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5 Common Mobile App Development Mistakes to Avoid – 2020 Guide

Been thinking of a good idea for a mobile application is easy these days. The market is massive. There always be a type of customer that will be interested in a certain kind of application. But, thinking innovating something unique or thinking of an idea is not actually be hard part creating an application. The hard part is the mobile app development or finding someone that will do that part of the process for you. There are so many common mistakes that a lot of developers make when creating a mobile app.

When talking about common mistakes, there are probably thousands of them. One way or another, you will make those mistakes. But, that is not always a bad thing. The best way to learn mobile app development is if you make mistakes along the way. That is completely healthy and normal for any business. But, there are some mistakes or problems that can set you back financially and with time. Considerable setbacks that are very difficult to come from. Especially, if you are working with a tighter budget or if you have a start-up company.

To help you make this part of this entire project a little less stressful and smoother, I decided to write a 2020 guide for the most common mobile app development mistakes that you have to avoid. Make sure you read through the entire article to understand why avoiding them is so important.

Source:alphalogicinc.com

Making the UI similar to a desktop program

Whenever I download applications from the PlayStore, I noticed that developers always make that same mistakes that ruins the experience for me. Obviously, this is my personal experience, but I also believe that objectively has an impact on the experience of an average user.

You are creating something that needs to be optimized as much as you can for a small device such as a tablet or phone. Everything you know about desktop UI, you can forget about that. Of course, there are some elements that are the same or very similar between these two platforms, but most of them are not.

So, if you want a smooth UX for everyone, I would suggest focusing on creating something that will be functional for phones and not for larger moderators such as computers or laptops.

Copying the website design/style/UX

Source:jswebdesign.in.rs

Online websites are very useful but only when you are working from a laptop or a desktop. Once you open up the website from a phone or tablet, the whole experience is much worse. It is not too bad, especially the website has been optimized for phones, but it can never be good as an application.

Applications are made for users that prefer or completely rely on mobile devices. The entire point of these programs is to make the access toward certain services and products be easier for customers that try to buy from their phones.

Have you ever tried to check out on any kind of website on your smartphone? If you have then you probably know that the entire checkout experience is not exactly smooth.

However, when trying to make the user experience smoother and better by creating an application that will completely replace the website for certain devices, it is very important not to copy the websites UX, its design and style. In fact, you should aim to make it as different as possible from your webpage.

People are coming to use this app because they hope it will provide better UX. They did not download it to be greeted by that same UX and the same design.

If you are having trouble getting creative and creating an application that will be a lot more unique and different from your website, you should probably consider hiring a professional team that can help you develop an iOS, Android, or a web app as suggested by EGO Creative.

With the help of a professional team, I am sure that you will not make these common mistakes.

Long animations

Source:themmit.com

Almost every developer I know loves the idea of creating animations that are satisfying to look at, smooth, and very stylish in some unique way. They believe that such a complex animation makes for a better UX. And sure, that is true. Well-designed animations make users happy.

However, there is a certain threshold that should never be overstepped. This is not my opinion or something subjective, this is entirely subjective. That threshold is about the length of animations. Sure, they are pretty, but if they are too long, they can easily become frustrating to users, especially when they are applied to mobile applications.

That is why it is so important to avoid making animation that lasts too long. Otherwise, you might actually lose a lot of your clients just because of this.

Developing only for Android or only for iOS

These days, I regularly see that developers are planning to build an application for either one or the other platforms. Not often do you see someone planning to push the release for both Android and iOS. I know it is probably less work to build apps for two different platforms, but you also have the possibility to obtain twice the number of customers.

So, if you do have a plan to release on both of these operating systems, I would suggest that you do it at the same time. You should not prefer one operating system over the other because that might have an impact on your customers. Everyone deserves the same treatment.

Too many features

Most developers want to make their own mobile application with rich with as many features as possible. But, in reality, there is no need for them. Cluttering a nap with unnecessary features will only make it slower and very unresponsive. So, keep it simple and if there is a need for such a feature in the future, you can always add it later.

As you can see, there are a lot of jumps and hoops that you need to get through during app development, but if you avoid these mistakes, I am sure that everything will go smoothly.

What are Solo Ads And Do They Work – 2020 Beginners Guide

So you have set up your initial sales funnel, and everything has been tested, and everything works, but now you need to inform people and take advantage of promoting your kind offer. Solo ads are one way to do this. A personal ad is a form of advertising that occurs when you buy a unique place on someone else’s mailing list. Check out 7daysbuyer.com to find out more about the subject.

Therefore, the provider agrees to send your message to its subscribers, and as a result, you will have better traffic.

Here are five ideas to consider for a successful solo ad campaign.

1. Know your niche

Source: dribbble.com

You need to understand what kind of people you want to reach fully. There is no point buying a spot in the newsletter in the health niche when you are selling chocolate. Hopefully, the seller wouldn’t take your order anyway.

However, this does not mean that you have to stick to your industry. So make clear the interests of the people you are trying to attract and find individual ad providers in those industries.

2. Get recommendations

Source: youtube.com

Before choosing to work with a particular provider or ad provider, get some referrals from other people. The most popular providers will likely have easy-to-find reviews if you do a Google search, and you can join Facebook groups dealing with solo ads and see testimonials from happy or unhappy customers before committing to purchase.

3. Organize a conversation

Source: youtube.com

Try not to buy a personal ad without contacting the provider, via Skype, or talking to them on the phone.

4. Be good at writing copy ads

Source: hackernoon.com

Some providers will create the ad copy, so you don’t have to, and sometimes that works because they know your list, but how can you prove that? Instead, choose your script and request that two versions of your copy be sent to the list, if possible. Not all providers will agree to this, but they will help you understand what works and what doesn’t.

5. Start small and then grow

Source: coinzilla.com

Although it’s tempting to throw your money at an ad provider so that you can build your list fast, don’t do it.

Instead, spread your money among several different providers and see how they perform before asking a few more clicks from a particular provider that seems to be working for you. Remember this is your money, so be careful about how you spend it.

The wrong way to use solo ads

Source: jotform.com

If you plan to buy solo ad traffic/clicks, here are the pitfalls to avoid:

  • Sending traffic to undifferentiated people (or Replicated) Capture pages. If your capture page looks like all the others, the chances of success are slim. Send traffic to saturated offers and Sales Pages. Once people have opted for them, they will be brought to their companies, offering a sales page. If it’s a useful page with a great deal and you haven’t been overly exposed to list owner subscribers, then it will probably work just fine. But if potential customers have seen the offer before, your conversions will be reduced, even if you have a unique capture page.
  • You shouldn`t use Dodgy Solo ad sellers. Vipers nest & # 39 is the phrase that comes to mind when thinking about the solo ad & # 39. There are several reasons for this, including the low barrier to entry, the belief that & # 39 bring good money roulette to sell the traffic (it’s not), and the ease with which providers can defraud customers by selling fake clicks. ‘Unreliable’ should be your default position until proven otherwise. That said, some reputable people can be trusted. Your job is to find out who they are.

The correct way to use Solo ads

Source: udemy.com

So can you make money buying solo ad traffic? If you can. Here’s how: Select the right provider. See below for tips that include crucial questions to ask.

  • Provide your magnetic copy. Some providers insist that they write the slip copy (email). It may be because they know your list and know how to contact it, or maybe they don’t trust your copywriting skills. On the other hand, it could be because they use spam techniques (which may not suit their purposes) for subscribers to click on the link in the email. That is why, in most cases, it is better to create your consistent copy and insist that the provider use it. Tip: If the provider refuses to accept your slipped copy, ask them for an example or ask to have it listed.
  • Send traffic to a cheap offer or valuable content. If you market a high-priced product, it’s best not to promote it through advance solo ads. Instead, look for a cheap or free entry-level product that is consistent with your core offering. Promote with your unique capture page that you can easily create with software like Lead Pages. Once people have bought the cheap product, they can put it back into their highest priced product. The second way to do it, which we prefer is to create unique and valuable content. You should post it on your blog and social media sites like Facebook and Google+, and then direct people to your capture page or your sales page.

Killer strategy number 1: send traffic to your cheap (or free) product offering. There are many products you can sell as an affiliate. Look for deals on platforms like JV Zoo and Commission Junction, then use solo ad traffic to promote them. Send buyers a personal follow-up email with a more valuable offer to consider.

Killer strategy number 2: send traffic with relevant content. We use both strategies, but this is my favorite. Why? Your content powerfully marks you and will tend to produce better quality leads from prospects who have already been educated about you and what you do. This strategy is a higher-level strategy than the cheap product offering strategy, but it should be an aspiration for all sellers, at least. A variation on this approach is offering a free PDF report or cheat sheet and then using it to guide people to a small ticket product offering, which in turn can lead to your big-ticket program.

Automation Tips to Increase the Audience Engagement

Automation is the consequence of rapid technological advancements. Many view automation as a negative thing that will take over our jobs. And while the concerns are there, it has zero impact on our topic.

Audience engagement is an area of digital marketing that can have a significant impact on your brand. Audience engagement is closely tied with brand awareness, and both can have a positive impact on each other. That’s not to say that it won’t backfire on you. Automation can either make or break your brand’s name.

Source:quora.com

If done the right way, it can drive sales and increase audience engagement. But what’s the right way to do it? What tips and strategies can you implement to make it work in your favor? How to avoid backfiring on you? We will hopefully shed some light and provide automation tips to increase audience engagement.

1. Create Social Replies

This first tip is closely tied to social media platforms that fundamentally use hashtags; clear examples are Twitter and Instagram.

Both platforms make it possible for a user to engage with a brand by simply using the brand’s hashtag in their post. This is a popular way for the audience to try and converse with their favorite brands, and you have to capitalize on that.

When someone mentions you in a post, you can use that to your advantage by replying to the person. But, instead of doing it yourself, automation can do it for you.

However, your response mustn’t be generic; otherwise, people will see through it. Below are a couple of tips on how not to get mistaken for a spam bot.

· Implement humorous replies

Instead of giving people the generic response, why not add some personality and humor to your replies? If you simply created a reply that goes along the lines of “Check out our website at bit.ly/blablabla” then people will instantly recognize that you use a bot.

And while there isn’t anything wrong with it, you have to be careful in how you reply. A better example would b to add the following: “Thanks for posting. We currently have a contest and you can join on this link”.

· Make them want to

Even if you used the before-mentioned reply, that still doesn’t guarantee you people will click on your link. You need to make them want to click on it. If you have tens of thousands of followers on your social profiles, nothing guarantees that the person in question will win the prize. So, you need to push him a little. To do this, a good thing to add would be to specify the prize.

2. Welcoming Messages

Source:wishesmsg.com

Automation can also be used to welcome your visitors every time they visit your socials or website.

Welcoming messages are very easy to notice. They mostly pop up in the bottom right corner whenever you visit a website or pop up in a chat box when on a brand’s social pages.

Welcoming messages have a simple task at hand of welcoming the visitor. They display text us “Hi, welcome to our website. Feel free to look around, if you need anything simply type in here”.

These messages are implemented by bots that have been preplanned before to include a message along with their response.

It’s an excellent way to help navigate a person through your website, and an even better way to help him with all his needs and questions.

For more information about automated welcoming messages, make sure to visit botsurfer.com

3. Automated Sign-Up Forms

Since we live in an age where data is very important, a great way to use this feature is to create sign-up forms where your visitors can willingly make an account with you.

However, it’s hard to make a person willingly sign up with you, and he may need some pushing. Because of this, you can use automation to be that pushing factor, but the forms must be formatted carefully to intrigue the applicant.

Here are a few tips on how to create your forms:

· Keep it simple

People hate it when they have to fill up long forms that take a lot of time. Instead of going this route, try to simplify things.

· Give them something

Another way to make a person sign up with you is to incentivize the process. Let’s say you’ve recently created a digital marketing campaign to increase the number of people that sign up on your website.

A great way to eliminate hesitation and make the people finish the process is to give them something for their troubles.

This could be a voucher, a coupon, and even include free shipping for a limited time. The thing is to give them something that will make them willingly sign up with your brand.

· Customize Your Forms

Let’s say you’re running a contest and you want more people participating.

A great way to gather data, make people sign up, and increase audience engagement is to customize the forms to suit the participants.

Source:pandologic.com

For example, you could provide two prizes that the participants can choose from. You could then ask the participants to share your campaign on Twitter, Facebook, and Instagram and promise them a better chance of winning.

This not only increases your brand, but other people will see the shared post from the participant. If they like what they see, they too will do the exact same thing. And so on, so on.

The point here is that all the while people are sharing you, you are getting new customers, engage with new visitors, and more people sign up to your website.

This simple process of automation can have a significant impact on your brand. Not only are all three tips excellent for audience engagement, but they can have an equal impact on your brand.

Increasing audience engagement through automated processes may be the best way to go about in 2020. The popularity of such technologies is predicted to grow, and why wouldn’t you want to be a part of it?

 

Email Marketing Ideas for Small Businesses

Small businesses need to utilize all the means necessary to be able to succeed and establish a stable position on the market. New methods appear all the time. Some are more, some are less successful, but a strategy that has proven its value multiple times is email marketing. Creating a valuable and effective strategy is of the essence. Here are some things that you need to keep in mind. 

Source:relevance.com

Attract people to sign up

If you strive towards making the email marketing your central strategy to promote your business, you will need people to sign up for the email list. First, think about the problem that your customers want to resolve. Then, present them with the idea of the possible solutions as this may trigger the curiosity factor and increase your chance of getting a new member on your email list. 

Make sure the sign-up box is somewhere where people can easily see it. Also, you might want to think about integration with the social media profiles, where people can instantly get all the information they need. The simplicity is usually what you need because people appreciate an easy approach. 

Give rewards

People love rewards! It’s in our nature. If something is free of charge and easy to get, we are there. Use this to your advantage. Offer new members a prize after they finish the sign-up process, such as a free ebook or a discount for the most popular products. This is usually all it takes to persuade someone to follow through, but make sure it is something that will be valuable and useful to your customers, otherwise their interest will disappear very fast. 

Get familiar with the regulations

Law requires all businesses to provide a simple mechanism for unsubscribing and it is regulated by the Act called CAN-SPAM. If someone requests to unsubscribe, it is your duty to make it possible in the following ten days, if not instantly. In case you fail to comply with this regulation, you may end up paying a fine, which is certainly something you don’t want. 

Learn from email marketing data

Source:connextdigital.com

Don’t let your data go unnoticed. When you start running a small business, you may end up overwhelmed pretty soon with all kinds of demands, requests, problems and day to day issues. However, it is necessary to stop for a moment and focus on what’s important. Analyzing your email marketing data is the essence of achieving success. If you are not sure how to do that, you can always leave it to professionals, visit eSputnik for more information. 

Don’t forget social media

Facebook, Instagram, and Twitter are now our reality. Everyone has a profile on at least one of these platforms, which is why it’s necessary to establish a presence on all of them. The companies that realized in time that social media is here to stay and made it possible for their customers to reach them on these platforms profited significantly. Just the idea that the business owner dedicated enough attention to lay everything out for their customers, tells a lot about the approach and the future of the cooperation. 

The customers will surely appreciate your effort to constantly inform them about all the new products, services, meet-ups or anything else that is important for your customers. Not only that, but this approach increases the chance that the customer will see something interesting that will inspire them to buy and probably even recommend your company to a friend or colleague. This significantly widens your network and the span of potential customers.

Keep it very simple

No one wants to be piled up with information. You must be aware of the habits your consumers have. Think about the average customers – they will probably check their email on the go while they are waiting for a bus, a meeting or a meal. They probably have just 5 minutes and they don’t want to spend it all on emails, so they will just open the emails, scroll through and move on to something else. If the information is laid out pretty clearly and without the use of long, hardly understandable formulations, you are on the right track. When you think about it, the biggest and most successful companies use short slogans that made them famous, so as Nike would say – Just do it! See, 3 words, but so effective.

Source:metapress.com

Keep your emails regular

In order to be on someone’s mind when they need a service or a product, you need to have a schedule of sending emails, or they will completely forget about you. Send the emails weekly or monthly. Make sure you create the right strategy and keep the balance, so don’t get too pushy and annoying, but still be there when necessary. This is sometimes hard to achieve, but again, here comes the importance of data analysis – it can help greatly. 

Provide quality content

Content is everything. If you don’t provide quality content, everything else won’t matter. You must give your customers the information that they need, packaged in an interesting way. If all you offer are empty promises, you will lose them just as fast as they signed-up. This will result in an enormous loss of time and resources.

Each of these steps is very important and its implementation requires time and dedication. It is easy to give up when obstacles appear, but all of them can be resolved with the right approach. If you think you are not skilled enough to execute the entire strategy, then delegating this task may be a wise choice. One thing is for sure – email marketing carries huge potential and shouldn’t be overlooked. 

  

 

Tips and Tricks on How To Sell Your House Fast

Selling your home is always a tough decision, however, sometimes it’s the right thing to do. In life, we often need to make changes to find that “perfect” spot where we can finally settle down and live in harmony, so we shouldn’t give up until we reach that.

Most of the time, people are moving because of a few things. A better job, better-living circumstances or if they have children, they’re moving to provide a better living area for them, as well as quality education.

We’re not going to ask what your reason for moving is, but since you decided that it’s time to make such a decision, we’re going to help you by providing you a few useful tips and tricks to sell your house faster. Let’s take a look.

Source:ncan.us

The quality of your listing is everything

You must make a high-quality listing that’s going to display many pictures taken from good angles. Good photographs are what’s going to attract people to click on your listing. Your thumbnail is going to be the most important part of this. If you don’t have an attractive thumbnail, people will scroll past your listing and click on something else.

Use a high-quality camera

Most modern smartphones these days can take amazing photos, but you should still try to borrow a high-quality camera from a friend and take ultra-sharp shots from your house. This will give your future customers a sense of quality and they’ll get a feeling that you’re a caring person, increasing your chances of selling the house.

Photos aren’t the only important thing

Your listing should include as many photos as you can place in it, but that’s not all. Give a detailed description of the house, the state in which it is in at the moment, and other important things such as the year it was built, etc.

The more information you are going to provide in the description section of your listing, the fewer questions you are going to answer on the phone from uninformed potential customers.

Be honest as much as you can

Now, there are some details about your home that you wouldn’t like to say, such as that one time you spilled red wine on the wall in the living room and then fixed it with homemade paint, but try to be as honest as you can.

If you are presenting your home on the listing as something completely different from what it looks like in person, you’re just going to waste your time with people coming and then leaving disappointed.

Source:yourdealty.com

Decide whether you want to sell alone or with an agent

Real estate agents exist for a reason, and they are very good at doing their job, which is selling your home faster and for a better price. However, their service will cost you some money. So, if you are not in a rush, you can choose to do this without the help of an agent, but if you are trying to sell it as fast as you can, it might be a very wise decision to hire a person to help you.

If you happen to live in Pittsburgh-PA by any chance, and you need to instantly sell your home for a very fair cash offer, feel free to visit Fifth Avenue Property Group.

Form a fair price

Every area in your country has a different real estate market, and that market has a certain price range that is considered to be a standard for that particular area. If you are selling your home for a price that is a lot higher than the standard in your area, chances are that you won’t be able to sell it for a long time, or not at all. Make sure that you know what the standard is and form your price accordingly.

It is okay to value your home a bit more than the other listings, especially if you know that you’ve taken really good care of it, but don’t go way too far out of the price range.

Try online websites and applications

Writing a listing in your local newspaper might be a great idea, but in all honesty, it’s a bit old-fashioned. Today, the internet rules almost everything, and the same thing can be said about the real estate market. If you’re not having any luck selling your home with your old-fashioned method, make sure that you try websites and apps that allow you to make a listing. Most of them are free, but you can pay for a “boost” and get your listing in front of all the others if that’s what you want.

Source:nathanielporterinn.com

Take your time

You can’t sell something worth thousands of dollars over night, or you can but you’ll need tons of luck. Most of the time, however, you’ll need about a few weeks or even months to find a good customer and complete the transaction. Don’t rush it, unless you have to.

If you take your time you can sell your home for a great price, without having to lower it because you are in a hurry and you just want to “get rid of it” as fast as you can.

Do a bit of a cosmetic upgrade before selling

People like to see a tidy and good-looking home before handing you over their money. Even if your home wasn’t aesthetically pleasing before, you can do a small “cosmetic” upgrade before you sell it. Re-painting doesn’t cost a lot of money, and if you have the time you can even do it by yourself, and it will increase your selling price and attract more customers. Who doesn’t love a freshly painted home?

List a bit higher to avoid bargain

This is a very common trick that a lot of people use. When you’re forming the price, make it just a bit higher than what you’re expecting to sell for, simply because most of your customers will try to bring it down, and if you let them, you’ll go back to your original fair price instead of going lower.

Design Tips for Your Boutique Store

If you own a boutique of any kind, the main thing is to attract foot customers to increase revenue. There are many ways to increase the popularity of your boutique, both on social media and with new customers coming in. One aspect that every boutique store owner should focus on is the interior design.

Boutiques are quite different from most stores. The main difference stems from the fact that a boutique should look luxurious and professional.

This can easily be achieved if you focus on interior design. A store’s interior design has the power to attract many customers. What’s even more interesting is that if your boutique looks appealing to customers, they will spend their money on your products. This does not only increase your revenue but it also provides your customers with an excellent experience, one that they will not forget.

But to complement the design, one must focus on a modern solution. This is true for most boutique stores, in the sense that the theme always revolves around modernism.

So, without further ado, here are our interior design tips for your boutique store that will make it a customer hot spot.

1. Create Comfort Zones Within Your Boutique

img source: dezeen.com

Your boutique must be able to welcome potential customers and make them feel as if they are stepping into their own homes. This can be achieved if designate and create a comfortable seating zone within your boutique.

According to various interior design experts, a comfort zone greatly increases a customer’s purchasing decision. As said by the best, if a customer feels like home, he will be more inclined to make a purchase in your store.

As buyers make it more and more difficult for themselves to select a purchase, they often times end up getting tired from all the store-to-store walking. Because of these, modern boutique stores take it upon themselves to create the best possible buying decision, and they do that by allowing the customers to take a seat and rest.

This can further be explained if we take into consideration that the customer wants the best possible buying experience and the most memorable one. If you can somehow do that by creating a designated comfort area, your business will profit a lot.

2. Have a Cool Pattern Design

img source: pinimg.com

We mentioned that nearly every modern boutique has a modern theme that accompanies it. This is probably the only truth you’ll hear in this line of work.

Namely, boutiques are supposed to give out a feeling of professionalism and luxury, we mentioned that at the start. But the only way to achieve it is to focus on creating a theme for your boutique.

This, however, is easily achieved by focusing on a specific theme. The theme is probably the most important part of all of this. It should be something that will further show the customers how modern you are, how professional you are, and to create a welcoming feeling.

The theme, however, should be selected based on what you sell. If your boutique specializes in lingerie, then chose a mixture of white and black colors. If your boutique specializes in selling swimwear, then go for sunset colors to create a more realistic atmosphere.

For a full guide on how to come up with your store’s interior design, you can go and read more here.

3. Spacing and Coloration

img source: timeout.com

The biggest mistake that boutique owners make is the mistake of blocking other merchandise with large racks or isles. Your business should be designed in a way that a customer can browse through everything just as he is about to enter the store. While it is certainly a plus to have your best products displayed on the front, it is still essential for the customer to see everything you have.

To avoid making a mistake, we have put together a couple of tips alone on the matter of spacing and coloration, and those are:

  • Focus on smaller racks, in a spherical form to inspire the customer to browse from one rack to another.
  • Create unique sections where your newest and best products are located through the use of mannequins and model displays. This will create a focal point in your store where people will mostly navigate.
  • Have the rest of your products placed around the focal point, so that customers will have an instant browsing option if they don’t like what they see at first.

If you can manage these three within the limits of your boutique size, your chances of a customer buying something will increase.

4. Create a Friendly Entrance Design

img source: outsourceplan.com

There is one way to make the customers come in, and one way to make them run for their lives. We, of course, are talking about your boutique’s entrance design.

The entrance of your store should be designed to give the customers a sample of what you sell. This can be super effective in attracting customers, and also supper effective in losing customers. If you’re selling lingerie, then make sure to place a couple of samples either in front of the entrance, or the display windows. Since shoppers like to browse through as they go from store to store, the only way to invite them in is to show them what you have to offer.

If they like what they see then they will come in, so make sure to have your best and brightest on display.

5. Avoid Cluttering

img source: businessinsider.my

There is no point in having no room for shoppers to maneuver around your store. If there is one thing that shoppers hate, it is cluttering.

To avoid cluttering, naturally, you would need to have a larger boutique. Bit this can also be achieved even if you own a smaller one.

It’s only smart to have your full merchandise on display; who wouldn’t do it. However, you should always be careful not to clutter things. Mixing different shades is never a good idea, and covering your merchandise with other merchandise rarely sparks success.

For this, you will have to designate certain racks to be filled with only a certain color. This will greatly work in your favor as there is no need or adding ivory and blue in the same rack.

 

 

Digital Marketing Mistakes to Avoid

Today, for an advertising campaign to be successful, a business must not overlook digital marketing. The online advertisement form has taken over the industry and has already helped millions of businesses find success. However, it takes a lot of time, effort, and hard work to create a successful strategy, and people often tend to overlook certain elements or fail to recognize their importance.

Luckily, this can all be avoided with learning, careful preparation, and making smart choices, so here are the 5 most common mistakes many businesses tend to make.

1. Failing to Determine a Goal

img source: cloudfront.net

Developing an effective online marketing campaign is crucial for success Having a clear goal of what you want to achieve with it is of the essence since it will allow you to plan and build your entire strategy around it. By failing to determine your goal before anything else, you will be unable to utilize the best tools for the job and will not know how to develop an optimal strategy.

2. Not Choosing a Target Audience

img source: siteinside.com

While it might seem nice to have customers from diverse demographics, locations, and different walks of life, it is not something that will boost your business and profit. Depending on what services or products you are offering, you need to choose a target audience that will truly be interested and willing to spend their money. Trying to reach many types of people might also result in a financial loss since you will be paying for ads that are targeted at people who have no interest in becoming your customers.

3. Neglecting Current Customers

img source: amazonaws.com

So many businesses only focus on increasing the number of new customers that they completely forget to pay attention to current consumers. This mistake can be detrimental to one’s business since it might lead to customer dissatisfaction, loss of trust, and ultimately consumer loss. It might also cause damage to your reputation, so never forget to keep engaging with your users.

For example, you can create interesting content, write informative blogs, share relevant posts, and include them in your newsletter. This way you will show your consumers that you care and appreciate them, which will ensure they stay loyal to your brand. You can also send personalized birthday offers, develop loyalty programs, and respond on social media platforms to maintain that positive connection.

4. No Smartphone Optimization

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Each day, the number of smartphone users is drastically increasing and more people are using these devices to get information, conduct product research, and shop. According to a recent study, around 51% of smartphone users have said that they discovered a new business via their phone. Making your website mobile-friendly will not only boost your visibility but also increase your traffic and meet potential customer’s expectations, increasing their satisfaction.

5. Overlooking Analytics

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Ignoring and not utilizing analytics can greatly hinder the success of your campaign. Not only do analytics enable you to track website traffic, but it can also allow you to study your audience and monitor the effectiveness of your content across all platforms. It can be of great help for remarketing, retargeting, and extending your reach.

Conclusion

Always remember that success does not happen overnight and that creating a successful campaign takes a lot of planning and time. By being knowledgeable and well-prepared, you can avoid making major mistakes and make sure you succeed.