7 Best Practices In Writing Better Social Media Content

Content writing for social media seems to be a big thing today, especially in building a brand online. From promoting a cause to securing an online fan base, the content plays a critical role. But the ever-changing social media algorithm matched with the fast-phased social media users makes it a lot harder to come up

Seven Useful Tips Every Content Marketer Must Know

Content marketing, when used correctly, is truly brilliant at captivating an audience and maximizing business potential. Monitoring the performance of your marketing strategies and techniques is an integral part of the online business and a good way of measuring success. It also allows you to know how sales are performing. If you have a website

Instances when SEO could be shown the door with Website Content

Let’s admit this! We go the extra mile when it comes to adding SEO tactics in the website content. Because we consider SEO the be-all and end-all of the online content world, as it helps you draw in significant organic traffic and conversions for your online store.   But the thing is: SEO is not

How to get your brand’s social media activity right

With over 3.5 billion active users globally, social media is a potentially great avenue for brands to market their products and services. Interest in brands has never been higher, with up to 80% of users on some platforms following at least one brand. The shift towards the use of the internet for many aspects of