While the responsibilities of a web and a graphic designer may seem similar at first glance, there are significant differences between the two. As a design agency that does both, we find the concepts of graphic design and web design confusing a lot of people. In this blog, we want to clarify a few key differences to make communication with customers and partners more understandable.
Both graphic and web designers work with design principles and graphics. It is when we look at the logistics of how each discipline interacts with the areas mentioned that we begin to see the differences.
Think of a graphic designer as an artist and a web designer as a mechanic. The artist develops the concept and appearance of the project while the mechanic builds it. To create a project, a mechanic must have an understanding of the artist’s vision and concept and combine the components into a complete product. And an artist needs to understand the work of a mechanic and adjust his ideas and ideas accordingly.
Newbies do not always understand which they like best: web design or graphic design. The problem is that many do not even fully understand the difference between these two concepts. Therefore, we will understand this in more detail, so that it is easier for readers to choose a specific direction for study and development. Tip: do not initially spray into several directions at once. Since there are significant differences between graphic design and web design. The training courses of these specializations are different. So it is better to decide in the direction immediately and in the future focus on it.
The Difference Between Graphics and Web Design
The difference between the two specializations is focus. Web design consists of two elements: UI and UX. As their name suggests, they represent user experience and interface design. That is, web design is no longer about the visual perception of the elements of the site. But it’s about information content, clarity, correctness in terms of marketing impact on users.
That is, web design answers the questions: “How to correctly place a feedback form and a button to buy a product”. As well as “What should be the structure of the visual so that users buy a product/service better” and the like. Graphic design is no longer about user experience. It refers specifically to the visual component. It is superimposed on the finished prototype with an already formed structure, arrangement of blocks, action buttons. And so on.
Distinctive features of web design and graphics
There are differences between the two design directions. It is important to understand them, since they require certain skills, talents and capabilities from the performer. For example, in web design there is less creativity, but more analytics, forecasting and even the psychology of thinking of a potential buyer or user in general. And in graphic design, there is more creativity, visuals, creativity. In the second case, special software Adobe Illustrator CC, Affinity Designer or CorelDRAW Graphics Suite is used for work. A web designer uses very different tools in the form of programs and applications. Hence the different requirements for the devices used (a web designer may need a graphics tablet or other convenient gadget to work with drawing and visual creation).
Web designers care about block sizes and page load times
A graphic designer in Fireart could make beautiful animations and motion designs to fill literally every element on a site. But this will not work due to too much weight of the animations and the slowdown in loading the site page and individual blocks. The task of a web designer is to create an optimal structure in which it will be easy for a user to find the information he needs and take an action. The buyer should add the product to the cart as soon as possible, and the potential client should quickly leave a request for the service that the company offers on its website. That is, the web designer is concerned not with the final appearance, but with the correct operation of all elements, the clarity and accessibility of information, as well as the stability of the download.
A web designer works with traffic and audience
Web designers must not only think creatively and be able to analyze, but also work with traffic and audience. It is the result of a web designer’s work that affects how long users spend on the site and whether they can find the information, product or service they need. Web designers analyze clicks on every graphic element and button, collect feedback and improve interaction. They can change the size of the blocks, rearrange them, change the color scheme. All so that users spend more time on the site and have a good impression of it.
Web designers work in tandem with developers
The difference between web design and graphic design is that the former always work in tandem with developers. Since they are included in the work before graphic designers, who only have to complete the visual design of the finished skeleton and the completely finished structure. Even at the stage of website development, programmers discuss the structure and plan with web designers who determine the arrangement of blocks, the format of buttons and other interaction elements. And after that, the work goes to graphic designers. Graphic design or web design is different. But they should not be seen as a disconnected whole. Typically, introductory courses have similar content for both UI / UX design and graphic design. But then you will need to choose in which direction to move. Either draw more and get creative, or work with the site’s visual structure and interaction elements.
Both the graphic artist and the web designer influence the look and feel of a website, but they play very different roles in that. Each profession has its own set of skills and a specific role in the creation process. Understanding these important differences allows business owners to find the right person and service to design their website.