Many of us can’t imagine starting the day without one of the most popular drinks all over the world – coffee. And would you buy some coffee only based on packaging? Practice says that most of us are visual types, so we often choose a product based on its pack. Therefore, you may want to know more about the things you need to consider when designing your coffee packaging.
Meaning And Significance Of Coffee-Packaging
Packaging has the role of packaging but also selling the product. to present it in the best possible way, to stand out with competing products, and for the user to decide to buy exactly that product based on that first impression. The packaging is very important when choosing a product for the first time, but the quality is crucial for the consumer’s decision whether to continue buying it in the future. It is worth nothing if the product is of high quality and prestigious if, in the end, it does not end up in the hands of the customer, so packaging is a very important marketing factor. The fact is that a person feels more comfortable when he buys something nice and chooses things according to the principle: I like – I dislike. Whether the product falls into the category of essential or entertainment and luxury, it sells better if it looks good.
Coffee Packaging Design
Packaging design used to be a measure of product quality. Companies that did better could have invested more money in product packaging design. Today, that is no longer the case, because graphic packaging design has become a kind of art – that is worth investing in to stand out on the market. Thanks to the interesting packaging, you will attract the attention of customers and make them interested in reaching for your product. If they like it – they will become regular customers. Therefore, see below what these things are to consider when designing your coffee packaging. Maybe in these secrets of successful coffee packaging design, you will find your inspiration for some future project – or you will be interested in ordering a packaging design.
Important Things When Designing A Coffee Packaging
1. Create A Work
Most buyers look at the products – but their packaging as well. Of course, they look at them as two separate things. The product itself is needed, but the packaging is what usually caught their eye. Unfortunately, packaging usually ends up in the trash. We guess you don’t want that, right? Therefore, it is important to create true art-work from your coffee packaging. This work, created by a graphic designer – has a much bigger role in attracting the customer to decide to buy a certain product. If you are someone who markets a product – you will probably invest a lot of energy, patience, and time to attract customers. Therefore, it is important to complete the packaging design and the product into a single whole.
2. Packaging Has A Protective Role
When we talk about coffee packaging, we must point out that competition in the market is great. There are so many different coffees, which entice us to look at the shelves. However, the best coffee packaging should not only be attractive in design and appearance – but also functional. What do we mean by that? That refers to good protection of your product. For example, if you’re selling a whole coffee beans type of coffee, you should make sure you have an adequate coffee bean bag. You can click here and check on some of the coffee bags wholesale services that can help you opt for the best ones. Overall, whether it is filter coffee, ground coffee, or whole coffee beans – the packaging must be such that the coffee is well protected and does not lose any of its aromatic properties.
3. Packaging Also Promotes Your Brand
When designing the packaging of products such as coffee, one must keep in mind the competition in the market which is great. Therefore, somewhere in the design process, you must keep in mind the promotion of the brand. This should be done so that your company or the brand itself is visible on the packaging. This does not mean, however, that your brand has to be so conspicuous that it is distasteful. Try to determine where it is best to position your brand. Try to use your packaging as a promoter of your brand or brand. Make your product more recognizable and receptive.
4. Packaging Is The Thing That Sells
Any good packaging affects product sales. That way, coffee is no different from everything else. Since we are all visual types, an interesting package will inevitably attract the attention of customers or stand out from the rest of the competition. Research into consumer habits has shown that we think an average of 7 seconds before making a purchase decision before making a purchase. In those few seconds, the role of attractive packaging can be not only important but sometimes even crucial. Although the quality of the product itself does not have to be painted on the packaging, the fact is that most people will rather buy coffee in an attractive package. Keep this in mind as one of the foundations of a successful sale.
5. Packaging Can Tell A Story
In addition to functionality and aesthetics, your coffee packaging should be creative. It should say something about your company or a brand. For example, most coffee consumers like to see information about the way and production of a particular item. Therefore, you can carry them through the process of roasting coffee, its origin, drinking tradition, etc. You can also tell a story about the values of your brand or the success of your company.
The Bottom Line
The design of coffee packaging is very important in terms of marketing and defining the position of the product on the market. The packaging is a place of direct physical encounter between the customer and your product. In the encounter with packaging, there is a moment when the customer impulsively decides to buy on a conscious and unconscious level, rationally and emotionally. Well-designed good packaging design is also a marketing space through which you send messages about the values of your product or brand. You stand out at the point of sale and indirectly encourage the customer to decide to pick up your product from the shelf.