The Guide to Resolving Customer Issues

It is all thanks to the internet that we can successfully resolve customer issues. The customer is the lifeblood of your business, and that means you have to keep them happy.

Unhappy shoppers tend to talk all about the things that make them feel that way. This can create a domino effect that could reflect negatively on your business.

So eliminating all causes for complaints might just be the thing that your business should focus on. But we all know that doing that is nearly impossible.

Instead, you’re going to have to work case by case and successfully resolve customer issues.

If you’re interested as to how to do that, then you’re at the right place as we’ll give you a full guide about it. So with all that said, let’s start.

1. Listen To Your Customers

Everyone wants their voice to be heard; it’s how we function as humans. And that is no different for the people you cater to. If your business has any sort of customer service, then your employees must listen to the customer.

Whenever someone calls in with a problem, you should be able to resolve it. Regardless of how trivial it might seem, they still come to you with a problem and greatly expect you to resolve it.

And even if you’re fully aware of the problem, allow them to speak first and listen to them. Do not assume that you know what their issue is.

2. Be Positive And Kind

It’s safe to assume that some people are angrier than others. The root cause of the anger isn’t important, what’s important is that your customer has an issue and they are calling in frustrated about it.

It can be quite hard to remain calm whenever someone is shouting at you over the phone. This is truly the hardest thing for call agents to do.

Your employees will need to be trained in how to remain positive and be kind all the time. Everyone can have a bad day but if your service agent has one, then do expect a couple of complaints to be filed against your business.

3. Acknowledge the Issue And Find a Resolution

Once you’ve heard what they have to say, the easiest and best thing to do is simply acknowledge and thank them that they called in for assistance.

We are, again, going back to rule number one, which is to listen. Acknowledging the issue and even repeating it back to them confirms that you’ve been listening to it all this time. This is very simple to do but can have a very powerful effect.

Acknowledging the issue simply tells the customer that the person at the other end understands what they’re going through and will do everything they can to help them.

If you don’t do all this and instead jump ahead to conclusions, then you will make things worse. Eventually, your customers will grow so dissatisfied with your service that they’ll begin to write negative things about your business.

As you would imagine, there is a place where you can do that. Insulting the customer and your business will eventually show up on

4. Be Available 24/7

If you’re a global brand, then it goes without saying that you need to make yourself available 24/7. Even if you’re catering to a smaller community, the same rules still apply.

Availability is something that everyone can appreciate in this sphere. But we’re not seeing it. Not many businesses are available 24/7 for their customers. Their call services or online chats usually work nine to five, and that isn’t helping those that have a problem with a product or service.

Most businesses lack the manpower to employ 24/7 customer service. But that’s where chatbots and automation come into play.

Chatbots are very effective in resolving the issues of many unhappy shoppers. They can be integrated into your website and your social profiles. Sadly, they can’t speak over the phone.

But that’s not important as you should make your business available on multiple platforms. So if you have a website and social profiles, you will need to implement a chatbot system.

Here are a few reasons why:

·  24/7 Availability

The biggest reason why many businesses are implementing chatbots is the fact that they make themselves available 24/7. Even if some of your customers have a problem and need assistance at 3 in the morning, they can chat with a bot and find a resolution to the problem.

·  Very Effective

You can program these bots to be able to assist everyone. Not only that, but some of these bots can be very effective in resolving problems. Bots are so advanced that they deliver real-time solutions to real-time issues. This decreases the number of support tickets, which ultimately takes the burden off your human workforce.

·  Very Scalable

And probably the best thing about chatbots is the fact that you can employ hundreds of them to serve your loyal customers.

5. Offer Proactive Resolutions

Sometimes your customers don’t actually want to talk to anyone, they just want to find a solution to their problem. And for that, you will need to be more proactive.

Being proactive simply means providing an answer to a problem that might exist.

Businesses can be proactive in handling complaints in a number of ways. The first one is to simply give the customer an FAQ section. This section should appear on the same page as the “chat with us” option you offer. Instead of getting into a conversation with a bot or an operator, the customer can read the FAQs and find a solution to their problem.

Another great way to be proactive in handling complaints is to offer tutorial-style videos or blog posts. How-to-videos are great for this as they explain the whole process from start to finish. And your customers might find something in these videos that can help them with their problems.

And lastly, you will need to work on creating support content that your customers can see whenever they have a problem.

How to increase in-store revenues with Merchandising panels

You should pay attention every time you go shopping and remember where the merchandising platforms are situated. There was one positioned at the left side of the front door, wasn’t there? They positioned the panel like that because shoppers are prone to go right rather than left while entering a shop. Did you have a particular product in mind as you looked at the promotional panels? That was not a mistake.

By putting strategic merchandise panels in the customer’s direction, a well-designed merchandising scheme “forces” shoppers to stare at the items the merchant needs them to. Companies like crowdcontrolcompany provide products designed to get your customers attention and convert them into sales.

The vital distinction between a store that is going to thrive and struggling is usually small. Still, it is the subtle psychological forces that differentiate the prosperous retailers from the soon-to-be-bankrupt ones.

It is a proven reality that well-designed merchandising processes and the point-of-purchase show will contribute to improved sales and, over time, cause new consumers to become regular customers.

And what ways do you execute a sound merchandising framework strategy?

An aspect of sales promotion is art, but a separate element is scientific. You’ll need to put some effort and forethought into building up a successful sales channel, but doing so would guarantee that your sales channel is among your most powerful and profitable sales associates.

Finding your way can be challenging. Continue reading.

This review will go into proven techniques for building successful merchandising panels which capture the customer’s eye and prompt them to buy things.

Identify your customer profile

Be familiar with the buyer personas.

Anyone who has developed a profitable company will inform you that it is important to recognize and reach your target client. Doing so will lead to tremendous improvements in sales.

To find your ideal client, you must first build a “customer profile.”

As per Hubspot, the global leader in consumer analytics, customer personas are “imaginary, generic descriptions of your target customer.”

A comprehensive consumer persona can be useful in different facets of your company. For example, it can support your advertising, promotions, product creation, customer care, and, yes, develop your merchandising systems.

Your buyer profile should not only include demographic statistics but also should involve their habits, psychographics, and motives: their perceptions, values, wants, and goals, as well as their psychological motivations.

To provide consumers with what they need or want, you have to recognize customers’ desires and needs and predict their requirements.

Do you have any idea where to begin? Look through the old receipts to see what you’ve wasted money on.

Concerning whether or not the consumers are the sort that picks up chap-stick at clearance or perhaps more inclined to partake in a Moon Night, the response is “the former.”

To excel in your business, you should better understand your customer behaviors, and most merchandising panels do no less. When doing market research, you should take inventory of which add-ons your consumers are likely to purchase and then place merchandising panels to make these products easier to find.

Develop a strategic plan

After you’ve established your buyer profile, it is indeed time to pick from those options…

  • The number of merchandising panels you will need.
  • Where you can position them
  • You’ll be showcasing the following brands.
  • The effective techniques for organizing them

The simplest path to doing this is by using a strategic map.

Strategic maps are illustrations that assist in the process of deciding how and where things are located in your retail establishment.

These maps are created using some special computer software, allowing you to design a model of your shop by imputing its dimensions into the software.

This app allows you to drag n drop items, organize shelves to improve your products’ location, and fine-tune the positioning and scale of your shelves.

Fast reminder: If you need a bigger drawing, you can make a copy on graph paper.

It won’t be as precise as a graphical planogram, but it will also help you envision the merchandising panels before placing them in position.

Retail Merchandising Panel

Pick a particular topic to write about

One of the greatest faults you could make is getting so much of a sense of detail when it comes to publicity.

Remember the last mail you got from an e-commerce company.

It would have been ideal if the email had been about some product theme.

Consider, for example, an email from our company may be customized around a particular product category, like “Five Various Styles of Post and Rope stanchions” or “Perfect Slatwall panels for your warehouse.”

When an email contains several ads, it can cause the reader to become distracted and lose out on an opportunity to purchase any of the items listed.

Much as for merchandising tables, the same logic applies. If consumers disregard the merchandising panel because it has many items with inconsistent group titles, then there is so much garbage on the panel.

Consider anything that influences your merchandise panel’s look, including paint, items, and illumination, when creating your style.

With due consideration, pick the correct panel size for your items and workspace.

Think back to the moment we spoke about considering your customer’s psyche as a way to boost revenue, don’t you? Additionally, the graphics in the shop should be aware of that, as well.

If your store’s merchandising panel is too high or if the panel is too low for the size of your store, consumers will feel alienated and have less faith in your business.

To improve sales, the shop must have a merchandising scheme that fits within the establishment’s space and integrates with the overall architecture to entice shoppers better to purchase.

Make sure Merchandising panels are free of clutter and in a clear design

It must seem very simple, but if the panel is crammed to the brim with merchandise, shoppers will have difficulty locating what they’re looking for, and sales will suffer.

There are various ways to plan the panel for clients, ranging from easily arranging and showing all of the products to making sure it is easily accessible, beyond the customers’ scope, and appealing.

To minimize the chance of overcrowding, steer out of overcrowded areas and use signage with clear product detail. Ensure that you are working hard to keep the panels clean and simple.

A panel devoted to investigating candy merchandising

Bear this in mind: shoppers often turn right as they reach a shop

It’s very normal for shoppers to turn right when they reach a supermarket, so the right side wall of your shop near the entrance gives you a perfect chance for merchandising.

What you are describing is true; the wall you are talking about by the right-side entrance to your shop is referred to as the “power wall” so goods have a high chance of selling.

To optimize sales, select famous, high-priced merchandise products for your merchandising panels across your power wall.

Use spotlights to attract the attention of the crowd

Your consumers can follow your eyes to highlight various items if the lighting is just right.

Utilize spotlights to attract the customer’s attention to the merchandise and luxurious products placed above the ceiling.

Many consumers are not going to know they are being led to a particular commodity, so they’ll be very likely to purchase it.

Support the clients know what they want to buy by using signs and visuals

While designing a fantastic merchandising panel style, having an outstanding lighting scheme, and ensuring sanitation would dramatically improve the chance of selling, there are also more chances for increased revenue.

It is important to use convincing signage and illustrations to inspire consumers to shop.

Closing the eye with relation to shopping merchandising programs is all about attracting attention. It signifies you want consumers to find the goods you want them to buy by focusing on the key attributes and characteristics so that the customers can shop these products before they leave your shop.

Logos in big, contrasting fonts labeled, with striking colors, which focus on the real benefits of the items (instead of just their features), are by far the most effective.

Retail Merchandising Panel


From time to time, always perform an evaluation.

To get the most value from your floor shows, make sure to perform daily display refreshes at least once a week or once every two weeks.

Daily consumers avoid paying attention to the retail panels’ merchandise as they see the same things on the panels each week. As a result, the impact of those panels starts to decline.

Make sure you understand your buyer profile and seasonal patterns when you’re reviewing retail panels.

For example, a fashion store may have beachwear accessories, like goggles or sunglasses, in their merchandising panels in the summer, and winter accessories, like caps and gloves, in their panels.

To remain consistent with the overall look, design, and feel of your store, be constant with your product’s quality.

Name identification is among the most critical qualities of a profitable retail sector.

Your store’s visual styling, including the furniture, lighting, and other design choices, should be compatible with your brand’s intended image. The look of your merchandising panels ought to be clear as well.

Three major types of Merchandising panels for your business needs

Merchandising panels exist in various forms and shapes. Here are three kinds of merchandising panels that can suit most of your business needs.

1. Slat wall panels

Although retail display items are numerous, slat wall panels are widely used in retail around the world. These show fixtures are made up of panels and are created to accommodate various merchandising items. A frameless unit, such as a slat wall, may be mounted inside a wall or used in tandem with a base. Combination tool kits contain all the different equipment attachments appropriate for setting up their systems. Hardware including arms, hooks, and shelves is not needed to set up their systems, making combination tool kits particularly beneficial.

Benefits: One key benefit of this type of display is flexibility. You can develop a retail display specific to your business and its numerous needs ranging from several different finishing designs, heights, shapes to types of attachments. Affordable, ready-to-install panel options (especially single slat wall panels) and clear wall panel patterns make slat walls an affordable and attractive choice for people looking to create customized appearances.

2. Grid wall Panels

Grid Wall panel is one of the new merchandising panel styles that has become widely known among retailers. This kind of merchandising panel is constructed from a matrix of wireframes.

Benefits: Like the features of slat wall panels, the advantages of Grid Wall panels include privacy, additional safety, and versatility. They are versatile, reasonably priced, and highly customizable, too. However, Grid wall panels are lighter and less labor-intensive to maintain and need little dusting and basic upkeep to perform correctly.

3. Pegboard Panels

A Pegboard panel is a fixture that has a brick of punctured chipboard mounted on it. Although different materials are used to construct Pegboard panels, most of them are constructed of timber or fiberboard and feature rows of uniformly spaced holes used for adding hooks, trash cans, shelves, and some other storage items. Many merchandising displays are usually found paired with pegboards, and that can be somewhat unique.

Benefit: This benefits from its wide range of versatility and the option to use artistic merchandising models.

Bonus Tip: How to properly tailor Slat wall panels to your business

Slat wall panels are available in a wide range of designs and finishes, including panels with built-in end-panels.

Although there are a lot of HPL laminate slat-wall panel types to choose from, they can typically be bought in high-pressure laminate (HPL) due to the massive availability of the material. You can find various slat wall panel styles, including Formica, Pionite, Nevamar, and Wilsonart Slat wall panels, in several different colors and textures.

Those are a perfect addition to converting your retail space with slat wall panels to get a real, organic look and sound.

  • Plastic Slat wall panel usage

If you live in a rural or suburban area and own a house, you should start using plastic slat wall panels to upgrade your garage or showroom. Plastic Slat wall panels are lightweight and very simple to ship through UPS. The use of panel color matching screws gives it a finished look.

  • Metal slat wall panels

Metal Slat wall panels are suitable for handling big or uncomfortable objects. Mega wall Metal Slat wall panels are really easy to assemble, and they look amazing! It is incredibly easy to begin using the Steel Metal Slat wall Panel Trim and mounting accessories; you need to begin by using the Steel Metal Slat wall Panel Trim and Mounting accessories.

  • Designer slat wall panels

Designer slat wall panels are an attractive alternative for complementing an elegant slat wall panel display.

There are so many textured slat wall panel choices to choose from Barnwood, Metal, and brick, to name a few. Our designer slat wall panels are unique in that they add dimension to space while at the same time letting the outside in.

Are you interested in learning more about growing sales for your commercial store? Learn more about ADA regulation for retail companies and the fundamentals of retail crowd management by reading our posts on these subjects.

How does the Marketing Automation Work?

In the digital world that we are living in, it is important for businesses to integrate all it has to offer in order to stay marketable and relevant. One such concept is Marketing Automation. It is the practical use of platforms and software for automating repetitive tasks. You use software for automating and simplifying tasks that usually take a lot of effort and time. This includes tasks like follow-up messages, sending email drip campaigns, and posting on social media. With a marketing automation strategy, you can do everything needed for improved customer relationship management. When you have the right platform for marketing automation, you can get your business organized, save a lot of time, improve the customer experience, and increase sales.

Why should you automate marketing?

If you are not sure whether you should automate marketing, here are a few reasons to help you take a stand on it:

  1. Personalized Customer ExperienceAccording to a study done by Walker, customer experience will overtake price and product as the key brand differentiator by the end of 2020. Using automated marketing, you can create a better-personalized experience for the customers. Personalization can also uplift your customer’s conversion rates.
  2. Scaled Marketing Campaign You can use automation to make the marketing campaigns scalable that is beyond your team’s limits. Through an extensive campaign series, you can improve the revenue at all stages of the buying cycle.
  3. No Repetitive Tasks – If you are using automated marketing, your team won’t have to perform repetitive marketing tasks. With marketing automation, you will be able to see a significant improvement in sales productivity as the team will be focusing on high impact tasks.
  4. Track Reports – Engagebay’s Marketing automation also provides you with reporting capabilities. With this, your team will become more accountable because you will be able to check how their marketing activities are helping improve sales. Automation reduces the time your team spends on analysis and preparing reports; time that they could spend on formulating strategies for marketing.
  5. Generate Demand – By using Marketing Automation, you will be generating demand, driving conversions, and increasing revenue. It helps you in collecting data that can predict the next step of customers encouraging them to spend more.

How does Marketing Automation work?
  1. Begin with your requirements

Before Marketing automation came into the market, there were other ways in which business did things. Employees had to send each email and post on social media manually. They even used to organize group discussions focused on customer insights.

When you start using Marketing Automation, the first question that you have to answer is what you wish to accomplish. Once you have decided that, there are endless possibilities including automating surveys, analysis, and posting blogs. You can even handle content management, lead generation, and fine-tuning research.

  1. Know your target audience

As a business, you should know what your target market is. Your target audience includes everyone using your services or products and they are the ones benefiting by Marketing Automation. Once you know who your audience is, you have to understand them. By getting an idea of their behaviour, you will know what tasks you have to automate. Furthermore, you should also know where you can find your customers so that you can find the right marketing automation tool. Here are a few factors that can help you in understanding your target market

  • Demographic – This includes characteristics like age, race, gender, career, and education.
  • Geographic – This factor defines the location of the targeted audience. It is further categorized as towns, cities, states, and countries.
  • Behavioural – This factor determines how a customer uses a product and responds. It can be further broken down into mood, price responsiveness, reaction to change, and brand loyalty.
  • Psychographic – These factors are associated with attitudes, personalities, values, and lifestyles.
  1. Select the right tool

This step includes learning about the different tools available for Automated Marketing. Your tools will depend on the goals you have. You should know about each instrument’s capabilities and understand how to maximize it for your advantage. Once you have evaluated everything carefully, you can select the marketing tools that will help you achieve your goals.

  1. Implement and Improve

When you are implementing a new strategy, you are bringing changes to your workplace. This is bound to create some undue disruptions for some time. However, this change will also bring new ideas, better ways to handle things, and much more. Here are some factors to consider while implementing this:

  • A Sound Strategy

A proper execution starts with a sound and relevant strategy. It might be hard, but definitely worth all the efforts. Without the right strategy, all efforts that you put into execution will go to waste.

  • The Implementers

These are the employees responsible for putting everything into practice. The employees you put in charge of the implementation process will affect how successful your strategy is. A typical implementers’ team comprises top-level management as well as staff level.

  • Open Communication

Smooth communication between the employees can make implementation a lot easier. Through Marketing Automation, there will be a proper communication channel that explains all the roles and tasks. Also, there should be a discussion of guidelines, policies, and open-mindedness of everyone involved.
  • Ways of implementation

When you are implementing Marketing Automation, the company will go through different levels of change. This also includes a new way of implementing strategies.

  • Intervention – Introducing new regulations and practices for making adjustments.
  • Participation – Developing a corresponding approach for the current one.
  • Persuasion – Convincing the participants about the results desired by implementing the strategy.
  • Commitment

Without commitment, the strategy is simply a half-baked idea. If the participants are not committed or supporting, then failure is bound to happen. You must have the persistence to see the results of automation efforts.

  1. Monitor the progress

Once you have to implement Marketing Automation, you have to measure its effectiveness and results. Use your preset standards for monitoring your progress. You should also check how you are performing against your competitors.

When it comes to making the routine but important aspects, Marketing Automation can be a real-deal. It can help your business by building relationships, generating leads, and tracking customers. This is indeed a game-changer, especially for small businesses.

5 Things To Consider When Designing Your Coffee Packaging

Many of us can’t imagine starting the day without one of the most popular drinks all over the world – coffee. And would you buy some coffee only based on packaging? Practice says that most of us are visual types, so we often choose a product based on its pack. Therefore, you may want to know more about the things you need to consider when designing your coffee packaging.

Meaning And Significance Of Coffee-Packaging

Packaging has the role of packaging but also selling the product. to present it in the best possible way, to stand out with competing products, and for the user to decide to buy exactly that product based on that first impression. The packaging is very important when choosing a product for the first time, but the quality is crucial for the consumer’s decision whether to continue buying it in the future. It is worth nothing if the product is of high quality and prestigious if, in the end, it does not end up in the hands of the customer, so packaging is a very important marketing factor. The fact is that a person feels more comfortable when he buys something nice and chooses things according to the principle: I like – I dislike. Whether the product falls into the category of essential or entertainment and luxury, it sells better if it looks good.

Coffee Packaging Design

Packaging design used to be a measure of product quality. Companies that did better could have invested more money in product packaging design. Today, that is no longer the case, because graphic packaging design has become a kind of art – that is worth investing in to stand out on the market. Thanks to the interesting packaging, you will attract the attention of customers and make them interested in reaching for your product.  If they like it – they will become regular customers. Therefore, see below what these things are to consider when designing your coffee packaging. Maybe in these secrets of successful coffee packaging design, you will find your inspiration for some future project – or you will be interested in ordering a packaging design.

Important Things When Designing A Coffee Packaging

1. Create A Work

Most buyers look at the products – but their packaging as well. Of course, they look at them as two separate things. The product itself is needed, but the packaging is what usually caught their eye. Unfortunately, packaging usually ends up in the trash. We guess you don’t want that, right? Therefore, it is important to create true art-work from your coffee packaging. This work, created by a graphic designer – has a much bigger role in attracting the customer to decide to buy a certain product. If you are someone who markets a product – you will probably invest a lot of energy, patience, and time to attract customers. Therefore, it is important to complete the packaging design and the product into a single whole.

2. Packaging Has A Protective Role

When we talk about coffee packaging, we must point out that competition in the market is great. There are so many different coffees, which entice us to look at the shelves. However, the best coffee packaging should not only be attractive in design and appearance – but also functional. What do we mean by that? That refers to good protection of your product. For example, if you’re selling a whole coffee beans type of coffee, you should make sure you have an adequate coffee bean bag. You can click here and check on some of the coffee bags wholesale services that can help you opt for the best ones. Overall, whether it is filter coffee, ground coffee, or whole coffee beans – the packaging must be such that the coffee is well protected and does not lose any of its aromatic properties.

3. Packaging Also Promotes Your Brand

When designing the packaging of products such as coffee, one must keep in mind the competition in the market which is great. Therefore, somewhere in the design process, you must keep in mind the promotion of the brand. This should be done so that your company or the brand itself is visible on the packaging. This does not mean, however, that your brand has to be so conspicuous that it is distasteful. Try to determine where it is best to position your brand. Try to use your packaging as a promoter of your brand or brand. Make your product more recognizable and receptive.

4. Packaging Is The Thing That Sells

Any good packaging affects product sales. That way, coffee is no different from everything else. Since we are all visual types, an interesting package will inevitably attract the attention of customers or stand out from the rest of the competition. Research into consumer habits has shown that we think an average of 7 seconds before making a purchase decision before making a purchase. In those few seconds, the role of attractive packaging can be not only important but sometimes even crucial. Although the quality of the product itself does not have to be painted on the packaging, the fact is that most people will rather buy coffee in an attractive package. Keep this in mind as one of the foundations of a successful sale.

5. Packaging Can Tell A Story

In addition to functionality and aesthetics, your coffee packaging should be creative. It should say something about your company or a brand. For example, most coffee consumers like to see information about the way and production of a particular item. Therefore, you can carry them through the process of roasting coffee, its origin, drinking tradition, etc. You can also tell a story about the values of your brand or the success of your company.

The Bottom Line

The design of coffee packaging is very important in terms of marketing and defining the position of the product on the market. The packaging is a place of direct physical encounter between the customer and your product. In the encounter with packaging, there is a moment when the customer impulsively decides to buy on a conscious and unconscious level, rationally and emotionally. Well-designed good packaging design is also a marketing space through which you send messages about the values of your product or brand. You stand out at the point of sale and indirectly encourage the customer to decide to pick up your product from the shelf.

Tips For Better Business Communication And Getting More Leads In 2020

No matter how often contact is made, it is likely that the company does not communicate sufficiently with its customers. Regular communication strengthens trust between the company and the customer. Remember: the buyer walks away from the seller who does not make constant and quality communication with him.

How Is Quality Communication Maintained?

While it is well known that much more money must be invested in attracting new customers than in keeping and nurturing existing ones, many companies still have irregular contact with their customers.

Therefore, it can be said that nurturing existing customers can significantly increase profits. Besides, it is important to know that today, buyers are not “waiting” for sellers. They independently search and research the products that interest them. It is also known that in the present time, dissatisfied customers are far “louder” than they have ever been.

And that’s why the company’s bad reputation is more visible than ever. Let’s just say that as many as 68% of surveyed customers said they would share their bad experiences on social networks. And that would probably mean that many potential customers would never look for a product or service of a company with a bad reputation.

Some Causes Of Poor Communication

Sellers should put customer satisfaction first. And probably everyone would be pleased if the customers were all the same. However,  each customer is unique. Therefore, communication and seller access are a major tool in the sales process. Still, this is not the case with all sellers. The reason for a sales failure should be sought in poor communication.

Poor communication is certainly something to be avoided if one is to survive and prosper in the market. The problem of one-way communication, or communication in which only one party is active, is manifested through unanswered messages and emails or unanswered calls, unresponded forms, unfulfilled promises, etc. Poor business reputation, loss of existing customers, higher advertising costs and then lower profits – are inevitable consequences of such communication in further business.

Imprecise Communication

It is not uncommon for communication with customers to be imprecise, unclear, or even to use jargon or non-respectful communication. These problems are the result of deficiencies in sales management staff and customer service staff. All these problems will be avoided if there is an awareness that regular and quality communication with customers can increase customer satisfaction, ensure their loyalty and increase company profits.

How To Improve Communication And Attract More Leads In 2020?

1.  Training Of Employees In This Field

Any serious company knows how important it is to have good and quality customer service. In order to improve the business and therefore the sales, larger companies invest some resources in customer service and its human resources. When the company staff is adequately trained to successfully respond to customer requirements, employees or salespeople have greater knowledge and confidence to cope with different conditions and difficulties during different sales.

2.  Facilitate Customer Communication

There is nothing more irritating than trying to contact a company and not make contact. If you are a legitimate company, why would it be difficult for your customers to contact you? By posting a simple contact form on the site, you are solving a communication problem. You can opt for traditional forms or conversational forms of contact.

According to, both options have their advantages. What will you choose depends on your style as well as the needs of your customers and your company. It is also advisable to set a phone number for site visitors. Customers expect to be able to contact you at any time – whether via live chat, social networking or over the phone, and brand trust grows if there is two-way communication.

3.  Promotions And Special Offers

Promotion is one of the basic elements of the marketing mix. In marketing, promotion means any form of communication that is used to inform, remind and convince the target market of the value of a brand, service or product. That way it is influencing consumer purchasing decisions. The goals of the promotion can be the following:

  • introduction to a new product
  • differentiation
  • generating interest in the product
  • increasing awareness, that is, exposure
  • emphasizing the value of the product
  • increase in sales
  • creating consumer loyalty

4.  Good Content Marketing

Good content enables us to reach and retain the target group with relatively small budgets with the help of well-planned tactics. The content marketing philosophy is fundamentally changing the approach to customers and service users but also pushing companies and brands to build a friendship with them instead of looking for weak points. Content marketing solves a specific consumer problem and this is its elusive advantage over “ordinary” marketing.

5.  Using Social Platforms

Social networks are an integral part of digital marketing and its strategy. Most platforms have built-in analytics tools that we can use to measure and track the performance of brand activity. We can see exactly what our target group likes and what does not. Based on that, we can tailor the strategy. Social networks help drive quality content, while content helps grow brand and followership. Content marketing first draws attention to quality content, then builds rapport, builds trust, and ultimately encourages customer action.

What Does Good Communication Mean For Business?

Several factors contribute to quality communication. By investing time and energy in them, business and sales results can be greatly improved. Here we primarily consider the following factors:

1. Active Listening

This is one of the imperatives for successful and quality communication with customers. Listening to what the buyer wants can help you close the sale. Likely, active listening will more quickly identify the problems and needs that led the customer to inquire about the product on offer. And after that – sales will happen faster too.

2. Availability And Speed Of Response

Buyers do not like to wait for the seller’s service. Non-response to phone calls, emails or messages, then slow and sluggish services and limited availability of sellers are the reasons why a buyer opts for another company in the market. For example, if a customer has waited for a long time to be served, their dissatisfaction is natural and justified. The way a salesman reacts to them after experiencing annoyance is more than crucial. It is the last chance of the company not to lose the customer for all time.

3. Get To Know Your Customers

Nowadays, large and successful companies compete to better meet market conditions and customer needs. Often because of this, they want to get to know their customers better. With modern software solutions, they manage to personalize communication with a large number of existing customers. With this approach, the company protects its existing customers.


Good communication achieves a closer and better relationship between the customer and the company. This way, the company earns significant profits, as it does not have to invest in returning old customers, but can direct the same funds towards acquiring new customers. All of this leads to better business. The company recognizes itself as a serious competitor in the market, as it proves to be a reliable and professional trader in front of its consumers.



Customer-business interaction- how to build a strong relationship with the customer?

Companies of today are advanced and they use advanced technologies in order to communicate with their customers. Today companies make use of different channels in order to connect with their clients and offering them the best services. To communicate with your customer you can connect with them via social messaging, Voice and SMS. 

Why making a relationship with the customer is essential in business? 

It behaves as a differentiation point- 

At present marketplace where competition for consumers is high, the relationship you have with your buyers play as the main differentiator for competitors. Businesses, in order to thrive, have to make a strong relationship with their clients and make it a business strategy. For example, an area where there are many competitors selling the same product they will go to that company which offers better services and satisfaction. Having good relationships with them will also bring about new customers.

It is easier to retain customers than searching for new ones

This statistic holds more power in the world of marketing. You need to spend more time and put more effort into acquiring a new customer but maintaining old is easier.  Getting customers is expensive as your team will have to invest much to get their attention and converting them into potential ones. It is thus important that you maintain a relationship with existing ones in the long run. 

Establish new connections

To ensure that your buyers engage with you, you need to offer a steady flow of details on deals, events as well as products via websites, email or social media to make sure there is the continuous connection of customers to your business. Also, ensure that the site is easy to navigate contain all products, user-friendly and have the information needed by the consumers. 

It will decrease market rejection

Dissatisfied as well as unhappy customer tells about 15 people about their bad experience. As per some studies, it is found out that 13% of consumers tell their experience to 20 people. This can have a negative impact on your business if you do not satisfy your consumers. Thus, the customer- business relationship is necessary to maintain. 

Increases customers value

It is observed that a satisfied client contribute 2.6 times more revenue when compared with an unsatisfied consumer. Satisfaction is thus necessary to build a healthy relationship and this, in turn, will generate more revenue from one consumer for your business. Businesses which are successful understand the longtime value of their Clients as it enhanced their returns. 

How to connect and communicate with customers?

Use of cloud-based platform- 

To contact customer businesses can use SMS, voice, push as well as a social messenger in combination. With a cloud-based platform for interaction with the clients you can scale internationally and there is no headache of creating and maintaining a relationship with various local providers. 

Use simple APIS or SDKs to develop new experiences- 

Many businesses get their own API made by companies like Apifonica and these API can be used to interact with clients with ease. It is easy for R&D team to work and implement various commands using this software. 

The faster rollout for customer project development- 

For businesses with a tough roadmap as well as limited R&D resource, there are companies with having personal ICT professionals and software whose help you could take to develop a custom solution and they help speed it up time to time. 

To connect with the customer you can take the help of- 

Social media channels-

Businesses can make use of social media apps that help connect with the customer. They can chat with them from their contact center, helpdesk or CRM. Also, they can enable the software to send, receive or track messages on Facebook, telegram, Viber as well as WhatsApp using HTTP request. Businesses can send documents, pictures, as well as multimedia files through messaging app straight from CRM, used and connect with them. 

SMS alert-

Business can connect and communicate with clients through SMS alerts. They can reach out to buyers before they have a change of mind. When consumers aren’t connected to the internet then also you can interact with them and send them an alert about sales. 

Offer Order status updates-

Businesses can opt for global calls at local rates and contact their audience globally. They can receive the call on one device along with data as well as use context of the activity of consumers to offer better services. 

Two-way anonymous calls-

Two-way anonymous calling is the feature which let you contact clients securely without exposing their number to anyone. Users don’t like exposing their number because of prank calls, spam’s and frauds.  Thus, if you use this service then you can protect consumer’s data from online threats. 

SMS survey-

With the help of SMS, survey businesses can gain valuable insights as well as a clear picture of the needs of the clients and working accordingly to meet their needs. SMS surveys are far better and likely to be responded more because as you know a person checks their phone more a day. So, a text message survey is good to know what your clients needs and thinks. 

Customers are the heartbeat of any business, thus it is essential to have a healthy relationship with them if you want your business to succeed. Having your own API designed can help you and your customer to have healthy relationships. You are not only able to contact with them but you are able to offer them secure transactions, secure services and also you will be able to protect their information which further increases trust of client and client remains happy and satisfied. 

You can be there with your clients in their good time as well as in their bad time and grow together with the best communication methods. We hope you understand the role of connection of business with the customer and now you will surely find a better business strategy to increase and maintain your customer base using the latest technologies and communication channels. We hope you will be able to retain your customers easily and effectively.