audience on instagram

The Do’s and Don’ts of Instagram Marketing

Gone are the days when Facebook was the only social media platform where people could market their businesses and companies. It’s 2019 and things have totally changed now, especially when it comes to digital marketing. Now, we have several other platforms to advertise our brands and companies and hereby those several other platforms we are referring you to none other than Twitter, Pinterest, and Instagram, etc.

It wouldn’t be wrong to say that right now Instagram is the most popular social media platform with the highest possible user engagement. By the year 2018, Instagram had almost 1 billion monthly active users, and it is but a fact that by now this figure has increased to a whole another level. Also, let’s face it, Instagram is a one addictive and interesting application mainly because it’s more about visuals than text. So, the increasing user engagement and all the hype about Instagram marketing is pretty much justified.

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Now, first of all, if you are someone who is about to get started with Instagram marketing and if you really want to become an expert in this field, then we’d suggest you stick with us till the end of the article. Because today we are going to jot down some of the do’s and don’ts of Instagram marketing that can literally make your business.

1-Do Focus On Interacting With Your Audience

If the user engagement of your Instagram account is lagging, then don’t worry and don’t panic at all. What people do is that they start opting for bots to increase their visibility which is probably the last thing you should be doing to your Instagram account. On a serious note, if you ever see your user engagement falling down to an upsetting point, just use genuine organic ways to boost up your presence. Like, you can opt for interacting with your audience, you can get to know what they like and what they don’t like. You can join Instagram communities, and you can use Instagram hashtags to gather more followers.

2-Don’t Be Too Salesy

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We get it! You are here to sell your services/products but is that it? Don’t you want more out of your Instagram account? Well, if you do want to run your Instagram account as a proper business account then make sure not to sound too salesy because people hate it. You need conversions, and your audience needs entertainment and engagement so give them the content they need to get engaged with you. Draw them towards yourself, and for that, you can use the different Instagram features like Instagram stories, Instagram posts, and hashtags, etc. You can even buy high quality followers with fast delivery if you are too eager to get more followers and more sales but just don’t go for a “salesy pitch”.

3-Do Focus On The Captions

Yes, Instagram is mostly all about pictures and visuals, but that doesn’t mean that you can miss out on the captions that come under your posts. Captions add a lot of volume to your pictures on Instagram, and you do need to focus on them. Come up with some creative taglines and some creative captions that can show people how good you are. Or you can even use the captions to tell others about the products and services you provide. Moreover, add hashtags to all your posts, you are allowed 30 hashtags under every picture you post on Instagram, and honestly, these 30 hashtags are more of 30 opportunities to increase your visibility. So, don’t miss out on them in any case. Besides, To increase your visibility,  you can rely on popular growth service from Social Steeze. Read this review here.

4-Don’t Lose Hope

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Remember, no matter how hard you work and no matter how good your Instagram marketing strategy is. You need to have some patience to see the results. You cannot just expect millions of followers overnight, that’s not how it works. In fact, you’ve got to stay constant with your efforts, and soon you will see the results on your own.

Instagram Marketing Tips – Useful For Your Business

Social media is crucial to developing your business, but it takes a certain knowledge and know-how in case you want to bring your company additional profit. Instagram is one of the networks, which is perfect for the online activities of your firm, and can help you allot. The number of monthly users exceeds 800 million, and it has been one of the fastest growing social media out of all. One of the things that you should note is the fact that it can be quite tricky and slow when starting from scratch. The beginning is always the hardest part but you could search for an Instagram account for sale that would allow you to jump-start your business.

Why should Instagram draw your attention?

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First of all, it is a powerful and easy mobile sharing platform, and users spend time watching photos or short videos not longer than one minute. In a fast-paced world we live in, perhaps that may be enough for your products or services to be noticed.

Secondly, younger generations are moving from verbal communication to online communication. As much as we personally love it or hate it, this is what is going on. Visual media is quite dominant at the moment, and even though that may change in the future, photos are a powerful tool a lot of marketers use.

Below you can read five tips on how to improve the status of your company through Instagram. Here we go:

1. Customized Content for Target Audience

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Instagram is primarily visual, but it is linked to Facebook and Twitter. You can use it in a way to connect all three and create a circle that will lead your customers perhaps from a stunning photo to additional information on Facebook, for example. Think of how visuals that are related to your product or service can attract potential clients.

Here, it is important to mention the use of filters. You need to be professional about your photos and those posted in a hurry will be skipped. Everyone is capable of using filters and a few additional minutes you spend while posting can only do you good.

2. Direct People to Links

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Linking in Instagram is specific because links are not allowed in photo captions. However, you can always insert a link in your bio section. Adding a link to the website of your company or the landing page of the current marketing campaign is simple, and you never know how many people will actually click on it.

Imagine what would have happened if people saw the photo you posted and they liked it, but they have no idea where to go next and find more about your company. This is why having a link matters.

3. Limit Text to a Minimum

Unlike content marketing, where it is natural to have a lot of text, you want to reduce it to a minimum in your Instagram posts. The images should be clear and concise, and they need to do a lot of talking. Nobody is going to read any longer posts and even the shorter ones on Instagram. It is enough to add meaningful captions that will supplement the picture, but the photo should be your priority.

4. Engagement Opportunities

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The hashtags are not a rocket-science, and they should always be included. If you are not certain which hashtags to use, check out what your competition is using. Also, don’t forget to follow new people and accept followers. Moreover, the clients you already have should be informed about your activities on Instagram.

5. Keep Testing

With social media, trends keep changing every now and then, and it is important that you track your progress and adjust your tactics accordingly. Also, test out new options if the old ones are not working and see if that brings any results. Only by tracking your activities will you be able to improve your Instagram page and consequently up your revenue.