Advertising

Sales Funnels – The Best Practices For 2020

Sales funnels refer to the process that includes the initial action from the first contact between the business and client until the last step that results in sales. We can say that the funnel is the timeline that narrows every stage of the sales process, so the seller can see how every stage is affecting the final experience.

We can imagine that the funnel is a kind of a cone or tube, with the peak downwards, and it’s used to describe the buying process that the company is doing to narrow the customer when they’re on their site, to buy some product or service. It’s a visualization of the process named B2B sales. The factors that directly affect this model are the marketing strategies, building trust between the brand and the client, and educating them on the purpose of the product.

This tube has a few stages that are used to keep the clients informed, but also for you to get feedback if you do it properly. By doing this, you will see if your strategy is good enough, or you need to change something so you can increase the number of purchases on your website.

You can click here if you want to learn more about one of the highest-grossing trends in this business, selling through Shopify, as one of the most popular e-commerce platforms in the world. It’s a huge trend and practice in recent years, allowing the users to create small online shops, receive orders, and deliver the products to the customers. But, in order to run a successful funnel (tube), you need to be also aware of the risks, and to be ready to adjust your strategy, or even change some important things, that will result in more traffic to your sales websites and more interested clients.

Through this process, they will learn a lot about you and the products, so they can get more interested in it. It also helps you to analyze your model and strategy, to identify the critical points, target the right audience, and turning your potential customers into happy and satisfied clients.

There are four basic funnel stages including awareness, interest, decision, and action. Every stage describes what the seller and buyer need to do, so they can successfully finish this process. That means the seller needs to provide all the needed information about the product, so the potential client will get interested in it, decide that he or she really needs it, and then deliver the final action, the purchase. In some cases, there are more stages, such as reevaluation and repurchase, when the client is highly satisfied with the product and decides it’s worth of buying it again. Every brand must appreciate the customer’s happiness and experience, so they can turn it into a successful story.

What is the difference between funnel and pipeline?

The simplest way to explain this difference is the fact that the first ones are dedicated to the customer and their behavior, and the pipeline’s focus is on the revenue. When the seller is making a plan to sell something for money, they are focused on the earnings, and how the whole process is affecting their business.

Every seller primarily needs to be dedicated to the customer, because the satisfied customer will bring more sales later, by adopting some of these practices:

  • Maintain your marketing plan carefully, fix every visible problem, and then try to reach to your customers.
  • Try to find any possible leaks in your funnel. That can be some important step you missed in the initial plan, which may lead to losing your clients.
  • Approach to your potential clients directly and use an engaging voice when creating your sales content.
  • Every now and then run some monitoring on your campaigns, check if they are effective, and optimize the ad if needed.
  • Try to reach to your customers who decided not to buy your product and offer them a better deal.
  • Establish a strong and trustworthy brand, that people will respect, and always will come back to you.
  • Use the tools and technologies the modern times offer to you. Standardize your strategy and follow every reaction, so you can plan your next step.

How to create your funnel?

Image source: unsplash.com

You can follow some basic tips, but there is no manual that tells you exactly what to do. You should follow your clients’ behavior and focus on the target group and try to predict what they want.

You should provide a deep understanding of their needs, by creating a basic profile of your potential buyer, thinking about all the possible questions they may have, and then use all the tools you have to tailor your offer, and call them to action. When you try to sell something, you also need to provide a valid email, contacts for customer service, social media content, legit reviews, promotional events if possible, and then include all your resources that will result in a successful sale.

Image source: unsplash.com

Every customer will appreciate if you provide all the information they are looking for about the product in one place, instead of searching it on the Internet and comparing the different description. That means you must have an optimized website and suitable descriptive content, explaining every benefit and positive side of the product. So, pay attention to your website design, because every potential client will stay on it if you provide everything they are looking for within just a click.

There are some useful tools that you can use to maintain your funnel, including email marketing automation, lead generation software, content management platforms, and so on. Maintaining is an important part because sometimes you will need to “troubleshoot” when a problem occurs, and it’s a lot easier when you know exactly where that problem is coming from.

This article covers only the basic things every marketer should know about this type of sales strategy. It’s on you to tailor it following your products, services, and general needs as a company. And remember, you work for the customer because your future depends on these people.

Difference Between Passive and Active Income

In every job, the most important thing is to have more money incoming than going out. You can sort the incoming money into two categories: active income and passive income. You need to know the difference between active and passive income and the meaning of this difference for your earnings. If you are not sure that you can do it all by yourself, and you need help, Trustpedia is surely a trustworthy choice. It is always a better option to let the professionals do the job you are not sure you can. Although you are probably familiar with terms of active and passive income, in this text, you will learn more about them.

Passive income

Source:smallbizclub.com

The most notable characteristic of passive income is that you don’t need to be present all the time. Your money is working for you, and this means that you are investing your money and time into something, and there is no need to do it continually. Your physical presence is not necessary, so you can go on vacation while your money is still incoming. But, you should know that passive income sometimes takes years to achieve.

There are many examples of passive income, and you can find the most often in this text:

1. Earning interest on investments

Source:logicaldollar.com

The original form of passive income is earning interests of investments. If you have enough money to invest in your retirement account, you will have money to live your life without stress. It is good to be disciplined and to invest consistently throughout your life, so when you come to retirement, you don’t need to think about money.

2. Info products and online course sales

If you want to make money in this way, you need to have good marketing skills. Building a massive online audience can take years, but this is a crucial thing to do. If you successfully do this, you can sell everything you want, and useful courses are maybe the best way to make income regular.

3. Affiliate income

Source:affiliatemarketertraining.com

Affiliate income represents money that you get through clicks on your blog. It is extremely popular today since there are so many opportunities for this. You only need a great imagination and a big online community, and you can make a lot of money. The other way is to make a specially coded link with affiliate commissions for products or services on your website. With every click, you get more money.

4. Display advertising

New times demand new marketing forms. Building a blog or website with a large amount of monthly traffic can take a long time, but if you are a proud owner of one, you can make a lot of money. If your blog or website is very successful with many previews during the month, you can offer space for display advertising. You put a commercial on your website, and that’s all.

5. Rental

Having a property for rental is always a reliable way to make money. The only problem is to find a trusty tenant, and everything else is easy. You can go wherever you want, and you’ll get your money monthly.

Source:ranchomesarentals.com

Active income

Active income represents payment for your work. We can say active because you need to be active to get your money. It doesn’t need to be classical office work, but the crucial thing is that income you make is get by working. This type of income requires your time and effort, and it can be a good starting point for passive income. It is maybe the most common way of earning money.

There are some of the examples of active income to explain better:

1. Salary

Maybe the most typical example of active income is salary. That means that you have a working time, and you get paid for that. The most often payments are every month, and you get a list of your days off at the beginning of the month.

2. Hourly wage

Hourly wage is a great way to earn your money. You can start as a teenager delivering the newspaper, and also work this way as an adult. That means that you get paid for every hour you work. The great thing is that you can work overtime and get paid for that.

3. Tips

It maybe doesn’t look like that, but every tip you get is an active income. It may be the extra money you get for your service in the coffee shop you work in, or for any other service you do for someone. That is not your primary way to make money for life, but it is an active income.

4. Freelancing and consulting

If you are great in some field, no matter online marketing, finance, or anything else, you can offer your services in exchange for money. Consulting firms are expanding, and this is a great way to earn money today. The other modern way is freelancing. You can do many jobs from your home, and this is a great way to make money and be free to work wherever you want. That also represents an active income because, in both forms, you need to put effort and time to get money.

Source:sidegains.com

5. Commissions

We usually mention commissions when talking about sales. That can be a great way to earn your money if you are an excellent sales agent. In this case, the more you sell, the more commission you get, and that means more money.

Although the difference between active and passive income is clear, they are very connected, and both of them are very important. Regarding this, you can see that there is no active without passive income. The question of what is better doesn’t make any sense here. Of course, it is much easier collecting the passive income while you are on vacation, but the main thing is that you need active income for that. The important thing is to know the difference between those, so anything you do can assure your money income. Be careful with your money, and always think twice before you invest in something.

12 Most Important 2020 Social Media Trends You Need to Know

The only inevitable characteristic of social media represents it’s ever-changing nature with almost always brand-new upcoming trends and ideas. It makes it really exciting for all of us to predict or see the up-to-the-minute fads. It is always exciting to foresee how much of an influence will a trend have or what will endure the most impactful thing on social media in the present day. The following are the few social media trends that are presumably going to take over in 2020.

Important Social Media Trends

Influencer Marketing Creating Buzz

Source:embtelsolutions.com

Social media influencers are going to expand and produce a more massive impact. Research shows it is one of the most important social media trends and will increase by 59% this year. The presumption is already in the power of influencers. This is going to be the year of genuine influencers with more original content, of those who will be considered to be more real and show the legitimate content to their viewers. The reason behind it is the idea that such influencers will present and promote items that they had personal experience with. Viewers not only just follow reviews about products, but also get to know the product’s authenticity. The point of significance is that the influencer’s plan of action should be in congruence with the marketing plans of the brand as well as with brand representation. For this to happen, one must be absolutely clear about their brand’s vision and should let the influencers send out the message to their viewers through their own distinct ways, while still sticking to the brand’s objectives.

Shopping on Social Media

Source:marketingland.com

Shop til you drop!

Not in 2020, though, as you can easily shop while scrolling through social media apps.

Shopping craze among the audiences never goes out of the question. It is one of the significant factors that leads to user interaction with the brand. With online shopping taking over the world by the storm, the easier your brand gives its users access to a shop, the better it gets for you. Advertising on social networking apps such as Facebook or Instagram has proven to be extremely beneficial. This is why the opportunity to shop right there with a few basic steps has derived a remarkable response. If you come across something that has seized your attention, you can purchase it right away with a single tap. This hassle-free experience is definitely going to be a trend that stays put.

Improved Customer Service

While marketing a brand or a business, after having an audience appointment, the thing that carries out the most important role and should be considered an absolute priority is the service that you provide to your customers. Being available and responding to your customers queries right away is definitely a need of the hour. In this modern-day life, where time is literally money, one has to keep up with the fast pace of social media life. To keep your customers and consumers captivated, it is of high significance that customers receive a response as soon as possible.

Do not MISS out the opportunity to engage potential customers!

Chatbots

Source:eventplanner.net

Cater for multiple queries at the SAME TIME!

Once introduced, in the beginning, chatbots could only answer a few customers’ queries by responding to the cue words that were considered as the most asked questions.

However, in the previous year, after taking into account the feedback from consumers, companies have modified their chatbots in a way that they comprehend questions proposed and provide answers by searching through available information online. They not only provide quick solutions but also respond to multiple queries what will be a challenge to a human.

User-Generated Content on Social Media Platforms

User-generated content adds to the value of your brand like nothing else. Enjoying something posted by a customer or consumer is likely to develop an increased trust than content that comes from the company itself. To get this extending, one should stay engaged with the users and provide consumers occupied in activities that urge them to generate content. There are many good writers at professional essay writing service Studyclerk.com  who will write professional essays for you   or help you with generating professional content.

Live videos

From the day they were introduced, live videos have been capturing the attention of the users ever since. According to research, more than eighty-five percent of people actually prefer to watch live streaming rather than reading a blog or a post. Therefore, we will certainly watch more live streams this year.

Paid Advertisements

With competition growing, companies have been advertising on every possible platform to reach out to the audience. And with social media sites being the center of attention, each business has invested in promotion and advertising through social media. Entrepreneurs are using paid advertisements to get closer to their audience and this has proven to be tremendously effective, which is why this seems to be a growing trend in 2020 as well.

Augmented Reality

Big companies like IKEA have been using this technology to produce a broader and more clear vision to consumers about their products and their utilization. Augmented reality is an advanced tech that we can make use of in the most beneficial way for a business. It allows RAND to present its products in the most effective way possible. However, due to investment limitations and tech barriers, this has been used on a small scale. In 2020, we can anticipate more use of AR.

Ephemeral Content

Drawing the audience’s attention through stories or content available for a limited time is proven to be an effective way. Viewers are exceedingly fond of brief and genuine content, whether it is a story or a short video what  will carry on as a trend as well.

Social Media as Discovery Engine

Using social media as a leading platform through which you seek out to your specific target audience is proving to remain an overwhelming success. Taking advantage of this and leading people straight through social media to being a customer is something all entrepreneurs should go for.

Micro-videos

Source:paceco.com

Micro-videos represent a trend that viewers are going to keep up with. Who doesn’t consider a compact version of prolonged videos uploaded? Almost everyone. That is why micro-videos are a present-day social media marketing need that entrepreneurs should invest in.

Audience as a part of content

The relationship built with customers is the primary focus of any influencer or entrepreneur, and in order to enhance the quality of that relationship, it is extremely important for entrepreneurs to connect with their viewers at an individual level and find ways to gain their confidence which will ultimately act as a cause of the success of their business.

In conclusion, these few social media trends will keep up in 2020. However, change is the only and certain thing. Innovative ideas and ever-growing interests will surely come into view as time passes. However, these tools will prove to be an efficient strategy to obtain the output you wish for.

 

Tips that Every Digital Marketing Expert Should Know

Nowadays, being a digital marketer is one of the best professions, both in terms of annual earnings and overall importance in society. Why? Well, we live in a world that’s entirely connected through the internet, and each new product that comes out on the market is advertised online. Since people will never stop manufacturing new products, it means that a digital marketing agency will never be out of business.

Today we’re focusing on some of the tips that every digital marketing expert needs to know, so if you’re a beginner in this area, or you simply want to learn more, feel free to continue reading until the end. Without further ado, let’s take a look.

Master each option

A digital marketing expert has a lot of options nowadays. If you manage to master all of them, you will be very successful in what you’re doing, and a lot of corporations and companies will be looking for your collaboration. Here are some of the most popular and important items that a digital marketing expert can have in their arsenal.

Img source: wipriox.com
  • Video Marketing
  • SEO (Search Engine Optimization)
  • Social Media Platform Presence
  • Content Marketing
  • Data and Analytics
  • E-Mail Marketing

If you learn how to implement and use all of these things, you will be exceptional in the world of digital marketing, and success will come your way. Remember that learning all of these things takes a lot of time, so be patient and work hard. You can’t become a great marketing agency in one day.

Understanding the needs of the newer generations

A lot of marketing agents are not very successful because they can’t seem to accept the importance of social media. Like it or not, Instagram and Facebook are the two most popular and currently world-leading social media platforms where all of the youth spends their time. If you negate this fact, you will not be able to gain the required reach and exposure that’s needed for whatever product or service you’re trying to advertise. According to DigitalMarketingJobs.com, a great marketing expert is the one who accepts and adapts to changes as they happen.

Be persistent

Img source: evictionfreesf.org

Just like we mentioned earlier, you can’t become good at anything unless you’re willing to put in a lot of time and effort into it. Digital Marketing Agent is probably one of the best professions nowadays, but it’s not the easiest one to learn. The best thing about it though is that you can start learning how to become a digital marketer completely on your own, without having to visit any school or courses, which is a good thing for students and freelancers. Although there are quite a few benefits of visiting an academy or a school dedicated entirely to marketing, if that’s not your thing, you’re free to start learning on your own.

Today, digital marketers are the one who makes the world go round. With their marketing campaigns and carefully crafted strategies, they are the ones who decide what we’re going to spend our money on. It is pretty much safe to say that a digital marketing expert is a very influential profession.

Benefits Of Corporate Video Production In Advertising

Jump on Twitter, scroll through Facebook, or check the plethora of Instagram, stories, you’ll realize that video is everywhere. The power of it is being consumed across all platforms in an incredible and international way, whether you use it for advertising product or business, self-promotion, or personal stories.

You don’t have to search a long way, just think about the last organization’s website that you checked out. There are a video front and center as an open door, right? That helps you to step inside and get to know what the company is all about.
Now the question is; why has video taken such a strong position in today’s culture? What magic the editing websites do? What is the power of it that triggers businesses to say, “that’s what we need to market our service!”

Along with the help of viddedit.com, we’ll talk about many benefits of corporate video production in advertising. After reading this article, you’ll realize that you and your company have to jump on the bandwagon, take the plunge, sink your teeth into the production pipeline which leads all things back to the video.

Img source: imagefarm.com.my

Buildups Engagement

At the end of the day, we just don’t want to hear all day about a product that we love, we want to be a part of it. We continually search for people, places, or things to build our identity. We want us to be able to grab a brand and engage with it. That’s why we hit ‘like’ on things we love on social media. That’s why we share what we love on any number of social media accounts we’re a part of. When you make a visual description of your product that consumers love, not only you give them an opportunity to not just enjoy what you like to offer, but also to be a part of it.

Boosts Sales

Adding a product video on your website can increase conversions by over 75%. In fact, 70% of customers who’ve watched an explainer video, ended up purchasing it. The moral is, you have to create a one about your service or product to boost up your sales.
We all understand the power of vision. Describe your customers with the WHY of your services and they will bite. You’ll be halfway down the road to making an attractive piece in the video to attract your customers closer to partnering your product, if you take the vision, and communicate it visually.

Img source: wow-how.com

Brings Personality to Your Brand

If a picture means a thousand words, then a video means a million. It takes all the essentials such as images, music, and narrative. It wraps them all up into a beautiful and emotional story that can attract your audience within no time. It allows your audience to feel the personality of WHO is behind your brand. Let’s take Adidas or Apple spot we saw the last time, or maybe the last movie trailer we watched. You’re thinking about the personality and emotion of what you experienced. Right? That’s what we call the POWER of video. It ultimately allows your audience to get a taste of who are you behind the brand.

Builds Trust

Trust is the foundation of customer conversion and sales. It should be your main goal throughout your marketing efforts. Giving your viewers the information about your product can be interesting but it doesn’t build an ounce of trust with them.
It engages emotion, it helps you to tap into a possible relationship of trust with your customers. The brands send their products to YouTubers or Instagrammers with a million followers because of their promotional videos. They talk about their new lampstand or mattress, the audience already brought in, and the trust has already been built.
It gives you the chance to build that kind of trust. Effective and quality products can create a sense of an individual approach. It gives your consumers more confidence to buy your service or product.

Img source: rankhigher.in

Search Engine Loves Video

Video is the key if you want to increase the time visitors spend on your website. Because of the longer exposure, you’re assembling their trust. It means that your site has quality content. So, if you want to watch your Google ranking jump higher than ever before, you have to implant visual content to your website. When it is a part of your website, you are over 100 times more likely to show up in Google searches.
Video will give you the distinctive opportunity to utilize SEO like never before. You’ll have to write interesting titles and descriptions and utilize keywords for your services or products. Because you’re providing the web to find you and connect you with your customers on the hunt for your company.

Producing a video for your brand has a return on investment that you might have not experienced ever before. The production might not be the easiest investment, yet 80% of companies say video production for the company was worth the reward.

Start exploring the content you’d like to advertise then dive into the world of production. You’ll see that it increases engagement and boosts your sales. It also builds trust and helps your customers to get to you more easily when searching online. Your upcoming project could be the beginning of the strategic marketing campaign you have been looking for all the time. Who knows?

Know the Importance of SEO for Chiropractic website

You must be wondering what this fuss is all about, right? You made a website now but what is this SEO and why is it so important? Now that you have made a site to promote your service or product, you must be knowing the number of potential customers you have.

However, all the effort goes into vain if they cannot see or access the website. So, there you have the reason why you should know about SEO.

It stands for the Search Engine Optimization, and it is the key to get the traffic on any site be it of any service or business. To be one of the top chiropractic websites you need to understand the various SEO tactics.

These are never the same as with the passing time and emergence of new technology and software, the chiropractic SEO tools and requirements are also rapidly evolving.

Why is SEO important for the chiropractic websites?

Reach a larger audience

source: greysuitsites.com

Do you know that almost every other person in the world from various age groups use search engines like Google every day?

That is a known fact, right? So just think about the number of potential customers that you have out there. We have reached the era where people search for the services on the search engines rather than going out and looking for the place.

With SEO you have the power and ability to take your services to such a vast number of potential customers.

Be visible

Visibility is a factor that remains prior when you decide to make a medical website no matter for what service or business that you want to promote on any search engine!

The higher the rank on the search engine, the more visible is the website. With the rapidly evolving demands of search engines, it is very important to stay updated and equipped with the latest and effective SEO tactics.

Wise advertising

source: anza.co.nz

Previously people used to stand all day in some street to distribute brochures of the services to every passing person is long gone.

And even the television advertisements are outdated as they could cost you a fortune! Some wise man said- “don’t work hard but work smart.”

So, when you could promote your services with the simple yet attractive chiropractic website templates, why go for any other alternative?

This is the best part of the online advertisement– you don’t need to dance or shout on top of your lungs or wear something catchy to promote your services but it does not mean that you have to do nothing, you still have to convince your visitors why they should choose your services.

Target the customers

Firing the arrow in the dark won’t be so fruitful. This can be proved with the previous methods of advertising. The television advertisements and all the prior techniques of the ads are perfect examples of shooting an arrow in the dark!

How? Everyone watches advertisements but aren’t we all habitual of changing the channel just as the ad appears on the screen?

With the SEO, you can target the customers who need your services! People who search for the keywords on your chiropractic office websites are the one who will be able to access it.

source: marketingland.com

Stand out

You think that there is only you who got this brilliant idea to make a website for your services?

No, hundreds and thousands of websites are created on the search engines daily!

Therefore to stand out from the competition, it needs to be unique and attractive!

And that can be achieved with excellent chiropractic websites and design which has all the things that the customer is looking for. To appear on the top of the rank list, your site should be different and equipped with all the SEO requirements. Just know that if you are not on the top, you are not there at all!

Convert the visitors to potential customers

What SEO does? Well, it helps to get your website on the top of the search result rank list. People tend to trust the results of the search engines, that is, if some site is on top, it is bound to be the best or at least people think so.

Therefore, if your website is on the top among the chiro practice websites, it would mean more people will visit your site.

More visitors mean more business potential customers. If even 10-20% of the visitors turn into the customers, then start counting your good days!

Form a customer base

source: smilemore.marketing

SEO gets you traffic but only after ensuring that your website has all the SEO features so as the visitor gets a good and user-friendly website with all the content that he/she is looking for.

Which means it makes sure that both the search engine and the visitor is happy!

Also, a visitor with a pleasant experience is bound to return to your website for your services. Hence, what SEO gets you is the regular customer base.

Create brand awareness

A happy customer is most likely to recommend your services to his friends and family, and the cycle goes on and on.

If your chiropractic website marketing is  # 1, then it is bound to show up in the best chiropractic services as well which means your site will appear many times while the user is searching for the desired service, eventually leading him/her clicking on your website.

People trust the results of the search engines almost blindly today and you being on top of the search result rank list will be cherry on the cake.

source: nextanalytics.com

These were only a few of the many reasons why the SEO is so important for the best chiropractic websites 2019 and any other sites.

Today, there is so much competition everywhere that staying behind is not an option anymore; you always have to stay one step ahead.

You have got such an amazing tool for advertising and promoting your services, all you need is to use them wisely and effectively, and it could do wonders for you!