both the sales and the conversion for the business. How we hear you ask? The human brain is largely visual, meaning most of the information about the world we get comes through out eyesight. This should be used by companies, and it is, which is why video-based content is popular among most users. If directed correctly, with the right amount of explanation about the business and the products or services they offer, videos can keep clients engaged for hours at a stretch, and definitely longer than either text, speech, or images. This high-level engagement further leads the users towards making a well-informed purchase decision with increased satisfaction.

5. Easy to Grasp

Source:dailymoss.com

With most industries being primarily driven by media, consumption of video-based content is at its all-time peak. Best of all, the peak is continuously rising and there is no end in sight in terms of how much more the videos will become important for the contemporary individual. Studying a product or service in great detail is a time-consuming process, and in a fast-moving society like ours, videos serve this purpose in the lowest time possible. Video-based content is now accessible to individuals through their pocket devices and stable internet connections, both of which are readily and cheaply available all over the world. These are no longer luxuries but necessities without which the person would be at a large disadvantage. Because of this, it is easier for users to connect with the brand and also grasp the idea it is trying to transfer to them about the product or service more quickly, and countless times more efficiently.

Videos that are not optimized to suit the audience’s requirements can harm both the business and the brand image. Hence, it is essential to curate the videos effectively and avoid them hurting you instead of helping. As the most preferred social media agency in Thailand, IBEX can help you achieve that and much more on your way to a wider and more diverse customer base!

Best SEO Ideas in 2021

All social media fads might get old fashioned at some point, but the lucky news is that strategies for attacking online audience will always be a top notch!

What are the best ways to attract visitors to your website?

Here are the top 5  ideas  for attracting an online audience:

1. Irresistible Content is Always

Ask yourself this, would you gain any online audience if your content is bad?

The more creative and irresistible it is the more audience you will get.  It’s your job to introduce topics people are eager to read and know about, make sure you write content that will leave people asking you for more.

What do you think is more important than the content itself?

Headlines are more crucial. If your headline is not catchy then no one will make an effort to click and read what’s inside! Make sure you catch the first eye viewer by special catchy headlines and then put a huge effort into your content.

Img source: searchengineland.com

2. Why would people spend time on your website?

Internet surfing websites are now full of interesting topics and some even offer free fun services, so what to do next?

Offering a Unique Selling Proposition is the perfect solution to gain attention to your website, Offer your audience a clear case about your website.

  • Do you feel that you can be a part of this marketing development fuss? Well, you can start by involving in fresh SEO job positions; you can check LinkedIn and Joblang.com for a variety of SEO job opportunities.

3. Make Them Come Back

Attracting audience to check your websites is not enough, your target must take a deeper level of continuation, at the beginning they were impressed by the headlines and images and some contents that’s what made them check the website, now you have to make sure they come back to you for more updates and features.

How can you make your own traffic and get a loyal audience?

  • Let your visitor subscribe
  • Connect them with your social media accounts
  • Make some of the content exclusive for subscribers only
  • Keep on reminding them to register and subscribe (in a smart catchy way)
  • Make you sign up offer extraordinary
Img source: searchcandy.uk

4. Play it smart with search engines (SEO)

If you can exceed this step, then you are halfway short. How?

  • Google keyword optimization
  • Concentrate on Google’s popular keywords
  • Make sure Google likes you, how? Use Google webmaster tools or simply offer a sitemap
  • Put optimized content before link building to gain longer SEO success
  • Do not be slow! Being fast is now a major factor in search rankings

5. Make it presentable and functional

The first step in attracting any visitor to your website a charming visual view, you should always take care of giving your audience a total comfort while surfing your website, disturbing colors, fonts and images will make the visitor leave your website in seconds before digging in your marvelous content.

You have to also make your website functional, like allow your subscribers and audience to share your content (under the law of copyrights) and make sure you make a long term goal satisfaction review tool to see if your audience is happy with your services and website.

If you’re interested you can check Joblang.com for job opportunities in the UK and The US. Do not hesitate!

  • When you decide to make your own website, be sure to take everything into consideration, the purpose of building a strong functional website is not only to be highly ranked in search engines, it’s your job to make it effective and useful. Web development is making your dream come true on virtual platforms.
Img source: satmicrosystems.com

The author of this text is:

Aya Silawi, an employee in JobLang Company. Holding a position of a content writer. She offers essays assistance to a wide range of clients both locally and internationally. 

Why Digital Marketing Will Never Be The Same Again After COVID-19 – 5 Survival Tips

The year 2020 has been a learning lesson for entrepreneurs and marketers across the globe. Data from Yelp shows that 60% of the business in the U.S. that have shut down during the pandemic won’t reopen. And the pandemic isn’t even over yet.

While the world is still reeling under the economic and social impact of COVID-19, many businesses are improvising their routine operations and marketing strategies. From encouraging remote working to building online stores – business operations have drastically changed.

Moreover, 1 in 3 consumers claims that the pandemic has altered their purchase behavior.

With people still staying indoor to ensure their safety and wellbeing, it’s become imperative for brands to reach out to their audience using online marketing channels.

This, in turn, has compelled business owners and advertisers to realize the potential of digital marketing. While the switch to digital from traditional advertising had been on the rise, COVID-19 has escalated the process.

Changing Consumer Behavior

Source:thenationalnews.com

Today, consumers are spending most of their time indoors (primarily in their homes). Consequently, they aren’t just randomly browsing through the internet. Instead, they’re searching for creative solutions to their problems.

Whether they want to purchase groceries and apparel or home appliances and smartphones, consumers are doing it online. Also, they’re looking for ways to entertain and educate themselves on the web.

Brands that tap into this trend of increased internet usage right now will ultimately reap the benefits when the pandemic is over. In other words, you

In other words, you need to publish valuable and enriching online content to strike a chord with your target consumers. Whether you’re offering services or selling products, your online presence matters. Even healthcare organizations are stepping into digital means at present. If you’re from the healthcare niche, Prevention Digital, a healthcare digital marketing agency would play a significant role in laying out effective marketing strategies for your healthcare business.

need to publish valuable and enriching online content to strike a chord with your target consumers.

Altered Search Trends

Source:simplilearn.com

According to Google Trends, the pandemic has resulted in a massive surge in the popularity of coronavirus-related keywords. Many marketers are targeting such keywords to drive increased organic traffic to their websites.

In other words, businesses have modified their SEO strategies to rank higher for relevant COVID-related search queries. Focusing on these keywords now will help you stay connected with your audience even if your business is temporarily shut.

However, it’s worth mentioning that consumers aren’t just looking for information on COVID-19. Instead, they’re actively seeking content that deals with the impact of the pandemic on their lives and offers solutions to their new-found problems.

A Competitive Landscape

The popularity of digital marketing will only escalate, even after the pandemic is over. As more business owners and marketers fully realize the importance of digital marketing, you can expect some cut-throat competition. This also means increased cost of digital advertising.

Brands that hop on the digital marketing bandwagon can leverage their early mover advantage once COVID-19 is gone. In a post-pandemic world, consumers will still continue to make most of their purchases online. And they’ll likely choose businesses that have handheld them through these testing times.

The landscape of digital marketing, therefore, has been thoroughly transformed. If you haven’t already built an online marketing strategy, it’s high time you do so. Recruiting a digital marketing agency, such as Lounge Lizard, might be a good idea at this point.

Even if you have an existing strategy, make sure you update it to fit with the changing scenario.

Digital Marketing Survival Tips

Here are five tips to up your digital marketing game in a post-COVID world:

1. Understand Your Audience’s Changing Needs

The pandemic has likely modified your audience’s needs and preferences. For instance, if you’re running a pet care store, your target consumers might be more concerned about things like:

  • Can pets get COVID?
  • Do pets spread coronavirus?
  • How to clean your pet after a walk in the park?

Instead of creating promotional campaigns, you need to focus on providing valuable and useful content to your audience. Make sure you connect with them and identify their most pressing concerns at the moment.

From online surveys and audience polls to social listening and Q&A sessions, you can use various channels to interact with your audience. You can even host a live session on Facebook or Instagram to connect with them. Also, monitor the comments section of your blog and social media posts.

2. Strike a Balance Between Evergreen & COVID-Related Content

Of course, focusing on COVID-related keywords is going to skyrocket your website traffic for the time being. But you should also continue to publish useful and engaging evergreen content to provide continuous value to your audience.

This is essential because coronavirus-related keywords will lose their importance after the pandemic is over. However, a well-written piece of evergreen content will continue to attract website visitors for years to come. All you have to do is identify topics that will always be relevant to your audience.

For instance, if you’re running a content marketing agency, possible topics for evergreen content include:

  • The Ultimate Guide to B2B Content Marketing
  • SEO Content Marketing Checklist for Beginners
  • A Step-by-Step Guide to Build a Tenacious Content Strategy

3. Focus on Omnichannel Marketing

Source:ccbill.com

Digital marketing is all about reaching your potential and existing customers through their most preferred online communication channels. It is, therefore, time to ditch the segregation among various techniques, such as:

  • Social media marketing
  • Search engine optimization
  • Influencer marketing
  • Email marketing

Now that your audience is spending most of their time online, you should reach out to them using all possible channels. Create a consistent brand persona and cross-promote your campaigns across different channels.

4. Don’t Ignore PPC Advertising

Source:mydigitalleader.com

Declining sales and revenue have forced many businesses to skimp on their advertising dollars. This, in turn, means the level of competition associated with certain keywords has decreased. That’s why investing in a well-optimized pay-per-click advertising campaign will be a smart move.

If search ads, such as Google ads, don’t fit your budget, you should consider running PPC ads on Facebook. Facebook ads are more cost-effective and offer a wide range of razor-sharp targeting options. Also, they’re a great way to attract Facebook’s diverse user base comprising 2.7 billion monthly active users.

5. Leave Room for Changes

One of the biggest learning from the pandemic has been the futility of building long-term plans and strategies. This doesn’t mean you should stop focusing on the bigger picture. Instead, you need to ensure that your digital marketing strategy is flexible enough to incorporate unprecedented changes.

Do you have any other COVID-19-related digital marketing tips? Share your suggestions in the comments section below.

How to Start an eCommerce Business in 4 Easy Steps

We are in the digital age, and our possibilities to make some extra income are endless, right? Yeah, well, many people don’t realize the true potential of the internet. We can see that a plethora of people uses only social media and similar things. Thankfully, there are a wide array of businesses that you can start online. Even though many people describe these businesses as part-time jobs that can provide you with an additional income, without expecting to earn a significant amount of money.

Well, this is not exactly true. If you increase your skills and knowledge, you can expect to have a pretty reasonable income that will provide you with an opportunity to make it your number one job. We are talking about jobs like copywriting and digital marketing. These are pretty common ones in this day and age. However, we can see that a lot of people start their own online sales business.

Source:fortune.com

Selling certain products can provide you with the possibility to have a pretty stable income. Naturally, it takes time for you to build your business from the moment you’ve created it. Of course, you need to be prepared to invest a significant amount of resources before you reach a certain level. The best way for you to create your own online business is to have an eCommerce business.

It goes without saying that you need to create a certain vibe before you are able to a stable income. Also, there are certain tools that can help you with choosing the type of products you are going to sell.

Anyway, creating a good eCommerce business is not an easy task, and there are certain steps you need to cover before you actually do it. We’ve decided to provide you with some of these.

The Type of Business

It goes without saying that you will have an opportunity to choose from, literally, countless types of businesses. As you can see online, people sell pretty much anything you can think of. Also, all of these sales are done in many different markets and niches. Before you actually start a business of your own, you need to do proper research on a certain topic. Only if you do it right, you will have an opportunity to make it a good one.

Furthermore, you need to be aware that your possibilities cannot be limited by the number of consumers you will be able to reach. According to some researches, 2020 is the year that has more than 2 billion of online buyers. We feel it is not necessary to say how much potential every online business has if done right. Some people even say that everyone buys online, which is not too far from the truth. So, you need to choose carefully the type of business you are going to make before you actually do.

Choosing the Right Niche

Source:neilpatel.com

We can see that many people don’t really understand the meaning of the term niche. In order to be as simplistic as possible, we are going to say that this is a place you will find for yourself on the market you’ve chosen. Also, it can be described as the type of people you are going to target with your products and marketing. This is something where a lot of people make the mistake when creating a new business of their own. Therefore, you need to be careful about the niche you are going to choose.

You certainly have a rough idea about the market you are going to enter and the products you will sell. However, we feel like you need to think about it in greater detail. All of us who are interested in entering an online market are happy to see that we have a lot of tools that can actually help us with our research. You will certainly have no problem finding a proper tool since there are so many of them, and you are able to do all of your research online, without having too many problems with finding the right one.

Building Your Own Store

After you’ve completed all of your research, you are now ready to create your own store. This is not such a hard task, even though there are some things that you need to consider. Basically, this is the step where you will create the content for your online store. You will need to have products on hand, and Sourcing Nova is a great site to learn all about inexpensive products from China. Naturally, the first thing you need to do is to create a page for your products and their description. Also, you can provide some additional information that can help your potential customers to opt for buying some of your products in your store.

Source:wujiproductions.com

For example, you can even have a blog where you can have content that will describe the qualities of certain products in much greater detail. Naturally, this is the place where you can do proper research on keywords and improve your site’s overall SEO. This is a whole other field that requires a whole another article. We are not going to focus on it now. Furthermore, you can use some other content like images and short videos where you can describe all of the products. There are so many things you can do in this field that we can’t even begin to count them all.

Choosing the Proper Marketing Strategy

Source:repricerexpress.com

So, you’ve completed all of the things and you now have a web store of your own. The final thing that you need to consider is to choose the right approach when it comes to marketing. Thankfully, there are so many strategies that are proven to provide results. E-commerce is growing rapidly and companies are looking for new ways to reach out to customers. Push notification platforms like Adrack are among the best tools to re-engage with customers in an effective way. A well-planned e-commerce push notification strategy is a must to drive the sale.  At the same time, you need to be sure that not all of the strategies apply to every business. Most of the time, you will need to make small corrections to the strategy in question in order to make it compatible with your business. There is no magic formula for this part. The essential thing is to make those corrections until you find the proper one for your business.

If you are interested to see one of the best ones, you can check out ioscout.io/product-finder.

The 2020 Digital Marketing Landscape

Is your business struggling in digital marketing?

Many people think that digital marketing is as simple as placing an ad on the internet. However, there are a variety of ways to engage with consumers and grow your audience without ads.

The digital marketing landscape is full of trends that business owners are using to earn more money. By following a few of them, you’ll give off a professional appearance and satisfy customers.

Read on to learn about the latest emerging trends in marketing.

Source:digitalagencypoint.com

Social Media Integration

One of the most popular marketing industry trends is the integration of social media accounts in other services. Social media has over 3.2 billion active daily users, allowing websites to gain an audience without forcing users to create an account with them.

With an account on the likes of Facebook or Twitter, you can sign into a website and access all of the features as you would with a standard account. Some services will share information between the two, allowing you to easily make posts on multiple platforms.

Chatbots

Source:chatbotslife.com

Chatbots are amongst the newest emerging trends in marketing. These are windows that will pop up on your screen when you visit a website. They’ll allow you to interact with AI to do a variety of tasks.

With a chatbot, you can search for items, speak with someone directly, and ask questions. AI has been developed to the point where it can understand what a person is requesting based on keywords within a phrase.

While the idea of getting popups on each website may sound frustrating, these chatbots only use small portions of the screen. You can close the window at any time, and some websites let you keep them closed whenever you revisit the site.

Live Streaming

While YouTube’s video streaming platform has become a giant in the world of online entertainment, current YouTube trends consist of live streaming. Unlike a standard YouTube video, live streaming isn’t pre-recorded.

One of the ways that content creators attract the attention of viewers is by using thumbnails. Just like a YouTube video, you can add text on photo thumbnails for your live stream, using tools like Adobe Spark.

When you go live, users can interact with you by commenting and donating money. This form of entertainment has become increasingly popular because it gives a way for viewers to directly engage with their favorite content creators.

Take Advantage of Today’s Digital Marketing Landscape

Source:localfinder.biz

The digital marketing landscape is difficult to understand for many people, but you can take advantage of it by following these trends. You’ll quickly notice that your business will grow as it will be accessible and engaging for all users.

Start including social media integration into your websites so that customers can quickly access your content. Including chatbots will allow you to save money on customer support, and live streaming will allow you to personally engage with your audience.

Feel free to browse the rest of our blog to learn more effective ways to grow your business.

7 Best Ways to Earn Money Online

It’s a tough period for everyone, and due to the quarantine measures taken by each and every government worldwide, finding a stable job might not be the easiest thing to do these days. Unfortunately, we live in a society where money is crucial for survival, so unless you have a lot of savings, putting food on your table without a decent-paying position is quite a difficult task.

As a consequence of the COVID-19 pandemic, a lot of people are left without a job, and although this is a very difficult situation to be in, there are still some things that you can do to ensure that you’re financially stable until all this is over.

Thankfully, we have the internet, and amongst all the other benefits of it, working online is something that can help a lot of people, including you. In today’s article, we decided to talk about the seven best ways that you can earn money online, so if you’re currently someone without a job, or you’re just looking to maximize profit, you’re more than welcome to keep on reading until the end.

We’re going to keep our list short and concise, including only the most popular methods of earning on the internet these days, so without any further ado, let’s take a look at what you need to know.

  1. Digital Marketing

Source:ncsofttech.com

For every product that we have on the market, there’s at least one commercial or a strategy-based advertising campaign. This is essential for the success of the product, and every popular company or a brand knows it. You can have the best product on the market, but if you don’t advertise it well, someone else will always sell more than you, even with a product of lesser quality.

This is why we chose to put digital marketing as the first item on our list. We think that there are a lot of tutorials and other types of informative content on the internet that you can find, so learning how to become an advertising agency shouldn’t be so difficult. Since nowadays a lot of people are advertising on social media, becoming a part of something like this shouldn’t take too much of your time, but it can most certainly pay well.

For more information regarding Digital Marketing, you can visit socialyy.com and get the latest news and tips which are crucial for your self-improvement in this area.

  1. Video Editing

Source:ventsmagazine.com

If you ever wanted to become a film-maker or at least something as close to it as possible, now you have the chance to learn this skill and use it to make some profit. Videos are very common today, and when we say videos, we mean all sorts of video material. It doesn’t matter if you’re going to edit commercials, speeches, workout videos, or gaming compilations. If you edit, you edit, and it’s going to bring you some money.

Just like with Digital Marketing, there’s a lot of informative content about Video Editing that you can find on the internet, so you can either take that route or download an editing program and start learning by yourself. Our recommendations are either Adobe Premiere Pro or Sony Vegas. If you’re already somewhat familiar with this profession, After Effects is a great tool as well.

  1. Survey Completion

When someone says that information is the most valuable thing today, they mean it. A lot of companies are paying good money to hear your opinion about something, so don’t be afraid to find a good and trustworthy platform and work those surveys. A couple of them per day is more than enough to get the funds you need for all of your daily requirements.

Survey Completion is something that people do for a long time, and it’s probably one of the oldest methods for earning money online.

Source:reporter.am
  1. Sharing your hobbies on YouTube

Being a YouTuber quickly became a serious profession for something that was once considered a “silly hobby”. Today, YouTubers make insane amounts of money by doing nothing more than sharing their daily experiences with their fans. If you think that you have a unique talent, or that you’re charismatic enough to form a stable fan-base, why not try your chances on YouTube?

It’s not something that will pay right away, so consider it as a long-term investment. If you manage to become successful at it, you’ll see a lot of fortune.

  1. Becoming a social media influencer

Source:socialmedia.biz

Being an influencer these days is very common, but that doesn’t mean that you can’t or shouldn’t do it as well. If you think that you have what it takes to entertain people and do it so well that you’ll get paid for it, don’t hesitate to try yourself out in the world of social media. As an influencer, you can earn in many different ways.

For example, you can promote products, collaborate with certain brands, or just make your merchandise and try to make some sales. There are just so many opportunities these days for people who are active on platforms such as Facebook and Instagram, so don’t miss out on any chances to become wealthy and famous.

  1. Streaming on Twitch.tv

Source:pcmag.com

Becoming a streamer is truly a wonderful thing and the dream of every video-game enthusiast that I know of. You’re paid for doing something that you like, which is gaming, so you shouldn’t even consider this to be a job in the first place.

If you are not someone who plays video games, worry not, because as of recently, Twitch.tv allowed people to stream in the “Just Chatting” section, meaning that you can do whatever you want and still broadcast it to the Twitch Community. Keep in mind that your content shouldn’t contain anything considered extreme, but most of the casual activities are allowed, such as working out, drawing, singing, dancing, or just talking with your fans.

  1. Making Music

Long gone are the times when people had to attend festivals with their tapes and asking for people to purchase one because their music is “the bomb”. Nowadays, everything is done through the internet, so if you are someone who knows how to make music, there are a million ways to advertise it for free to thousands of people. Platforms such as SoundCloud, Spotify, and YouTube are always available for your musical masterpiece. Besides, with the technology we have today, you don’t need an entire studio which costs hundreds of thousands of dollars just to make a single track. In fact, all you need to be successful is a lap-top and a pair of headphones, so don’t try to think of any excuses.

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