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6 Reasons Why Online Contests Are an Effective Marketing Tool

An effective marketing strategy can make or break your business, so it’s extremely important to utilize proper marketing tools in your campaign.

Recently, online contests are starting to change the digital marketing world. You have probably noticed this tactic on your Instagram’s Explore section, but have you considered including it in your own marketing strategy? Well, you definitely should, and in this article, we’ll tell you why it’s a good idea to do so!

So, without further ado, let’s strengthen your marketing strategy together!

1. Broaden your audience

Source:relevance.com

First of all, online contests are a way for you to gain more followers. A person who decides to participate in the contest will likely talk to their friends and family about it, share it on their social media, all of which will increase their interest in your brand.

Remember, every follower is a potential customer! So, growing your brand and promoting yourself by engaging with a broader audience will certainly do wonders for your business.

All in all, online contests will help you build a community around your brand, and they’ll certainly generate more traffic on your online platforms.

2. Build stronger relationships with your existing customers

Source:medium.com

Getting new customers can be difficult, but there’s nothing harder than to keep your existing ones. In a world where the market changes so quickly, it’s extremely important to stay in touch with your customers.

With online contests, you’ll definitely be able to keep your customers interested in your brand by interacting with them. People seem to love these kinds of giveaways, so you can stop some of them from losing interest in your products.

So, don’t underestimate the power of a good online contest, and keep your customer satisfaction levels as high as possible! It’s an investment into creating a loyal client base, which will help you sustain and further develop your business. In addition, there’s no better marketing than free marketing that you’ll get when your followers start sharing the links to your contest!

3. You’ll gain access to important data

Online contests are also a great way to do some market analysis! That’s probably the biggest advantage of digital marketing. You’ll have access to various tools that can tell you more about the people you attracted to your contest.

You might notice that the newly acquired audience is completely different from your usual target group! Having the necessary data is the fastest way to improve the entire marketing campaign! So, do not miss the opportunity to gain access to useful info, and create your first online contest today!

According to sites like buyvotescontest.com, voting contests are the most popular type of online contests. Still, you should choose the type that best fits the nature of your brand! Whatever you do, make sure to be creative and start your contests on trusted media platforms like Instagram and Facebook. In this way, you’ll be able to access all the relevant data without any problem whatsoever.

4. Boost sales

Source:fulfillman.com

More followers create space for more sales! Every follower you get by running an online contest has the potential to become a new customer, so it’s likely that you’ll see an increase in profits after your contest has ended.

Of course, the goal of all marketing strategies is to increase sales. We’re not saying that an online contest on your page guarantees conversions, but if you’re doing it properly, it’s very likely to succeed in generating some additional profits.

Of course, to do it properly, you should consult a marketing expert or an agency, even if it means stretching your budget for a bit. Consider it an investment towards further development and growth of your company. It might seem a bit expensive now, especially when it comes to the prize, but it will certainly pay off once you see your sales skyrocket.

5. Get more people subscribed to your newsletter

If you’re struggling to get people to subscribe to your brand, then a social media contest is the optimal marketing tool for you! Having a “list” of people who are actually interested in your products can be extremely useful for managing your marketing plan.

So, a good tactic is to make every contestant subscribe to your newsletter to be able to join the contest. In this way, you’ll filter the people who are truly interested in your goods or services from the ones that are there just for the prize.

Therefore, you’ll gain some leads while promoting your brand to a much wider audience. All of this will increase your conversion rates and help you position your brand. Of course, make sure to set up a prize that’s related to your brand in some way. Just giving out an attractive prize is not enough! If the award ends up not having any relevance to your brand, then the contest will end up being disappointingly ineffective.

6. Increased engagement

A well-made online contest will majorly increase the number of likes, comments, and other forms of audience engagement on your page. So, use this to your advantage! Create a hashtag to promote yourself even more! A popular tactic also includes asking your audience to tag their friends on the post so they can participate.

Whatever you do, make sure to target your specific niche, and avoid being too spammy with your content. Unleash your inner creativity and think of the ways to improve engagement as much as possible!

As the number of participants increases, you’ll be able to really meet your audience and optimize your future content so it fits them. In marketing, your potential customers are everything, so make sure to find engaging ways to interact with them as much as you can.

Source:intertechmedia.com

The conclusion

Overall, social media contests are a great marketing tool that can help you develop your business quickly. Having a digital contest will increase the number of your leads, improve your conversion rates, and it can be a giant boost to your sales.

Whatever you do, make sure to create a contest that fits both your brand and your budget, and get some professional input to get the optimal results.

4 Steps To Generating Sales Leads With Bulk SMS Marketing

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Marketers are always searching for new and different ways to approach their potential clients and present their products and services. Online SMS marketing campaigns are really no different from any other marketing channel and should be integrated into your overall marketing strategy.

In this article, I’ll outline the best way to launch an inbound text messaging campaign that generates a flood of new sales leads.

1. Build Your Buyer Persona(s)

A buyer persona is a fictional character based on the commonalities of a specific target group of customers.

Each customer buys your product for different reasons, for example, a health club will attract people who want to lose weight, need to rehabilitate an injury, want to prepare for a specific sport etc.

Each of the above groups has different motivations and is seeking a different outcome so will only respond to specific messaging.

You want to pick a specific group and convert them into a character so that when you’re creating an SMS campaign you know exactly which hot buttons to push to get them to take action.

2. Craft An Offer That Your Persona Can’t Refuse

Img source: buttonmuseum.org

Now that you have your buyer personas in place it now becomes easier to come up with offers that are irresistible to each persona.

What is an irresistible offer?

It’s an offer that is highly relevant to a specific goal that your buyer persona wishes to achieve.

For example, which of these offers is more appealing to new moms?

  1. 8-week boot camp.
  2. 8-week boot camp for women.
  3. New Moms! Get back into shape in 8 weeks with our new MommyFit Boot Camp.

The last offer would work best because it speaks to the problem (women who gained weight during pregnancy), offers a specific time frame (8 weeks), and offers a solution (lose weight quickly and get back to your previous shape).

Come up with a general offer and then keep reworking it until it speaks right to the problems and desires of the person you want to attract.

3. Set Up Your SMS System

Img source: shop.jbspl.com

We know who we’re going to target, what motivates them and an offer that matches the result that person is looking to achieve.

Next, we have to set up our online SMS lead generation system.

Keyword

First, decide on the keyword that you want to use in your promotion. Be sure to make it short and relevant to either the person’s goals or to the promotion itself.

For example, if you have a 50% off special happening in-store then you might just use the word 50% as your keyword:  “Text 50% to 8887 and receive a 50% off coupon to use in store during December.”

Shortcode

The shortcode is the number that people will text your keyword back to in the above example the shortcode was 8887.

Customer group

This is simply a contact group. Each person that texts your keyword back to that specific shortcode will be placed into this contact group so you know exactly who they are and what offer they responded to which makes follow up a breeze.

4. Get Eyeballs On Your SMS Promotion

Img source: promotionkart.com

This is the easy part. Now that you have everything ready to go it’s now a matter of getting as many eyeballs onto your SMS promotion as possible.

Take a look at where your potential customers are interacting with your business and place your SMS offer in that space, common areas are:

  • Website
  • Email newsletter
  • Blog posts
  • Paid ads
  • Social media
  • Influencers
  • Store POS
  • Window signage
  • Neon sign which you can check on this site
  • In-store etc.

New sales leads will begin to flow in and your SMS list will continue to grow, allowing you to send out effective text marketing campaigns to continually generate more sales for your business.