Digital Marketing Mistakes to Avoid

Today, for an advertising campaign to be successful, a business must not overlook digital marketing. The online advertisement form has taken over the industry and has already helped millions of businesses find success. However, it takes a lot of time, effort, and hard work to create a successful strategy, and people often tend to overlook certain elements or fail to recognize their importance.

Luckily, this can all be avoided with learning, careful preparation, and making smart choices, so here are the 5 most common mistakes many businesses tend to make.

1. Failing to Determine a Goal

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Developing an effective online marketing campaign is crucial for success Having a clear goal of what you want to achieve with it is of the essence since it will allow you to plan and build your entire strategy around it. By failing to determine your goal before anything else, you will be unable to utilize the best tools for the job and will not know how to develop an optimal strategy.

2. Not Choosing a Target Audience

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While it might seem nice to have customers from diverse demographics, locations, and different walks of life, it is not something that will boost your business and profit. Depending on what services or products you are offering, you need to choose a target audience that will truly be interested and willing to spend their money. Trying to reach many types of people might also result in a financial loss since you will be paying for ads that are targeted at people who have no interest in becoming your customers.

3. Neglecting Current Customers

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So many businesses only focus on increasing the number of new customers that they completely forget to pay attention to current consumers. This mistake can be detrimental to one’s business since it might lead to customer dissatisfaction, loss of trust, and ultimately consumer loss. It might also cause damage to your reputation, so never forget to keep engaging with your users.

For example, you can create interesting content, write informative blogs, share relevant posts, and include them in your newsletter. This way you will show your consumers that you care and appreciate them, which will ensure they stay loyal to your brand. You can also send personalized birthday offers, develop loyalty programs, and respond on social media platforms to maintain that positive connection.

4. No Smartphone Optimization

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Each day, the number of smartphone users is drastically increasing and more people are using these devices to get information, conduct product research, and shop. According to a recent study, around 51% of smartphone users have said that they discovered a new business via their phone. Making your website mobile-friendly will not only boost your visibility but also increase your traffic and meet potential customer’s expectations, increasing their satisfaction.

5. Overlooking Analytics

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Ignoring and not utilizing analytics can greatly hinder the success of your campaign. Not only do analytics enable you to track website traffic, but it can also allow you to study your audience and monitor the effectiveness of your content across all platforms. It can be of great help for remarketing, retargeting, and extending your reach.


Always remember that success does not happen overnight and that creating a successful campaign takes a lot of planning and time. By being knowledgeable and well-prepared, you can avoid making major mistakes and make sure you succeed.

How Can Analytics Boost Your Instagram Profile Growth


From the invention of the internet till now much has changed and online platforms have had a huge impact on the lives of us all. Now, the internet has become the largest marketplace, a platform for free communication and influence, and a major library of information. And though it has its pros and cons when properly used you can reap many benefits out of it. One of the greatest things is that now more than ever you can earn money without having to comply with a 9 to 5 job or the risks of running your company. Social media marketing is one of the best methods there is and Instagram is a major social network with huge potential.

If you manage to grow your Instagram profile to the point where you have hundred thousand followers or even more you are sure to get contacted by various brand names offering you cooperation – they give you cash and you post a photo promoting their product. But before that, you need to put a lot of effort and time in growing your page. Now, apart from certain strategies like daily posting, using the power of hashtags as well as even buying followers to start off, analytics do play a huge role in your social network game. By using the right analytics platform you will get all the information needed to realize the needs of your audience and improve your content.

Without further ado let’s go ahead and take a look at why analytics is that important!

The Advantages Of A Good Analytics Platform

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 1. Well, first and foremost an analytics platform should be easy to use and navigate. If you went on to search every relevant report point by yourself without using the platform it would take much more time and chances are you wouldn’t be able to come up with the important conclusions that could benefit your growth. On the other hand, a good analytics platform like Famoid will allow you to see the results of every relevant aspect that could have an impact and all that in a readable and formatted report. And a great thing as well is that the information is a daily update so you will not have to worry about the results being updated.

2. This kind of platform doesn’t demand any of your personal info except your username. You don’t have to worry about your password being given out to someone or your profile being at risk as this platform is 100% confidential. Along with that, it is free – unlike some websites that offer this kind of service for a certain fee, Famoid is absolutely free and safe. For Instagram profile audit click here.

3. By getting a daily updated report on your growth, followers, and engagement you will be able to focus on the type of content that has brought you the most success. As you are able to see engagement and growth that followed after each post you will see what is popular and you what your audience wants to see. By following the given metrics you will be able to maximize your potential and the growth results are sure to come. And all that hands-free as you put no effort in developing the analytical report apart from the giving the username.


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 As you can see using a platform that provides you with an analytical report and given metrics that are relevant to your Instagram profile growth can be of huge benefit. It is free and safe to use, and there is not much effort that you need to put in. It will allow you to know what kind of content attracts big numbers, and give you an idea on how to improve your page!