The Guide to Resolving Customer Issues

It is all thanks to the internet that we can successfully resolve customer issues. The customer is the lifeblood of your business, and that means you have to keep them happy.

Unhappy shoppers tend to talk all about the things that make them feel that way. This can create a domino effect that could reflect negatively on your business.

So eliminating all causes for complaints might just be the thing that your business should focus on. But we all know that doing that is nearly impossible.

Instead, you’re going to have to work case by case and successfully resolve customer issues.

If you’re interested as to how to do that, then you’re at the right place as we’ll give you a full guide about it. So with all that said, let’s start.

1. Listen To Your Customers

Everyone wants their voice to be heard; it’s how we function as humans. And that is no different for the people you cater to. If your business has any sort of customer service, then your employees must listen to the customer.

Whenever someone calls in with a problem, you should be able to resolve it. Regardless of how trivial it might seem, they still come to you with a problem and greatly expect you to resolve it.

And even if you’re fully aware of the problem, allow them to speak first and listen to them. Do not assume that you know what their issue is.

2. Be Positive And Kind

It’s safe to assume that some people are angrier than others. The root cause of the anger isn’t important, what’s important is that your customer has an issue and they are calling in frustrated about it.

It can be quite hard to remain calm whenever someone is shouting at you over the phone. This is truly the hardest thing for call agents to do.

Your employees will need to be trained in how to remain positive and be kind all the time. Everyone can have a bad day but if your service agent has one, then do expect a couple of complaints to be filed against your business.

3. Acknowledge the Issue And Find a Resolution

Once you’ve heard what they have to say, the easiest and best thing to do is simply acknowledge and thank them that they called in for assistance.

We are, again, going back to rule number one, which is to listen. Acknowledging the issue and even repeating it back to them confirms that you’ve been listening to it all this time. This is very simple to do but can have a very powerful effect.

Acknowledging the issue simply tells the customer that the person at the other end understands what they’re going through and will do everything they can to help them.

If you don’t do all this and instead jump ahead to conclusions, then you will make things worse. Eventually, your customers will grow so dissatisfied with your service that they’ll begin to write negative things about your business.

As you would imagine, there is a place where you can do that. Insulting the customer and your business will eventually show up on

4. Be Available 24/7

If you’re a global brand, then it goes without saying that you need to make yourself available 24/7. Even if you’re catering to a smaller community, the same rules still apply.

Availability is something that everyone can appreciate in this sphere. But we’re not seeing it. Not many businesses are available 24/7 for their customers. Their call services or online chats usually work nine to five, and that isn’t helping those that have a problem with a product or service.

Most businesses lack the manpower to employ 24/7 customer service. But that’s where chatbots and automation come into play.

Chatbots are very effective in resolving the issues of many unhappy shoppers. They can be integrated into your website and your social profiles. Sadly, they can’t speak over the phone.

But that’s not important as you should make your business available on multiple platforms. So if you have a website and social profiles, you will need to implement a chatbot system.

Here are a few reasons why:

·  24/7 Availability

The biggest reason why many businesses are implementing chatbots is the fact that they make themselves available 24/7. Even if some of your customers have a problem and need assistance at 3 in the morning, they can chat with a bot and find a resolution to the problem.

·  Very Effective

You can program these bots to be able to assist everyone. Not only that, but some of these bots can be very effective in resolving problems. Bots are so advanced that they deliver real-time solutions to real-time issues. This decreases the number of support tickets, which ultimately takes the burden off your human workforce.

·  Very Scalable

And probably the best thing about chatbots is the fact that you can employ hundreds of them to serve your loyal customers.

5. Offer Proactive Resolutions

Sometimes your customers don’t actually want to talk to anyone, they just want to find a solution to their problem. And for that, you will need to be more proactive.

Being proactive simply means providing an answer to a problem that might exist.

Businesses can be proactive in handling complaints in a number of ways. The first one is to simply give the customer an FAQ section. This section should appear on the same page as the “chat with us” option you offer. Instead of getting into a conversation with a bot or an operator, the customer can read the FAQs and find a solution to their problem.

Another great way to be proactive in handling complaints is to offer tutorial-style videos or blog posts. How-to-videos are great for this as they explain the whole process from start to finish. And your customers might find something in these videos that can help them with their problems.

And lastly, you will need to work on creating support content that your customers can see whenever they have a problem.

5 Steps Before Creating Startup of Food Ordering Mobile App

It is hard to find a person who hasn’t ordered food online at least once. The food delivery business is thriving, even though other industries barely survive. More and more people choose to stay at home and enjoy their favorite meal instead of eating out.

This trend has fuelled the interest of entrepreneurs toward the development of food ordering mobile apps. In case you are also in search of a trusted developer, check this link — This will help you make an informed decision. However, before you rush to discuss your future mobile app, there is a list of preparation steps to consider.

How to make your future food ordering mobile application startup a success?

Explore the upcoming industry trends

To succeed as a startup, you need to be ahead of competitors. While they may focus on recent trends, you should try to predict the upcoming ones based on the data you possess at the moment. The most recent innovations are social media ordering and chatbots. It’s not a secret that many people spend a lot of time on their social media, and putting it to your advantage is a practical solution. Besides, telling a virtual assistant what to order for dinner and letting the bot do the rest is utterly time-saving and convenient. Food ordering giants like Domino’s Pizza and Grubhub have started this trend, and the customers seem to enjoy the innovation. Thus, their apps are twice as successful and profitable.

Decide upon the food delivery model

Chances are that you have rarely thought that there are particular delivery models. But they do exist, and what’s more important, they matter greatly. There are three main models to choose from:

  1. Order only
  2. Order+Delivery
  3. Integrated model

The first model is a good fit for startups. The order-only model allows clients to place orders through an app while the delivery is the restaurant’s responsibility. However, the competition here is fierce, while the income is considerably lower than with other models.

The order-and-delivery model speaks for itself. Even though it is also a widespread approach, it is considered more profitable when compared to the first one. Yet, it also requires significant startup capital. The primary profit here is generated via delivery fees and additional commissions.

The integrated option is a balanced version of both — order-only and order-and-delivery models. The only downside is that it is usually limited to only one food venue, so the menu is limited too. To put it simply, restaurants that accept food orders and provide delivery are using the integrated business model.

Define your audience

It may seem like an unimportant factor, but in fact, it’s a success-determining one. Why create a fancy multifunctional application if no one is going to use it? The better you know your targeted audience, the easier it will be to build a helpful app and make it profitable. The approach is a time-consuming one since you need to collect the following information:

  • What type of food is preferred in the area?
  • What is the age group you are aiming at?
  • What are the potential issues people face while ordering online?
  • What is your USP (unique selling proposition), and how can you improve it?

When you find clear answers to these questions, you will be able to successfully define your potential customers along with the features needed for your app.

Point out the primary features of the future app

It’s essential to remember that the fancier is not always the better. A food ordering application should be user-friendly and simple to use even for those who have no prior ordering experience. Still, the app should function well. So, regular maintenance and updates are to be added to the list.

Below are the primary features every food app should offer:

  • Sign-up feature. The more intuitive and less time-consuming the registration is, the better. Only necessary information should be requested. The easiest way to simplify the registration process is to let a customer use a social media login
  • Find-the-restaurant feature. Enable GPS so that users could find the closest local restaurants with their menus on offer. Additional features such as the type of cuisine, price range, discounts, and bonuses are optional.
  • Cart feature. The client should be able to add dishes to the cart. Also, let them delete the option in case they change their mind.
  • Food-tracking feature. It usually takes ages for the delivery to arrive. To ease the hungry client’s pain, it is a good idea to add a delivery tracking option in real-time.
  • Secure payment option. There’s no food delivery without accepted payment, right? While developing your food ordering app, it’s essential to integrate the most popular and secure payment options.

Choosing the app development company

The number of app development services is huge. However, not all vendors that offer their services online are to be trusted. If you haven’t cooperated with a development company before, there is a fair share of research ahead. Client feedback on a particular company is where you should start. After that, you can sort the companies depending on the sphere they are the most proficient in. Do not forget to browse through their portfolios and test the applications developed by the company. Lastly, consider the budget. It’s crucial to remember that neither the cheapest nor the most expensive services are suitable for a startup. Focus on average prices and extended project support instead.

All in all, it’s safe to say that coming up with a well-developed and profitable application is not easy, no matter the sector you are aiming at. The food ordering industry is snowballing. If you are looking to launch a project able to cover the expenses and generate profit in the long run, you’d better turn to industry experts. App development companies with a flawless reputation are always ready to lend you a helping hand.

12 Most Important 2021 Social Media Trends You Need to Know

The only inevitable characteristic of social media represents it’s ever-changing nature with almost always brand-new upcoming trends and ideas. It makes it really exciting for all of us to predict or see the up-to-the-minute fads. It is always exciting to foresee how much of an influence will a trend have or what will endure the most impactful thing on social media in the present day. The following are the few social media trends that are presumably going to take over in 2021.

Important Social Media Trends

Influencer Marketing Creating Buzz

Social media influencers are going to expand and produce a more massive impact. Research shows it is one of the most important social media trends and will increase by 59% this year. The presumption is already in the power of influencers. This is going to be the year of genuine influencers with more original content, of those who will be considered to be more real and show the legitimate content to their viewers. The reason behind it is the idea that such influencers will present and promote items that they had personal experience with. Viewers not only just follow reviews about products, but also get to know the product’s authenticity. The point of significance is that the influencer’s plan of action should be in congruence with the marketing plans of the brand as well as with brand representation. For this to happen, one must be absolutely clear about their brand’s vision and should let the influencers send out the message to their viewers through their own distinct ways, while still sticking to the brand’s objectives.

Shopping on Social Media

Shop til you drop!

Not in 2021, though, as you can easily shop while scrolling through social media apps.

Shopping craze among the audiences never goes out of the question. It is one of the significant factors that leads to user interaction with the brand. With online shopping taking over the world by the storm, the easier your brand gives its users access to a shop, the better it gets for you. Advertising on social networking apps such as Facebook or Instagram has proven to be extremely beneficial. This is why the opportunity to shop right there with a few basic steps has derived a remarkable response. If you come across something that has seized your attention, you can purchase it right away with a single tap. This hassle-free experience is definitely going to be a trend that stays put.

Improved Customer Service

While marketing a brand or a business, after having an audience appointment, the thing that carries out the most important role and should be considered an absolute priority is the service that you provide to your customers. Being available and responding to your customers queries right away is definitely a need of the hour. In this modern-day life, where time is literally money, one has to keep up with the fast pace of social media life. To keep your customers and consumers captivated, it is of high significance that customers receive a response as soon as possible.

Do not MISS out the opportunity to engage potential customers!


Cater for multiple queries at the SAME TIME!

Once introduced, in the beginning, chatbots could only answer a few customers’ queries by responding to the cue words that were considered as the most asked questions.

However, in the previous year, after taking into account the feedback from consumers, companies have modified their chatbots in a way that they comprehend questions proposed and provide answers by searching through available information online. They not only provide quick solutions but also respond to multiple queries what will be a challenge to a human.

User-Generated Content on Social Media Platforms

User-generated content adds to the value of your brand like nothing else. Enjoying something posted by a customer or consumer is likely to develop an increased trust than content that comes from the company itself. To get this extending, one should stay engaged with the users and provide consumers occupied in activities that urge them to generate content. There are many good writers at professional essay writing service  who will write professional essays for you   or help you with generating professional content.

Live videos

From the day they were introduced, live videos have been capturing the attention of the users ever since. According to research, more than eighty-five percent of people actually prefer to watch live streaming rather than reading a blog or a post. Therefore, we will certainly watch more live streams this year.

Paid Advertisements

With competition growing, companies have been advertising on every possible platform to reach out to the audience. And with social media sites being the center of attention, each business has invested in promotion and advertising through social media. Entrepreneurs are using paid advertisements to get closer to their audience and this has proven to be tremendously effective, which is why this seems to be a growing trend in 2021 as well.

Augmented Reality

Big companies like IKEA have been using this technology to produce a broader and more clear vision to consumers about their products and their utilization. Augmented reality is an advanced tech that we can make use of in the most beneficial way for a business. It allows RAND to present its products in the most effective way possible. However, due to investment limitations and tech barriers, this has been used on a small scale. In 2021, we can anticipate more use of AR.

Ephemeral Content

Drawing the audience’s attention through stories or content available for a limited time is proven to be an effective way. Viewers are exceedingly fond of brief and genuine content, whether it is a story or a short video what  will carry on as a trend as well.

Social Media as Discovery Engine

Using social media as a leading platform through which you seek out to your specific target audience is proving to remain an overwhelming success. Taking advantage of this and leading people straight through social media to being a customer is something all entrepreneurs should go for.


Micro-videos represent a trend that viewers are going to keep up with. Who doesn’t consider a compact version of prolonged videos uploaded? Almost everyone. That is why micro-videos are a present-day social media marketing need that entrepreneurs should invest in.

Audience as a part of content

The relationship built with customers is the primary focus of any influencer or entrepreneur, and in order to enhance the quality of that relationship, it is extremely important for entrepreneurs to connect with their viewers at an individual level and find ways to gain their confidence which will ultimately act as a cause of the success of their business.

In conclusion, these few social media trends will keep up in 2021. However, change is the only and certain thing. Innovative ideas and ever-growing interests will surely come into view as time passes. However, these tools will prove to be an efficient strategy to obtain the output you wish for.

6 Business Predictions for 2021

The coronavirus pandemic dominated 2020 and affected everyone’s lives – and pocketbooks – in some way. 2020 posed unparalleled obstacles for many company owners as the COVID-19 pandemic forced businesses to adjust to a “new normal.” Some are asking whether the new year will bring back “business as usual” or whether we will move in a different direction as corporations begin to look forward to 2021. Here are 6 predictions from business experts about what could happen in 2021.

More remote work

Remote work will persist through 2021 and beyond one of the most significant changes for many workers in 2020 was the rapid adoption of remote work. While some companies expected new remote workers to return to the office, this is no longer a reality. Many companies will not expect workers to come to the office five days a week, if at all, and companies will reduce or reconfigure office spaces accordingly.

Companies will reduce virtual activities and meetings

While companies fervently embraced virtual meetings in 2020 as a way to help keep teams connected, they may not be so tied to them in 2021. As remote work becomes the norm, employers may cut back on these instances to give employees more time back to work. Back in 2021, employers will give staff time, such as canceling recurring meetings or blocking a day for ‘no meetings’ and promoting their team to recover.

Convenience is no longer optional

It used to be a differentiation that helped distance companies from their competition. Now, it’s expected. For example, before the pandemic, home delivery was a nice option offered by some companies. Now it is an expectation that companies have struggled to incorporate into their daily experience.

Virtual and remote labor has become commonplace

Many companies that would never have thought it possible are now embracing the remote workforce to the point of saying, “Let’s close our offices.” Not all companies will go 100% remote, but the option is there if they want to get to that level.

Chatbots can do more than just interact with clients

As a way to handle customer service, most businesses use chatbots. Chatbots will continue to do so, but they will also help decide what happens next, and do it better and better. The initial contact is the starting point for a human being to automate processes or escalate the problem.

Changes in the real estate market

The commercial real estate crisis averted Early on, most predictions said that commercial real estate was headed for a bloodbath. It wasn’t just that tenants would stop paying rent for a few months, but that the effects were going to be much greater. Suddenly, everyone realized that, with the rise of telecommuting, demand for office space could drop by as much as a third. The explosion of Internet shopping and the demise of several department stores seemed like the death knell for the suburban mall.

Apartment and condo development ground to a halt as residents fled to single-family homes in the suburbs or weekend retreats in the countryside. And in the Zoom era, how many hotels aimed at business travelers could survive? In short, the post-pandemic future looked very grim for anyone who purchased, created, invested in, or financed commercial real estate. AD But, as has been the case in the past, commercial real estate is proving remarkably resilient. Delinquencies, defaults, and bankruptcies have increased, but not catastrophically.

Instead, contracts are renegotiated, loans are extended and unpaid debt is converted into shares of ownership. And while real estate values are down, they are not in free fall, thanks in part to the large number of well-financed investors looking to snap up prime real estate at bargain prices. Some think it’s only a matter of time before the “extend and pretend” gives way to the inevitable wave of forced sales that will cause the real estate market to crash. But others see in the tectonic shifts caused by the pandemic a golden opportunity to repurpose old buildings, reconfigure economic geography, and bring new residents and new businesses to urban markets that had become too expensive.

Digital education will continue long after students return to the classroom, to the benefit of workers I believe a variant of “Amara’s Law” will apply as we emerge from the pandemic: short-term changes will be overestimated, and long-term impacts will be underestimated. By moving most or all classroom participation to the Internet, we have learned what works well. Previous resistance to technology has diminished for both faculty and students.

Perhaps the greatest impact is in the increasingly different ways we use to engage full-time students versus part-time students and executives who are working professionals. Since time is especially scarce for the latter, we will increasingly leverage technology to encourage and sustain engagement and create even greater flexibility for them. We will also embrace technology in new ways to catalyze student engagement and lifelong learning for our global student communities.

Companies will address diversity, equity, and inclusion with rigorous plans and measurable targets By 2021, diversity, equity, and inclusion (DEI) will maintain the momentum they gained in 2020 and become a top-level management issue. We will witness the acceleration of a movement-on a scale we have not seen before-in which companies will go beyond statements and move to a higher level of action and accountability as they seek to make their organizations more equitable.

Corporate leaders will begin to combine DEI commitments with a comprehensive approach that takes responsibility for progress as they do in all other aspects of their business, and we will begin to redefine what is “good” for racial equity in the workplace. I anticipate that we will see more organizations begin to lay the groundwork to become anti-racist workplaces and begin to implement racially just business practices. By adopting this approach, employers will be closer to giving all Americans an equal opportunity to reach their full potential.

There are many other predictions to be made by many other experts. All of them can serve to start conversations about what’s ahead, what needs to change, etc. When making decisions based on these and other predictions, always look to the future and anticipate the impact on your customers and employees, and do not forget that you can check loans with same day deposit from if you find yourself in a difficult financial situation due to the pandemic.

How Did the Biggest Retailers Use Automation in 2021?

The news has not been great for retailers dependent on mall walkers for sales. Many people blame internet-based giants like Amazon for the rapid decline in profits experienced by these seemingly archaic brands. However, a deeper inspection seems to point toward the lack of innovation as the culprit for the impending demise of once-popular chains like Macy’s and JC Penney.

Big box stores like Target, Walmart, Best Buy, and cult favorite Costco are seeing steady or improving numbers despite the onslaught of convenience from Amazon. How are these brands managing to keep up?

Target is relying on improved revenue from clothing sales while Walmart has found its boon in grocery receipts. Costco seems to be doing well by luring customers with their free, liberal samples policy. Meanwhile, Amazon continues to barrel along with the perfect mix of every product on the planet and leading the field in automation and efficiency.

Automation and the Customer Experience

The beauty of automation is that its reach goes beyond one facet. Automation has long been in existence in the retail and customer service worlds. There was once a time when doors needed to be opened by pulling on a handle. How did we make entering a store more convenient? By automating them!

Large retailers like Target, Best Buy, Walmart, and Costco have tapped into the variety of segments of automation to help them retain and gain a strong consumer base. Amazon continues to drive the online sector and has led to creative innovations for all the “brick and mortar” brands. Some of those innovations have managed to cross from the fulfillment world into customer service.

Shoppers are frequently benefited by automation without even knowing it. The automatic door opener is an example of tangible automation but there are many things that are less physical going on to improve consumer experiences.

Have you noticed that your local Target seems to have more employees? How can Target be growing revenue while paying for more workers? They aren’t. Automation has freed employees from mundane tasks like counting cash in a back room and put them in customer-facing positions. Customers enjoy rapid replies from chatbots (a form of digital automation) that can provide technical support and give the appearance of no wait time in the dreaded queue.

The bottom line is that automation improves experiences for shoppers and workers. Things are at a tipping point now for retailers. The decision between investing in automation and keeping the status quo will make or break once-reliable brands. Brick and mortar is not dead as evidenced by positive forecasts for Target and the like but the choice remains – evolve or shutter.

Data is King

The drive for obtaining as much data about shoppers, their habits, and what is popular is an important part of why the biggest retailers are pushing forward with automation. Of course, insights into what customers want is a benefit but automation helps use data to improve the bottom line in other ways.

Digital automation combined with the application of robotics in stores has improved inventory management to the point of keeping almost exactly the right amount of stock on the shelf. There is no quicker way to lose a customer than for them to find an empty space where their favorite product should be.

Using data for the purposes of precise inventorying helps in two ways. First, it allows retailers to stock what they need to while avoiding over or understocking. This helps keep money in the companies’ pockets. Secondly, it keeps workers who could be helping customers and improving the overall shopping experience from being bogged down with unnecessary stocking duties. This helps with consumer retention and acquisition by providing exemplary customer service.

Taking data collection and processing a step further, robotic automation has proven immensely beneficial. Walmart has employed robots created by Bossa Nova to roam the aisles scanning the shelves for stock levels. This automation has freed labor to do other tasks like assist customers, keep stores neater, and provide a generally better experience.

Enter the Robot Army

Photo by Andrew Wulf on Unsplash

Walmart has always been a harbinger of things to come in the large scale retail industry. While many decry the pushing out of local retailers, Walmart stores have offered unprecedented access to products that some communities might never have had before.

It is no surprise then, that one of the world’s largest brick and mortar retail chains is one of the leaders in automation. Robotics and digital automation are abundant at Walmart and similar brands – from automated self-checkout kiosks to the floor mopping robot called the Auto C.

These retailers insist that the onslaught of robots is a positive thing for workers. The machines will do the mundane, tedious tasks while human workers can go about more fulfilling roles like engaging customers more frequently.

Automation like the Auto C or the Auto S (the robot that scans the shelves for inventory) has already proven itself useful and beneficial to consumer experience and the bottom line. Unfortunately, their human counterparts offer mixed reviews.

Some workers see robotics as an impending doom for jobs. If robots take all the work, what will the humans do for a paycheck? This continues to be refuted by Amazon and other retail brands. First, the technology is still a decade or more away from being able to fulfill an Amazon order on its own, according to Amazon’s Scott Anderson (director of Amazon Robotics Fulfillment). This means human workers are still needed in the sector.

There is also some standard pushback from those who are simply resistant to robotics entering public and professional life.  This is likely related to the previously stated concerns and an awkward mesh point of robots that are not quite perfect being deployed amongst humans who tend to expect perfection from technology. Others say that the standards being set by robots in the workplace from an efficiency perspective are leading to the feeling that they cannot keep up with the subsequent demands.

There is some indication that robots and cobots (the human-friendly cousins of robots) might soon be performing the intricate tasks that human arms and hands currently do. A robot called “Blue” is part of the Berkeley Open Robotics program. Blue is outperforming the previous expectations we held for robotics and has been capable of doing intricate tasks like folding towels or using a Keurig-like coffee machine appropriately.

Robots hold some distinct advantages over human workers – no time off, no boredom or being off task, and for now no eyes to roll when given direction by a superior. Retailers who have done well to implement robotics as part of their automation plan are reaping the reward of continued viability while those who insist on staying behind are facing closures and a true reduction in available human jobs.

Large Retailers and Their Use of Automation

The use of automation in the retail sector is undeniably beneficial from multiple angles. Those who have led the way like Amazon and Walmart are seeing growth in revenue, improved customer satisfaction, and have positive forecasts for the future.

Automation continues to grow throughout the retail industry as Wi-Fi connectivity is improved and the technology becomes less expensive. Even small to mid-sized manufacturing shops are able to partner with robotics vendors like Rozum Robotics and gain access to affordable, effective tools to create robots and cobots that will improve their business models.

Large retailers like Amazon, Target, Best Buy, and Walmart all have the resources to spend on automation and they are certainly ahead of the curve in the implementation of automated tools.

Amazon is leading the way with its own robotics development program and the results are astonishing. The recent announcement by Jeff Bezos that Amazon Prime customers would have access to one-day shipping for many products would have seemed impossible just a couple of years ago. It would have taken some Santa and his elves level magic to making that happen in 2015. Yet, here we are.

Amazon has virtually perfected automation and human interaction by streamlining work for its human workers with use of Drive robots. Over 100,000 robots with shelves mounted on top make their way around Amazon fulfillment centers providing the humans (who do the packing tasks) with the products they need.

The improvement in automated technology is palpable with the Amazon Drive models, as they have increased their payload capabilities by 100% (in 2014, the Drive could lift only 750 pounds but is now up to a 1,500-pound capacity). This has led to making one-day shipping a reality for Prime customers.

Amazon also utilizes less flexible automated tools for repetitive tasks like lifting bins and raising pallets to high places.

Walmart is enhancing customer experiences by deploying automation in all the right places. As we have made plain, you cannot simply throw a bunch of robots into a store and call it a day. The smart deployment of resources is the key to the fiscal improvements automation can drive.

By having robots scan shelves or mop floors, employees can be shifted to customer-facing or client-assisting responsibilities. Walmart is also introducing automated conveyor belts to help streamline unloading trucks at its retail stores. This enables employees to get out of the backrooms and perform tasks like filling online orders for in-store pick-up.

Target has improved its automated systems to make workflows more efficient. As self-checkout becomes more popular, the lines waiting to use the kiosks grow. Target has stayed ahead of the game by using automation (cash-counting, for example) to get its employees in a position to help expedite the process. This also improves service at specialty counters like cosmetics and electronics.

Best Buy is experiencing a growth trend simply by introducing automation in its distribution processes. The household electronics giant has streamlined storage, retrieval, and packaging with automated systems. This has brought their bottom line into an ideal position and will get credit for the recent announcement of a project 8% earnings increase and 11.8% improvement of the bottom line.

Best Buy is also leading the way in employee engagement during this automation revolution. It has created a model that dictates the use of its stores as satellite distribution hubs. This has both made online fulfillment more efficient and gives employees a sense of security and necessity.

Automation is Here to Stay

There are certainly naysayers who aim to vilify automation, primarily those working off of misinformation and a dislike for change of any kind. The rapid decline of malls and increase of revenues amongst the largest retailers is a sign that automation is here for the long haul.

While the revolution of automation will change the landscape of retail as we know it, one thing will always ring true – exceptional service wins. As the technology continues to improve, retailers must find ways to incorporate automation effectively while engaging human workers in tasks that bring tangible value to consumers.

The Most Important Service Trends for 2021

According to Groove, engaged clients spend 60% more per transaction and buy 90% more often than non-engaged customers. Going into 2021, the spotlight for businesses is on engaging with clients and improving the service experience.

An integral part of succeeding at this goal is to understand the most important service trends for 2021. With that in mind, this article will discuss the top areas your company should address to better engage with your clients.

Crisis Management

The COVID-19 pandemic made us change the way we do business. Going into 2021, companies must ensure that they’ve got a clear crisis management plan in place. They must then communicate the details of the plan to the clients that it affects.

Having a clear crisis management plan reassures clients that the firm is doing its best to keep them safe.

Enabling Remote Teams

According to SupportYourApp, one of the most important service trends is to enable remote teams. With modern technology, it’s simpler than ever for your team to work from wherever they’re most comfortable.

According to Forbes, allowing consultants to work from home may improve productivity levels by as much as 47%. It may take a little shuffling to get the service mix correct for the client, but having a happy team is well worth the effort.

Companies may even allow their customer service divisions to work remotely. For those firms without the resources to do so, outsourcing client support is a viable alternative.

Artificial Intelligence and Customer Service Chatbots

The start of the pandemic saw a rapid uptake in customer service chatbots. We can expect this trend to continue as businesses increasingly streamline their operations.

While artificial intelligence cannot match human interaction yet, it comes close. Close enough, that is, to answer simple queries. Chatbots may become valuable service representatives, on-call twenty-four hours a day.

For those more complicated queries, firms will continue to rely on live support instead. Our new normal will be a hybrid of human and bot support.

Self-Service Options

In 2021, we’ll see the rise of more independent clients. These are customers who prefer to find the solutions themselves before contacting client support. Providing your clients with a robust set of self-service options is one of the most important service trends because it helps your customers save time.

Interactive menus, automated responses, and a comprehensive knowledge base work together to provide your clients with the self-service support they require.

Customer Success

Customer success is not a new concept. It is, however, one that’s becoming increasingly important. Clients are becoming increasingly intolerant of companies that don’t help them reach their desired outcomes.

Companies must reach out to their customers to ensure that they understand the product features and get the best use. Such communications must be kept distinctively different from sales calls, as the focus is on providing service for the client.

Customer Service via Social Media

Businesses must provide support where its most convenient for their clients. Today social media assists them in doing that. While many companies balk at the idea of allowing the public to lodge complaints on an open forum, the benefits outweigh the risks.

These benefits include:

  • Publicly answering complaints demonstrates your commitment to customer service.
  • Improved engagement with clients as you may answer queries and share resources with them.
  • Taking proactive steps to deal with confusion about a new product or service.
  • Acknowledging positive reviews leaves a positive impression on the client’s mind.

Using Video

Until now, video has been primarily reserved for marketing. Going into 2021, brands will look for ways to harness this tool for customer service as well. We’ll go beyond the typical tutorial video and move into:

  • Live streams where clients may pose questions
  • Courses that explain features
  • Troubleshooting videos
  • Face-to-face support via video chat

Live Client Support

While more customers are willing to try self-help options, they also want to know that live support is there if they require it. Consumers today expect companies to provide 24/7 support, even if it’s through a chatbot.

It’s beneficial for the business as well. When a client has a query that they cannot resolve with you, they’ll find someone who may assist them.

Personalized Service

Again, the lines between the marketing and service worlds are blurring. Going forward, businesses should start to look for ways to personalize the service experience.

It starts with full access to the customer’s interactions with the company. Service consultants should be able to see the client’s purchase history and what they’ve browsed through online. Agents must also be able to access all the relevant data pertaining to queries, complaints, and returns.

Issues that the client experiences today may well be due to this past data.

Firms may simplify the process by categorizing clients in terms of buying behaviors and demographics. It may be helpful to create personas for the customers and see where each client fits.

The benefit of doing this extra work is that agents may then provide personalized recommendations based on past purchases or service issues. Where, for example, the client was unable to grasp a particular feature, consultants may provide simpler alternatives.

Consultants may also see which promotions spurred clients to take action in the past and offer similar ones.

Increased Security

Today’s client is far more tech-savvy. They understand the risks of sharing their data and look for ways to protect their information actively. This, and the increased propensity for businesses to allow remote working, means that firms must ramp up their cybersecurity efforts.

They should review their cybersecurity protocols and physical security protocols to ensure that there are no gaps.

Final Notes

2021 promises to be an interesting year. The service trends that we see coming to the fore are nothing ground-breaking. As in most other years, they’re items that have been developing for some time. The difference this year is businesses must be proactive in adopting the trends.

COVID-19 has made the business environment even more competitive, and firms cannot take the chance of falling behind.

The 2020 Digital Marketing Landscape

Is your business struggling in digital marketing?

Many people think that digital marketing is as simple as placing an ad on the internet. However, there are a variety of ways to engage with consumers and grow your audience without ads.

The digital marketing landscape is full of trends that business owners are using to earn more money. By following a few of them, you’ll give off a professional appearance and satisfy customers.

Read on to learn about the latest emerging trends in marketing.

Social Media Integration

One of the most popular marketing industry trends is the integration of social media accounts in other services. Social media has over 3.2 billion active daily users, allowing websites to gain an audience without forcing users to create an account with them.

With an account on the likes of Facebook or Twitter, you can sign into a website and access all of the features as you would with a standard account. Some services will share information between the two, allowing you to easily make posts on multiple platforms.


Chatbots are amongst the newest emerging trends in marketing. These are windows that will pop up on your screen when you visit a website. They’ll allow you to interact with AI to do a variety of tasks.

With a chatbot, you can search for items, speak with someone directly, and ask questions. AI has been developed to the point where it can understand what a person is requesting based on keywords within a phrase.

While the idea of getting popups on each website may sound frustrating, these chatbots only use small portions of the screen. You can close the window at any time, and some websites let you keep them closed whenever you revisit the site.

Live Streaming

While YouTube’s video streaming platform has become a giant in the world of online entertainment, current YouTube trends consist of live streaming. Unlike a standard YouTube video, live streaming isn’t pre-recorded.

One of the ways that content creators attract the attention of viewers is by using thumbnails. Just like a YouTube video, you can add text on photo thumbnails for your live stream, using tools like Adobe Spark.

When you go live, users can interact with you by commenting and donating money. This form of entertainment has become increasingly popular because it gives a way for viewers to directly engage with their favorite content creators.

Take Advantage of Today’s Digital Marketing Landscape

The digital marketing landscape is difficult to understand for many people, but you can take advantage of it by following these trends. You’ll quickly notice that your business will grow as it will be accessible and engaging for all users.

Start including social media integration into your websites so that customers can quickly access your content. Including chatbots will allow you to save money on customer support, and live streaming will allow you to personally engage with your audience.

Feel free to browse the rest of our blog to learn more effective ways to grow your business.

What is a Discord Bot and How Does it Work

Before learning about Discord bots, it is important for you to learn what Discord is. To put it simply, Discord is a messaging platform that is commonly used by gamers. It has a wide range of features including text, video, audio, and image communication.

Discord servers are similar to the groups you can make on any social messaging platform (such as Facebook Messenger, Telegram, Viber, WhatsApp, and so on). By creating a server that is yours, you can have a lot of like-minded individuals joining the server and interacting with each other. In the article below, you will be able to read about discord bots, as well as how do they work. Let’s take a better look:

What are Discord Bots?

If you want to make your server feature-rich, there are various bots available in the market which can come on handy and add a lot of features to your server, features such as playing music, voice calling, video calling, sharing videos, and so on. More importantly, you can control and stop spammers, manage your discord servers, and assign server roles for each user.

The bots created can be added to any Discord server for a number of reasons, however, the main reason is that the bot represents a simple way to engage with your community, without the need of always being online and communicating with people by yourself. The bots are designed to take care of simple processes, automation, and sharing to make it seem like you are always online, but you are not always there. We already know what bots do, but what are Discord Bots doing?

Currently, users are using bots to automate different tasks, similar to Slack integrations like sending business reports. Since these are not connected to music or memes, they are probably not the most popular bots out there. Some bots are used for the moderation of the Discord channel (chat), handling the tasks of banning users that are spamming. They are also being used for automatically displaying gaming statistics and of course, sending funny dog pictures and other meme type material. Discord can now connect to music streaming platforms like YouTube and Spotify, so there will certainly be bots that you can take advantage of. If you want to read more about discord bots, check out this website.

The chatbots are also quite helpful if you are trying to play PC games. The app makes visiting quite simple and it offers a search button that can allow you to find other individuals that are interested in the same games as you. From there, you can use the server/channel as a way to talk to your fellow gamers.

What is even better about these bots is that you can actually code them by yourself. Hence, you can make it perform whatever you want with a series of code. Of course, you might think that it is difficult to create one, however, there are various tutorials online that can help you create a Discord bot in less than 15 minutes.


As you can see, discord bots can make gaming easier, more fun, and you will be able to find and talk to people that have the same interests as you. Hence, if you did not yet implement a Discord bot to your server, do not waste any more time and start searching for a bot that will fit your server perfectly.