The Benefits of Using Custom Sign Posts for Your Business

Signs have been used to communicate to people, or to get the message across, as early as the Romans and Ancient Egyptians times. Signs are engraved in our society and they are used to tell someone, something. Nowadays, signs are placed on road, streets, or buildings to give people certain information. They are used for directions and they are used to identify facilities, functional spaces, areas, services, businesses, and more. Out of all the types of signs, we are going to focus on the benefits of custom sign posts for your business, or company.

This article will serve as a guide to all the benefits that these types of signs can have for your business, and why you should use one.

They Are an Effective Marketing Tool

Source: Small Business Community Association

We mentioned that this article will be for the purpose of identifying the benefits for your business. Well, the biggest one is the fact that custom signposts are a very effective marketing tool. They are excellent in gaining the attention of passing customers and they remind people, while also influencing their decisions. According to marketing statistics, the largest percentages of your customers are those who live or work near the area of your business. They are more likely to do business with you than anyone else. According to experts in the custom sign post industry at Casign company, these signposts are the most effective traditional marketing tool because it makes people stop and look. These signs can react to people’s impulses and effectively make them become your customers in the future. They are effective because they work in bringing in new customers to your business.

They Help Build Your Brand

Source: Mary Pomerantz Advertising

Signs can often times have a positive effect on customers and can help form an initial impression of your business. By having a custom post sign for your company, you will start building your company’s brand name. Custom signs help create your image and they will help in turning your company to a brand name. They can help you target large demographics and they will have an overall large impact on the growth of your brand.

A Perfect Hit With a Perfect Location

Source: SmallBizClub

We talked about the potential of custom signs, and we talked about how they can affect your company’s growth. But there is another important factor to consider when using custom signs for your business. Namely, the sign is useless if the location is not perfect for it. Location is everything when placing your custom company sign. For the purpose of your business success, you would want the sign to fit naturally into the surroundings. It doesn’t matter whether you’re looking for a storefront, or a monument sign, or even an illuminated sign, the location must be in perfect sync so that people can notice it and associate with it. The shape and design are also very important, as well as, the size of the sign. Naturally, the bigger the sign, the better, but you don’t want the sign to be too invasive to passing customers. By creating a sign with the perfect size, shape, design, and color, and by placing it on the right location, you will have the highest chance of gaining the viewer’s attention the right way.

The Benefits of SEO

If you’re a small business, chances are you’ve done everything you can to get your name out there. From extensive advertising campaigns to Facebook ads, social media promotion to direct marketing, you have likely tried every trick in the book to get your business noticed.

Smaller businesses lack the large budget of flashier organizations, so it’s important that your budget is utilized as efficiently as possible to minimize waste and maximize revenue. SEO is the ideal solution to your issues. While it can be adapted to any size company, its simplicity, accessibility, and opportunity to generate free, organic traffic makes it an ideal choice for smaller organizations.

What Is SEO?


SEO stands for search engine optimization, and at its most basic level, it’s a system that can help your website rank in a higher place in search engine results. It helps your business take advantage of the natural, organic traffic which is generated by search engines, so it’s an easy way to draw attention and potential customers to your site.

SEO uses keywords to achieve a higher ranking on search engines, which means that customers who have already expressed an interest in your product and service are directed to your site faster. The benefits are twofold: they can access what they need with ease, and you gain traffic that consists of genuine potential and interest.

The Benefits of SEO

Some of the positives of using SEO include:

  • Increase the legitimacy of your business

As human beings, we are in many ways herd animals. Trends and fashions prove that at times we prefer to follow the crowd, relying on the wisdom and experiences of others to help us make meaningful choices. How many times have you decided to visit a restaurant based on a positive recommendation by a friend, or tried a new lipstick a relative was wearing? Your business can work the same way.


Imagine yourself as a customer who is looking for a plumbing service. You have two choices. The first is a website located at the back end of Google searches, on page two or three. Upon closer inspection, you discover that their social media pages are sparse or missing, the website vague and unhelpful, and you can see no testimonials or reviews. On the other hand, an option comes up right at the top of your search, with a helpful website connected to active and busy social media which interacts and engages with its clients. There really is no choice at all.

  • Increase brand awareness

Similarly, if you are the top choice on every search, customers are more likely to trust and invest in you, increasing your brand awareness within your industry.

  • A cost-effective form of marketing

SEO relies on organic traffic from search results, so it won’t cost you a penny. This makes it particularly appealing for smaller businesses who are watching their budget carefully.

  • Increase the traffic and potential revenue

Good SEO brings customers to your site who are there for a reason: they already need what you are offering, which means you achieve more genuine, authentic leads who are far more likely to convert into revenue.

SEO is big business, and it can transform your organization from start-up to the big time with a bit of work. The best news? If you don’t have time to get to grips with the technical aspects, there are a wealth of options for you to choose from in your area. If you do a bit of searching, you’ll come across many helpful results, such as Scott Keever SEO named Cincinnati’s Best Marketing Agency, and they would be more than able to help take you to the next level of success.