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3 Types of 3D Metal Business Signage to Use in Boosting Your Business’ Image

Published on January 27, 2021

3D signs have already established their reputation of being effective in grabbing the public’s attention towards your business. This is why you need to take customization of your signage seriously because it can make or break your business’s image. Have no idea where to start? We’ll guide you through the entire process – from choosing the type of material to the layout, we got your back! Read through this article and take in all the details you would need.

Different Variations of 3D Signs

You probably know by now that there are various types of 3D signs out there today and this is the very reason why you have difficulties in choosing the right one for your business. But worry no more! We will be differentiating the available options for you to assess which is suitable for your establishment. The most common types are pin mounted, channel, and dimensional letter signs. However, we will also be discussing other types and it’s on you to figure out which is best.

Pin Mounted 3D Signs

These signs undergo different processes such as cutting, casting and molding before they are mounted on the exterior or interiors. Moreover, these are also versatile since they can be created with different materials such as plastic, acrylic, or metals like stainless steel, aluminum, or brass. This signage type is guaranteed for its durability. Compared to the mentioned materials, acrylic is mostly utilized because of its affordability and lightweight features. This also has a glass-like appearance which may trick you into thinking that it is a fragile material but it is rigid. Its lightweight characteristic allows it to be transported and mounted easily anywhere and everywhere in the establishment. Malleability is also a visible attribute of the material as it allows designers to cut and mold the material into letters and figures with ease. Due to the development of carbon dioxide lasers and computer-controlled machinery, cutting acrylic becomes much quicker, detailed and accurate. Furthermore, acrylic pin mounted signs can also last for many years depending on their maintenance.

However, it doesn’t stop there. Acrylic signs can be personalized with a more lively background. Choices can be opaque or translucent backgrounds coupled with customized graphics or patterns. The opaque is fitting as a foil for vivid and glossy colors on the front while the translucent one is perfect for illuminated letters matched with translucent icons. The downside with the acrylic pin mounted signs is that marks will be visible when scratched or shattered. It can also be cracked due to external factors such as unpredictable weather changes.

Channel 3D Signs

Quite similar to the pin mounted letter signs, the difference is that they can be illuminated by individually attaching LED lights at the back of the letters. While you have the option of attaching them outside your business or on the inside, you can also have these signs in freestanding positions for increased attention. If you are aiming for a more stylish and enthusiastic take on your signage, then this option is the right one for you.

With this sign, there are parts to consider when customizing your own channel signs. The parts to note are the face, back, return, and the lighting element. The face and back may either be made of aluminum or acrylic or you can also opt not to have these parts. Meanwhile, the return or letter sides, are purely made of aluminum sheeting. Channel letter signs have flexibility in their production as they can be created in various forms, shapes, and sizes.

3D Dimensional Letter Signs

There are various options for dimensional letter signs available. If you are looking for an elegant, polished finish, then the cut brass dimensional signs are the one. This is perfect for professional institutions and businesses dealing with formal matters. The bronze cut, on the other hand, is best for a timely and traditional appearance. You can opt to have the patina, oxidized or rustic finish. For a more corrosion-resistant selection, stainless steel qualifies such a requirement. Aluminum is the best-selling and cost-effective material for dimensional letter signs.

3D Signs in Logos

3D signs aren’t limited to your storefront signs or interior signage, they can also be displayed as your logo or brand. It is important to have a visible logo for better public awareness and brand recognition.

Why Choose 3D Signs for Your Business?

1. Increases dimension and emphasis

It is undoubtedly evident that 3D signs have done an excellent job in increasing business promotion and truly do silent marketing for you. It catches the attention of your target audience and piques their interest in knowing more about your services. With the right choice of 3D signs, you will surely gain new customers each day.

2. Displays attractiveness and creativity

Deciding the appropriate type of 3D signs would need much effort in deciding, experimenting with which materials match, the figures to create, and many more. The signs are not a mere display of capability for marketing but it also serves as a reminder of the brilliant minds that came up with its concept. Is the sign able to capture the essence of your business? How you conceptualize to match your services will be seen through the production of your signage.

3. Visible from afar

It is not all the time that your sign must be presentable only when the audience is near. It is also necessary that your sign is noticeable even from the farthest corners of your location. This is necessary for directional purposes, where people can easily locate your business and not waste their time looking for it. The more that it is required for you to have illuminated signs especially if your business operations include nighttime.

Conclusion

We have outlined the different information that is essential for you to know before commencing on picking the right type, styles, and concept for your 3d business sign. However, you would be needing professionals like shieldcoart.com who could lead you efficiently and effectively throughout the whole process of producing the sign of the highest quality. At ShieldCo, they are able to bring your ideas to reality and guarantee that they will be providing great value for the price you paid for their services. You can visit them at shildcoart.com for more information.

Do Brands Even Matter When Buying Home Furniture

Published on January 19, 2021

House

Whether you have bought a new house or apartment or whether you are just by decorating, you probably know that finding and buying the right type of furniture is never easy. It is also important to make a good decision today because it is a long-term and expensive investment. You want to buy something that will be long-lasting, durable, and with a timeless design. It is not a good idea to frequently replace the furniture at home. However, when going shopping for such products, it is important to consider whether popular and famous brands actually matter.

What exactly I mean by that? Well, we all know that products coming from a popular manufacturer come with a premium price, but also with reliability. Let us take Nike for example. Sure, they might not make the best shoes in the whole world, but we all know they are reliable and made out of high-quality materials because of their massive brand recognition around the world.

So, the question is whether such brand recognition is important when buying home furniture. The answer to that question is both yes and no. To get a more straightforward answer, you will need to read through the rest of the article because I cannot simplify it in a few sentences.

Is the brand name important to you in any way?

Before we can delve deeper into this subject, you should first ask yourself whether a brand name for furniture is important to you in any way. There is nothing wrong with wanting a piece of furniture from a brand name for no apparent reason.

People sometimes just prefer buying products from a popular manufacturer. Whether they have built a trustworthy relationship with the company from previous experience or they just prefer buying from respectful companies.

So, if you are the type of person that buys products based on the logo, you probably do not have to read further. You already have your answer. You trust these companies and you feel safer spending your money on such products. And, there is a good reason why you feel so safe. It has been proven that reliable companies provide high quality and long-lasting products.

Can the extra price be justified?

If you are the type of person that does not really care about fancy brand names or logos, you might have a hard time justifying that extra price that comes with these products. I do have to agree with this argument because some of those companies out there are bumping up the prices of their products by a huge margin. I do not see that as fair because they do not improve the quality of the materials they use in any way.

Unfortunately, this kind of premium pricing can be found in all industries. The same happens in the furniture industry.

So, the question is: How can you know whether you are paying for a premium or for quality? I think that the best way you can find out whether you are paying for quality or a premium is by making a comparison.

For example, by making the comparison between a $5000 bed and a $1000 bed, the differences between them. Sometimes, there will be some obvious differences, advantages, and disadvantages. The more expensive product could be made out of higher quality materials such as ebony (an expensive type of wood) while the other is manufactured regular wood such as soft maple, beech, etc.

However, that is not always the case. Sometimes, both the products will be made out of ebony wood and the only difference being the price tag. The difference in the price tag can be anywhere between a few hundred dollars and up to several thousands of dollars.

With enough research, I imagine that you could see whether the price tag is actually worth it or not.

Keep in mind that there are brands out there that have been confirmed to always deliver the best possible quality for a hefty price tag. For example, Astoria Grand is quite a popular brand and it is known that they always deliver well-crafted pieces of furniture as suggested by NFO.

It all depends on your budget

All of the researching and contemplating whether you should care for brand names are not becomes completely obsolete if you have a tight budget. If you are not working with a lot of money right now to redecorate your home then you probably do not have a lot of options to choose from. Your options will be limited.

In those moments, I suggest forgetting about any kind of popular companies and just look for the best value furniture. Nowadays, a lot of people like to buy IKEA products mostly because they are inexpensive and they have proven their quality.

So, I guess there are brands out there that also provide non-premium pricing while also trying to maintain some kind of quality standards. The best thing about these companies is that they also provide great customer support and also give out warranties for their products.

Do you plan on replacing the furniture anytime soon?

If everything above does not answer the original question for this topic, the last thing you will have to consider whether you plan on replacing the furniture of your home anytime soon. Will this be just a temporary investment or do you hope that this furniture will last you for years and years? This is an important piece of information because it could help you make a better decision.

For the people that hope that their current investment will just be temporary, they probably should go with cheaper and non-brand products. But, if you hope that your investment will be long-term, you should probably look for branded models that are popular for longevity and reliability. Of course, if you are on a tight budget, you can mix-and-match between cheaper and more expensive products.

As you can see from this art. The answer to the question varies from one person to another. There are several factors that need to be considered before we can acknowledge that brands matter when purchasing furniture.

Why a Logo Design Is Important for Your Business Awareness

Published on December 17, 2020

Business

As a business owner, it is your obligation to build its reputation in any way you can. You want as many people as possible to know about your brand-new business, your products, and your services. But, achieving that can be difficult, especially if you have no experience in this area. It is going to start out quite slow at the beginning, but once you get the hang of it, you will notice an improvement. But, you must not forget that the logo design is probably one of the most important factors for your business awareness and reputation.

Unfortunately, it seems like many business leaders do not seem to understand that. They do not get that the design of the logo is probably the single most vital element of the company’s first impression. This is something that people always look at first.

To show you exactly just how important is the design of your logo, I decided to write this article and share several reasons that could convince you.

It is the first thing people see

Source:zegalogos.com

Like I said previously, the logo of your company is the first thing people see when they are near your store or your advertisement. The reason behind this is because most logos take a simple shape and color which makes it easy to remember or notice. You do not have to think about the image too long to understand what it means or what it is trying to tell you.

Since it is the first thing your customers will see, it is going to be the first impression of your company. Naturally, you want that first impression to be as best as possible. Otherwise, you are going to lose a lot of customers. There will be no interest in what you have to offer, no matter how good your products or services are.

It is going to be the identity of your brand

Source:medium.com

What is the first thing that comes up in your mind when someone mentions Coca-Cola? It probably is the trademark red color with a white text reading Coca-Cola. So, basically, the identity of this company is that red and white branding. If you think of Nike, you think of the “Swoosh” or the checkmark. You remember it so well because it is simple and because it pulls your attention.

It is your job to do the same for your company. You want your business to be as easily recognized as possible. It is essential to ensure that the identity of your brand is as clear as possible. Use simple shapes, bold colors, and do not overdo it.

Of course, the logo creation process is not a simple as I made it sound or look. It is much more complicated than that, but keep those guidelines in mind when you are working on the design.

It even helps with SEO

Search engine optimization or SEO is one of the most important factors you have to consider if you want good brand awareness online. Since most people are doing all of their shopping online and everyone is constantly browsing through the Internet, it makes sense to strive for your business to have a good online presence.

However, getting that kind of recognition online is a complicated task, especially when you consider search engine optimization. Properly optimizing your social media profiles and websites for search engines is a long process, especially if you do not have any experience with it. You have to hunt for the right keywords, the right images, and content.

Believe it or not, even the design of your logo also has an impact on search engine optimization. If you use the right colors, keywords, and other elements, your SEO score might improve. Improving your SEO score is essential. If you want success, you have to ensure that your website always shows up on the first results page of Google as suggested by SEO shark’s firm.

Pulls customers away from your competitors

These days, the market in every industry is oversaturated with thousands of new businesses. This is probably why so many people are afraid to invest in their new company. The risk that they might lose their investment is quite high.

However, with a good idea and determination, it is possible to be competitive even against a large number of businesses.

If your company is still quite new, it means that most people will not be aware of your products or services. They will resort to purchasing from an already known company on the market.

Fortunately, a good logo design could actually change a person’s mind. It could pull customers away from the competitors. And that is a huge benefit and advantage. This is why I never recommend saving money on a logo considering that it brings a lot of benefits.

Source:prioritypixels.co.uk

Gives your company name professionalism

Many younger companies have trouble breaking through the market because not a lot of people take them seriously. For example, if you start manufacturing and selling smartphones, why would anyone buy from you? Your business is still very young while companies such as Apple or Samsung are experienced, reliable, and have been on the market for years.

These older and reliable companies provide a sense of professionalism. They have built that kind of connection with their customers.

However, it is not impossible to show that same level of professionalism even though you are not as popular or as long on the market. But with a properly designed logo, you will be showing your customers that you are professional and that you take your business seriously.

If you are willing to invest in a logo, there is a high probability that you are also willing to invest in your products, services, customer support, and all the other elements that make the customer happy.

Keep in mind, a good logo does not just magically make your business successful, but it definitely brings enough benefits to support your path to success.

Marketing Trends for Amazon Sellers and Brands in 2020

Published on December 18, 2019February 22, 2021

Business

The Amazon landscape is continuously evolving, and you must be aware of these changes in order to become a successful Amazon seller. With more and more sellers introducing their product on Amazon, the competition in this landscape is getting fiercer.

Sellerinteractive.com reports that this growing competition is forcing sellers to become involved in their marketing strategies spread them across multiple channels. Every year, there are marketing trends that drive the strategies to build by Amazon sellers, and 2020 is going to be no different.

In this article, we will be discussing some of the prominent marketing trends for Amazon sellers and brands that will be dominating in 2020.

1. Understanding the Customer’s Journey

Amazon sellers typically focus on the first and the last touch-point of customers. However, each touch-point of their journey and valuable insights that can no longer be overlooked. From being aware of your brand to making a purchase decision, there will be multiple incidents where customers will come in contact with your brand. It might be from posters, advertising, window display, social media channels, websites, reviews, or word-of-mouth recommendations.

Q: How to better understand your customers and what they are looking for?

A: A thorough Amazon keyword research can be of great help.

Take SellerMotor Keyword Research as an example, it is a useful tool that you can implement to understand the customers journey and then make a better decision. It extends sellers with an extensive set of data and insights that include keyword search volumes, orders, reviews, etc. All these information together helps sellers to find out what customers are exploring, buying, and reviewing.

2. PPC Campaign

Pay-Per-Click or PPC campaign is not a new trend in Amazon marketing, but its prominence will certainly increase in 2020. Implementing an effective Amazon PPC ads allow sellers to generate greater visibility for their products and get them on top of the search results. A well-planned and implemented PPC campaign can significantly help in boosting your sales.

Sponsored ads appear on top of the search results, providing you with better opportunity to get clicks. PPC sales directly influence the organic ranking of your product on Amazon. So more sales derived from Amazon PPC ads will have increased positive effect on the organic ranking of your product. This is especially important if you are introducing a new product as they lack sales history and performance data. With Amazon PPC you can change that by increasing your product’s traffic, subsequently boosting your sales.

3. Generate Strong Brand Awareness

A brand goes beyond merely name and logo; it is also about the relationship your products build with consumers. A strong brand presence can add value to your business and contributes in creating a loyal clientele. You need to think outside the box in order to sustain in this increasingly competitive market. Your customers not just looking for products on Amazon, they are searching on Google and social media channels. Therefore, you have to think beyond Amazon ranking and reviews.

Building a website and being actively present on social media is a great way of generating higher brand awareness. Additionally, put a little more thought into your packaging as it can help in creating an impression for your brand. Brand packaging is a great marketing tool, so make sure you invest in quality and creative packaging that has your logo and mane placed smartly so that your customers remember your product.

4. Get on with Voice Search

Voice search is not a new trend; people have been talking about it for a couple of years. However, its adoption is going to increase in the coming year significantly. In fact, 50% of the searches on Amazon are expected to be voice searched in 2020. In fact, there is a growing concept called voice search SEO and sellers better get on this bandwagon as soon as possible. While voice search for products and services are yet to become mainstream, they are considered to be the next big thing on the Amazon.

Presently around 1 Billion voice searches happen every month, and the sales of voice commerce are speculated to reach approximately USD 40 Billion by 2022. Optimizing the product for voice-search early on will give you competitive advantages in the future. With voice search, the way sellers use keywords is going to change dramatically. The focus will be on a more colloquial way of speaking, which means there will be a switch to the first-person approach.

There has been a 65% increase in first personal search terms like, where should I, How do I, What Should I, etc. Voice search also influences what people say when they are looking for products on Amazon. So it is important for sellers to understand this shift, and optimize their products for voice search terms.

5. Google Smart Shopping

The marketing world is getting more dynamic with every passing year, so if you are focusing your marketing strategy solely on Amazon, you are missing out on many opportunities. Google continues to hold the top placer, where people search for product information online prior to making a decision. In fact, in a recent report, 85% of the people revealed that they use Google to search for products online. Now people who search on Amazon are close to making a purchase decision, whereas people who search on Google for the product are still on their research phase.

However, Google provides customers with an opportunity to showcase their brand in front of people. Google Smart Shopping allows sellers to generate campaigns that target people who are likely to make a purchase. Furthermore, with Google smart shopping, you will be able to capitalize on the people who are browsing on Instagram, Pinterest, YouTube, etc. It furthermore leverages machine learning to identify the audience, automate bids and display ads across search network, YouTube, display network, Gmail, etc. You only have to provide a display ad with text and image along with relevant product data, and Google will handle the rest for you.

Final Thoughts

In 2020, the competition is going to be fiercer and to sustain in the market; Amazon sellers need to prepare ahead. Above are some prominent advertising trends that will be dominating the marketing strategies. Understanding these trends and effectively implementing them into the marketing strategies will allow Amazon sellers to stay ahead from the competitors and drive more sales.

Differences Between Cheap and Expensive Snow Tires

Published on November 13, 2019November 13, 2019

Cars

Like it is the case with anything you are about to buy, the more money you are prepared to give, the higher the quality you are going to get. Also, the price is the result of both money and brands. When it comes to the acquiring of snow tires, it doesn’t mean that always the higher the price, the higher the quality is going to be. When looking for good snow tires, the quality is just one of the elements that you should pay attention too.

In reality, there are many more of them, and if you are trying to save a few bucks, there is some possibility you can save some money and getting a proper quality snow tire. But before you make a buy, you should conduct proper research that is going to show you what are the best tires you can find on the market. That way you can do a better evaluation of your options in order to get tires that are both affordable and of the highest quality tires within a certain price range. Now, we are going to present you with several elements that you need to pay attention to before you make a buy.

Handling

We are going to start this list of ours with something that directly ties the connection between the quality tires and managing the vehicle. We’re talking about handling. This is something that can pump up the price. However, this is not something that you might want to save your money on. Having the tires of the highest possible quality, you are going to be able to handle your vehicle much more than with tires that are not so quality.

The reason is that they are going to grip the road without any potential obstacles. This is going to protect the driver from driving on a wet road or at high speed. One more quality is that these tires are going to take the turns much better. All of this will make your car trip much safer than it would be with some other tires. You are going to be able to make fast stops and avoid obstacles. Your reaction would be carried out much faster than before.

Durability

When talking about the tires, it’s the most important factor when it comes to determining if you are going to receive proper quality for the money that you gave for it. This is a pretty logical thing, it leads to the conclusion that if you are having tires that are going to last longer, that it will save you from wasting your money from unnecessary payments. There are several criteria that you need to pay attention to when looking for the durability of the tires.

For example, if there is a softer rubber on the tire, then it will perform better. However, this might mean that the tread can wear down pretty faster after a certain amount of time. Tires that have harder rubber will last much longer. Naturally, if you find tires that are reinforced or have sidewalls that are sturdy, they are going to last much longer than others. This is not something that you’ll be able to see on the first eight because it is covered by the tread. In order to find more about that, you should have a talk with your tire salesperson about the whole construction or do research before you choose to buy.

Tread

The pattern of the tread and the thickness can play a significant role when it comes to the price. If you are opting for a thicker tread that has wider grooves you will handle your car much better on the ice, in the snow, mud, or rain. On the other hand, the thicker tread can be somewhat noisy while you are driving, which can be considered distracting for some people. When it comes to summer tires who are not the topic of this article of ours, but they are much thinner and are not noisy. But they lack grip. This is one of the most important elements that you should take into consideration when it comes to choosing tires that will meet all the needs of you as a driver.

Drag

Tires that have a harder drag will make it the movement of your car much harder than it needs to be. At the same time, this means that your fuel consumption is going to be increased without any proper results, in terms of movement. You will need to put more wear on your car and spend much more money on fuel or gas, and in the long run, the repairing. Snow tires that have less drag will cost a little more than those who have more drag. Naturally, this means that you might need to spend some extra dollar to improve the overall performance of your car.

Braking Distance

Braking distance is a really important element of every vehicle that represents what’s the response time of the reaction to avoiding emergency situations and obstacles without any obstacles. The shorter the braking distance the responsiveness is better, and the price is, obviously, higher. Typically, tires are not made to achieve a certain braking distance. Braking distance is just one of the results that are the product of tire’s total design. This one is equally important as any other element on this list of ours because this is something that can save drivers or someone others’ life.

Brand’s Name

Like with any product you might set your eyes on, the brand’s name is the thing that sets the price like no other element. As popular as the brand is, the price is going to be higher. The popularity of a brand means that it has some kind of reputation for having high-quality products. At most times, you can trust this reputation and buying a tire that has a popular brand’s name on it, you are not going to make the mistake. However, this is not always the truth, and naturally, this is not the only thing that you should consider. Some people were disappointed with the performance of tires that had a very popular brand name on it.

How to get more attention for your brand

Published on October 23, 2019November 12, 2019

Business

Would you like a brand that reaches thousands or even millions of people? Whether the brand you are building is about you or your company, you can easily get the attention of people. Depending on how you have an impact on people, whether you can help them you can make a fortune.

A lot of companies make the mistake of establishing their brand before they even have a proper strategy. These types of people have setup up their websites, social media profiles, books, photos and everything else that comes with marketing, but they always fail to make any profit, even losing thousands in the process.

Source:pammarketingnut.com

If you want to get the attention of customers, you will first want to understand their wants and needs. You first have to create a message that will build trust in the marketplace, while also giving your customers a reason to want your products or services. Your marketing message is the one main thing that will attract an audience. The better your marketing message, the more people will be interested in what you have to offer.

Whether people are familiar with your brand or not, you will have to create a marketing strategy with the right approach. Here are some of the best ways to can attract people to your brand.

Use the power of social media

The top five social media platforms are free, yet most people fail to realize how they can use it to grow their brand. The problem is that most of these people spend their time-consuming stories, videos, articles, and quotes instead of producing it themselves. OF course, you will have to do some learning at the start of your business, but at some point, you will have to start creating your own content to impress your audience. You need to use your social media profiles to build excitement for your targeted customers.

You should have proper accounts set up in at least three social media platforms. We think that the best combination is Facebook, Instagram, and Twitter since they have previously helped us the most. However, it can be different for everyone. Share content on a social media platform that works best with your products and services.

If you want to know more about building your brand, check out these useful references.

Develop a good website

Every successful business in this world has a website, but not every website created out there is a good one. There are a lot of important parts of building a website that you must understand such as contact information, email capture, design and layout, visual aids, ads, etc. Overall, well-made websites always have content that appeals to their targeted audience. If people do not find what they are looking for in the first 15 seconds they will leave and probably never come back.

Be memorable

If you want to leave a good impression and to build a reputation for your brand, you have to be memorable. Make sure your company name is easy to remember and use. It is perfectly fine if you already have a name, but consider all the other companies with their easy to pronounce names such as Apple, Facebook, Twitter, etc.

Why it is important to have professionals design your brand logo

Published on June 25, 2019August 11, 2020

Business/Creativity

When it comes to marketing, the modern way of doing it is by displaying your brand without actually wasting too much of the viewer’s time. What we mean by this is that everyone seems to be way too busy nowadays to watch a full advertisement of something that you’re trying to promote, or listen to an entire 20-minute speech. So, what are we suggesting? Logos.

Have you ever walked outside just to see a huge billboard sign that features a logo and nothing more? Maybe a slogan below the logo but that’s pretty much it. Well, believe it or not, that kind of advertisement has a much bigger impact than any other type of ad that a person can watch or a speech they hear.

Img Source: youtube.com

If you’ve ever paid a bit more attention to the logos of the most popular brands, you might’ve noticed that simplicity is the key. We’re going to mention the Nike logo as the perfect example, simply because it’s a slightly curved line in the form of a “check”, and yet the logo still says everything that it should without any other gimmicky design.

Today we’re discussing the importance of professionally designed logos, so if you want to learn more, feel free to continue reading until the end. Here’s what you need to know.

Img Source: pinterest.com

Why hire a professional logo designer?

When it comes to “crafting” logos, you’ll definitely need a lot of knowledge, tips, skill and previous experience in order to make it effective and good-looking at the same time. If you are someone who owns a brand, chances are that you’ve already focused all of your energy in business and running things, so you didn’t really get the chance to become a professional logo designer. Feel free to visit Designhill if you want to learn more.

A logo is something that represents your brand, and it is definitely the most important thing in the eyes of your customers. How did Nike become the best-selling clothing brand with such a simple logo? Well, the designer was obviously a professional and knew what he was doing. Nowadays, people are paying thousands of dollars for a piece of clothing, just because it has a logo on it. Every shirt is the same, the difference is that some have better logos than the others. It might sound a bit crazy, but if you really think about it, it’s the truth.

We’re telling you this in order to make you realize how important it is to have an absolute professional to design your logo, simply because it can mean success or doom for your business, depending on what you’re going to choose.

Your logo should say everything that people need to know about your business, in just a few seconds of looking at it. It is supposed to include all qualities, messages and features of your business, service or brand, without being too complicated or hard to understand. That’s where the real professional is separated from the amateur, by the ability to explain everything through just a simple logo design.

SEO keywords explained

Published on April 27, 2019

Online Marketing

Any strategy of natural SEO requires, first of all, an important work on the keywords that best define your professional activity or the theme of your site. And for good reason, because search engines, whether they are Google, Yahoo or Bing, rely largely on the keywords contained in a page to make it appear in their results. And for the place allocated to be the best possible, it is not enough to stuff the latter with key expressions.

Generic, brand name and long tail, what is an SEO keyword?

The keyword or key phrase is the basis of any SEO optimization of the site itself (on-site referencing).

Indeed, every day, billions of pages are published, modified or updated. These normally contain quality editorial content that allows them to appear according to the terms typed by internet users in their preferred search engine. This is called a request.

The work of specialists in SEO is to identify the terms related to your activity and able to :

allow visitors to find a product or service you are marketing
find the information they need on your site
find your company
Brand
Among the most relevant keywords are obviously your brand, but also all those for which you are a distributor.

Keywords or generic terms

The keyword or generic term has a very broad scope, such as ” SEO ” or “advertising agency” for example. The results for such queries are frequently in millions. However, they are fundamental because they accurately describe your professional activity. On the other side of the coin, they are often very competitive and require a lot of effort to be well positioned on the front page.

The long tail

Unlike the keyword or phrase, the long tail is more like a piece of a sentence. This is what has been called in natural SEO since 2004.

Example: if “sports shoes” is a key phrase, “men’s sport black and yellow scratch shoes” is a long-tailed request.

The latter is obviously more precise, but also much less competitive. It is, therefore, easier to position yourself there, but also to benefit from an even better-targeted visibility. Internet users arriving on a site thanks to the long tail are therefore logically more likely to become prospects or potential clients.

How to find the “right” keywords and define your SEO strategy?

Keywords or “keyword” are therefore essential to the development of any good natural SEO strategy. But how do we find the most relevant ones? What criteria must they meet?

What criteria should be met by “good” keywords?

Beyond the simple SEO aspect which is far from negligible, a “good” keyword is one which is the perfect compromise between four imperatives :

have a maximum of monthly requests
be as competitive as possible
best define the company’s activity or the site’s theme
to trigger an intention on the part of the user. This intention can for example be commercial (online sales) or informative (request for an estimate, contact, subscription to a newsletter, etc.)
Keyword stuffing, a practice to be avoided
A text containing as many keywords as possible is therefore essential to maximize the chances of appearing on the first Google page. Not scrupulous of Google guidelines, some did not hesitate to fill their pages with terms in order to artificially improve their SEO performance.

This technique is known as ” keyword stuffing”, or the accumulation of keywords. Rather than providing quality content to their visitors, with a balanced insertion of important terms, thus harmonising the editorial and technical, keyword stuffing enthusiasts form whole paragraphs of keywords or city names (for the local SEO)

However, since 2011 and the deployments notably of Google Panda and Google Penguin, such practice black hat systematically incurs a penalty of SEO. At best, this results in a very large loss of positioning or even a total crowding out of the serps.

Keywords in urls: is it important?

As early as 2010, Google indicated that the insertion of keywords in a URL could be of interest from an SEO perspective.

However, this possibility should not become a keyword jam in a URL, as the search giant can then interpret it as spam and a desire to manipulate search results.

Without neglecting this opportunity, Google was already making it clear at the time that it is far more sensible to offer interesting and well-constructed SEO and commercial content to its visitors.

Since each company is unique, it is obviously not possible to go into the details of a keyword audit here. However, in broad terms, this systematically includes :

Use phrases rather than a single word. Indeed, internet users are essentially typing queries in the style of “SEO New York agency certified Google Partners” rather than simply “SEO agency”. On the other hand, the conversion rate of an internet user into a customer or prospect is more important when the latter has made a specific request.
exploit statistics and other data in your possession (Google Analytics, etc.)
analyse the research volumes and the competitive aspect of the selected terms
analysis and competitive intelligence
track the evolution of the search volume for given expressions to anticipate trends. A reactivity that allows you to take advantage of emerging markets

Final words

And don’t forget to cover the rest of your potential audience. Familiarize yourself with the location of your business. Simply add a part of your physical location (e.g. city, town or region) to your best keyword choices. Targeting even more targeted customers, your company will surely benefit from a region-specific SEO keyword optimization. And don’t forget to spend time for your local ads both on Google and everywhere else to get an even higher ranking in the SERPs to start dominating your local market once and for all.

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